the medici effect
TRANSCRIPT
The MEDICI experience
1The Medici Effect: Reverse Assumptions and Thought Walk
Reverse Assumptions&Thought Walk
Savannah College of Art and DesignFacilitating Creative Thinking Class César M.Prof. Christine Miller
Hubble Whirlpool Galaxy Source: Associated Press
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The Medici Family
Intersection of Fields
The Medici Family
Different Disciplines
The Medici Effect: Reverse Assumptions and Thought Walk
The Medici Effect Book/ www.themedicieffect.com
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D RSITDRIVE
The Medici Effect: Reverse Assumptions and Thought Walk
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CULTURES
A WIDE
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Reverse Assumptions
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Hubble Whirlpool Galaxy Source: Associated Press
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Assumption reversal
View a situation from a completely different perspective
Challenge the way you thinkAssumption
ReversalThe Medici Effect: Reverse Assumptions and Thought Walk
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The Medici Family
c) Finally, make those reversals meaningful
The Medici Effect: Reverse Assumptions and Thought Walk
Saving Coral - David Longstreath/ Associated Press
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Assumption Reversal Insight
Libraries are quiet places. Libraries are not quiet, they are noisy.
A library where people read aloud for smaller audiences and exchange ideas in semi-private forums.
Libraries lend books. Libraries do not lend books.
A library that borrows books from the customers to create temporary collections. The customers receive coupons to borrow others’ books.
Libraries have a catalog. Libraries do not have a catalog.
A library where the materials are constantly passing on a band, for the people to take them as they come.
The Medici Effect: Reverse Assumptions and Thought Walk
Thought Walk
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Intersection hunting.
Take a thought walk to enhance the chance of random combinations.
Include various characteristics of the item you selected.
Moon landing – Neil Armstrong/ Associated Press
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Britain Psycho Sale/ Associated Press
Exercise in class
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Color
Size
Texture
Smell
Other uses
Where was it found?
Does it makes a sound?
The Medici Effect: Reverse Assumptions and Thought Walk
Exercise in class
The Medici Effect: Reverse Assumptions and Thought Walk
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Exercise in class
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Exercise in class
The Medici Effect: Reverse Assumptions and Thought Walk
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Results:
In approximately 8 minutes our class generated:
20 potential ideas for improving the shower experience,including innovation concepts as:
Minimizing use of waterRelaxing therapyHealth applicationsFun in the shower
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Assumption Reversal Insight
The Medici Effect: Reverse Assumptions and Thought Walk
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Picture Characteristic Idea
The Medici Effect: Reverse Assumptions and Thought Walk
uoyknahT18The Medici Effect: Reverse Assumptions and Thought Walk
Sources:
Johansson, Frans. The Medici Effect. Print
AP Photo Archive
www.themedicieffect.com