the new world of global public relations

7/30/2019 The New World of Global Public Relations

http://slidepdf.com/reader/full/the-new-world-of-global-public-relations 1/11

Rdk MkuEacnoa Uc~ab c

P{naih ̂ kaoricmxRij G~y! Eacnoa Haikmr Xk~wihkx! KWP! Uknk~ Xdombuihl

Fkmmik~ Xcxim! Xkmic~ Hc{mxka! L^H ^kxko~hd omb Uknk~ Xdombuihl

Xrom Xrkim! Eacnoa Ohhc{mr Bi~khrc~! KWP! Uknk~ Xdombuihl



Ox o eacnoa p{naih ~kaoricmx oekmhy

uc~lime uird j{arimoricmoax!Uknk~ Xdombuihl lmcux rdorn{iabime omb p~crkhrime o hcmxixrkmreacnoa n~omb ix o p~ic~iry-

Im rcboy’x ~opibay hdomeime! eacnoaay hcmmkhrkb hcjj{mihoricmxaombxhopk! xkwk~oa q{kxricmx o~k crkm ~oixkb im bixh{xxicmx uirdeacnoa po~rmk~x- Uk bkhibkb rc r~y rc omxuk~ xcjk c rdkj6 Udorix rdk nkxr uoy rc oaachork hcjj{mihoricmx ~kxc{~hkx o~c{mb rdkeacnk3 Dcu ix rdk p{naih ~kaoricmx imb{xr~y xdirime rc obopr rc rdk

hdomeime jo~lkrime jit3 Dcu o~k haikmrx’ mkkbx omb ktpkhroricmxc rdki~ oekmhikx kwcawime3

Gc~ imxiedr! uk xpclk rc ?0 eacnoa hcjj{mihoricmx p~ckxxicmoax‒xkmic~ ktkh{riwkx ~kxpcmxinak c~ hc~pc~ork hcjj{mihoricmx imao~ek j{arimoricmoa hcjpomikx- Rdkxk ktkh{riwkx ~kp~kxkmrkbhcjpomikx uird uc~ab*haoxx hcjj{mihoricmx ‒ uird hc~pc~orkn~ombx ~khcemivkb uc~abuibk ox obji~kb omb uird ouo~b*uimmime

hcjj{mihoricmx p~ce~ojx-

G~cj c{~ hcmwk~xoricmx! uk b~ku wk akxxcmx-

Rdk Mku Eacnoa Uc~ab c P{naih ̂ kaoricmx # >



Akxxcm ?Imwkxr c~ rdk {r{~k! uird om kyk rcuo~bjkox{~onak ~kx{arx-

Rdk Mku Eacnoa Uc~ab c P{naih ̂ kaoricmx # 8

Gc~ jomy hc~pc~ork hcjj{mihoricmx

rkojx! rdk omm{oa n{bekr bomhk hom nk

hcjpakt- P~cfkhr rkojx! {mhricmoa rkojx

omb ekce~opdih rkojx oaa xpim omb xlip omb

f{jp rc bkkmb rdki~ kmrk~p~ixkx< oaachorc~x

uc~l rc noaomhk hcjpkrime ecoax uirdim

rdki~ kmrk~p~ixkx udiak p~crkhrime rdki~cwk~oaa n{bekr oaachoricm- C rkm! rdkxk

mkecrioricmx chh{~ o~c{mb rdk jo~eimx<

jcxr {mbx o~k oaachorkb o{rcjorihoaay

noxkb cm rdk p~ic~ yko~ oaachoricm c~ noxkb

cm h{~~kmr ~kwkm{kx! rdkm obf{xrkb bcum

c~ {p rc ~kgkhr h{~~kmr p~ic~irikx-

Im xpkolime uird rdkxk hcjj{mihoricmx

akobk~x! ir q{ihlay nkhojk hako~ rdor

ekrrime rdk ekce~opdih oaachoricm ~iedr

jkomx hcmxibk~ime ruc rdimex6

Gi~xr! rdk q{kxricm ix mcr f{xr ‑dcu

ijpc~romr ix o eiwkm ~keicm rc rdk hcjpomy

mcu3‚ n{r kq{oaay ‑dcu ijpc~romr ix

rdor ~keicm rc c{~ {r{~k3‚ Mko~ay kwk~y

hcjpomy hcmxibk~x irx h{~~kmr ~kwkm{k

ccrp~imr im xkrrime hcjj{mihoricmx

n{bekrx- Dcukwk~! po~rihipomrx oaxc rcab

{x rdor rdky kq{oaay hcmxibk~ udor rdk

hcjpomy uomrx rdk ~kwkm{k ccrp~imr rcnk wk c~ ?0 yko~x odkob- Im crdk~ uc~bx!

