the movement magazine

Special Edition

INTERVIEW

Welcome to this special edition of The Movement Magazine.

The Global Party has just taken place across six continents and the team

are already working hard to make sure that the success is matched (if not

surpassed) at the fourth Global Party in March 2015 which will see all the

Official Venue Hosts promoted globally once again as they continue to

“link the world for a worthy cause”.

What started as an idea between two philanthropists in London has

really gripped the imagination of venues, VIP’s and the elite party crowd

around the world with over 500,000 monthly hits to theglobalparty.com

and over 35,000 likes to their official Facebook page.

4 Sunset Rendezvous in Beirut Our Luxury Editor Lucy Self on The Global Party at the Phoenicia Hotel in Beirut

10 Ballet For Charity in Moscow Lucy Self looks at a unique performance hosted at the Renaissance Moscow Monarch Centre

16 Interview: Luxury in the land of the Pharaohs Editor-at-Large Alon Shulman spends time with award winning hotelier Nuaman Sufraki

20 Simply Delicious! An overview of what’s in store for The Global Party 2015

For more information on becoming an Official Venue Host for The Global Party please go to www.theglobalparty.com/venue/host/

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The Global Partyreaches Beirut

The Phoenicia Hotel Beirut was proud to host The Global Party this September 2014

Beirut has always been heralded as the historical birth of one of the greatest trading nations and gateways in the world, bridging countries, continents and civilizations. Phoenicia’s heritage as the heartbeat of Beirut, brings a unique and new experience to guests and visitors travelling there. Phoenicia InterContinental was proud to support The Global Party and bring an inspiring message to Beirut as the exclusive Lebanon location that help create the legacy “Linking The World for a Worthy Cause”.

The Phoenicia Hotel is prominent as a spearhead of Lebanon’s renaissance and new development as an ideal place to visit. In the historic and multicultural city centre of Beirut, with the redeveloped marina on its doorstep right by the famous Corniche waterfront, the hotel plays perfect host to international leisure and business playground and boardroom in one. Only few minutes from the city’s business and banking district, the major shopping areas and

An audience of VIP’s in Beirut became part of the world’s largest private charity event as The Global Party came to the Phoenicia Hotel. Lucy Self looks at what makes Beirut such a vibrant city where the modern and classical worlds come together linking the world for a worthy cause.

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the vibrant downtown. The hotel is a complex comprising of two towers and one residential building holding 446 rooms and suites, excelling in design and serving as a benchmark for ultimate comfort and luxury. With a 80,000 square meters commercial center built around the three-tower hotel as well as two floors of public space counting a spacious banquet area, a shopping arcade, five restaurants, eleven conference and exhibition areas, two swimming pools and a lavish SPA.

Approached by The Global Party to participate in this international event, after having seen the significant global impact The Global Party has had with local and International charities over the last events, The Phoenicia InterContinental was delighted to support this unique charity endeavour and have the opportunity to engage and participate in such a noble cause. They have a long established culture of supporting and taking an active part in responsible

business programmes, and have a core value to support their local community and the global InterContinental Hotels Groups (IHG) initiatives.

The “SUNSET RENDEZVOUS” event took place on Sept 3, 2014 at the beautiful Améthyste outdoor pool Lounge, “Where Passion meets Fashion for a Noble Cause”, a mission where all funds will go to support the Children Cancer Center of Lebanon. Guests enjoyed special live shows by 8eme Art, an exclusive performance by DJ Mitri along with delectable live cooking stations. Fashion international Lebanese designer Georges Hobeika revealed his walk-in closet as well as a fur fashion show by G.Nasrallah. The event raised the needed awareness and contributed to support children and their families who everyday face this severe illness. The unique event designed specifically for The Global Party was a great success.

The Phoenicia InterContinental holds a place in the hearts of the local community and guests where excellence and passion combine to deliver special glamourous moments and every team member in Phoenicia InterContinental worked together to ensure that this event was a key highlight in the social agenda that had a lasting positive memory and was of course a call to action to do as much as possible to support those that need it most. The designer Georges Hobeika showed his full support by providing a beautiful walk-in closet featuring almost 200 dresses and G.Nasrallah provided the exclusive fur fashion event.

A stunning event.

Lebanon is known as “Switzerland of the Middle East” and The Phoenicia Intercontinental is well known as the home of royalty, world leaders, celebrities, captains of industry and is a stage


for major regional and international congresses and events. The Global Party in Beirut event saw local celebrities and VIPs party for a good cause!

The Phoenicia InterContinental have always greatly focused on the needs of the local community as a priority, but also endeavour to support wherever able, charity requests received on a regional or international level, such as IHG Shelter in a Storm, the disaster relief programme; It equips our hotels to act quickly and decisively to support guests, colleagues and local communities when disaster strikes or IHG Green Engage, a system which enables us to manage the environmental impact of our hotels, without compromising the guest experience.

