The MosT ReCognized BRand

oF CaChaça in The WoRld(pronounced Kah-sha-sa)

Family owned and operated since1938, Pitú is one of the most iconicbeverage companies of Brazil.Today, Pitú has a reputation for worldclass quality, making it the mostglobally exported cachaça brand.

Cachaça and Pitú Facts• Cachaça is one of the best-selling spirits in the

world with over 1 billion liters produced per year

• Cachaca is distilled from pure, unrefined sugar

cane juice. Pitu uses only sugar cane juice from

first pressings for a fresh, pure taste.

• Owner and Master Distiller Dr. Maria das Vitorias

Carneiro Cavalcanti, is the granddaughter of the

original founder of Pitú, making the production

and quality control of Pitú a family legacy.

• Pitú is the base ingredient of the world famous

Caipirinha, the national cocktail of Brazil, the

Pitúrinha!

Imported by Winebow Inc., New York, NY | WINEBOW.COM

.

The Pitú name and symbol The name Pitú was chosen by the founders of

the company in honor of the Riacho Pitú, a

stream which irrigates the sugar cane plantations

in the region of Vitória de Santo Antão in the

state of Pernambuco. Pitú is a species of fresh water

shrimp found only in this stream that was served as a snack to

accompany the cachaça at get-togethers on the plantation.

distillation Process Pitú is distilled in a combination of copper pot and copper column stills.

The copper still gives stable quality control and helps preserve the

flavor and texture in the final product. Pitú is then matured in wooden

vats to marry the flavors and allow the taste to gradually unfold.

Tasting notesPitú is crystal clear in color. The taste is pure and fresh with hints

of banana and butterscotch flavors, with fruity and floral aromas

originating from the fresh sugar cane juice.

Pricing, Packaging & Point of saleSuggested Price: $15.99 Size: 1.0L

Alcohol by Volume: 40% 750ml (control states only)

Point of Sale Materials Available:

• Shelf Talkers • Muddlers with Leaflet

• Cachaça Glasses • Fruit Squeezer

• Shot Glasses

Pitu Caipirinha

Cut fresh lime into four pieces and place

in an o ld-fashioned glass

Add 2 tsp. sugar

Mash it al l with a mudd ler

Fil l the glass with crushed ice

Add 2 oz. of P ituú Cachaca

Shake vigorously with cocktail shaker