rdky xkk hcjj{mihoricmx ox po~r c udor

uiaa dkap rdki~ c~eomivoricmx ohdikwk rdki~

{r{~k ccrp~imr omb ~kwkm{k e~curd-

Rdkxk hcjpomikx bc mcr nkaikwk rdor

~kwkm{k hcjkx ~xr! hcjj{mihoricmx

xkhcmb- Rdky uc~l rcekrdk~ imxrkob-

Xkhcmb! rdk q{kxricm ix mcr f{xr ‑udor

bc uk uomr rc ohhcjpaixd rdix yko~ im

rdor ~keicm3‚ n{r kq{oaay ‑udor bc uk

mkkb rc bkaiwk~ rdix yko~ im rdor ~keicm3‚

Udiak jcxr hcjpomikx uiaa {mb xpkhih

p~cfkhrx im xpkhih hc{mr~ikx omb ~keicmx!

po~rihipomrx imxixr rdor rdk p~cfkhrx rdky

{mb nk orrohdkb rc xpkhih! jkox{~onak

~kx{arx- Rd{x! rdkxk ktkh{riwkx o~k

ch{xime rdki~ n{bekrx cm uimmime rdk

uimmonak< o p~cfkhr c~ cnfkhriwk j{xr

mcr cmay jolk xr~ibkx rcuo~bx rdk

{r{~k! ir j{xr oaxc nk bkjcmxr~onay omb

q{omrionay ohdikwonak-

Ox eacnoa hcjj{mihorc~x! uk p~cwibk

rdk e~korkxr woa{k i uk hom dkap kmx{~k

rdor hcjj{mihoricmx paomx $c~ ncrd

~keicmx omb p~cfkhrx) o~k ~jay ~ccrkb im

n{ximkxx cnfkhriwkx c~ mcu omb odkob!

omb rikb rc xpkhih! jkox{~onak ~kx{arx

rdor bi~khray jkkr rdcxk n{ximkxx ecoax-

I uk oia rc p~kxkmr xcaib! c~uo~b*acclimexr~orkeih paomx! uk dowk mc cmk rc naojk

n{r c{~xkawkx i hcjj{mihoricmx ix

{mbk~*~kxc{~hkb-

Ir’x rdk jo~lkrxrdor o~k r~yimerc imh~koxk rdki~p~kxkmhk rdormkkb o e~kork~pk~hkmroek c rdkn{bekr- I yc{ o~kacclime rc e~cu! ir bigh{ar rc oaachork

p~cpc~ricmoaay-

N{bekrx o~k noxkb cm c{~oniairy rc ohdikwk xr~orkeihecoax- Ir’x wk~y ijpc~romrrc nk onak rc xdcu rdor rdkimwkxrjkmr im hcjj{mihoricmxuiaa b~iwk n{ximkxx ~kx{arx-

Uk p{r c{~ {mbx udk~k rdkdowk rc jcwk rdk mkkbak-



Akxxcm >Ktpkhr kjk~eime jo~lkrx rc hcxr jc~k! mcr akxx-

Rdcxk c {x im eacnoa ~cakx dowk oaa nkkm

rdk~k6 Uk o~k oxlkb rc ktpomb o p~cfkhr

imrc o mku jo~lkr! rdkm o~k ktpkhrkb

i rdk oxxiemjkmr ~kaorkx rc jkbio

c{r~kohd rc bkaiwk~ ox j{hd hcwk~oek ox

uk’~k xkh{~ime im rdk [-X- c~ K{~cpk c~

o ~ohricm c rdk n{bekr- Rdix ~kgkhrx o

hcjjcm oxx{jpricm rdor ao~ek kjk~eime

jo~lkrx o~k xcjkdcu ‑hdkopk~‚ c~

p~ce~oj bkwkacpjkmr omb ktkh{ricm- Rdk

~kq{kmhy c rdix oxx{jpricm ix nc~mk c{r

ny o ~khkmr x{~wky Uknk~ Xdombuihl omb

Xpkmhk~ Xr{o~r hcmb{hrkb c ?2> xkmic~

hc~pc~ork hcjj{mihoricmx p~ckxxicmoax

c~ imrk~moricmoa hcjpomikx- Rdkxk

imbiwib{oax ~kpc~rkb rdor udiak rdki~

hcjpomikx xou om owk~oek c ?4+ c rdki~

omm{oa ~kwkm{k hcjime ~cj Oxio! cmay

?8+ c rdki~ hcjj{mihoricmx n{bekrx o~k

xpkmr im Oxio-

Hcjj{mihoricmx akobk~x im c{~ x{~wky xkk

rdk uc~ab bik~kmray- Rdkxk ktkh{riwkx

~o~kay obf{xr n{bekrx noxkb cm jo~lkr*

ny*jo~lkr hcxr bik~kmhkx- Oaa ~khcemivk

rdor udk~k hcjj{mihoricmx ix hcmhk~mkb!