Lucy Self


The Global Party event in Beirut raised a valuable amount to support children; a wonderful total of USD $86,783 (GBP £53,536). From the dresses and clothing that were sold to the tombola participation fees, the raised amount went fully to the Children Cancer Center of Lebanon.


The Global Party at The Renaissance MoscowMonarch Centre Hotel

On 27th September 2014 The Renaissance Moscow Monarch Centre had the special pleasure of welcoming numerous guests to a charity event in collaboration with their chosen charitable partner ‘To Children with Love’. This event was part of a global movement of charitable events called ‘The Global Party’ hosted throughout the month of September.

The Renaissance Moscow Monarch Centre Hotel were extremely excited by the concept of The Global Party and by the fact that it’s such an impressive platform, helping to raise awareness of small to medium, local and global charities. The hotel boasts a fantastic executive lounge with two terraces located at the 17th floor while the lounge offers an amazing view over Moscow’s panorama. A stunning location for The Global Party.

Motivated by the entire concept of having fun while simultaneously helping others The Global Party had great appeal for the hotel; when asked the hotel affirmed that it would have been very difficult if they had tried to organize something

When the world’s largest VIP charity event looked for a luxury Moscow venue to host The Global Party the Renaissance jumped at the chance to raise funds and awareness for good causes. Lucy Self found out more about what makes the Renaissance such a philanthropic supporter in such a unique and vibrant city

Ballet for charity


like this by themselves. The Global Party is a wonderful advertising platform which combines many industries and venues from all over the world, and of course offers a great opportunity for a multiple platform - exposure.

Local media, VIPs and corporate clients were invited in a friendly atmosphere: The hotel invited children from 2 local orphanages to attend and interact together with guests , making the charity appeal both corporate, but also incredibly personal. The hotel aimed to raise awareness of the problem of these children by letting adults get to know these children in a unique fun atmosphere.

The General Manager Armin Eberhard and Director of operations Costas Gavriel personally greeted parents and children, media and journalists and children from two of Moscow`s orphanages.

The event began with a welcome cocktail followed by a few words from Armin Eberhard and His Excellency Ambassador of Ireland in RF. They shared their warm welcomes with audience and Clare Reilly, representing ‘To Children with Love’, introduced a very touching animation, ‘Anya’, based on the true story of one of the children the fund has worked with.

Then, a children`s talent show began with ‘Variations of Cupids’ from ‘Don Quixote’ ballet, introduced by ‘Divertimento’ ballet group from Odintsovo Art School. Our cupids were aery, graceful and radiant in their dancing, having sharpened their skills during the welcome. A vocal group and duet from our orphanages performed songs ‘Soul string’, ‘Autumn blues’ and “If we become friends’ and another cute and cheerful duet of sisters Nastasia and Victoria sang guests about dropping rain and happy family. Then aerial ballerinas followed with a polonaise-mazurka, ‘Pakhita’ ballet, and ‘Variations of Spinning Wheels’, ‘Coppelia’ ballet, and in between elegant Anna inflamed the audience with the Latin Dance – Cha-Cha-Cha, Samba and Jive. At the end of the talent show all young performers were presented gifts by Armin Eberhard and Clare Reilly.

Following the live entertainment, guests were treated to a substantial buffet dinner and were able to experience numerous gastronomic delights from our French Chef.

Then our master classes began, concurrently running craft workshops in art cards and pictures and then following with a disco-dancing master class with professional dancers. The children were extremely excited about all of the master classes and left full of energy and excitement! During the event, donations were collected


and a prize draw took place. The happy winners got fantastic prizes including Marriott International Hotels` vouchers in Europe and football match tickets. The day was a complete success with over 100 attendees and a 4 hour program that ran like clockwork.

The idea of inviting children from an orphanage and letting them play with children who have parents will make the event an original an unforgettable experience for all. The children got to know each other and played; highlighting the disparate lives of children who are less fortunate than them. Parents also had an unforgettable experience spending time with children from the orphanage, from a very different environment: raising awareness of these children needs and that helping them is our combined duty. These children are going to form the next generation, so it is essential to support them and cherish their wellbeing. A great thank you to the The Renaissance Moscow Monarch Centre Hotel for a wonderful event

Lucy Self


To Children with Love is a Russian charitable foundation helping orphaned children in the Moscow, Kaluga, Bryansk, Tula, Smolensk, Rostov, Orenburg, Astrakhan and Khabarovsk regions, and in the Republic of Bashkortostan.


Alon Shulman, creative director of sponsorship and marketing agency Worldwide-Exposure, explores the award winning Gabriel Hotel with owner Nuaman Soufraki.

