TATA NANO

V/S

MARUTI 800

PRESENTED BY:

POONAM PAREEK

INDIAN AUTOMOBILE INDUSTRY

In India there are 100 people per vehicle, while this figure is 82 in China. It is expected that Indian automobile industry will achieve mass motorization status by 2014.

INDIAN AUTOMOBILE INDUSTRY

India is the 11th largest Passenger Cars producing countries in the world and 4th largest inHeavy Trucks.

INDIAN AUTOMOBILE COMPANY

India is the 11th largest Passenger Cars producing countries in the world and 4th largest inHeavy Trucks.

TATA

MOTORS

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Company Profile

Industry : Automotive Manufacturing

Tata Motors is part of the Tata Group which is one of the top five business houses in India, having history of 185+ years of successful business ventures.

Turnover of R.652 crores

An Indian automotive major with significant markets in Europe, Australia, South East Asia, Middle east and Africa.

Today, Tata Motors is the second largest passenger vehicle player in the domestic market with a market share of 16.6%

Distribution

• So far we know TATA, it’s business has been extended to the overseas i.e. to the Europe, Africa, U.S & Australia.

• Hence it has n-number of showrooms in India & outside of India.

• The exclusive showrooms are the best distribution channels for TATA itself.

Tata nano…….

The ONE lakh that car drives ONE billion dreams…

Idea generation“I saw families riding around on scooters with kids standing up and the mother carrying a baby and sitting pillion and decided to do something about it. It started as a quest for an affordable transportation solution”. RATAN TATA source:- Business standard

Why the name Nano?Nano stands for superior technology and small in size. This is what this car depicts and hence the name Nano.

SWOT AnalysisSTRENGTH Price, mileage, style, brand name,

all weather vehicle, first innovation.

WEAKNESS Fiber body, low suspension power, low engine capacity, light vehicle, not suitable for hilly areas, delay due to singur violation.

OPPORTUNITY Bikers can be motivated, auto rickshaw & second hand market can be motivated.

THREAT Other competitors (Bajaj, Maruti , Tara tiny) not eco-friendly, Govt. may come with new rule.

Quick SpecificationQuick Specification

Price: 1.2lakh onwardsEngine: 624cc, in-line, twin-cylinderPower: 34PS@5500rpmTorque: 48Nm@2500rpmGearbox: 4-speed manual; Cable operatedTop Speed: 95-100kmph (Speculated)Fuel Efficiency: 20kmpl (claimed)Length: 3100mmWidth: 1500mmHeight: 1600mmWheelbase: 2230mmGround Clearance: 180mmFuel Tank Capacity: 15lt. Kerb Weight: ~ 600kg.

Price: 1.2lakh onwardsEngine: 624cc, in-line, twin-cylinderPower: 34PS@5500rpmTorque: 48Nm@2500rpmGearbox: 4-speed manual; Cable operatedTop Speed: 95-100kmph (Speculated)Fuel Efficiency: 20kmpl (claimed)Length: 3100mmWidth: 1500mmHeight: 1600mmWheelbase: 2230mmGround Clearance: 180mmFuel Tank Capacity: 15lt. Kerb Weight: ~ 600kg.

Price: 1.2lakh onwardsEngine: 624cc, in-line, twin-cylinderPower: 34PS@5500rpmTorque: 48Nm@2500rpmGearbox: 4-speed manual; Cable operatedTop Speed: 95-100kmph (Speculated)Fuel Efficiency: 20kmpl (claimed)Length: 3100mmWidth: 1500mmHeight: 1600mmWheelbase: 2230mmGround Clearance: 180mmFuel Tank Capacity: 15lt. Kerb Weight: ~ 600kg.

What makes the TATA NANO so What makes the TATA NANO so cheap!!!cheap!!!

Top View of TATA NANOTop View of TATA NANO

COMPARISIONFEATURES MARUTI 800 TATA NANO

Variants 2 3

Price Rs 1.9-2.3 lakh Rs 1.3-1.9 lakh

Sales per month 4000-5000 Units

800Units

DIMENSION

Overall length 3.34m 3.1m

Overall height 1.4m 1.6m

Overall width 1.44m 1.5m

Fuel efficiency 18-20 Km/l 16-18 km/l

Maintenance Rs 300-400 Rs 300-400

ENGINE

Type MPFI,frontwheel drive

MPFI,rear wheel drive

No. of cylinders 3 2

Top speed 120km/hr 90km/hr

Looks outdated latest

Noise and harshness

less noisy more noisy

CONCLUSION

Finally, it can be concluded that “Maruti 800” tops speed as it is best for city ride and easy to maintain at traffic...But for early adapters who believes in “Tata product” and new model of car i.e. cheap in price with fashionable looks, then they must go for “Tata Nano”…