the motor industry bible - aroq · in the automotive business, ... enviable contact book within the...
TRANSCRIPT
“The motor industry bible”- Independent.co.uk, Mark Piesing
Media Pack
Dave Leggett
Dear advertiser,
In the automotive business, everyone is looking for a competitive advantage. In an increasingly crowded global automotive market, the pressures to meet rising customer expectations and tighter regulatory standards are intensifying across the world.
Insightful market intelligence helps people to take the right decisions and formulate successful business strategies.
Here at just-auto, we have made it our mission to help automotive industry professionals grow their businesses. In order to deliver on this promise, our analysts spend their days evaluating the most promising auto businesses around the world, identifying successful strategies that we can share with our discerning army of 79,283 auto industry readers.
This relentless focus on insightful content helps create an enviable on-site environment for advertisers to reach the auto industry’s true innovators. With 90% of the automotive companies in the Forbes 2000 using just-auto as part of their competitive intelligence, we offer the perfect place to showcase your product or service to automotive executives.
Together, just-auto can help your business, and you, achieve your marketing objectives.
Dave Leggettmanaging editor, just-auto
Introductionfrom the Editor
just -auto helps automotive professionals
grow their business
Introductionfrom the Publisher
Michael Gove
Dear advertiser,
Here at just-auto we believe that innovation and investment are the key to success. Fifteen years ago, just-auto launched as the second subscription news website in the world. In the intervening years, the world has experienced two global recessions, the birth of the internet and a revolution in personal communication. Each time, those companies that continued to invest in their brands during downturns were the first to benefit when good times returned. Investing by developing skilled workforces, innovating product developments, and by continuing to market to consumers and potential partners in the automotive industry.
Looking forward, expected global population growth will test the auto industry as it attempts to provide transportation for 8.3 bn people worldwide by 2030. In addition, a burgeoning worldwide middle class will drive demand for car ownership. Rising to these challenges will require wholesale changes in the way that we approach mobility. Whatever happens, just-auto will continue to be a voice for change by reflecting on the very best in automotive innovation around the world.
Thank you for continuing to support us, and our worldwide auto industry readership,
Michael Gove
COO, just-auto.com
just -auto’s monthly users would fill Madison
Square Garden more than four times over
Source: Google Analytics
MainSections
Thought Leaders
Electric Drive Buyer’s Guide
Interviews
Other sections
News Editor’s Viewpoint Comment & Analysis Car Launches Auto Show Coverage Hot Issues Management Briefingsjust-auto’s content is
segmented into different thematic sections.
Key areas of the site include our continually updated News section, exclusive automotive executive Interviews, in-depth single-topic Management Briefings, expert Comment & Analysis and our sponsored Thought Leaders section.
20% 17%45%
5%13%
Emerging Markets, Financials & Forecasts
Technology, Components & Design
Manufacturing & Supply Chain
Regulations & The Environment
Retailing, Markets & Aftermarkets
CoverageBy Topic
just-auto covers the global automotive industry.
Generally, our editorial focuses on the following themes, in order of weighting:
Source: Internal statistics
C - SuiteInterviews
The best companies know that successful business strategies are not created in a vacuum.
Every year just-auto interviews dozens of automotive industry leaders on their approach to the latest market challenges, and their plan for the future of their business.
Carlos Ghosn, Renault | Ratan Tata, Tata Sons | Bob Lutz, ex-General Motors
Rodney O’Neal, Delphi Automotive | Bob Joyce, Jaguar Land Rover | Martin Leach, Magma
Maxime Picat, Peugeot | Thierry Peugeot, PSA Peugeot Citroën
Susan Docherty, Cadillac and Chevrolet Europe | Yoshihiko Kanamori, Lexus Group
Recent interviewees include
- Alan Mulally, ex-CEO, Ford
GM gets serious about Cadillac
‘Motion and Mobility’ meets ‘Cognitive Safety’
Volkswagen Group Rus general director Marcus Osegowitsch
Anne Ruthmann, Citroën C4 Cactus project manager
Piston days – Daimler leads steel charge
Volvo finally takes covers off redesigned XC90
February 2014 management briefing: mega-trends
Q&A with rFpro: Modelling the Nürburgring race track
01
02
03
04
05
06
07
08
SampleCoverage
just-auto publishes around15 new stories every working day.
