The mosT popular men’s magazine in russia

absolute

glossy

bestseller

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Editor’s LEttEr

Editor’s Letter

W e in MAXIM magazine are often asked: how do you manage to stay the most popular men’s magazine not only in Russia, but even in Europe? What’s

your secret? This question, to be honest, has been evading us for a long time - and if the editorial team has taken in head to answer it precisely, terms of next issue release would be definitely ruined, as it happened with that centipede which was asked if it wasn’t confused in its feet. I as the Editor-in-chief decided not to distract our creative minds and to answer this question by myself. The secret is amazingly simple. We all think that everything made with MAXIM brand just has to be the best. The most beautiful cover accompanied by even more beautiful photo sessions. The most interesting articles. The most spectacular photos. The funniest jokes. Even the font size is designed for the texts to be read easily. And to create the best things talented people with high degree of self-criticism are necessary. And it’s exactly about our editorial team – without any exception. The thing that makes me proud most of all is not our printrun or ad incomes, it’s the editorial team. They are the Guard that has been selected long and thoroughly for almost ten years. After enticing a talented person into MAXIM team our publishers tried to make him never run away. I watch other magazines in which staff changes every year, and I understand that our policy proves its value. And handcuffs we are chained to radiators with, don’t hurt at all. Shortly, you need to collect good people together and – attention! The second secret! – not to prevent them from working. Never arrange focus groups, never organize sociological polls, never ask them about editorial plans for the next issue. We had only

one focus group for all time, and even that passed for nothing. For if a talented person does something in an attack of inspiration, he is engaged in art. And as Zhvanetsky said, «art – it’s very simple, it’s the ability to worry about others». A talented author or photographer has already the focus group inside his mind, he is able to estimate his own work from outside, and opinions of casual people will only put him out. And I don’t hesitate at all to use the term «art» because making a good entertaining magazine is art as well. Maybe not so important as literature or cinema, but also giving people pleasure and consolation. This I know for sure. I heard “Thank you for the magazine” from adult intelligent ladies wearing glasses, from politicians, from businessmen and from simple guys who make our 2,5 million audience.These ‘thanks’ let me think that I don’t just earn money but do something important. In my 38 it’s a very important feeling. As well as for all our team members. As well as for the partners of MAXIM it would just not exist without. Thanks to all of us!

alexander malenkov editor-in-chiefe-mail: glavred@maximonline.ru

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distributionHistory & ConCEpt

MAXIM Is the Story of Success

r ussian edition of MAXIM appeared on magazines shelves in April 2002 and immediately started to gain popularity. The secret of success of MAXIM is easy: sharp content, unique humour,

wideness of topics and special tone of the magazine make it interesting for very different readers – and its stably growing audience confirms it. MAXIM does not propagandize a certain lifestyle – it’s about a way of thinking that can be described as a mix of intelligence, philosophy and mischief. Nominally the circle of

magazine’s topics is standard for a male title: girls, cars, career, sex, sport etc. – but it’s the way how MAXIM does it that makes it different from other magazines for men being always non-trivial, smart and impressive. The priority for MAXIM is the exclusive quality of pictures, texts and illustrations, MAXIM is a highly professional glossy title. The printrun of the magazine grows constantly and by 2010 has already reached 370.000 copies: the ranks of army of MAXIM readers is always joined by new people who become real adherents of the title very quickly

MAXIM Russia

Printrun – 370 000 copies

Moscow – 55%

St. Petersburg – 10% Up Volga (Samara,

Nizhniy Novgorod, Kazan’) – 7% South (Krasnodar, Rostov-na-Donu,

Volgograd, Astrakhan’, Vladikavkaz, Sochi) – 6%

Urals (Yekaterinburg, Tumen’, Chelyabinsk, Perm’) – 6%

Siberia (Novosibirsk, Krasnoyarsk, Irkutsk) – 8%

Far East (Khabarovsk, Vladivostok, Yakutsk) – 2%

Others – 6%

Moscow

Nizhniy Novgorod Perm’

Tumen’

