The Next Big Sale: Intranet for Retail

Retail companies are constantly attempting to remain on target when it comes to reaching consumers and increasing sales. Whether it’s through advertising, PR or even word-of-mouth, current marketing strategies are all about creating a niche brand.

Many companies, including those in the retail industry, become entangled in the mundane, day-to-day activities they are tasked with in their workplace. For any industry, focusing solely on the consumer won’t allow for maximum profiting. They also have to motivate their staff; if the staff is happy, the consumers are happy—a funneling effect that leads to overall brand enhancement.

So how can we see intranets improving retail functionality? First, retail businesses can manage their users with simplicity, regarding new store openings, regional expansion or even in increasing back office operations. A retail intranet assists retail businesses, offering staff a similar user experience to that of a consumer.

The staff are the people who personally deliver the retail brand, right? So of course they are an integral part of the company’s success. For this very reason, workers are worthy of a consumer-quality experience. Fully engaging staff is essential, and adopting an intranet makes this engagement possible by delivering content according to a multitude of criteria such as groups, locations, departments etc.

Additionally, intranets include a social interaction platform that consists of surveys and questionnaires for employees to take, allowing them to offer suggestions and feedback. This practices motivates workers by giving them the opportunity not only to contribute their input, but to enhance their careers in the process.

The intranet accomplishes the very hefty task of providing an

all-inclusive suite, through which companies can communicate and collaborate with their employees, from any location—an enormous feat to accomplish. The intranet

bolsters many different industries; retail is just another industry that can benefit immeasurably from adopting

the digital workplace method.