Slide 1

Over to Andy

time is running out!If you dont have a brand,your Google days are numbered@andybeal

Your brand is morethan just A logo

Your Brand is......the sum of your parts@andybeal

Character is like a tree andreputation like a shadow. The shadow is what we think of it;the tree is the real thing.Abraham Lincoln

Which means...

manipulating GoogleIs no longerenough toensure success@andybeal

You must convince+That YOU ARE...@andybeal

trustworthy

engaged

pervasive

established

A REAL Brand

How?

It all starts with listening...

@andybeal

Dont just jump in...... and hope for the best

Repair damaged reputationIncrease Twitter followersMore Facebook LikesImprove search engine trafficLess reliance on Google

What do you REALLY want?What do YOU want?

Build your Circles of Influence

Have consistency in your channel brandingBE Congruent@andybeal

Be Like...

Coca-Cola@andybeal

mcdonalds

trackur

BUT Most of all...Dont let yourchannels be voidof your presence...be there!@andybeal

Foster a sharing mentality

impress Google by sharing...Great contentContest & SweepstakesOthers workCompany NewsIndustry insightsPraise & Reviews

Be shareableWhats the attention span of each channelsaudience?

How do you want them to share?

Where do you want them to share?Are you producing content worth sharing?

Understand your audience

2 minutes of Effort1,500+ social shares13,000+ Pageviews

stand out from the crowdAdd video or animation to blog posts

Grab your Google+ Authorship

Infographics still have legs

Use microdata

Be Pinnable@andybeal

Email ListsForumssocial networkslocal eventsImages@andybeal

Measure beyond the SERPs

dominating Google Means:Building a memorable brand

Focusing on the strategy as much as the tactics

Providing a brand experience that crosses all channels

Sending signals to Google & customers that youre trusted

Being greater than the sum of your brands parts@andybeal

your brand should be like chainmailif a single point fails, it is still strong, flexible and gets the job done@andybeal

Back to Simon