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LEADING ORGANISATIONS ARE ADOPTING THEBEST OF GLOBAL HR PRACTICES TO CREATEWINNING CULTURES AND NURTURE HAPPYEMPLOYEES. SOME SUCH SUCCESS STORIESWILL BE SHOWCASED IN A COFFEE TABLE

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iLiftOFF is a great tool for em-ployers who want to engage, de-tect and recruit better with asmarter platform. The servicehelps clients find brilliant talentwho fit perfectly into their compa-nies. With iLiftOFF, companies canutilise custom tests using theirown questions to create a test andadminister it instantly to job-seek-ers wherever they are.Alternatively, iLiftOFF’s expert con-tent team can understand theclient’s requirements and preparea custom test to suit their needs.

THE CONCEPTiLiftOFF is largely a platform for re-cruitment and anything a compa-ny needs for selecting suitable can-didates. There are two parts to theservice – for employees and em-ployers. The company believesthat people should get selected fortheir skills and talent as opposedto purely CV-based selections.“When we began hiring staff forour company, we started by look-ing at CVs. But within three to sixweeks, we saw that the people inthe system are not so great. Thenwe started shortlisting candidatespurely on talent and that’s whenwe ended up with some great em-ployees,” shares AbhinavAggarwal, CEO, iLiftOFF ConsultantTechnologies Private Limited. Thefounders began conducting onlinetests based on aptitude and thenshortlisted candidates. They alsoset up a system called STACK,

where if people have a question,they can put it up and solve eachother’s questions to score points.The same platform is used forsourcing and filtering.

A WINNING CULTUREiLiftOFF has fostered a high-inno-vation culture. Employees havethe opportunity to work on thebest technology and use ma-chines with Artificial Intelligence(AI) capabilities. The office isstrewn with interesting fixtureslike a 3D printer, holographic lens,all the best sensors, scanners anddrones. The company believes inbuilding an environment of tech-nology and resources so that em-ployees can innovate and buildbeyond the realm of ‘possible’. It isdefinitely not a typical IT firm witha BPO environment. Additionally,their office in Mumbai is centrallylocated unlike many IT companieswhich are normally in far-off sub-urbs. Since theirs is the only ITcompany in the entire office com-plex, employees end up meeting alot of interesting people in thearea. “People get a lot of spaceand comfort here. And we do in-teresting things like having anArtificial Intelligence (AI) interfacefor the reception instead of a realperson. The AI will grant entry andtake your details! Such small inno-vations create that ‘wow’ factor ofactually experiencing the technol-ogy you’re working on,” saysAggarwal.

Re-inventingrecruitment

The brainchild of two enterprising brothers,iLiftOFF.com, a recruitment testing platform

has taken the hiring world by storm

The Indian real estate market isexpected to touch US$ 180 billionby 2020. The housing sector alonecontributes 5-6 per cent to thecountry's Gross Domestic Product(GDP). K Raheja Corp is a successstory spanning six decades, andstands today as the most trusteddeveloper of India. With businessdiversified across realty, hospitali-ty, retail and shopping malls, thecompany has pioneered the con-cepts of self-contained residentialtownships and commercial busi-ness districts in the country.Transforming spaces, this corpo-rate develops state-of-the-artstructures that deliver on both in-novation and functionality.

Backed by the belief that ‘peo-ple are a company’s greatest assetand competitive advantage’, KRaheja Corp leads the way withexemplary HR policies, judiciouslycollated from the best across in-dustries, to ensure employee en-gagement and fulfilment. With theupsurge in the Indian real estatesector, K Raheja Corp is one of themain proponents that will levelthe playing field for India with oth-er developed economies.

LIFE AT K RAHEJA CORPFor today’s workforce, the cultureof the workplace matters as muchas their job profile and benefits. KRaheja Corp’s HR strongly be-lieves that it is very critical to fosterinnovation at work. To achieve

this, it is very important to have anengaged employee workforce.With this thought, the organisationhas worked hard to create a posi-tive work atmosphere throughtheir employee engagement pro-grammes and HR touch points atvarious stages of the employee lifecycle. The organisation strives tocreate work cultures where em-ployees feel they are valued, em-powered and engaged. That’swhen they flourish and are able tocontribute positively to the suc-cess of the organisation. The HRacts as a catalyst in bringing outthe best in its people through em-ployee-friendly policies, corporatecommunication and fun at work.Because of this, K Raheja Corp isright at the top of being the ‘pre-ferred employer’ in the industry.People come to work with thecompany for stability, to meettheir financial needs, look for chal-lenges and get a sense of accom-plishment.

KEY HR INITIATIVESThe first impression is what makesor mars an employee’s perceptionof an organisation and brand. Theorganisation strives to get the em-ployees aligned and excited aboutbeing a part of the companythrough their initial HR touchpoints. From joining to on-board-ing, a ‘wow’ experience is createdfor the new joinees through vari-ous engaging programmes.

Reliance Nippon Life AssetManagement (RNLAM) is one of India'sleading mutual funds, with AverageAssets Under Management (AAUM) of`1,83,129 Crores (July 2016 - September2016) and 59.64 lakhs folios (as on 30thSeptember 2016). Reliance Mutual Fund,a part of the Reliance Group, is one of thefastest growing mutual funds in India.RMF offers investors a well-rounded port-folio of products to meet varying investorrequirements and has presence in 160cities across the country and internation-ally. RNLAM won the Aon Best Employers2016 award. They are the only AMC to getthis recognition and shared the platformwith the top 25 employers in India includ-ing Indigo, Hewlett Packard, StarwoodHotels, Tata Communications, OberoiHotels, DHL Express and Bajaj Finance.Their global brand is considered thetouchstone of employer branding.