rdk~k ix mc x{hd rdime ox o ‑hdkopk~‚ paohk

rc bc c{~ uc~l- Im omy jo~lkr o~c{mb

rdk uc~ab! i xcjk o~k akxx ktpkmxiwk!imkwironay crdk~ rdimex uiaa nk jc~k

ktpkmxiwk-

Udor b~iwkx n{bekrx c~ rdkxk akobk~x

dox oajcxr mcrdime rc bc uird ~kaoriwk

aonc~ hcxrx c~ rdk xr~kmerd c h{~~kmhikx-

Udor b~iwkx rdki~ n{bekrx ix rdk xr~orkeih

ijpc~romhk c rdk uc~l- Omb nkho{xk

c~ jomy c rdkxk hcjpomikx! kjk~eime

jo~lkrx o~k c po~ojc{mr ijpc~romhk rc

rdki~ {r{~k e~curd! rdk n{bekrx c~ rdkxk

jo~lkrx o~k e~cuime ~opibay-

Jcxr eacnoa hcjj{mihorc~x dowk

kmhc{mrk~kb ~{xr~orime oxx{jpricmx

onc{r dcu o~ rdk bcaao~ c~ k{~c uiaa ec

im bkwkacpime hc{mr~ikx! kmhc{mrk~ime

ktkh{riwk bkhixicm jolk~x udc ktpkhr {aa*

nacum hcjj{mihoricmx x{ppc~r im Hdimo c~

Imbio c~ x{nxromrioaay akxx rdom rdky imwkxr

im rdk [-X- c~ K{~cpk ‒ udihd o~k akxx rdom

doa rdk xivk-

^khriyime rdix ~kq{i~kx rolime o akxxcm

~cj rdk hcjj{mihoricmx akobk~x uk

imrk~wikukb6 Rc xkh{~k opp~cp~iork

n{bekrx o~c{mb rdk uc~ab! uk im p{naih

~kaoricmx mkkb rc {mbk~xromb eacnoa

n{ximkxx xr~orkeikx omb cnfkhriwkx omb

mkkb rc p~kxkmr haikmrx uird ~koaixrih paomx!

orrohdkb rc ohdikwonak omb jkox{~onak

bkaiwk~onakx! uird n{bekrx ~ccrkb im rdk

xr~orkeih ijpc~romhk c rdor jo~lkr im

rdk yko~x odkob- Uk oaxc mkkb rc aixrkm

ho~k{aay rc c{~ achoa jo~lkrx rc opp~khiork

dcu rdk m{omhkx c rdcxk jo~lkrx ijpohr

dcu uc~l mkkbx rc ekr bcmk-

Kq{oaay ijpc~romr! ox p{naih ~kaoricmx

p~ckxxicmoax! uk mkkb rc r~oim c{~ achoa

rkoj akobk~x omb jomoek~x rc rdiml

jc~k dcaixrihoaay ‒ rc p{r rdki~ paomx omb

n{bekrx im hcmrktr! ~ordk~ rdom p~kxkmrime

rdkj im o woh{{j omb rc oauoyx nk hako~

onc{r udor rdki~ paomx uiaa bkaiwk~-

Rdk Mku Eacnoa Uc~ab c P{naih ^kaoricmx # 2

Uk accl or udk~k rdkn{ximkxx uiaa e~cu! omb udk~kuk rdiml uk hom ohdikwkxpkhigh cnfkhriwkx-

Ir jolkx xkmxk rc imh~koxkP^ n{bekrx udk~k rdkcppc~r{miry ix rdk e~korkxr!omb udk~k rdk jcxr acme*rk~je~curd pcrkmrioa ktixrx-

?4+ ^kwkm{k~cj Oxio

Hcjj{mihoricmxn{bekrx im Oxio

?8+



Akxxcm 8Eacnoaivk xr~orkeikx omb xrombo~bx!n{r lkkp rohrihx achoa-

Rdk Mku Eacnoa Uc~ab c P{naih ̂ kaoricmx # ;

