the mobile landscape london 2012
TRANSCRIPT
The Mobile Landscape #MCMS2012
- Do you really need an app?
IOS: 44%
Android: 28%
RIM: 24%
WP:1,6%
Losing 80% of your screen space forces you to
focus. You need to make sure that what stays on
the screen is the most important set of features
for your customers and your business.
- Luke W
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The scale from web to native
Go Native for: Rendering advanced graphics
Go Native for: Accessing Native features
Go Native for: Accessing Native features
The mobile web today – m-domain vs. “no mobile web”
www.domain.co.uk/pagename
m.domain.co.uk/c.jsp?cid=25261241&artid=http%3a%21%2fwww.domain.co.
uk%&pagename%2f
www.domain.co.uk/pagename
www.domain.co.uk/pagename
m.domain.co.uk/pagename
Hybrid frameworks – The Salvation?
Develop once, deploy everywhere
Hybrid frameworks – Sadly not the salvation..
The scale from web to native
Me, amongst many..
HTML5 is widely considered as ”the future”. But why are
statistics indicating the opposite? Until that future arrives,
HTML5 is in most cases inferior to apps.
The user:
