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The New Landscape of Business Intelligence & Analytics New Opportunities, Roles and Outcomes

Summit 2015 Orlando London Frankfurt Madrid Mexico City

Michael Corcoran Dr. Rado Kotorov

Sr. Vice President & CMO Vice President, Market Strategy

Top Barriers to Analytics and BI Success InformationWeek 2015 CIO Survey

Data Quality Ease of Use Challenges

Complex Software Less Tech Savvy Users

Integration issues with multiple platforms

Challenges scaling across entire enterprise

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Most people are more comfortable using technology.

BI Scorecard: “BI adoption as a percentage of employees remains flat at 22%, but companies that have successfully deployed mobile BI show the highest adoption at 42% of employees.”

Doing more of the same does not solve the BI adoption problem!

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Consumer Adoption of Technology is on the Rise But BI & Analytics Adoption is Stagnant

Information Builders Rated as a Leader

Information Builders clearly differentiates itself in the area of pervasiveness. A significant percentage of its clients disseminate information and decision support to thousands of operational workers. Information Builders' reference customers reported almost double the average (for this Magic Quadrant) for size of deployment in terms of numbers of users.

Gartner Magic Quadrant 2015

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Information Builders’ Strategy for Customers Pervasive BI and Analytics

Pervasive BI and Analytics

Employees Operational Reporting & Alerts, Decision Support, Performance Benchmarks

Operationalise Insights, Change Culture Optimize Processes

Performance Benchmarks, Info exchange

Partners, Suppliers & Distributors

Operational Optimise Suppliers, Meet SLA’s Eliminate Waste

Customers, Citizens, Patients & Students

Vital Self-service Experience, e-Statements

New Revenue, Loyalty/Retention, Public Awareness Data Monetisation

Back-Office BI and Analytics

Executive Management

Strategic Metrics Dashboards Scorecards

High-level Decision-making

Analysts Analytical Analytics Advanced Analytics

Generate Insight, Identify Problems & Trends

Organizational Role

Analytical Requirements

Analytical Users

Results

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Information Builders’ 3i Platform The 3 Key Ingredients for Success

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New Landscape Means New Opportunities

Information Builders Keys To Achieving Pervasive BI and Analytics

Manage Data Generate Insight

Monetise

Operationalise Insights

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Information Management Why is it More Important Than Ever?

MDM Data

Quality Governance

Integration

Data volumes are increasing at unforeseen levels

Lower data latency requirements

Multiple data sources tell new stories

Integrity

Greater need to share and exchange

Analytics is a key driver

Pretty pictures on bad data is not valuable

New analytic tools working in silos is causing discrepancy

Generating Insight Analytics Comes In Many Styles

Data Discovery

Predictive Analytics

Social Intelligence

Search

Location Intelligence

Reporting

Query and Analysis

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Operationalising Insights Driving Positive Change

Everyone makes decisions!

“Proactive” versus “Reactive” business

Trends are spotted before they become larger problems

Operational metrics change behavior:

Optimise employee performance

Motivates business partners

Eliminates improper behavior and fraudulent activity

Aligning BI & Analytics with User Needs Think App Store Experience

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IT Developers Business Analysts Management Operational Employees Business Partners Customers

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Information Builders Pervasive Intelligence with Self-Service for Everyone

App Studio InfoDiscovery/InfoAssist

Data Discovery

Predictive Analytics

Social Intelligence

Search

Location Intelligence

Reporting Query and Analysis

Dashboards

Generate & Deploy Insights InfoAppsTM

Dashboards & Scorecards Guided Ad-hoc

Mobile InfoApps

Data Discovery InfoApps

Predictive InfoApps Search & Social InfoApps

Portal Create your own App Store experience

Operationalise Insights & Monetise Data

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InfoApps Provide Fast Answers to Business Questions

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Information as a revenue generating product New opportunities from the data you have Adding value by adding data Big data drives new opportunities

The New Customer Online Experience Self-service insight Consumer loyalty Competitive differentiation Educating your customer through insight

Driving Profit Through Behavior Comparative benchmarking

Employee performance Partner performance

Eliminating Fraud, Waste and Abuse

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Data Monetisation Driving Revenue and Profitability From Your Data

Social Analytics Correlation of Social Media data with enterprise data for full story

Machine generated Analyze patterns for process monitoring, network optimisation,

preventative maintenance, etc. Location Intelligence

Real-time logistics management Real-time location-based marketing

Merging Structured & Unstructured data Hadoop or Search

Public Data Adding value to enterprise data

Web Traffic and Logs Understanding customer/visitor behavior

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Data Monetisation: Big Data Opportunities It’s About Value, Not Volume…

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New Roles

App Developer

Self-Service for Everyone New Roles and Collaboration

Data Steward Executive

DBA

Web Designer Customer

Market Analyst

Analyst Architect

Data Scientist Operations

Partner

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Information Builders Self-Service for Business Analysts

Business Analysts Information Technology

Generate valuable business insights.

Mine data for opportunities. Identify positive and negative

trends over time. Publish content for others.

Ensure data environment is: Available Timely Accurate Auditable Governed in collaboration.

Total view of the business Proactive vs Reactive management

Management

Operational Workers

Business Partners

Customers

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Information Builders Roles In The New ERA of Self-Service Analytics

Business Analysts

Information Technology

Publish Visualizations, Reports and Dashboards

Create highly Interactive analytic InfoAppsTM for the masses.

Leverage Analyst content Manage and govern data.

Operationalise insights Real-time decision-making Optimised business processes Drive performance/accountability

Align partner performance Ensures SLA’s are met

Improved customer experience Improved experience/loyalty New revenue

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New Outcomes Transforming Data Into Business Value

Information Management Case Studies

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Generating Insight Case Studies

Operationalising Insights Case Studies

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Data Monetisation Case Studies

Industry Research Analyst Community

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Analytics and Business Intelligence Ventana Research Value Index 2015

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Information Builders Rated as a Leader Forrester Wave: Enterprise Business Intelligence Platforms, Q1 2015

Copyright 2007, Information Builders. Slide 28

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Wisdom Of Crowds BI Survey 2015

A member of the “Large Established Pure-Play” market segment, Information Builders leads the segment for a sixth year in a row. It scores above peer and overall averages and is best in class for most measures.

Information Builders Wins Pure-Play Category Again

Information Builders Rated Among Leading Trendsetters BARC Business Intelligence Score 2015

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Summary

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New Products and Capabilities

iWay

Omni-Gen

Integrity Designer

App Store

WebFOCUS

InfoDiscovery with Animation

InfoAssist – Maps, Demographic Layers, Data Enrichment

Auto-linking Content

Portal Shared Pages and Collaboration

AppStudio – ESRI Mapping and Maintain

Responsive Design

Information Builders Summit 2015

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“I Know” Information Builders Our Differentiation Is Customer Success