THE MARKETING AGENCY Double Dave’s Georgetown Report

THE MARKETING AGENCY

OBJECTIVE

Double Dave’s Georgetown Report

THE GOAL OF THE SOCIAL PROOF GROWTH CAMPAIGN IS TO INCREASE DOUBLE DAVE’S SOCIAL PROOF BY

GROWING THEIR FACEBOOK FAN PAGE

THE MARKETING AGENCY

OVERVIEW

Double Dave’s Georgetown Report

Double Dave’s Georgetown Report THE MARKETING AGENCY

•  65,035 TIMES AD WAS SEEN •  31,410 PEOPLE REACHED •  25,756 SOCIAL ENGAGEMENTS •  211 NEW SUBSCRIBERS •  277 NEW PAGE LIKES (TYPICAL REDEMPTION RATE IS 12%) *ACTIVATE 7% OF SUBS EACH WEEK, FOR AN ESTIMATED ANNUAL IMPACT OF $10,800

GIVEAWAY CAMPAIGN

Double Dave’s Georgetown Report

THE MARKETING AGENCY

EMAIL vs MESSENGER

EMAIL •  3,600 emails sent •  360 emails opened – 10% •  36 clicks – 1% •  15 orders – 40% of clicks •  $225 in sales

MESSENGER •  211 messages sent •  158 msgs opened – 75% •  36 clicks – 17% •  15 orders – 7% •  $225 in sales

**YOU NEED 3,600 EMAIL SUBSCRIBERS TO DRIVE THE SAME NUMBER OF ORDERS AS 211 MESSENGER SUBS ON AVERAGE

Double Dave’s Georgetown Report

THE MARKETING AGENCY

IF YOU HAD 3,600 MESSENGER SUBS.. WORST CASE SCENARIO

•  3,600 messages sent / week •  2,700 opened / week – 75% •  612 clicks / week – 17% •  72 orders / week – 2% •  3,456 orders / year •  $51,840 in sales / year

**IF YOU SENT AN OFFER 48 WEEKS OF THE YEAR TO A MESSENGER LIST OF 3,600 SUBS AT A $15 AVERAGE ORDER VALUE

CURRENT SCENARIO •  3,600 messages sent / week •  2,700 opened / week – 75% •  612 clicks / week – 17% •  252 orders / week – 7% •  12,096 orders / year •  $181,440 in sales / year

Double Dave’s Georgetown Report THE MARKETING AGENCY

“THE SINGLE MOST IMPORTANT THING IN THIS BUSINESS IS GETTING NOTICED” – JON TAFFER

IF YOU WANT US TO HELP YOU USE FACEBOOK AND INSTAGRAM TO ATTRACT NEW CUSTOMERS AND INCREASE REVENUE, GIVE US A CALL AND WE WILL PUT TOGETHER A CUSTOM PLAN FOR YOUR CONCEPT

TRAVIS AUBIN FOUNDER OF THE MARKETING AGENCY

AUBIN.TRAVIS@GMAIL.COM | (504) 491-3814