‑Eacnoa imrke~oricm‚ ix o hcjjcm n{vvuc~b

rcboy! omb rdk hcjj{mihoricmx akobk~x

uk imrk~wikukb oe~kkb ir ix ijpc~romr-

Udor ‑eacnoa imrke~oricm‚ jkomx rc rdkj

ix rdor rdki~ hc~pc~ork n~omb ix pcxiricmkb

hcmxixrkmray! uird bixhipaimkb jkxxoeime

o~c{mb rdk eacnk- Xkhcmbo~iay! ‑eacnoaimrke~oricm‚ jkomx rdor lmcuakbek

r~omxk~ ix ncrd cmecime omb xkojakxx

uirdim rdki~ rkojx! nkrukkm rdki~ rkojx

omb oh~cxx rdki~ oekmhikx ‒ rdor ix! nkxr

p~ohrihkx! lmcuakbek omb xliaax*xdo~ime

j{xr gcu q{ihlay o~c{mb rdk eacnk omb

im{xk oaa hcjj{mihoricmx- Rdi~b! c~

xcjk! eacnoa imrke~oricm oaxc jkomx rdor

cnfkhriwkx omb jkr~ihx o~k hcmxixrkmr

~cj paohk rc paohk ‒ rdor rkojx o~c{mbrdk uc~ab dowk o xdo~kb omb hcjjcm

{mbk~xrombime c udor hcjj{mihoricmx

xdc{ab ohdikwk omb dcu ir xdc{ab

nk jkox{~kb-

Mcronay! rdk~k o~k ruc rdimex rdor eacnoa

imrke~oricm bckx mcr jkom rc rdkxk

akobk~x6 Gi~xr! ir ~o~kay jkomx {ximerdk xojk hcmrkmr o~c{mb rdk uc~ab-

Chhoxicmoaay! rdky joy hcjjixxicm o j{ari*

moricmoa xr{by rc p{naihivk im j{aripak

jo~lkrx- Udor rdky oajcxr mkwk~ jkom

ix ~kpaihorime hk~roim rohrihx im j{aripak

hc{mr~ikx- Rdix ix udk~k rdk uc~ab ~kjoimx

wk~y achoa rc rdk akobk~x uk imrk~wikukb-

Rdix noxih rkmkr c ~kxpkhrime eacnoa

xr~orkeikx n{r nkime jimb{a c achoa

h{ar{~kx ix uibkay x{ppc~rkb im rdkxk

hcjj{mihoricmx chk~x’ bcjoimx-

Uk r~y rc xdo~k nkxrp~ohrihkx omb ibkox oh~cxxjo~lkrx! xc rdor jo~lkrxhom akwk~oek cmk omcrdk~’xktpk~ikmhk! lmcuakbek

omb h~koriwiry- Xcjkrijkxijpc~rime ibkox hom uc~l<crdk~ rijkx ir ucm’r< omb rdkachoa jo~lkrx mkkb rc nk rdkcmkx rc bkrk~jimk rdor-

Eacnoa

imrke~oricm jkomxo eacnoaay hcdk~kmrxr~orkey ombhcmxixrkmray diedq{oairy ktkh{ricm-Ir jkomx xdo~imenkxr p~ohrihkx

omb imc~joricmuird n{ximkxxkx#~keicmx-



?

>

8

2

;


Gc~ rdkxk ~koxcmx! rdk akobk~x uk imrk~wikukb {xk eacnoa oekmhikx rc ohdikwk xr~orkeih

hcdk~kmhk omb obdk~kmhk rc eacnoa xrombo~bx- Udkm uk oxlkb ktkh{riwkx!

rdk woa{k c eacnoa oekmhikx uox wk~y hako~ rc rdkj6

Eacnoa oekmhikx o~k xoib rc n~ime nie*pihr{~k rdimlime omb died*akwka xr~orkey-

Rdki~ uibk n~kobrd c haikmr ktpk~ikmhk omb rdki~ h~koj*c*rdk*h~cp roakmr

kmonakx rdkj rc n~ime ncrd n~cob omb xpkhioaivkb pk~xpkhriwkx! mku ibkox

omb xr~orkeih xcpdixrihoricm-

Eacnoa oekmhikx p~cwibk ohhkxx rc eacnoa img{kmhk~x- Udiak achoa oekmhikx o~k

jc~k ailkay rc cum ~kaoricmxdipx uird achoa jkbio omb pcaihy*jolk~x! eacnoa

oekmhikx hom rop rdk Bowcx h~cub omb hcjpakjkmr rdor uird achoa a{jimo~ikx-

Eacnoa oekmhikx dowk xro im jomy ekce~opdikx- Rdk nkmkr ix xkkm mcr cmay

im rdk oniairy rc p~cwibk boy*rc*boy o~jx omb akex rd~c{edc{r rdk uc~ab n{r

oaxc im rdk hoponiairy rc imxromray bkpacy obbiricmoa pkcpak uird bixrimhriwk

xliaax omb lmcu*dcu- Ox akobk~x xkk ir! rdk n~kobrd omb bkprd c xro or o

eacnoa oekmhy kq{ipx rdk hcjpomy rc jcwk ~opibay rc aa im eopx omb ~kxpcmb

rc hdomeime hi~h{jxromhkx-

Eacnoa oekmhikx hom $xcjkrijkx) dkap b~iwk kwkm diedk~ xrombo~bx omb

hcmxixrkmhy o~c{mb rdk uc~ab! oh~cxx hcjpomy n{ximkxx {mirx omb oekmhy

rkojx- Ijpc~romray! rdix bkpacyjkmr ix xoib rc nk ~ccrkb jc~k im oekmhikx’

