the maruti story ppt
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The The MARUTI MARUTIStoryStory
THE MARUTI STORY 1
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About Maruti
• Leader of the Indian car market
• Capacity
• Many brands
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• Highest producer
• Highest sales
• Large export
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• commands more than 50% of cars in india
• Renamed as maruti suzuki india limited
• In 80’s , there are few competitors
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• Employment
• Satisfaction
• NSE & BSE
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Revenue
(Rs. In millions)
Year Net Sales Year Net Sales
2006-072007-082008-09
1,45,9221,78,6032,03,583
2009-102010-112011-12
3,01,1983,58,4903,47,059
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Net sales and PAT
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facilities
Gurgaon facility
K series plant
Maneswar facility
Suppliers park
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Network
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Road safety
• National road safety mission
• Institute of driving and traffic research
• Maruti driving school
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Sales volume
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Journey…
•Principle of give
•Contribution
•High quality, value for money
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Stakeholders • Partnership approach
• Prosperity and wellbeing
• Fuel for growth
Enviornment
• Enviornment friendly products
• Profitability
• Reduce,recycle,reuse
• Cost savings
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CSR policy
• Shareholder’s wealth
• Sustained growth
• Ahead of law, welfare of employees
• business pratices
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P & L ratios
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Exports
• Over one million units
• Western markets
• Over 125 countries
• business award
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Motor sports
• Promotion
• Rallying Thrill, joy for all
• Promote safe driving
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Raid-de-himalaya
• Toughest and demanding
• Oldest and listed in FIM
• Abroad Participation
• Xtreme, adventure,bikes extreme
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Desert storm
•Thar desert
•Six day rally
•Covers 300 kms.
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• Interiors of Gujrat,Rajasthan
• Adventure ,thrill & excitement
• Skills of drivers, ruggedness
• Partnership with northern motorsport
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Autocross
• Major cities
• Controlled enviornment
• Sense of timing, judgement, vehicle handling patterns
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Autocard
• Loyalty card
• Rewards program
• 4% value back..
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• Discount on exchange
• Rewards for referral
• Complimentary gift vouchers
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Whistle blower policy
• Security
• Fearless enviornment
• Unethical behaviour,fraud
• Violation of ethics
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Why maruti ?
• No.1 in customer satisfaction
• Wider choice
• Largest network
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• Largest service network
• Low maintenance cost
• Fuel efficient
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Joint venture
•Search for collibration
•Negotiation
•Finally suzuki was selected
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Marketing strategy
• Car for everyone
• No.1 in after sales service
• Provide insurance
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• Relates to common man
• Driving school
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Competitors
• Hyundai
• Tata motors
• Mahindra & Mahindra
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• Toyota
• Honda
• Genral motors
• Ford
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Company at a glance
• Silver jubilee
• 722,144 domestic sales in 2008-09
• 70,023 exports sales in 2008-09
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• Rs. 12,187 million rewarded profit
• 15 models with over 100 variants
• 19 component joint venture
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Success
• Equity increase
a)1987- from 26 to 40 %
b)50 % in 1992
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Bibliography
• Book- the maruti story
• Maruti suzuki official website
• Business today magazine
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