Here is a selection of popular stories that have appeared on just-auto in recent months.
David Leggett is just-auto’s managing editor. A former director of automotive forecasting of the Economist Group’s Economist Intelligence Unit (EIU), David has been analysing the auto industry for over 25 years. He is a frequent keynote speaker at industry conferences and regularly makes appearances in the mainstream media. Previously, David was senior economist at the automotive trade body, the Society of Motor Manufacturers and Traders (SMMT) and a contributor to the EIU Motor Business series.
Graeme Roberts is just-auto’s deputy editor and news editor with special interests including new technology, emerging markets, vehicle assembly and CKD export/assembly. A veteran auto industry journalist with over 30 years’ experience, he has worked in New Zealand and the UK on magazines, newspapers and websites and even ‘crossed over’ into PR, working on auto accounts. Graeme enjoys interviewing auto industry executives, visiting vehicle manufacturing plants and obtaining data to work into his regular, family oriented new model reviews.
Simon Warburton is just-auto’s business editor, covering the manufacturing, supply chain, government relations and industrial relations side of the car business. A fluent French speaker with an enviable contact book within the major European automotive players, Simon has driven just-auto’s excellent coverage of the industrial disputes that have resulted from the recent global recession. Previously, Simon has written for Reed Business Information Intelligence division, and acted as Flight International’s Paris correspondent.
David Leggett
Graeme Roberts
Simon Warburton
Our EditorialTeam
just-auto employs an experienced editorial team from around the world to provide our users with the most reliable and comprehensive automotive industry coverage available.
Columist Glenn Brooks is a former money market trader turned automotive journalist. Glenn’s specialities include global future vehicle programmes for cars and LCVs, manufacturing-related features, powertrain technology including EVs, PHEVs and fuel cells, and aspects of the Chinese automotive industry. A former editor of a Formula 1 magazine, he is the creator of just-auto.com’s PLDB future vehicle database. Now based in the west of England, he contributes to various industry media.
Regular contributor Matthew Beecham has over 18 years’ experience of analysing market and technical trends in the global automotive components industry. As associate editor of just-auto, he monitors automotive component sectors from clutches to coatings, seating to shocks and wheels to wipers. Matthew has consulted for AT Kearney, Belron, Bridgehead International, McKinsey, MIA, MIRA and the Economist Intelligence Unit. Matthew has written for magazines including Car Graphic, JAMA and Automotive Engineer, and he has a PhD in automotive technology transfer from Cranfield University.
Glenn Brooks
Matthew Beecham
Our EditorialTeam
Chris Wright is a highly experienced journalist, who has been writing for just-auto since 2009. A former editor of Automotive International, Chris specialises in covering Asia and the emerging markets, with a particular focus on OEMs and vehicle product and design. The author of numerous Financial Times Management Reports on the global auto industry, Chris ensures that our automotive news reporting continues to lead the market.
Chris Wright
Audience by region Total audience
Europe
Americas
Asia & Oceania
Africa Monthly users Increase in users Y/Y
38%
35%
25%
2%
1,924 40,915
79,283 35.5%Source: Google Analytics July ‘14
just-auto is the automotive industry website with a truly global reach.
With a 35.5% increase in users year-on-year, just-auto remains the prime media outlet for marketers seeking to reach automotive executives worldwide.
World Coverage
Source: 2014 Readership Survey
just-auto continues to attract an influential, senior audience from automotive manufacturers and suppliers.