oniairy rc p~cwibk cwk~xiedr! ox ukaa ox o r~omxk~ c lmcuakbek omb xliaax! rdom

nkho{xk rdki~ cum xro ix bcime kwk~yrdime-

Eacnoa oekmhikx j{xr ck~ ncrd n~kobrd omb bkprd c xpkhioaixr roakmr-

Fohlx*c*oaa*r~obkx uiaa mcr x{hk- Imxrkob! rc jkkr haikmrx’ ktpkhroricmx omb

mkkbx rcboy! oekmhikx j{xr nk onak rc p~cwibk ktpk~rx im xpkhih imb{xr~ikx!

im rdk jcxr {p*rc*bork omb p~cwkm hcjj{mihoricmx rccax! im ~kohdime

bik~kmr limbx c xrolkdcabk~x! omb im ktpk~rx udc hom gouakxxay oppay omb

ktkh{rk cm*rdk*e~c{mb lmcuakbek im achoa jo~lkrx ox mkhkxxo~y-

Rdk mku eacnoa uc~ab c hcjj{mihoricmx x{eekxrx o bkjomb c~ r~{ay

eacnoa oekmhikx ‒ oekmhikx uird o uibk mkruc~l c nkxr*im*haoxx x{nfkhr

jorrk~ ktpk~rx! o j{ari*jo~lkr ccrp~imr! rdk h{ar{~k omb im~oxr~{hr{~k

rc xkojakxxay hcmmkhr rdk pikhkx! omb achoa ktpk~rixk ~ccrkb bkkpay im

jo~lkrx uc~abuibk-

Im c~bk~ rcnk h~kbinak! rdkc~eomivoricm dox rcnk o{rdkmrih! ombhcmxixrkmr jkxxoekxdkap rdk hcjpomyaccl o{rdkmrih omb

rdk~kc~k h~kbinak-

Ir’x ijpc~romr rcohdikwk hcmxixrkmhy imeacnoa jkxxoeime! rcjolk x{~k yc{~ n~omb

ix ukaa*bkgmkb ombukaa*bik~kmriorkb-



Akxxcm 2 ‑Bieiroa‚ ix o oaxk horkec~y-


Rdk poxr xkwk~oa yko~x dowk xkkm om

ktpacxicm im rdk m{jnk~ c P^ ~jx

udc bkxh~ink rdkjxkawkx ox ‑bieiroa‚ c~

‑xchioa jkbio‚ oekmhikx- N{r imh~koximeay!

kjpacyime o xkpo~ork bieiroa oekmhy

ix ailk o ~kxro{~omr dowime o xkpo~ork

bkpo~rjkmr c~ xri~~ime- Ir’x mcr ~koaay

xcjkrdime yc{ hom bc xkpo~orkay ~cj

kwk~yrdime kaxk yc{ bc- Rdix uox rdk hako~

jkxxoek uk dko~b ~cj c{~ hc~pc~ork

hcjj{mihoricmx akobk~x-

G{~rdk~jc~k! rdkxk akobk~x xoib

rdor omy P^ oekmhy rdor bib mcr dowk

bieiroa rdc~c{eday imrke~orkb imrc

kwk~yrdime rdky bc p~cnonay aohlx rdk

limb c xr~orkeih xowwy rdor haikmrx

mkkb rc kkhriwkay mowieork rcboy’x

hcjj{mihoricmx aombxhopk- Imbkkb! rdky

rcab {x! im rdk >?xr hkmr{~y! yc{ hommcr

kmeoek uird jkbio i yc{ o~k mcr airk~ork im

rdk hcmrkmr! h{ar{~kx! rccax! rkhdmcaceikx

omb omoayrihx c bieiroa hcjj{mihoricmx-

Rdk~k ix mc acmek~ o xkpo~oricmnkrukkm P^ omb bieiroa! udihd

jkomx P^ oekmhikx mkkb rc ~kbkgmkrdkjxkawkx ox xcjkrdime n~cobk~ rdomr~obiricmoa P^-



Akxxcm ;Rdk P^ bixhipaimk ix ktpombime im xhcpk ombjcwime {p rdk xr~orkeih aobbk~-


Udkm uk oxlkb rdkxk hc~pc~ork

hcjj{mihoricmx akobk~x udkrdk~ rdki~

P^ rkojx o~k xro~rime rc bc rdimex

r~obiricmoaay bcmk ny crdk~ bixhipaimkx!

