the motivequest story
DESCRIPTION
TRANSCRIPT
![Page 1: The MotiveQuest Story](https://reader034.vdocument.in/reader034/viewer/2022051817/54895809b47959f60c8b58b0/html5/thumbnails/1.jpg)
In a fast changing world
motivations are unchanged
![Page 2: The MotiveQuest Story](https://reader034.vdocument.in/reader034/viewer/2022051817/54895809b47959f60c8b58b0/html5/thumbnails/2.jpg)
Successful marketers solve business problems with
insights about their customers’ motivation.
Major MotiveQuest Clients
![Page 3: The MotiveQuest Story](https://reader034.vdocument.in/reader034/viewer/2022051817/54895809b47959f60c8b58b0/html5/thumbnails/3.jpg)
Often its difficult to fully understand your customers’ needs
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When you understand motivations you can understand behavior
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MotiveQuest explores motivations
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Human motivations are primal
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We all want to
feel connected
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Feel nurturing
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Feel Creative
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These needs were around long before social media
Human evolution
So
cia
l N
etw
ork
s
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Social networks are a good place to research these motivations
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We use clever algorithms on social networks
to reveal motivational drivers
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And many other ways of exploring what they mean
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Across a range of different questions
Understanding
Consumer Trends
Motivational Segmentation
Brand Insights
Communications Strategy
Econometrics
Tracking
Communications
Measurement
CORE
EXPERTISE
TRADITIONAL
ALTERNATIVES
Trend Research
Segmentation Studies
Ethnographies
Focus Groups
Quantitative Research
Focus Groups
Traditional Tracking
Studies
Marketing Metrics
Modeling
Innovation Opportunities
Positioning Development
Campaign Impact
![Page 15: The MotiveQuest Story](https://reader034.vdocument.in/reader034/viewer/2022051817/54895809b47959f60c8b58b0/html5/thumbnails/15.jpg)
Do you want to discover what motivates your customers?
Tom O’Brien, CMO [email protected] Website: www.motivequest.com
Twitter: @motivequest