OF JUST-AUTO’S READERS WORK FOR A VEHICLE
MANUFACTURER
OF JUST-AUTO READERS ARE IN
MANAGEMENT ROLES
OF JUST-AUTO’S READERS WORK FOR A
COMPONENT SUPPLIER
OF JUST-AUTO READERS ARE IN SENIOR
MANAGEMENT ROLES
OurAudience
67% 61%26% 32%
65.2% of just-auto readers have a departmental budget of over $1m
78.7% of just-auto readers visit just-auto at least once a week
71.1% of just-auto readers work in organisations with turnovers in excess of $1bn
90.9% of just-auto readers visit just-auto at least once a month
74.0% of just-auto readers agree that just-auto helps them find new products and services
88.5% of just-auto readers pass on or discuss content from just-auto with their colleagues
74.0% of just-auto readers agree that just-auto helps them find new products and services
82.3% of just-auto readers agree that they use information from just-auto in their decision making
Source: 2014 Readership Survey
just-auto’s readers are the driving force behind many of the biggest companies in the automotive industry.
And because eight out of ten readers choose to visit to visit just-auto every week, you can be sure that they’ll be ready to read about your brand first on just-auto.com
Get To Know Our Readers
bn
Source: 2014 Readership Survey
just-auto’s distinct coverage of the automotive supply chain attracts a loyal and engaged audience.
That’s why so many executives choose to read just-auto over other automotive industry journals.
MaximisingUnique Reach
75% of just-auto’s readers DO NOT read Automotive World
69% of just-auto’s readers DO NOT read Automotive News Europe
62% of just-auto’s readers read neither Automotive World nor Automotive News Europe
82% of just-auto’s readers DO NOT read WardsAuto.com
75+25+P63+37+P
62+38+P82+18+P
75%
69%
62%
82%
CHASSIS AND SAFETY SOLUTIONS
EXTERIOR AND RAW MATERIALS
POWERTRAIN AND TRANSMISSION SOLUTIONS
EV OR HYBRID SYSTEMS
CONNECTED VEHICLE TECHNOLOGY
INTERIORS
FUEL SYSTEMS AND EMISSION CONTROL
TYRES AND WHEELS
33%
32%
37%
31%
30%
29%
28%
25%
Source: 2014 Readership Survey
just-auto’s readership isinvolved in the purchasingdecisions for a range ofproducts and services.
Purchase Influencers
“How involved are you in the purchasing decisions for the following products and services?”
CHASSIS AND SAFETY
EXTERIOR AND RAW MATERIALS
POWERTRAIN AND TRANSMISSION
EV OR HYBRID SYSTEMS
CONNECTED VEHICLE TECHNOLOGY
INTERIORS
FUEL SYSTEMS AND EMISSION CONTROL
TYRES AND WHEELS
14%
15%
19%
16%
14%
13%
14%
13%
Source: 2014 Readership Survey
just-auto asked our readers to tell us when they intended to review their suppliers for specific products and services.
This is what they told us:
ReceptiveAudience
“Will you review your supplier/suppliers for the following products and services in the next 18 months?”
Mobile
just-auto is proud to offer users a completely responsive design.
This new design provides users with a more satisfying browsing experience and reflects the fact that automotive industry executives today expect to be able to consume the latest industry news whenever and wherever they are.
In August 2014 over 15% of all sessions were from a mobile or tablet device (Google Analytics).
Mobile sessions alone were up 20.8% year-on-year.
Source: Google Analytics, August ‘14
just -auto gains a new user every 45 seconds
Source: Google Analytics
MarketingServices
Heather Thorp
Most automotive industry websites offer advertising. just-auto takes a different approach.
This year just-auto launched our Marketing Services division. This crack team of trained digital professionals works with B2B marketers, like you, to develop out-of-the-box campaigns that create impact, build awareness in the auto industry, and generate a real financial return.
That’s why we’re ready to make this pledge to you:
1. You need to be able to rely on us to deliver your campaign. That is why, here at just-auto, we will never make promises to you that we cannot keep.
2. We treat our loyal audience of automotive industry professionals with the utmost respect, which is why we refuse to bombard them with ads. But, on a positive note, as a result, we find that our readers tend to respond well to the advertising messages that we choose to share with them.