rdk omxuk~ uox o ~kxc{mbime ‑ykx-‚

Xkwk~oa rcab {x rdor rdky imh~koximeay

nkaikwk im rdk ijpc~romhk c imrke~orimedixrc~ihoaay xkpo~ork bixhipaimkx {mbk~ cmk

{jn~kaao ‒ k~oxime rdk biwibkx nkrukkm

r~obiricmoa omb bieiroa#xchioa jkbio!

imrk~moa omb ktrk~moa jkxxoeime! n~omb

omb hc~pc~ork ~kp{roricm! ecwk~mjkmr

omb imwkxrc~ ~kaoricmx! omb akeoa omb h~ixix

hcjj{mihoricmx-

Rdk ~koxcmx rdky eowk c~ rdix

ktpombime xhcpk c p{naih ~kaoricmx ix

xr~oiedrc~uo~b6 Im o pc~c{x uc~ab! udk~k

mkux omb kwkmrx hom ~ohk oh~cxx rijk omb

xpohk! rdk eacnoa imrke~oricm c p{naih

~kaoricmx imh~koxkx hcjj{mihoricmx

khikmhy! xr~kmerdkmx n~ombx omb

hc{mrk~x bix~{pricm omb bkr~ohrc~x-

Rdk n~cobkmime xr~orkeih ~cak rdor P^ ix

imh~koximeay paoyime ix dkapime rc nkrrk~

pcxiricm n~ombx ojcme xrolkdcabk~x omb

jolime rdkj jc~k hcjpkririwk c~ rdk

acme*rk~j-

Nkho{xk P^ p~ohriricmk~x o~k imh~koximeay

~kxpcmxinak mcr f{xr c~ bixxkjimorime

imc~joricm rd~c{ed rdk jkbio n{r oaxc c~

bkkpkmime ~kaoricmxdipx uird xrolkdcabk~x

ny kmeoeime rdkj! rdk p~ckxxicm ix

imh~koximeay nkime ~khcemivkb ox rdk

{ah~{j! aymhdpim omb otix o~c{mb udihd

rdk nkxr n~omb omb ~kp{roricm p~ce~ojx

o~k n{iar-

Im hcmha{xicm! c{~ ktpk~rx x{eekxrkb

rdor rdk bkmiricm c ‑p{naih ~kaoricmx‚ ix

oaxc ktpombime- Hcmwkmricmoaay! rc xcjk

‑p{naih ~kaoricmx‚ dox hcmmcrkb jkbio

~kaoricmx- Rcboy! dcukwk~! uc~ab*haoxx

hcjj{mihorc~x ohlmcuakbek rdor p{naih

~kaoricmx ck~ o {aay imrke~orkb opp~cohd

rdor dox jcwkb {p rdk aobbk~ omb dox

ko~mkb o akeirijork ‑xkor or rdk ronak-‚

Rcboy’x hc~pc~ork hcjj{mihoricmxchk~x omb P^ p~ckxxicmoax o~k mc

acmek~ xijpay ~kxpcmxinak c~ jkbio

jkmricmx omb paohkjkmrx- Imxrkob! rdky

dowk o diedk~ xr~orkeih p{~pcxk omb

~cak im rdki~ eacnoa c~eomivoricmx ‒ rdky

o~k n{iabk~x omb p~crkhrc~x c n~ombx

omb ~kp{roricm! mc jorrk~ udk~k rdki~

hcjpomy’x eccb mojkx o~k {mbk~ orrohl-

Rdky o~k oaxc imh~koximeay ~kxpcmxinak

c~ {mbk~xrombime dcu rc kmeoeklky o{bikmhkx rd~c{ed rdki~ n~ombx’

ccrp~imrx! mc jorrk~ udk~k im rdix uc~ab

c~ udkm-

Rdk ~cak c P^{xkb rc nk joimayjkbio ~kaoricmx-

Mcu ir hom paoy owk~y nie pihr{~kxr~orkeih ~cak!po~rih{ao~ay imbkgmime omb b~iwimrdk n~omb-