EMPLOYER BRANDING“We are in a people business and I seehuman capital as the most important

business driver for us. Over a period oftime, we have created a culture wherepeople feel that they are working like anentrepreneur with complete empower-ment and that has helped us becomeone of the largest AMCs in India.Together, we have created a great en-abling culture which I believe, is the soulof the organisation and is our biggestcompetitive advantage for sustainablegrowth. Not only are our people satis-fied with their workplace experience,but they are also highly engaged withthe business objectives and alwaysstrive to give their best. And this is whatmakes me feel proud of my RNLAMfamily,” says Sundeep Sikka, ExecutiveDirector and CEO, RNLAM. When itcomes to people strength, RNLAM has ateam which is driven by 3 Ps – Passion,Pride and Positivity. With a whopping450 years of vast leadership experienceand 78% of home-grown leaders withan average stint of over eight years, RN-LAM has been at the forefront of succes-sion planning.

Creatingan enabling culture

The new definition of ‘success’

Reliance Nippon Life Asset Management Limited isthe asset manager of Reliance Mutual Fund (RMF), one

of India’s leading and fastest growing, assetmanagement companies

GTL Infrastructure Ltd (GTLInfra), a Global Group Enterprise, isIndia’s truly largest independentshared telecom infrastructure serviceprovider. GTL Infra has around 28,000towers across 22 telecom circles serv-ing all telecom operators. GTL Infraoffers passive infrastructure on ashared basis to host the active net-work components. Since telecom in-

frastructure is crucial to the success ofthe Digital India initiative, GTL Infrawill have a pivotal role to play in thefuture. As per studies, 150,000 addi-tional towers are required to providepervasive mobile connectivity andbridge availability gaps. GTL Infra is anequal opportunity employer with astrong culture of talent developmentand management. Employees enjoy

A company with high standardsGTL Infrastructure Limited (GTL Infra), a Global

Group Enterprise, puts customers at the heart of itsendeavours and encourages its employees to give

their best

ongoing job enrichment, learning andgrowth opportunities. Performance isrecognised at every level through thestructured Rewards Program. In addi-tion to competitive salary, employeesenjoy a variety of work life and retire-ment benefits.

KEY HR PRACTICESThe company has an in-house humanresources team which ensures that allprocesses are managed effectively.However, HR spends 75% of its effortson a few key processes as the organi-sation believes that these processeswill help them face the challengesahead of the company.

A DIVERSE WORKFORCEGTL Infra recognises its talented anddiverse workforce as a key competi-tive advantage. Their business successis a reflection of the quality and skill oftheir people. GTL Infra is committed toseeking out and retaining the finesthuman talent to ensure top businessgrowth and performance. The diversi-ty of the workforce encompasses dif-ferences in ethnicity, gender, lan-guage, age, sexual orientation,religion, socio-economic status, physi-cal and mental ability, thinking styles,experience, and education. The com-pany believes that the wide array ofperspectives that results from such di-versity promotes innovation and busi-ness success. Managing diversitymakes the company more creative,flexible, productive and competitive.

Today, modern India is insearch of products that are easy toconsume and yet deliver on effective-ness. Wellness players thus, have re-sponded to this change and demandand have shifted their focus from tra-ditional offerings to value oriented,new generational offerings.

In an exceedingly competitive envi-ronment with multitudes of nutrition-al/healthcare brands that have existedin decades, Nutricharge comes as abreath of fresh air. Overcoming psy-chological and traditional barriers hasbeen both a challenge and an oppor-tunity for Nutricharge.

Nutritionfor modern India

The Nutricharge brand offers a range of high quality,nutritional and wellness products. Nutricharge’s

adaptation of the direct selling model has given it awhole new definition

THE NUTRICHARGE BRANDThe Nutricharge brand offers a rangeof high quality, nutritional and well-ness products. The products providecomplete nutrition across all agegroups – from fetus to old age and aremanufactured in a FSSAI approvedplant with world class packaging. This‘Make in India’ brand has received na-tional and international accolades inthe healthcare category like ‘India’sMost Promising Brand’, ‘The World’sGreatest Brand – Asia & GCC’ and hasalso entered the Guinness WorldRecords. Amitabh Bachchan is aNutricharge endorser since the incep-tion and Sania Mirza has also joinedthe Nutricharge wagon. Amitabh isthe epitome of forever young, fit,strong, healthy life etc, which is thebrand philosophy of the productNutricharge Man. On the other hand,Sania Mirza is the Number 1 player intennis and represents the women'swing of Nutricharge as they have aproduct called Nutricharge Woman.

A PIONEER IN DIRECT SELLINGThe company was established threeyears ago in 2013 and has witnessedan impressive y-o-y growth of 75% inproduct sales since. The products aresold by >1 lakh direct sellers offeringconsumers the convenience to buysitting at home and pay via cash ondelivery. Most of the direct sellers arebased in semi urban and rural areas.The company is currently engaging di-rect sellers in metro cities.

Building humanreal estate

K Raheja Corp has retained its position asone of the best real estate companies in

India and a major portion of the credit forits success goes to the company’s

employee-friendly practices

THE ECONOMIC TIMES, MUMBAI, TUESDAY, NOVEMBER 29, 2016

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