GLOBAL MOBILE GAMES REVENUE

THE GLOBAL MOBILE GAMES LANDSCAPE

Tablet games revenue will grow 400% by 2016

With close to $6 BN, Asia Pacific is the biggest mobile games market worldwide

18.8%

47.6%

$13.9BN

$3.7BN$2.1BN$7.0BN

$8.5BN

2012 2013e 2016e

TABLETS

SMARTPHONES*

TOTAL

POWERED BY

$10.0BN$9.1BN

$12.2BN

$23.9BN

CAGR 2012-2016

27.3%TOTAL

MOBILE GAMES MONETIZATION WORLD MAP

TABLETS

SMARTPHONES

SELECTED INSIGHTS ACROSS THE REGIONS

65MPAYERS

AVERAGESPEND*

$3.8743MPAYERS

AVERAGESPEND*

$4.40129MPLAYERS

88MPLAYERS

27MPAYERS

AVERAGESPEND*

$1.27

29MPAYERS

AVERAGESPEND*

$1.15172MPAYERS

AVERAGESPEND*

$2.8632MPAYERS

AVERAGESPEND*

$0.67

NORTH AMERICAREVENUE 2013e

$3.0BN

38%YoY Growth

LATIN AMERICAREVENUE 2013e

$400M33%YoY Growth

YoY Growth 63%

WESTERN EUROPEREVENUE 2013e

$2.3BNEASTERN EUROPE

REVENUE 2013e

$420M

YoY Growth 39%

REVENUE 2013e

$260MMIDDLE EAST & AFRICA

YoY Growth 29%

ASIA PACIFICREVENUE 2013e

$5.9BN

YoY Growth 25%

* per month per paying mobile gamer

* includes feature phones

MOBILE GAMESMARKET SIZE

CPI LEVELSPER LOYAL GAMER

GROWTHPOTENTIAL

MONETIZATIONPOTENTIAL

GLOBAL APPEALSCORE FOR

MOBILE GAME PUBLISHERS

NORTHAMERICA

LATINAMERICA

WESTERNEUROPE

EASTERNEUROPE

MIDDLE EAST& AFRICA

ASIAPACIFIC

www.appli�.com www.newzoo.com

GEOGRAPHIC APPEAL MATRIX

POLANDRUSSIA

OTHERCOUNTRIES

OTHERCOUNTRIES

ARGENTINABRAZILMEXICO

AUSTRALIAS. KOREAJAPAN

$3.70 $1.71

iOS ANDROID

$1.39 $0.87$1.19 $0.76

$2.55 $1.46

iOS ANDROID

$2.33 $1.32

iOS ANDROID

$1.20 $0.83

iOS ANDROID

$1.89 $0.94

$1.11 $0.74

iOS ANDROID

$1.62 $1.12

iOS ANDROID

SOURCES

Global Mobile Games RevenueNewzoo Global Games Market Report 2013 (August 2013)

Mobile Gaming Monetization World MapNewzoo Consumer Research (April 2012, September 2012 & April 2013)Newzoo Global Games Market Report 2013 (August 2013)

Insights Across the Continents & Geographic Appeal MatrixAppLi� Data (H1 2013)Distimo Data (AppIQ, August 2013)Newzoo Consumer Research (April 2013)http://gs.statcounter.com (July 2013)

NUMBER ONE GROSSING GAME

iPhone iPadCOUNTRY Google Play

BRAZIL

MEXICO

ARGENTINA

46%

29%

25%

OTHER

ANDROIDiOS

MARKET SHARE OF MOBILEOPERATING SYSTEMS

WESTERN EUROPE

The same 3 countries make the top grossing markets across platforms

Jouons !

Lass uns spielen!

Game on!

TOP 3GROSSING COUNTRIES

FOR MOBILE GAMES

iPhone iPad Google PlayRANK

1

2

3

UK

GERMANYUK

GERMANY

UK

FRANCE

FRANCEFRANCEGERMANY

OTHER

ANDROIDiOS

41%49%

10%

MARKET SHARE OF MOBILEOPERATING SYSTEMS

NORTH AMERICAOver 90% of app store revenue in North America

comes from in-app purchases

OTHER

ANDROIDiOS

54%

37%

9%

92% 8%

90% 10%

IN APP PAIDREVENUES PER APP STORE

iPhone

iPad

MARKET SHARE OF MOBILEOPERATING SYSTEMS

COUNTRY iOS Android

$1.67 $1.52

$1.33 $1.02

$1.35 $0.83

CPI LEVELS FOR THE TOPGROSSING COUNTRIES

UAE

SAUDIARABIA

SOUTHAFRICA

MIDDLE EAST & AFRICAAcquiring a loyal gamer in the United Arab Emirates will cost you on average $1.67 on iOS and

$1.52 on Android

OTHER

ANDROID

iOS

12%

38%

50%

MARKET SHARE OF MOBILEOPERATING SYSTEMS

ASIA PACIFIC71% of paying mobile gamers in Japan are male

52% 48% 59% 41%

COUNTRY

GENDER SPLIT OF MOBILEPLAYERS AND PAYERS

PLAYERS PAYERS

54% 46% 71% 29%

57% 43% 60% 40%

58% 42% 65% 35%

JAPAN

CHINA

SOUTH KOREA

AUSTRALIA

iOS

OTHER

ANDROID

7%

46%47%

MARKET SHARE OF MOBILEOPERATING SYSTEMS

EASTERN EUROPE56% of Polish mobile gamers play on a smartphone

SHARE OF POLISH MOBILEGAMERS PLAYING ON

FEATURE PHONES,SMARTPHONES AND TABLETS

56%

42%

19%

ShareMobile device

Smartphone

Tablet

Feature phone

OTHER

ANDROID

iOS 21%

29%50%

MARKET SHARE OF MOBILEOPERATING SYSTEMS

OTHERCOUNTRIES

The same 2 mobile games make the top grossing charts across all platforms in the top 3 grossing countries

LATIN AMERICA

CPIs are averaged across country

groups/continents

Based on estimated mobile games

revenue in 2013

Based on mobile games revenue

CAGR 2012-2016

Based on share of payers and average

spend per payer

146MPLAYERS

84MPLAYERS

105MPLAYERS

412MPLAYERS

POWERED BY