Novosibirsk Krasnoyarsk

Yakutsk

Khabarovsk

Vladivostok

IrkutskYekaterinburg

ChelyabinskSamara

Astrakhan’Volgograd

Krasnodar

Rostov-na-Donu

Sochi

Vladikavkaz

Kazan’

St. Petersburg

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ContEntContEnt

MAXIM Sections MAXIM Sections

MAXIM supports permanent interactive communication with its readers answering their questions and drawing prizes. The readers in return don’t let the editorial team get bored always giving them food for thought

These girls can often be seen on TV in advertising spots and captions. But it’s only MAXIM that gives the readers a possibility to know them better in shootings and interviews

The most interesting and unexpected news from all around the planet. Plus sections that are already cult: anecdotes, MAXIM planet, Ask a Stupid Question, We Want Answers!

Readers’ Letters

Who’s That Girl?

MAXIWORLD

How to conjure, organize picnics, plug-in the newest gadgets, survive an earthquake and other information making MAXIM reader a winner in all possible situations

Psychologies and relations, history and geography, biographies and reportings – MAXIM has no topic limits. And the girls, of course – best shootings and the most interesting interviews

All the newest trends about pants, shirts, jackets, shoots and also watches, glasses, parfums and grooming. No diktat and no prescriptions – information only. MAXIM reader will make his choice by himself

How To

Features

Style

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ContEntContEnt

MAXIM Sections

The newest gadgets and F.A.Q. about their services, cars and their tuning, the latest weapons and news from scientific laboratories – an ideal techno cocktail in one section

Turbo

All that is to be seen, heard, played and visited this month. And how not to loose all your money and health while doing it

In the Know

What It’s All About

Techniсs(gadgets, audio, video) – 6%

Men’s style (fashion, trends, selfcare) – 14%

Pictures(famous girls) – 15%

Cars(news, tuning, technologies)– 5%

Sport and fitness – 3%

Advices(life self-taught) – 15%

Sex and relationships (theory, practice, psychologies) – 13%

Health(medicine, food) – 2%

Geography((places, travel, customs) – 3%

People(interviews and biographies) – 9%

Events(the country and the world, stories and facts) – 6%

Entertainment(humor, contests, tests) – 4%

Culture(history, religion, science) – 5%

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AudiEnCEpositioning

MAXIM ReaderInfotainmentInformation+entertainment

Wideness of topics

Audi

ence

Style Icon(GQ ad campaignslogan)

Be healthy!(MH, media kit)

77% - aged 20-44

74% - employed

65% - men

35% - women

16% - top managers and business owners

*Data by TNS Russia, NRS Russia, March – July 2010.

30% - middle managers

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AudiEnCEAudiEnCE

Air (average issue readership), thousands of people*

MAXIM Is the Most Popular Russian Male Title

*Data by TNS Russia, NRS Russia, March – July 2010.

Male titles audience in Moscow, thousands of people*

* Data by TNS Russia, NRS-Moscow (16+), March – July 2010.

MAXIM Is the Most Popular Male Title in Moscow

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AudiEnCE AudiEnCE

Male titles loyal audience*, thousands of people**

MAXIM Is the Leader in Loyal Audience Volume

*Loyal audience is people that read every issue of a title ** Data by TNS Russia, NRS Russia, March – July 2010.

More than 850 000 people in Russia read every issue of MAXIM

MAXIM Is the Leader in Exclusive Audience Volume

Male titles exclusive audience*, thousands of people**

*Exclusive audience is a part of the AIR of a title that includes people who read only title X in a certain group of titles.** Data by TNS Russia, NRS Russia, March – July 2010.

More than 1 500 000 people in Russia read only MAXIM of all male titles

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readers aged 20-44, thousands of people*

MAXIM Is the Leader in the Segment of Young and Active Audience

Young and active audience chooses MAXIM: by quantity of readers at the age of 20-44 years who are the most active consumers in the majority of segments of the market, MAXIM essentially advances the competitors

*Data by TNS Russia, NRS Russia, March – July 2010.

AudiEnCEAudiEnCE

the number of readers with a high income, thousands of people*

MAXIM Is the Leader in the Segment of Audience with a High Income

*Data by TNS Russia, NRS Russia, March – July 2010.

