the marketer today - why this is the best time for students to become marketers
TRANSCRIPT
The Marketer Today
with Gabriel DOMBRI
WHY THIS IS THE BEST TIME TO
BECOME A MARKETER
NINJA
The Ninja generation is expected to make something from nothing.
- Gordon Gekko
“
WHAT‘S THE WAY OUT?
God
Holy spiritJesus
Only God can save us!
Kidding! J
Team
Problem
Team
Problem
TeamSolution
Market
TeamProduct
People
TeamValue
Market
TeamProduct
These are (about) Marketing.
The purpose of a business is to create and keep a customer.
- Peter F. Drucker
“
MARKETING IS THE TEAM’S ACTIVITIES OF FINDING A SOLUTION SUITABLE FOR MARKET AND GET THE MARKET TO WANT IT, HAVE IT AND ENJOY IT.
Huston, we’ve got a problem here.
MARKETING HAS A WEIRD REPUTATION.
MOST PRODUCTS ARE BAD.
MOST PRODUCTS ARE BAD.
A LOT OF MARKETING IS CRAP.
WE NEED TO RECLAIM MARKETING BACK FROM ITS MADNESS.
MARKETING IS DIFFERENT NOW
Old way
Old way New way
Source: MOZ
PORTRAIT OF THE MARKETER TODAY
NO!
Source: Digishare360
Source: MOZ
Strategic by default, tech-savvy by necessity, user-oriented by principle, performance-focused by everyday practice, and creative by mindset.
Strategic by default, tech-savvy by necessity, user-oriented by principle, performance-focused by everyday practice, and creative hacker by
mindset.
You need to be:
COMMUNICATOR
You need to be:
COMMUNICATOR
ANALYST
You need to be:
COMMUNICATOR
ANALYST
EXPERIMENTER
You need to be:
COMMUNICATOR EXECUTIVE
ANALYST
EXPERIMENTER
You need to be:
COMMUNICATOR EXECUTIVE
ANALYST
EXPERIMENTER
TEAM PLAYER
You need to be:
COMMUNICATOR EXECUTIVE
ANALYST
EXPERIMENTER USER PSYCHOLOGIST
TEAM PLAYER
You need to be:
Source: The The Rise of the Marketer – a report by The Economist
WHY START NOW?
https://medium.com/@gabrieldombri/the-time-of-the-marketeer-51c96803c1f8
1. Tech Innovation 2. Multi-talents 3. International 4. Well paid 5. Fun & fulfilling
5 Arguments to Get into Marketing Now
Read the full article: http://bit.ly/marketeer-today
Source: Digital Gurus
Source: Digital Gurus
Sourse: Madalina Uceanu
we really need highly talented people to start learning and doing marketing properly if we want our innovations to succeed and create a better world for all of us.
“
SO, READY TO SHIP?
4 WEEKS * 2 DAYS pw * 8 PEOPLE * REAL BUSINESSES
4 WEEKS * 2 DAYS pw * 8 PEOPLE * REAL BUSINESSES
4 SCHOLARSHIPS * 2 MONTHS INTERNSHIP * DIPLOMA
4 WEEKS * 2 DAYS pw * 8 PEOPLE * REAL BUSINESSES
4 SCHOLARSHIPS * 2 MONTHS INTERNSHIP * DIPLOMA
THEORY * HANDS-ON PRACTICE * CREATIVITY & FUN
Foundations 1. Concepts2. Frameworks3. Methodologies
Process 4. Lean Marketing Process5. Process Elements
Tacticals �6. User7. Channels8. Tactics9. Metrics + Assets + Tools
Implementation �10. Tests Creation11. Campaigns12. Campaign Management
Apply here till 25th October
tapptitude.com/performance-marketing-course
The first draft of anything is shit.
- Ernest Hemingway
“