the networked academic
DESCRIPTION
Condensed version of the "Networked Academic" slideshow to be presented at the 2013 National Communication Association's annual convention in Washington, D.C.TRANSCRIPT
Academic Corinne Weisgerber, Ph.D.
Associate Professor of CommunicationSt. Edward’s University
@corinnew
The Networked
Strategic Social Media Education
How would you like to haveof Teaching Assistants100s ??
Setting up a strategic network of professional connections using
Twitter, Blogs, and Social BookmarksStep 1:
Having info find you andaggregating that info for later class use
Having info find you andaggregating that info for later class use
Having info find you andaggregating that info for later class use
Aggregating potential course material with social bookmarks
Minimal time investment
A Diigo tag for each class. Ex.: COMM3309
Public tags = giving back
Aggregating potential course material with social bookmarks
Minimal time investment
A Diigo tag for each class. Ex.: COMM3309
Public tags = giving back
Continuous updating of class material.
Especially important in rapidly changing fields such as Communication.
Informed by resources received from network and aggregated throughout the year.
COMM 3309 Social Media for Public Relations St. Edward’s University • Department of Communication
Section 01 • Spring 2010 • TH 118 • MW 3:30 – 4:45 p.m. Instructor: Dr. Corinne Weisgerber Email: [email protected]
COURSE DESCRIPTION
In April 2006, Richard Edelman, CEO of the largest independently owned PR firm in the world, told an audience of PR professionals that:
“The media, communications, and marketing landscape in which the public relations industry was developed is being knocked down [...] It is the decline of media based on a top-down model of communications. In this model, a small group of elites are briefed in advance with messages that are too often tightly scripted to brief the national newspaper, broadcast networks and newsmagazines. The message is then simplified and communicated to a mass audience via advertising or as “earned” editorial. This model is premised on the audience being passive receptors for the message [...] In the emerging model, as epitomized by YouTube, MySpace, Oh My News and Wikipedia, ordinary people provide content to others. Ideas and information are passed virally. This consumer generated content alters the laws of control of message. Many are calling this new social and user driven media ‘Web 2.0.’”
COURSE ASSIGNMENTS
SOCIAL MEDIA AUDIT * Many thanks to Barbara Nixon from Georgia Southern University. This project is based heavily on her work there.
This assignment gives you an opportunity to learn how to monitor blog and other social media content in a way that provides similar insight offered by more traditional environmental scanning methods. Many people will discuss your client or organization and its products/services on their own Web sites or on social media sites, outside of realm traditional media. Just as it is important for you to know what the media and your community are saying about your organization and its products/services, it is important to know what is being said in social media sites like blogs, social networks, and microblogs. For this assignment, you will:
• monitor the online conversation that has occurred about an organization or brand of your choosing during the past 4 weeks
• create a table for your data, and • write an analysis of the conversation with suggestions for action.
COMM 3309 Social Media for Public Relations St. Edward’s University • Department of Communication
Section 01 • Spring 2010 • TH 118 • MW 3:30 – 4:45 p.m. Instructor: Dr. Corinne Weisgerber Email: [email protected]
COURSE DESCRIPTION
In April 2006, Richard Edelman, CEO of the largest independently owned PR firm in the world, told an audience of PR professionals that:
“The media, communications, and marketing landscape in which the public relations industry was developed is being knocked down [...] It is the decline of media based on a top-down model of communications. In this model, a small group of elites are briefed in advance with messages that are too often tightly scripted to brief the national newspaper, broadcast networks and newsmagazines. The message is then simplified and communicated to a mass audience via advertising or as “earned” editorial. This model is premised on the audience being passive receptors for the message [...] In the emerging model, as epitomized by YouTube, MySpace, Oh My News and Wikipedia, ordinary people provide content to others. Ideas and information are passed virally. This consumer generated content alters the laws of control of message. Many are calling this new social and user driven media ‘Web 2.0.’”
COURSE ASSIGNMENTS
SOCIAL MEDIA AUDIT * Many thanks to Barbara Nixon from Georgia Southern University. This project is based heavily on her work there.
