the missing links - azbta · 2014-07-24 · say it's effective* say it's less effective...
TRANSCRIPT
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The Missing Links
linkedin.com/in/heatherdopson
Heather Dopson
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300
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Profile
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Complete is Neat!
• Your industry & loca6on • An up-‐to-‐date current posi6on (w/descrip6on) • Two past posi6ons • Educa6on • Minimum of 3 skills • Profile photo • 50 connec6ons
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Recipe for Success
• Unique headline • 2 – 3 sentences to tell your story • Bulleted list of services/products/skills • If needed 2-‐3 more sentences • Call to ac6on
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Profile Strength Meter
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Manage
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Communicate
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SHARE Informa6on
SOLVE Problems Stop Selling
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RELEVANT
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Pos6ng Strategies
• Share great content • Strategically repost • For best results post 3 -‐5 6mes per week
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Client acquisi6on & reten6on
• Research your prospects before mee6ng with them
• Send thoughXul giYs based on your research • Don’t limit your research to LinkedIn
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Ask for the introduc6on!
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Write Recommenda6ons
• Only recommend contacts that you have worked with.
• Save them for those who deserve it. • Keep it brief. • Be specific about skills and accomplishments.
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Invest 30 minutes per week
• Post 3-‐5 6mes per week • Connect with 5-‐10 new people • Recommend 1 person • Endorse 3-‐5 people
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The Sophis6cated Marketers Guide to LinkedIn
hap://insY.co/AZBTALinkedIn
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The Missing Links
linkedin.com/in/heatherdopson
Heather Dopson