the message cloud from smartfocus
TRANSCRIPT
1
2
Introduction 2&3
About SmartFocus 4&5
Smart Personalization 6&7
Smart Email 8
Smart Insights 9
Smart Push 10
Content Smart 11
Ask us more 12
CONTACT US CONTENTS
1
SmartFocus BeneluxInterleuvenlaan 62,3001 Leuven, BelgiqueTel: +32 (0)2-761 75 75Fax: +32 (0)2-761 75 76
SmartFocus ChinaSoho - The Exchange 17F,1486 Nanjing West Road, Jing’An District, Shanghai, ChinaTel: +86 21 6263 7000Fax: +86 21 6263 7001
SmartFocus EspañaPaseo de Gracia, 11,Escalera A 1º. 2º, Barcelona 08007, EspañaTel: +34 933 437 146Fax: +34 934 124 911
SmartFocus France42-46 rue Mederic,Clichy 92110, FranceTel: +33 (0)1 41 27 27 17Fax: +33 (0)1 41 27 76 40
SmartFocus Germany GmbHRadlkoferstr. 2,81373 München, DeutschlandTel: +49 89 7411 85 120Fax: +49 89 7411 85 122
SmartFocus Hong Kong703 Tai Tung Building,8 Fleming Road, Wanchai, Hong KongTel: +(852) 2681 9000Fax: +(852) 2638 0827
SmartFocus NordicsMäster Samuelsgatan 60,111 21 Stockholm, SwedenTel: +46 (0)8 505 164 32Fax: +46 (0)8 505 164 10
SmartFocus SuisseRue du Commerce 9,1204 Genève, SuisseTel: +41 22 737 06 40Fax: +41 22 737 06 49
SmartFocus UK LtdLynton House,7-12 Tavistock Square, London WC1H 9LT, UKTel: +44 (0)20 7554 4500Fax: +44 (0)20 7554 4501
SmartFocus BellevueSuite #300,15325 SE 30th Place, Bellevue, WA 98007, USATel: +1 (425) 460-1000
SmartFocus US IncUniversity Corporate Centre,Suite 106, 100 Corporate Pkwy, Amherst, NY 14226, USATel: +1 (716) 839-1782
SmartFocus CharlotteSuite #407B Packard Place,222 South Church Street, Charlotte, NC 28202, USATel: +1 (980) 819-0336
SmartFocus Inc18 West 18th Street, 11th FloorNew York, NY 10011, USATel: +1 (646) 356-1169Fax: +1 (646) 783-7982
2
Introduction 2&3
About SmartFocus 4&5
Smart Personalization 6&7
Smart Email 8
Smart Insights 9
Smart Push 10
Content Smart 11
Ask us more 12
CONTACT US CONTENTS
1
SmartFocus BeneluxInterleuvenlaan 62,3001 Leuven, BelgiqueTel: +32 (0)2-761 75 75Fax: +32 (0)2-761 75 76
SmartFocus ChinaSoho - The Exchange 17F,1486 Nanjing West Road, Jing’An District, Shanghai, ChinaTel: +86 21 6263 7000Fax: +86 21 6263 7001
SmartFocus EspañaPaseo de Gracia, 11,Escalera A 1º. 2º, Barcelona 08007, EspañaTel: +34 933 437 146Fax: +34 934 124 911
SmartFocus France42-46 rue Mederic,Clichy 92110, FranceTel: +33 (0)1 41 27 27 17Fax: +33 (0)1 41 27 76 40
SmartFocus Germany GmbHRadlkoferstr. 2,81373 München, DeutschlandTel: +49 89 7411 85 120Fax: +49 89 7411 85 122
SmartFocus Hong Kong703 Tai Tung Building,8 Fleming Road, Wanchai, Hong KongTel: +(852) 2681 9000Fax: +(852) 2638 0827
SmartFocus NordicsMäster Samuelsgatan 60,111 21 Stockholm, SwedenTel: +46 (0)8 505 164 32Fax: +46 (0)8 505 164 10
SmartFocus SuisseRue du Commerce 9,1204 Genève, SuisseTel: +41 22 737 06 40Fax: +41 22 737 06 49
SmartFocus UK LtdLynton House,7-12 Tavistock Square, London WC1H 9LT, UKTel: +44 (0)20 7554 4500Fax: +44 (0)20 7554 4501
SmartFocus BellevueSuite #300,15325 SE 30th Place, Bellevue, WA 98007, USATel: +1 (425) 460-1000
SmartFocus US IncUniversity Corporate Centre,Suite 106, 100 Corporate Pkwy, Amherst, NY 14226, USATel: +1 (716) 839-1782
SmartFocus CharlotteSuite #407B Packard Place,222 South Church Street, Charlotte, NC 28202, USATel: +1 (980) 819-0336
SmartFocus Inc18 West 18th Street, 11th FloorNew York, NY 10011, USATel: +1 (646) 356-1169Fax: +1 (646) 783-7982
At SmartFocus we understand that every customer is on a unique journey. Motivations to try, buy or stay loyal change depending on the individual making the choice. With The Message Cloud from SmartFocus you own that moment with a decisioning engine that creates contextualized messages triggered by customer behavior; not by the marketer’s best guess.
The moment you become aware… the customer has the control – but you
have the power to influence
2 3
PLAN INTERACTIONS NOT CAMPAIGNS
The moment you become aware… the internet is now mobile
Whatever message you want to send, whether it’s personalized content on a webpage, mobile push message, proximity alert or an optimized email it is more and more likely to be received and viewed on a smartphone. This is a challenge and an opportunity for brands and SmartFocus can help. Mobile has the power of 24/7 access to the ‘remote control’ of your customer’s life and the ability to enable location-based personalized marketing messages better than any other medium.