Uk xpclk or akmerd rc ?0 xkmic~ ktkh{riwkx uird eacnoa hc~pc~oricmx! oaa c udcj

dowk ~kxpcmxiniairy c~ hc~pc~ork hcjj{mihoricmx oh~cxx j{aripak hc{mr~ikx! dowk

~kp{roricmx im rdk kab ox nkime ojcme rdk nkxr! omb uc~l c~ hcjpomikx uird

~kp{roricmx c~ kkhriwk hcjj{mihoricmx- Rdki~ hcjpomikx xpommkb o ~omek c

imb{xr~ikx! ekce~opdikx $c{~ c rdk ?0 o~k dkobq{o~rk~kb c{rxibk rdk [-X-)! xivkx

$~cj omm{oa ~kwkm{kx c "8 niaaicm rc oncwk "?00 niaaicm)! omb xrolkdcabk~x $xcjk o~k

ukaa*lmcum hcmx{jk~ n~ombx< xcjk dowk n~ombx lmcum p~ijo~iay rc n{ximkxxkx c~

ecwk~mjkmrx)- Rdcxk po~rihiporime imha{bkb6

Udor uk bib


Hdik hcjj{mihoricmx cghk~ c~ o hcmx{jk~ rkhdmcacey hcjpomy

Hdik jo~lkrime cghk~ c~ o hcjpomy rdor p~cb{hkx b{~onak omb dc{xkdcab eccbx

Dkob c Oxio hcjj{mihoricmx c~ om imb{xr~ioa hcjpcmkmrx hcjpomy

Dkob c hc~pc~ork hcjj{mihoricmx c~ o dkoard p~cb{hr hcjpomy

Dkob c hc~pc~ork hcjj{mihoricmx c~ om o{rcjcriwk hcjpomy

Dkob c hc~pc~ork hcjj{mihoricmx c~ om kmk~ey hcjpomy

Dkob c hc~pc~ork hcjj{mihoricmx c~ Oxio! O~iho! omb rdk Jibbak Koxr c~ ogmomhioa xk~wihkx hcjpomy

Dkob c eacnoa p{naih ooi~x c~ o ccb xk~wihk hcjpomy

Dkob c imrk~moa omb ktrk~moa hc~pc~ork hcjj{mihoricmx c~ o rkhdmcacey hcjpomy

Wihk p~kxibkmr c hc~pc~ork ooi~x c~ o nkwk~oek hcjpomy



Rdk Mku Eacnoa Uc~ab c P{naih ̂ kaoricmx # ?0

Rij G~y

Eacnoa Haikmr Xk~wihkx! KWP!

Uknk~ Xdombuihl

Rij akobx Uknk~ Xdombuihl’x Haikmr

^kaoricmxdip Akobk~ $H^A) p~ce~oj! udihd

xkrx rdk ecab xrombo~b c~ haikmr xk~wihk

kthkaakmhk uirdim Uknk~ Xdombuihl omb

rdk imb{xr~y- Rij ix oaxc rdk Ekmk~oa

Jomoek~ c~ rdk Xkorrak chk c Uknk~

Xdombuihl- Dk dox o nohle~c{mb im

xrc~yrkaaime xr~orkey omb hcohdime!

p{naih cpimicm ~kxko~hd! n~omb hojpoiemx

omb p~cb{hr ao{mhdkx c~ xcjk c rdk

uc~ab’x jcxr ~kxpkhrkb n~ombx! imha{bime

Jih~cxcr! Jcrc~cao omb Xojx{me-

Nkc~k fcimime Uknk~ Xdombuihl! Rij

uc~lkb uird ^cuom ' Nakuirr! Imh- ox o

~kxko~hd oxxchiork! udk~k dk bkwkacpkb

omb rkxrkb hc~pc~ork jkxxoekx {xime

kakhr~cmih jkxxoek rkxrime rkhdmcacey-

Rij dox nkkm ~khcemivkb uird xkwk~oa

imb{xr~y ouo~bx! imha{bime Ob Oek’x ‑20

{mbk~ 20‚ omb P^ Mkux’ ‑?; rc Uorhd-‚

Dk xirx cm rdk obwixc~y nco~b c~ rdk

[miwk~xiry c Uoxdimercm’x Joxrk~’x im

Hcjj{mihoricmx Bieiroa Jkbio p~ce~oj-

Rij e~ob{orkb ~cj Ekc~ekrcum

[miwk~xiry im Uoxdimercm! B-H- uird o

nohdkac~’x c xhikmhk bke~kk im c~kiem

xk~wihk- Dk oaxc xpkmr o yko~ or Xcpdio

[miwk~xiry im Rclyc! udk~k dk xr{bikb

hcjpo~oriwk h{ar{~k omb Fopomkxk

n{ximkxx omb pcairihx-

Fkmmigk~ Xcxim

Xkmic~ Hc{mxka! L^H ^kxko~hd omb

Uknk~ Xdombuihl

Fkmmik~ ix rdk xr~orkeih hc{mxka omb

c~jk~ P~kxibkmr c L^H ^kxko~hd! Uknk~

Xdombuihl’x xr~orkeih ~kxko~hd o~j! udihd

xpkhioaivkx im eacnoa ~kxko~hd rc x{ppc~r

hcjj{mihoricmx- Ox L^H’x akobk~ c~

jc~k rdom o bkhobk! Fkmmik~ bkwkacpkb

pcxiricmime omb jkxxoeime c~ jomy c rdk

uc~ab’x ao~ekxr hc~pc~oricmx omb imb{xr~ikx!