This assignment gives you an opportunity to learn how to monitor blog and other social media content in a way that provides similar insight offered by more traditional environmental scanning methods. Many people will discuss your client or organization and its products/services on their own Web sites or on social media sites, outside of realm traditional media. Just as it is important for you to know what the media and your community are saying about your organization and its products/services, it is important to know what is being said in social media sites like blogs, social networks, and microblogs. For this assignment, you will:
• monitor the online conversation that has occurred about an organization or brand of your choosing during the past 4 weeks
• create a table for your data, and • write an analysis of the conversation with suggestions for action.
COMM 3309 Social Media for Public Relations St. Edward’s University • Department of Communication
Section 01 • Spring 2010 • TH 118 • MW 3:30 – 4:45 p.m. Instructor: Dr. Corinne Weisgerber Email: [email protected]
COURSE DESCRIPTION
In April 2006, Richard Edelman, CEO of the largest independently owned PR firm in the world, told an audience of PR professionals that:
“The media, communications, and marketing landscape in which the public relations industry was developed is being knocked down [...] It is the decline of media based on a top-down model of communications. In this model, a small group of elites are briefed in advance with messages that are too often tightly scripted to brief the national newspaper, broadcast networks and newsmagazines. The message is then simplified and communicated to a mass audience via advertising or as “earned” editorial. This model is premised on the audience being passive receptors for the message [...] In the emerging model, as epitomized by YouTube, MySpace, Oh My News and Wikipedia, ordinary people provide content to others. Ideas and information are passed virally. This consumer generated content alters the laws of control of message. Many are calling this new social and user driven media ‘Web 2.0.’”
COURSE ASSIGNMENTS
SOCIAL MEDIA AUDIT * Many thanks to Barbara Nixon from Georgia Southern University. This project is based heavily on her work there.
This assignment gives you an opportunity to learn how to monitor blog and other social media content in a way that provides similar insight offered by more traditional environmental scanning methods. Many people will discuss your client or organization and its products/services on their own Web sites or on social media sites, outside of realm traditional media. Just as it is important for you to know what the media and your community are saying about your organization and its products/services, it is important to know what is being said in social media sites like blogs, social networks, and microblogs. For this assignment, you will:
• monitor the online conversation that has occurred about an organization or brand of your choosing during the past 4 weeks
• create a table for your data, and • write an analysis of the conversation with suggestions for action.
OPEN Scholarship{ {
OPEN Scholarship
I share You share
we all gain
{ {
Crowdsourced syllabi • Collaborative assignments • Shared projects • Shared class activities • Shared slides
1e Networked Class:
Crowdsourced syllabi • Collaborative assignments • Shared projects • Shared class activities • Shared slides
1e Networked Class:
Crowdsourced syllabi • Collaborative assignments • Shared projects • Shared class activities • Shared slides
1e Networked Class:
Crowdsourced syllabi • Collaborative assignments • Shared projects • Shared class activities • Shared slides
1e Networked Class:
Crowdsourced syllabi • Collaborative assignments • Shared projects • Shared class activities • Shared slides
1e Networked Class:
The network provides the resources
The networked academic curates them
MODELThe Professor as
Scaffolding & Modeling 1eories
Teachers should model behavior & guide learners through an activity to increase their confidence and competence and then gradually withdraw the scaffold to encourage independent learning.
Step 2: Modeling to students how to create their own learning network
Guiding them through the curation process
Teaching students to identify experts & tap into their social media streams
Teaching students to filter, aggregate and add value to online resources received through their network
INDEPENDENT LEARNINGFacilitated by Social Media
Networked Academic
INDEPENDENT LEARNINGFacilitated by Social Media
Networked Academic
Teacher Curator
becomes
INDEPENDENT LEARNINGFacilitated by Social Media
Networked Academic
Teacher Curator
becomes
NetworkedStudent
models
INDEPENDENT LEARNINGFacilitated by Social Media
Networked Academic
Teacher Curator
becomes
becomesStudent Curator
models
NetworkedStudent
models