the new facebook - social media success for funeral homes & cemeteries (iccfa 2015)

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Page 1: The New Facebook - Social Media Success for Funeral Homes & Cemeteries (ICCFA 2015)
Page 2: The New Facebook - Social Media Success for Funeral Homes & Cemeteries (ICCFA 2015)
Page 3: The New Facebook - Social Media Success for Funeral Homes & Cemeteries (ICCFA 2015)
Page 4: The New Facebook - Social Media Success for Funeral Homes & Cemeteries (ICCFA 2015)
Page 5: The New Facebook - Social Media Success for Funeral Homes & Cemeteries (ICCFA 2015)
Page 6: The New Facebook - Social Media Success for Funeral Homes & Cemeteries (ICCFA 2015)
Page 7: The New Facebook - Social Media Success for Funeral Homes & Cemeteries (ICCFA 2015)

Facebook Success

Branding

Engaging Content

Growth Ads

Boosted Posts

Top of Mind Awareness

Targeting

Email Marketing

Page 8: The New Facebook - Social Media Success for Funeral Homes & Cemeteries (ICCFA 2015)

Why Facebook?

Change

Funnel Strategy

• Grow your audience

• Engage to build loyalty and reach

• Target Your Messaging

• Convert Your Leads (Your Secret Marketing Weapon)

Making it easy

Free Stuff & Questions

Page 9: The New Facebook - Social Media Success for Funeral Homes & Cemeteries (ICCFA 2015)

Boulder, CO

Page 10: The New Facebook - Social Media Success for Funeral Homes & Cemeteries (ICCFA 2015)

100+ United States Patents

Page 11: The New Facebook - Social Media Success for Funeral Homes & Cemeteries (ICCFA 2015)

Marketing Automation

for Funeral Homes &

Cemeteries

Page 12: The New Facebook - Social Media Success for Funeral Homes & Cemeteries (ICCFA 2015)
Page 13: The New Facebook - Social Media Success for Funeral Homes & Cemeteries (ICCFA 2015)
Page 14: The New Facebook - Social Media Success for Funeral Homes & Cemeteries (ICCFA 2015)
Page 15: The New Facebook - Social Media Success for Funeral Homes & Cemeteries (ICCFA 2015)
Page 16: The New Facebook - Social Media Success for Funeral Homes & Cemeteries (ICCFA 2015)

Digital Marketing Funnel

1. Grow

2. Engage

3. Target

your audience

your fans

your messaging

4. Convert your leads

Page 17: The New Facebook - Social Media Success for Funeral Homes & Cemeteries (ICCFA 2015)

Digital Marketing Funnel

1. Grow

2. Engage

3. Target

your audience

your fans

your messaging

4. Convert your leads

Page 18: The New Facebook - Social Media Success for Funeral Homes & Cemeteries (ICCFA 2015)

Facebook Ads

Page 19: The New Facebook - Social Media Success for Funeral Homes & Cemeteries (ICCFA 2015)

Create Campaign

Page 20: The New Facebook - Social Media Success for Funeral Homes & Cemeteries (ICCFA 2015)

Target Your Audience

Page 21: The New Facebook - Social Media Success for Funeral Homes & Cemeteries (ICCFA 2015)

Add Graphics

Page 22: The New Facebook - Social Media Success for Funeral Homes & Cemeteries (ICCFA 2015)

Add Your Copy

Positive CTA

Local

Page 23: The New Facebook - Social Media Success for Funeral Homes & Cemeteries (ICCFA 2015)

Budget & Reach

Page 24: The New Facebook - Social Media Success for Funeral Homes & Cemeteries (ICCFA 2015)

Watch Results Closely

Page 25: The New Facebook - Social Media Success for Funeral Homes & Cemeteries (ICCFA 2015)

