1/10/2017 The Next Big Thing, Social Media Edition: Sam Jones Wants You to #OwnYourCrazy | Pret-a-Reporter

http://www.hollywoodreporter.com/news/next-big-thing-social-media-897653 1/9

FACEBOOK¬ TWITTERâ EMAIL ME� COMMENTS

THE NEXT BIG THING, SOCIALMEDIA EDITION: SAM JONES WANTSYOU TO #OWNYOURCRAZY11:36 AM PDT 5/26/2016 by Sarah Gidick

Courtesy of Sam JonesSam Jones

Í

1/10/2017 The Next Big Thing, Social Media Edition: Sam Jones Wants You to #OwnYourCrazy | Pret-a-Reporter

http://www.hollywoodreporter.com/news/next-big-thing-social-media-897653 2/9

AComedian, feminist, Brooklynite — the perfect recipe for a must-follow account.

social media influencer — while an excellent title to hold these days — is an incredibly

ambiguous term. Who are they influencing? And how? THR is scouring the web for the newest,

most liked social stars to find out just what the term entails.

Samantha Jones, 31, hails from Brooklyn and doesn't give a f— what you think. She's a powerhouse one-

stop shop — producing, directing, writing and managing her own content. Jones' wheelhouse includes

videos, Snapchats and memes that poke fun at back fat, vaginas, vibrators (or anything else that's

traditionally hush-hush) and put an irreverent and delightful spin on the typical feel-good content for women.

READ MOREGregory Peck's Son Anthony Recalls Late Actor's Love for Old-Hollywood Bespoke

The comic self-propelled herself into a new social media sphere: The feminist influencer. While she's worked

with Kanye West ("He's really nice"), Lady Gaga and Katie Holmes, it's her own work that's drawing likes and

follows. Jones currently holds a Klout score of more than 75 percent, and had the most watched video

(99,000 views and counting) on Instagram's Discover page.

Í

1/10/2017 The Next Big Thing, Social Media Edition: Sam Jones Wants You to #OwnYourCrazy | Pret-a-Reporter

http://www.hollywoodreporter.com/news/next-big-thing-social-media-897653 3/9

therealsamjones • 8 months ago Follow

96.7k views 129 comments

The self-proclaimed "poorest member of Soho House" (her signature drink is water with lemon) creates

content for her Funny or Die channel "At Home With Sam Jones" and claims the hashtag #OwnYourCrazy as

her own. Conceptualized campaigns and social commentary (think: AdBusters) for Playtex, Revlon and

Coca-Cola are Jones' specialty. A now-famous Instagram video shows Jones walking down the street,

singing the praises of Playtex's "18-Hour Bra," a piece she found at Walmart.

Jones isn't afraid to touch the subjects that other young creatives wouldn't go near with a 10-foot-pole. Much

like comedians Lena Dunham, Amy Schumer, and Abbi Jacobson and Ilana Glazer of Broad City, nothing's

Í

1/10/2017 The Next Big Thing, Social Media Edition: Sam Jones Wants You to #OwnYourCrazy | Pret-a-Reporter

http://www.hollywoodreporter.com/news/next-big-thing-social-media-897653 4/9

off the table. Her repertoire includes videos titled, "Mom Finds Black Vibrator," "Free Gluten," "My Father the

Alcoholic" and "How to Save Money In NYC" (a must watch). Her original content has a combined social

reach of 100,000.

READ MOREPurple Reign: Lavender Tints Give Men's Sunglasses New Life

The rules of engagement for Jones are simple: "What's the point if I'm not being myself? When I lose

followers, I'm almost happy that they're gone. They're not going to be fans, I want people to connect with

me." In an age where personal brands are trying to please everyone at once, Jones' method presents a new

way to look at audience building.

So how does a Brooklyn girl represent herself without an agent? "I call as my own agent with a British

accent," Jones explained, "I'm very proud of this."

In the works is a biopic with the hopes of a Netflix or Comedy Central deal. "Social media is the podium for

our voices to be heard. Without outlets like Funny or Die, Instagram, YouTube or Facebook, I'd probably

have to blow a bunch of big network execs to even get my foot in the door."

Follow this one, natch.

Talk Emoji to Me, with Sam Jones:

Í

1/10/2017 The Next Big Thing, Social Media Edition: Sam Jones Wants You to #OwnYourCrazy | Pret-a-Reporter

http://www.hollywoodreporter.com/news/next-big-thing-social-media-897653 5/9

From the Web  by Taboola Sponsored Links   

My Daily Viral

Fast Company | Elysium Health

What Phoebe Cates Looks Like Now Is Crazy

Why the Coenzyme NAD+ Has Scientists Excited

Í