MAXIM leaves all its competitors behind in the segment of readers that can afford expensive things or are not limited in money

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AudiEnCEAudiEnCE

What People in Moscow Do When They Don’t Read MAXIM*

* Data by TNS Russia, NRS-Moscow (16+), January – September 2010.

Have a foreign car

Made a trip abroad for the last

6 months

Own a foreign language

Regularly visit sport clubs

Regularly visit restaurants, clubs,

cinemas etc.

− Average in Moscow

− MAXIM Readers

MAXIM is beloved not only by men but also by women who suppose the magazine is witty, generous, easy to talk and interesting

the number of women in male titles audience, thousands of people*

MAXIM Is the Most Popular Male Title Among Women

* Data by TNS Russia, NRS Russia, March – July 2010.

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AdvErtising in MAXiMAdvErtising in MAXiM

MAXIM Advertisers*

*Data by TNS Russia, January - September 2010 *Data by TNS Russia, January - September 2010

Cars – 13%

Alcohol and beer – 18%

Brands Advertised in MAXIM

20% Parfum & Selfcare

Axe, Baldessarini, Biotherm, Blend A Med, Braun, Calve, Camay, Cartier, Chanel, Clear Vita Abe, Clinique, Dior, Donna Karan, Duracell, Garnier, Gillette, Giorgio Armani, Givenchy, Gucci, Guerlain, Head & Shoulders, Hermes, Hugo Boss, Ile De Beaute, Inneov, Johnson & Johnson, Lacoste, Lancome, Lanvin, L’Oreal, Loewe, Nivea, Old Spice, ORAL-B, Paco Rabanne, Procter & Gamble, Rexona, Salvatore Ferragamo, Sanofi Aventis, Vichy

7% Fashion

Baldinini, Burberry, Calvin Klein, Chester, DIM, Dr. Koffer, Dsquared 2, Fabi, Finn Flare, Firetrap, Hugo Boss, Iceberg, Lanvin, Levi’s, Matinique, Pal Zileri, Piquadro, Ralf Ringer, Timberland, TJ Collection, Tommy Hilfiger, Trussardi

18% Alcohol and beer

Absolut, ArArAt, Asahi, Bacardi, Baltika, Baykal, Bavaria, Carlsberg, Chivas Regal, Corona Extra, Dewar’s, Efes Pilsner, Finlandia, Glenfiddich, Glenmorangie, Grant’s, Havana Club, Heineken, Hennessy, Holsten, Jack Daniel’s, Jameson, Khortitsya, Kronenbourg 1664, Martell, Martini, Miller, Nevskoe, Olmeca, Tuborg, Warsteiner, Zolotaya Bochka.

13% Cars

Audi, Daimler AG, Chevrolet, Citroen, Ford, Honda, Infiniti, Jeep, Jaguar Land Rover, Kia, Lexus, Mazda, Mercedes-Benz, Nissan, Opel, Peugeot, Renault, Saab, Toyota, Volkswagen

5% Audio, video, photo, household appliances, mobile phones

Daewoo Electronics, Intel, LG, Microsoft, Nicon, Nokia, Philips, Samsung, Sony, Sony Ericsson, Tefal, Toshiba

9% Cigarettes

Camel, Captain Black, Chesterfield, Diablo, Dunhill, Kent, LD, Marlboro, Mild Seven, Pall Mall, Parliament, Richmond, Winston, Yava Export

24% Others

Beeline, Evian, Eclipse, Megafon, MTS, Nestea, SkyLink, Yota

4% Watches & Accessories

Calvin Klein, Jacques Lemans, Longines, Swatch, TAG Heuer, Tissot

Parfums and selfcare – 20% Fashion – 7%

Audio, video, photo, household appliances, mobile phones – 5%

Cigarettes – 9%

Others – 24%

Watches and accessorizes – 4%

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MAXiM proMoAdvErtising in MAXiM

MAXIM’s advertising share

*Data by TNS Russia, January - September 2010

MAXIM Promotional Support

TV, outdoor, radio

priority and support in the points of sales

MAXIMOnline, advertizing on other resources

permanent communication to mass media, editorial team members presented as experts in various shows on national TV and radio