3. Every media owner talks about the importance of building relationships with their clients, but many just want a relationship with the client’s wallet. Because advertising isn’t our only source of revenue, we can give you honest advice to build successful, long-term campaigns.
From branding campaigns which reinforce your market share, to lead generation pushes that fill your sales team’s pipeline, just-auto is ready to meet your marketing objectives.
I would love to show you how just-auto can be the key part of your next campaign. When you are ready, you can call me, Heather Thorp, directly on +44 (0)1527 573 611.
I’m looking forward to working with you,
Heather ThorpMarketing Services Manager, just-auto
Sponsorship Display Webinars
Advertorials Email Advertising White papers
Brand Awareness Lead Generation
Give your brand the exposure it deserves. From in-depth, issue led Management Briefings, to the topical Hot Issues section, just-auto can align your company with the right content.
And because just-auto segments our content by topic, content type and geography, your message will be able to reach your precise target audience.
just-auto’s half-page and MPU ad formats deliver impact.
Our DoubleClick by Google ad server lets you target users by country, and even by company.
By using our IAB-standard banner ad positions you will be able to build your brand and drive clicks and engagement.
Eight out of ten just-auto readers use just-auto to find out about new products and services.
Webinars are the perfect vehicle to educate, involve and generate interest from just-auto’s senior automotive audience.
Our managed webinars deliver leads right to your sales team.
Put your brand at the centre of the conversation. If your message demands the freedom of longer-form content, then an advertorial placement on just-auto is the perfect solution.
From case studies and opinion pieces, to technical research studies, just-auto gets you in front of decision makers.
With guaranteed promotion on the homepage, you can amplify your message with just-auto.
Every four seconds just-auto sends a newsletter email to an auto industry executive.
Our daily and weekly newsletters feature prominent text ad positions designed to drive traffic to your site.
Increase the reach and frequency of your activity by adding email marketing to your campaign with just-auto.
just-auto’s Thought Leaders area puts your white paper in front of senior auto decision makers.
Useful and thought provoking white papers build credibility and deliver high quality leads.
If content creation is a problem we can provide a complete white paper writing service.
Source: 2014 Readership Survey
just-auto provides marketers with the perfect contextual environment to showcase your product or service to automotive industry decision makers with substantial budgets.
From branding opportunities that reinforce your position in the market, to content marketing and lead generation campaigns that start conversations and drive sales, ROI and profits.
Marketing Solutions
“Meritor wanted to test online advertising for the first time and just-auto was the obvious partner. They helped us plan and execute an interactive campaign that has increased awareness
of our product groups, automated the delivery of our marketing literature and generated new sales leads. It’s been very effective.”
“Having advertised with just-auto through their various banner positions and email newsletters – we have been extremely satisfied with the performance, receiving both good click through
rates and a high quality of leads.”
- Kieran Harper, Lotus Engineering
- Marketing Manager, Meritor Inc
We’re proud to have helped some of the biggest names in automotive achieve their marketing objectives.
What OurAdvertisers Say
90% of the automotive companies in the Forbes 2000 use just -auto.
Together they account for $2,305 bn of annual sales.
Source: Google Analytics
Editorial Team
Managing EditorDave Leggett
Deputy EditorGraeme Roberts
Business EditorSimon Warburton
By post
just-auto c/o Aroq Ltd, Aroq House, 17A Harris Business Park, Bromsgrove, Worcs, B60 4DJ, UK.
VAT No: GB785642391. Registered in England No: 4307068.
Advertising
Marketing Services SalesHeather Thorp+44 (0)1527 573 [email protected]
Marketing DirectorJohn Newton+44 (0)1527 573 [email protected]
Production DesignerTom Mellonie+44 (0)1527 573 [email protected]
Sales
Head of Sales Mike Chiswell+44 (0)1527 573 [email protected]
Corporate SalesJames Jordan+44 (0)1527 573 [email protected]
Contact
Every four seconds an auto industry executive
receives an email from just -auto.
Source: Internal statistics