I caught up with hotelier (and design guru) Nuaman Soufraki in his immaculately manicured private garden for what was supposed to be a simple chat about his boutique hotel in Cairo which was hosting The Global Party to a stylish VIP crowd. The simple chat about the event quickly turned into a magical journey as Nuaman outlined his vision to create a first class unique hotel where every element of the design was carefully thought out to enhance the experience.

Luxury in the land of the Pharaohs

“The Gabriel in Cairo has excelled at this year’s World Luxury Hotel

Awards, not only winning Egypt’s Luxury Boutique

Hotel but the entire continent of Africa’s Luxury Design Hotel”

Giving his guests unrivalled quality is only part of the story. Nuaman and his family support the wider community who benefit from his ideas and initiatives. He jumped at the chance to host The Global Party to raise awareness amongst his guests for the Children’s Cancer Hospital in Cairo which provides a free service for all Egyptians. This was the perfect way to introduce potential patrons to such a worthy organisation. Nuaman explained “We are delighted to be a part of The Global Party and we hope to be partners for many years ahead”.


Luxury in the land of the Pharaohs

The Gabriel Hotel is a magnificent boutique hotel in the true sense of the word, filled with opulence and great design. As Nuaman says, “it’s full of character and it feels like a home away from home”. And his vision has paid off - We are delighted that one of our Official venue Host Partners, The Gabriel in Cairo has excelled at this year’s World Luxury Hotel Awards, not only winning Egypt’s Luxury Boutique Hotel but the entire continent of Africa’s Luxury Design Hotel.Egypt has been a melting pot of cultures for thousands of years with influences from the Pharaohs, Babylonians, Greeks, Romans, Arabs and Ottomans. With monuments from all these cultures throughout the area it seems the perfect place for The Gabriel. Nuaman’s old world charm and charisma along with his attention to detail have created the perfect 21st Century hideaway in a city steeped with history.

Alon Shulman


What started as a philanthropists dream of uniting high net worth individuals with a series of

simultaneous parties in 2011 has grown to hundreds of the world’s most luxurious restaurants, private

members’ clubs, premium bars and 5 star hotels staging a Global Party and raising much needed funds

and awareness for hundreds of good causes three times a year with venues picking dates throughout

the entire months of March, June and September.

Simply Delicious!This March some of the finest restaurants in the world will come together in support of good causes as the first of the three Global Party celebrations of 2015 gets under way.


There have been some fantastic daytime and

evening events at a wide range of locations

from The Savoy and London’s Natural History

Museum to the mountains of Ethiopia and on

board the Orient Express. The Global Party

even reached The Galapagos, Easter Island

and Bhutan. Following the success of 2014 The

Global Party is introducing its audience to some

of the best restaurants on the planet.

The concept is simple. Restaurants host a date

in March and pledge 25% for the day or up to

5% for the entire month food and beverage

spend to support good causes which is split

between The Global Charity Trust and hundreds

of good causes around the world, and a local

charity nominated by the venue. The venues

let their clientele know and The Global Party

publicise it and market it

internationally to their database. The venue

receives an increase in covers and spend, while

being marketed locally and globally. On top of

that the local charities that the venues nominate

The best part is that people can tailor their dining experience to

incorporate giving to charity.

imans

Roast

Mossimans


will invariably promote this to their key supporters while having their cause introduced to a global

audience of potential patrons.

The best part is that people can tailor their dining experience to incorporate giving to charity. As an

example international DJ Max Chipchase has planned to eat his way around London on a stop-over

between the California where he resides and Asia and the Middle East where he is on tour during March.

continued from page 21


The venue receives an increase in covers

and spend, while being marketed

locally and globally.“I love the idea that when I get together with

friends we are also helping those less fortunate

than us” says Chipchase. “I’ll be in London for

a few days on the way to performing in Dubai

and plan to eat at Salmontini, Mosimann’s, Clos

Maggiore and Roast as they are all part of The

Global Party. Two of these restaurants will be a

first visit so it’ll give me the chance to discover

some new favourites and I’ll then be hitting some

of the restaurants in Asia who are supporting

this great initiative – why would anyone with a

social conscience choose to go anywhere else?”.

For David Johnstone, CEO and founder of The

Global Party, highlighting restaurants was

Salmontini

Clos Maggiore


the logical next step. “We’ve always enjoyed

support from restaurants be they stand alone or

within leading hotels. The kind of venues that

participate have traditionally been the kind of

continued from page 23

places that people who know good food like to

go to – even Gordon Ramsay came to a Hong

Kong venue at the last Global Party”(pictured

above). Johnstone goes on to explain “the beauty

of this is restaurants and bars who participate

properly should benefit with exposure and with

an increase in covers which should see them

participate at every Global Party which in turn

will benefit hundreds more good causes for

many years to come.”

It seems to be case of everyone’s a winner.

“Giving back has never tasted so

good!”

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