ATL

POS Internet

PR

MAXIM takes the leading position in the advertizing market, whatever external factors are

MAXIM – 24%

Медведь – 5%

FHM – 3%

Men’s Health – 17%

GQ – 18%

Playboy – 15%

Esquire – 14%

XXL – 3%

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MAXiMonLinE.ruMAXiM pArty

MAXIM party MAXIMonline is the unique men’s website

MAXIM irony and humor

Daily news and the best materials of the magazine

Exclusive photos of the sexiest girls of the country and the world

Video reports from MAXIM shootings and the most interesting events

Quizes and contests with fantastic prizes

Blogs of well-known authors

MAXIM Forum

At MAXiMonline you can always find

funny and useful articles and beautiful

photos and videos of MAXiM girls:

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MAXiM spECiAL projECts

AdvErtizing on sitE MAXiMonLinE

MAXIMOnline Audience

*Data provided by Google Analytics

The unique monthly audience of the project makes about 1.8 million person.More than 12 000 000 page views a month*

61% Men aged 18-35

29% With high income

80% Going online every day

Besides original content and banner campaigns MAXIMOnline team also creates exclusive online projects for advertisers: media mix «magazine + website», interaction with the audience (quizes and contests), creative decisions (working out the BIG IDEA), viral effect that help advertisers in building communications with MAXIM audience.

MAXIM Special Projects

Miss MAXiM Contest

100 Sexiest Women of russia rating

MAXiM Mobile

An annual project of MAXIM magazine that gives possibility for beautiful girls from all Russia to become famous. Every Russian girl aged 18+ can take part in the contest. As a result of a strict selection by editorial team and competent jury thousands of applications turn to 100 participants – and only one of them becomes Miss MAXIM and gets precious prizes and attention of the whole country.

The first rating was made up by the editorial team of MAXIM in 2007. In 2008 the hot hundred was elected by the readers themselves. It was possible to vote at maximonline.ru having entered a unique code from MAXIM October issue. The run of voting was to be traced online. Thus 100 Sexiest Women is the main rating Russia that is fully objective and reflects real tastes of MAXIM readers.

MAXIM magazine in every mobile phone. This special application gives the possibility to download MAXIM photos and videos directly to the phone, get new issues announcements, subscribe for new jokes and take tests, send messages to editorial team and take part in contests.

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MAXiM dEtoXMAn CArd

Man card

The joint project of MAXIM, Alfa Bank, GameLand and VISA.Leaders have cooperated to create the first in Russia Man Card especially for enthusiastic male audience.More than in 33 cities of RussiaWide partnership program

Possibilities:

Discounts, bonuses, gifts and special offers from partners

Invitations to special events:

MAXIM events

test drives

exhibitions

concerts

festivals

travel

In 2010 Man Card holders:

visited FIFAWorld Cup 2010

travelled on the smart liner across the Western Mediterranean visited concerts of U2, Chris Rea, Metallica, Iggy Pop and many others

стать членом жюри конкурса Miss MAXIM 2010

became a jury member of Miss MAXIM 2010 took part in the international car festival Autoexotica were the first to see the most expected movies: Salt, Resident Evil 4, Iron Man 2, Karate Kid Sherlock Holmes, Black Lightning

A branch project by MAXIM creators launched in 2008. MAXIM Detox is a magazine on men’s health for those who live fast with a slogan “Everything that doesn’t kill us makes us stronger”.

Main principles of MAXIM Detox:

Information must not be dull, humor must not be non-informative: the editorial team of the magazine keeps these two substances in balance

No didactics: MAXIM Detox does not teach but provides with information

Health is not an aim but a capital: Detox readers need health to waste it

No taboo topics and taboo advertisers: Detox reader drinks and smokes and editorial team doesn’t conceal it

MAXIM Detox Magazine

In 2011 there are 4 numbers MAXIM Detox.Printrun – 240 000 copies.National distribution

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Рекламные возможности MAXiM

MAXiM AdvErtising options

Non-standard Advertising

Cover gatefold Sachet

Pop-up

Inside gatefold

Insert with tracing copy Scent strip

Insert with stereo – vario effect Special encloser

Insert with cutting down French door

Calendar

Bookmark: on the ribbon, sewed in magazine’s back

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priCE ListMAXiM AdvErtising options