MOBILE ACCESS OVERTOOK FIXED INTERNET ACCESS FOR
THE FIRST TIME IN 2014
At SmartFocus we understand that every customer is on a unique journey. Motivations to try, buy or stay loyal change depending on the individual making the choice. With The Message Cloud from SmartFocus you own that moment with a decisioning engine that creates contextualized messages triggered by customer behavior; not by the marketer’s best guess.
The moment you become aware… the customer has the control – but you
have the power to influence
2 3
PLAN INTERACTIONS NOT CAMPAIGNS
The moment you become aware… the internet is now mobile
Whatever message you want to send, whether it’s personalized content on a webpage, mobile push message, proximity alert or an optimized email it is more and more likely to be received and viewed on a smartphone. This is a challenge and an opportunity for brands and SmartFocus can help. Mobile has the power of 24/7 access to the ‘remote control’ of your customer’s life and the ability to enable location-based personalized marketing messages better than any other medium.
MOBILE ACCESS OVERTOOK FIXED INTERNET ACCESS FOR
THE FIRST TIME IN 2014
5
THE MOMENT YOU BECOME AWARE… REAL‑TIME INTERACTIONS ARE OUR BUSINESS
THIS IS THE MOMENT YOU NEED
At SmartFocus, we created The Message Cloud to redefine context-driven marketing. Using The Message cloud puts an end to you
asking, why aren’t our campaigns engaging our customer base? Why is our revenue decreasing when marketing efforts have doubled? Mobile commerce is becoming the norm, how can we
keep up?
We’re an innovator in messaging and communications empowering the world’s largest brands – including Nestlé, Mercedes-Benz, Macy’s and Levi’s – to understand and reach today’s connected consumers via personalization for web, mobile, email or social channels.
Through The Message Cloud, SmartFocus listens to and learns from customers using patented algorithms and unique location-based marketing tools.
4 5
5
THE MOMENT YOU BECOME AWARE… REAL‑TIME INTERACTIONS ARE OUR BUSINESS
THIS IS THE MOMENT YOU NEED
At SmartFocus, we created The Message Cloud to redefine context-driven marketing. Using The Message cloud puts an end to you
asking, why aren’t our campaigns engaging our customer base? Why is our revenue decreasing when marketing efforts have doubled? Mobile commerce is becoming the norm, how can we
keep up?
We’re an innovator in messaging and communications empowering the world’s largest brands – including Nestlé, Mercedes-Benz, Macy’s and Levi’s – to understand and reach today’s connected consumers via personalization for web, mobile, email or social channels.
Through The Message Cloud, SmartFocus listens to and learns from customers using patented algorithms and unique location-based marketing tools.
4 5
Go context-driven or go home: with Smart Personalization you can get 4x results on standard push campaigns by using everything you know about your customer and everything you can garner using the power of mobile data.
Smart Personalization
7
LOCATION
WEATHER
CUSTOMER AGE AND GENDER
FAVORITE BRANDS AND PRODUCTS
WEB BROWSING HISTORY
PAST BUYING BEHAVIOR
ABANDONED CARTS
PRODUCT STOCK LEVELS
MobileEmail Web
6
AUTOMATICALLY PERSONALIZE AND CONTEXTUALIZE EVERY MESSAGE USING:
Go context-driven or go home: with Smart Personalization you can get 4x results on standard push campaigns by using everything you know about your customer and everything you can garner using the power of mobile data.
Smart Personalization
7
LOCATION
WEATHER
CUSTOMER AGE AND GENDER
FAVORITE BRANDS AND PRODUCTS
WEB BROWSING HISTORY
PAST BUYING BEHAVIOR
ABANDONED CARTS
PRODUCT STOCK LEVELS
MobileEmail Web
6
AUTOMATICALLY PERSONALIZE AND CONTEXTUALIZE EVERY MESSAGE USING:
8 9
Relax! Your email will benefit from industry-leading deliverability for messages that are automatically optimized for the device being used.
8 9
Smart InsightsDig deeper with customer dashboards that configure to your business needs in seconds. Watch in real-time as your customer data brings the intelligence you need.
Smart Email
9
8 9
Relax! Your email will benefit from industry-leading deliverability for messages that are automatically optimized for the device being used.
8 9
Smart InsightsDig deeper with customer dashboards that configure to your business needs in seconds. Watch in real-time as your customer data brings the intelligence you need.
Smart Email
9
11
Make social your friend. Using patented algorithms you can listen to the crowd to benchmark your brand sentiment against your competitors. See the benefit of a quantitative view of your customer voice across 36 languages.
Connect to the nomophobes [noun, fear of being out of mobile contact]. Push messages are delivered directly to the home screen of the smartphone and deep link into your app, to boost brand interaction.
Smart Push
Content Smart
1110
11
Make social your friend. Using patented algorithms you can listen to the crowd to benchmark your brand sentiment against your competitors. See the benefit of a quantitative view of your customer voice across 36 languages.
Connect to the nomophobes [noun, fear of being out of mobile contact]. Push messages are delivered directly to the home screen of the smartphone and deep link into your app, to boost brand interaction.
Smart Push
Content Smart
1110
13
ASK US MORE
12
Web www.smartfocus.com
Blog smartfocus.com/blog
Twitter twitter.com/smartfocusworld
LinkedIn www.linkedin.com/company/19916
YouTube youtube.com/user/SmartFocusTV
Google+ plus.google.com/wm/1/+SmartfocusWorld/posts
13
ASK US MORE
12
Web www.smartfocus.com
Blog smartfocus.com/blog
Twitter twitter.com/smartfocusworld
LinkedIn www.linkedin.com/company/19916
YouTube youtube.com/user/SmartFocusTV
Google+ plus.google.com/wm/1/+SmartfocusWorld/posts