Digital Marketing Funnel

1. Grow

2. Engage

3. Target

your audience

your fans

your messaging

4. Convert your leads

Page 26: The New Facebook - Social Media Success for Funeral Homes & Cemeteries (ICCFA 2015)
Page 27: The New Facebook - Social Media Success for Funeral Homes & Cemeteries (ICCFA 2015)
Page 28: The New Facebook - Social Media Success for Funeral Homes & Cemeteries (ICCFA 2015)
Page 29: The New Facebook - Social Media Success for Funeral Homes & Cemeteries (ICCFA 2015)
Page 30: The New Facebook - Social Media Success for Funeral Homes & Cemeteries (ICCFA 2015)
Page 31: The New Facebook - Social Media Success for Funeral Homes & Cemeteries (ICCFA 2015)
Page 32: The New Facebook - Social Media Success for Funeral Homes & Cemeteries (ICCFA 2015)
Page 33: The New Facebook - Social Media Success for Funeral Homes & Cemeteries (ICCFA 2015)
Page 34: The New Facebook - Social Media Success for Funeral Homes & Cemeteries (ICCFA 2015)
Page 35: The New Facebook - Social Media Success for Funeral Homes & Cemeteries (ICCFA 2015)
Page 36: The New Facebook - Social Media Success for Funeral Homes & Cemeteries (ICCFA 2015)
Page 37: The New Facebook - Social Media Success for Funeral Homes & Cemeteries (ICCFA 2015)
Page 38: The New Facebook - Social Media Success for Funeral Homes & Cemeteries (ICCFA 2015)
Page 39: The New Facebook - Social Media Success for Funeral Homes & Cemeteries (ICCFA 2015)
Page 40: The New Facebook - Social Media Success for Funeral Homes & Cemeteries (ICCFA 2015)

Digital Marketing Funnel

1. Grow

2. Engage

3. Target

your audience

your fans

your messaging

4. Convert your leads

Page 41: The New Facebook - Social Media Success for Funeral Homes & Cemeteries (ICCFA 2015)
Page 42: The New Facebook - Social Media Success for Funeral Homes & Cemeteries (ICCFA 2015)
Page 43: The New Facebook - Social Media Success for Funeral Homes & Cemeteries (ICCFA 2015)
Page 44: The New Facebook - Social Media Success for Funeral Homes & Cemeteries (ICCFA 2015)

Audience

Targeting

Budget

Reach

BOOST Your Post

Page 45: The New Facebook - Social Media Success for Funeral Homes & Cemeteries (ICCFA 2015)

Digital Marketing Funnel

1. Grow

2. Engage

3. Target

your audience

your fans

your messaging

4. Convert your leads

Page 46: The New Facebook - Social Media Success for Funeral Homes & Cemeteries (ICCFA 2015)
Page 47: The New Facebook - Social Media Success for Funeral Homes & Cemeteries (ICCFA 2015)
Page 48: The New Facebook - Social Media Success for Funeral Homes & Cemeteries (ICCFA 2015)

Move down the funnel

Page 49: The New Facebook - Social Media Success for Funeral Homes & Cemeteries (ICCFA 2015)

Informational Guide or eBook

Webinar

Service Discounts

Promotional Giveaways

T-shirts, Calendars and more!

Sweeten the Pot

Page 50: The New Facebook - Social Media Success for Funeral Homes & Cemeteries (ICCFA 2015)
Page 51: The New Facebook - Social Media Success for Funeral Homes & Cemeteries (ICCFA 2015)
Page 52: The New Facebook - Social Media Success for Funeral Homes & Cemeteries (ICCFA 2015)
Page 53: The New Facebook - Social Media Success for Funeral Homes & Cemeteries (ICCFA 2015)

Trigger

Here’s the offer

Week 2 Testimonials

Week 1 Benefits: “Did you know…”

Week 3 Next steps & CTA

“When can I call?Week 4

Drip Marketing Email Campaign

Page 54: The New Facebook - Social Media Success for Funeral Homes & Cemeteries (ICCFA 2015)
Page 55: The New Facebook - Social Media Success for Funeral Homes & Cemeteries (ICCFA 2015)

Responsive Design

Page 56: The New Facebook - Social Media Success for Funeral Homes & Cemeteries (ICCFA 2015)

Social Media Email

Marketing Automation

Page 57: The New Facebook - Social Media Success for Funeral Homes & Cemeteries (ICCFA 2015)

Social Media Email

Marketing Automation

The Copilot

Page 58: The New Facebook - Social Media Success for Funeral Homes & Cemeteries (ICCFA 2015)
Page 59: The New Facebook - Social Media Success for Funeral Homes & Cemeteries (ICCFA 2015)

Why Facebook?

Change

Funnel Strategy

• Grow your audience

• Engage to build loyalty and reach

• Target Your Messaging

• Convert Your Leads (Your Secret Marketing Weapon)

Making it easy

Increase your revenue

Free Stuff & Questions

Page 60: The New Facebook - Social Media Success for Funeral Homes & Cemeteries (ICCFA 2015)

1. Full Presentation

2. Facebook Ad Tutorial

3. 5 Custom Posts!

4. First to Market Advantage

Page 61: The New Facebook - Social Media Success for Funeral Homes & Cemeteries (ICCFA 2015)