Price List

Circulation 370 000 copiesPrice List- 2011 Standard placement (no guarantee for specific placement)1/1 page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 535 000 RUR1/2 page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 369 000 RUR1/3 page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 295 000 RUR2/1 spread . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 040 000 RURSpecial placementCover Gate fold . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 330 000 RUROpening Spread . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 230 000 RURSecond Spread . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 150 000 RURThird Spread . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 080 000 RURFourth Spread . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 050 000 RURFifth Spread . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 020 000 RURSixth Spread . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 000 000 RURSpread between Table of Contents and Masthead . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 070 000 RUR(Spread between Masthead is not available in each issue) Back Cover . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 825 000 RURThird Cover . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 550 000 RURSpecial positions: facing Table of Contents (1st page – LHP, 2nd page - RHP)\facing Editor’s letter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 600 000 RURSpecial positions: facing Masthead (2 RHP) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 590 000 RURSpecial position facing Readers’ letters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 580 000 RUR1st ten ad.pages (after Table of Contents, Editor’s letter, Masthead, Reader’s letters) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 570 000 RURFirst 1/3 of magazine . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 560 000 RURSpread in first 1/3 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 060 000 RURFirst ½ of magazine . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 550 000 RURSpread in first ½ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 050 000 RUR

VAT is not includedDiscounts 2011 Welcome discount (to a new client for the first contract placement in MAXIM magazine): 3% Discount for advertising agencies – 15%

Total discount should be counted as a subtraction from the basic rate in order: «welcome», «number of ad. pages», «agency’s discount».Special Positions (In definite heading, fixed consecution of advertisement, extender) – EXTRA CHARGE 10% FOR EACH PAGE Two or more brands on the page (if a second brand gets more then 20% of the page) including co-branding advertising – EXTRA CHARGE 10% Advertorials and texts lay outs are not accepted by MAXIM, please contact advertising department for MAXIM promotion production. Cost of special project (inserts, advertorials (MAXIM PROMOTION)) calculating separately

preliminary schedule (please check the schedule with the advertising department)issue ............................................ Booking ........................................ materials*....................................expected on sale2011 (January) ............................ 6 November’10 ............................. 15 November’10 ...........................14 December’102011 (February) ........................... 4 December’10 ............................. 09 December’10 ...........................13 January’112011 (March) ............................... 11 January .................................... 15 January ....................................17 February2011 (April) .................................. 8 February .................................... 12 February...................................17 March2011 (May) .................................. 5 March ........................................ 12 March ......................................14 April2011 (June).................................. 12 April ......................................... 16 April .........................................19 May2011 (July) ................................... 7 May ........................................... 15 May .........................................16 June2011 (August) .............................. 11 June ......................................... 18 June .........................................21 July2011 (September) ........................ 12 July .......................................... 16 July ..........................................18 August2011 (October) ............................. 9 August ....................................... 13 August .....................................15 September2011 (November) ......................... 6 September ................................. 10 September ...............................13 October2011 (December) ......................... 8 October ...................................... 15 October ....................................17 November* Please book MAXIM PROMOTION and provide small formats advertising lay outs 5 days before the deadline

Number of ad. pagesDiscount %

1 - 210 %

3-415 %

5-620 %

7-822 %

9-1023 %

11 & more15 %

Special Advertising Projects

MAXIM presents a new advertising trend – special advertising projects (MAXIM promotion). The creative editorial approach and cooperation with a team of professional photographers, stylists, journalists and illustrators make unusual photo sessions, non-standart images and articles possible. This lets carry out a unique, individual advertising campaign in MAXIM style to raise the readers’ confidence to the message of advertising.