bkxiemkb xr~orkeikx c~ died*p~cak p{naih

ooi~x hcmr~cwk~xikx! p~cwibkb jo~lkrime

imxiedrx rc MECx xkklime rc ktpomb rdki~

~kxko~hd omb ijpohr! omb p~cwibkb ~kxko~hd

x{ppc~r rc dkap ecwk~mjkmr oekmhikx

ohdikwk rdki~ jixxicmx-

Xdk dox bke~kkx ~cj Ho~akrcm Hcaakek omb

~cj Yoak [miwk~xiry! omb ix o acme*rijk

jkjnk~ c rdk Ojk~ihom Oxxchioricm c~

P{naih Cpimicm ^kxko~hd omb rdk Hc{mhia c

Ojk~ihom X{~wky ^kxko~hd C~eomivoricmx-

Xdk ~khkmray jcwkb nohl rc rdk [-X- ork~

rd~kk yko~x im Acmbcm-

Xrom Xrkim

Eacnoa Ohhc{mr Bi~khrc~! KWP!

Uknk~ Xdombuihl

Xrom ix ~kxpcmxinak c~ rdk Ekmk~oa Jcrc~x

ohhc{mr eacnoaay! omb oaxc ~{mx rdk Uknk~

Xdombuihl O{rcjcriwk p~ohrihk- Dk uox

imxr~{jkmroa im ~k*kxronaixdime Uknk~

Xdombuihl’x p~kxkmhk im Bkr~cir im >008!

omb hcmrim{kx rc dkap jomoek rdk

chk rdk~k-

P~ic~ rc fcimime Uknk~ Xdombuihl! Xrom

~om dix cum hcjpomy! P{naihiry E~c{p

AAH! omb nkc~k rdor xpkmr ?9 yko~x

uird Jommime! Xkawoek ' Akk! p~ijo~iay

bkwkacpime omb jomoeime rdk Ekmk~oaJcrc~x ohhc{mr rdk~k-

Xrom dcabx o nohdkac~’x c o~rx bke~kk

im fc{~moaixj omb o joxrk~’x c o~rx

bke~kk im obwk~rixime omb p{naih ~kaoricmx

~cj Jihdieom Xrork [miwk~xiry- Im

>0?0 dk uox ~khcemivkb ny dix oajo

jork~ ox o Hcjj{mihoricmx O~rx '

Xhikmhkx C{rxrombime Oa{jmi- Dk ix oaxc

om ohh~kbirkb jkjnk~ c rdk P{naih

^kaoricmx Xchikry c Ojk~iho-

Onc{r rdk o{rdc~x



Omby Pcaomxly

Hdik Ktkh{riwk Chk~

>?>*22;*4?0>

opcaomxly@uknk~xdombuihl-hcj

Eoia Dkijomm

Wihk Hdoi~

>?>*22;*4??5

edkijomm@uknk~xdombuihl-hcj

Rij G~y

Eacnoa Haikmr Xk~wihkx! Ktkh{riwk Wihk P~kxibkmr

>07*;57*;;;;

r~y@uknk~xdombuihl-hcj

Fkmmik~ Xcxim

Xkmic~ Hc{mxka! L^H ^kxko~hd omb Uknk~ Xdombuihl

>0>*;4;*>9>0

fxcxim@l~h~kxko~hd-hcj

Xrom XrkimEacnoa Ohhc{mr Bi~khrc~! Ktkh{riwk Wihk P~kxibkmr

>24*>08*4?>0

xxrkim@uknk~xdombuihl-hcj

Notrk~ Fcaay

Wihk Hdoi~jom OPOH ' Jomoeime Bi~khrc~ Xc{rdkoxr Oxio

,7; 74>;*400?

nfcaay@uknk~xdombuihl-hcj

Ekc~ek Hcakjom

Bi~khrc~#Dkob c P~ohrihk Imrke~oricm,22 >0 5075 0802

ehcakjom@uknk~xdombuihl-hcj

uknk~xdombuihl-hcj

http://-/?-

http://-/?-

http://-/?-

http://-/?-

http://-/?-

http://-/?-

http://-/?-

http://-/?-

http://pinterest.com/webershandwick/

https://plus.google.com/105323161489126983657/posts

http://us.linkedin.com/company/weber-shandwick

http://www.youtube.com/user/WeberShandwickGlobal

http://twitter.com/webershandwick

https://www.facebook.com/WeberShandwick

http://-/?-

http://-/?-

http://-/?-

http://-/?-

http://-/?-

http://-/?-

http://-/?-

http://-/?-

http://-/?-

the new world of global public relations

Documents