DATA ECONOMYSocial Shifts & Emerging Industry That Results

Prepared by ken andersonIntel Labs - UXR

November 18, 2013

Richard Beckwith

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DATA ECONOMY PROJECT

Empower people to experience new economies through personal data

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AGENDA

• RESOURCE• CULTURAL FLUX• EXPERIENCES• ECOSYSTEM

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Intel Confidential

“Personal data is the new oil of the Internet and the new currency of the digital world.”

Meglena Kuneva, European Consumer Commissioner Bain/World Economic Forum Report on Personal Data as New Asset Class

Intel Confidential 8

CULTURAL FLUX PRACTICES NORMS VALUES

…and by “everything” I mean (almost) everything

MusicMoviesLettersAdvertizingIdentityFriendshipsConversations

GamesMoneyReputationDatingCreditBankingKnowledgeLanguages

PoliticsGovernmentVotingJournalismPhotosRevolutionsJustice Parking Spaces

Hotel RoomsMapsMedicalEducationWorkGamesTherapy

…which means cultural frameworks are in-flux.

AccountabilityTransparency Social ParticipationOwnershipLiteracyWork

PlayEntertainmentCommunicationManufacturingPublishing/BooksScience

EducationCommerce/ ExchangeCorporationsGovernments Power

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EXPERIENCES

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ECOSYSTEM

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Data Economy Eco-System: 2000

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We are here

2011

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For discussion purposes only 17Intel Confidential — Do Not Forward

C R E AT E !

ken.anderson@Intel.com

THANK YOU

Intel Confidential 18Cross device data acquisition, and distribution

Data

Analy

tics

Platform of development:

Direct Customers Data

Data

Intel Confidential 19

CREATING NEW PEOPLE/RELATIONSHIPS