FOR MORE INFORMATION, PLEASE CONTACT (495) 981 39 10

34 35

HACHEttE FiLipACCHi sHkuLEv pubLisHing HousEContACts

Contacts

PublisherAlexey Ovchinnikovaovchinnikov@hfm.ru

Editorial Team

Editorial DirectorIlya Bezuglyibezugly@hfm.ru

Editor-in-ChiefAlexander Malenkovamalenkov@hfm.ru

Commercial Department

Commercial DirectorStanislav Povolotskyspovolotsky@hfm.ru

Corporate Sales DirectorsElena Lakatoshelakatosh@hfm.ruTatyana Pershinatpershina@hfm.ru

Advertising DirectorAlexey Stavrovsky astavrovsky@hfm.ru, +7 (495) 633 56 29

Advertising Sales ManagersEugenia Nikitskayaenikitskaya@hfm.ruAndrey Savelyevasavelyev@hfm.ru, +7 (495) 633 56 27Maria Anisimovamanisimova@hfm.ruLubov NikovskayaLnikovskaya@hfm.ru

Advertising Department Assistant Natalia Avaryasovanavaryasova@hfm.ru

Marketing

Head Brand Manager Grigory Lavrovglavrov@hfm.ru

Junior Brand ManagerEvgeniya Khromovaekhromova@hfm.ru

Special Projects Department

Valentina Zelenskayavzelenskaya@hfm.ruMaria Korneevamkorneeva@hfm.ru

Advertising Print Managers

Maria Shumakovamshumakova@hfm.ruElena Trofimuketrofimuk@hfm.ru

Address

31B, Shabolovka Str, Moscow, Russia, 115162

Phone+7 (495) 981 39 10

Fax+7 (495) 981 39 11

Hachette Filipacchi Shkulev Publishing House

MAXIM magazine is published by one of the largest pub-lishing houses in Russia – Hachette Filipacchi Shkulev, that is a part of group of companies Hachette Filipac-chi Shkulev & InterMediaGroup.

Hachette Filipachi Shkulev portfolio consists of such fa-mous brands as ELLE (Russia and Ukraine), ELLE DELUXE, ELLE Girl, ELLE Décor, MAXIM (Russia and Ukraine), MARIE CLAIRE, PARENTS, PSYCHOLOGIES, DOMOY, DEPARTURES, the national TV guide Antenna-Telesem, a network of free advertising guides Va-Bank, specialized guide Va-Bank Re-mont and celebrity magazine StarHit.Hachette Filipacchi Shkulev & InterMediaGroup has 49 regional offices in Russia and CIS (including all the largest regional centers of federal state districts).The total printrun of Hachette Filipacchi Shkulev & Inter-MediaGroup titles exceeds 12 mln of copies, the cumu-lated audience is 20, 5 mln of people (data by TNS Gallup Media). The titles of the group are read by every 9th citizen of Russia. Hachette Filipacchi Shkulev publishing house exists on Russian market for already 15 years and now is a part of international group Lagardère Active Media. Lagardère Active Media is a sub-unit of one of the most well-known diversified holdings in the world Lagardère.

Lagardère Active Media

Press:leader of international glossy market260 titles in 41 countries with total circulation more than 1 billiard of copies a year

Radio and TV (France): 3 radio networks; the largest producer of TV series and dramas; music and youth cable channels

Lagardère Active Media

Press: leader of international glossy market, 260 titles in 41 countries with total circulation more than 1 billiard of copies a year

Radio and TV (France): the largest producer of TV se-ries and dramas, music and youth cable channels, 3 ra-dio networks

Since 2007 the internet projects are of high priority in the publishing house. Today the publishing house has already three successful online-resources: MAXIM maga-zine site www.maximonline.ru, ELLE magazine site www.elle.ru and women’s portal www.wday.ru.Hachette Filipacchi Shkulev & InterMediaGroup is one of 20 best employers in Russia, about 3000 of em-ployees work in the company.The publishing house takes part in the work of profes-sional labor unions.“We believe that successful development of magazines and newspapers became possible due to the talented creative work of editorial teams that always strive for giv-ing their readers maximum of interesting and useful in-formation. The dynamics of the business was ensured by high professionalism and enthusiasm of the commercial team. We think that today along with our brands the most important resource of the publishing group is our employ-ees that always wish to do more and better. Moving for-ward, search of new solutions and difficulties overcoming is what’s mostly peculiar to the group of companies Ha-chette Filipacchi Shkulev & InterMediaGroup.

Victor Shkulev, the President of Hachette Filipacchi Shkulev & InterMediaGroup