the new search - how search has changed and what you can do about it
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January 1996 Backrub Larry Page, Sergey Brin September 1997 Google September 1998 Incorporated, started in a garage
http://www.google.com/about/company/history/
Humble Beginnings
What is good content?
Ask Google
h"p://googlewebmastercentral.blogspot.co.uk/2011/05/more-‐guidance-‐on-‐building-‐high-‐quality.html
Back link acquisition
• Directories • Blogs • Signatures
• Social media outreach • Link bait e.g. polls • Video • Press PR Tactics • Content syndication • Badges and widgets • Embeddable content • Guest blogging • Article marketing • Infographics • More…
• Stay on top of the changes • Think like a search engine • Make your site as good as it can be • Make your content as good as it can be • Submit to all the Google services that you can • Use your content to spread the word • Use social to spread the word (carefully) • Refine, refine, refine