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The Nintendo Wii Mini comes to the US: A Diffusion of Innovations CritiqueBy Violet60412/1/2013

Or NotThe Next Big Thing

1

What is it?Wii Console, but: Internet AccessVirtual Console GameCube gamesMario Kart WiiReleased Nov 17, 2013 MSRP: $99

The Nintendo Wii Mini

Compatibility!Not backwards-compatibleTrialabilityNo In Store Trial Relative Advantage! Price v. Value

CompatibilitySimilar to Wii Observability Immediate Satisfaction ComplexitySimple to Use Perceived AttributesWhat Its Got What Its Missing

Social Impact Video Game Industry In General67% of US Households Play Video GamesAvg. 34 yrs, 8hrs/week Wii Mini Within the IndustrySocial Technology Trend

Therefore, Negligible Social Impact

Mistakes Affect the Entire Innovation-Decision Process Will the Wii Mini Diffuse?

Knowledge stageWheres the Marketing?Only OnlineBest Buy, Walmart, & Toys-R-UsGameStop Conspicuously Missing Competing Technology ClusterCreates Brand Confusion

Relative Advantage is Not ThereOpinion Leaders Shoot It Down

Persuasion stage

Targets Laggards = Decision Becomes Moot Why? Near IsolatesIgnores Social NetworksMisses Opinion Leaders

Decision stage

Implementation stageUnable to Re-InventNew Games, New ExperiencesNew Applications & UsesDestined to be Obsolete

Confirmation stageIsolates User ExperienceDomestication Approach1. Compare innovation against personal needs, is it worthy?2. How do we allocated time, space, and budget for the innovation?3. How is the innovation interpreted by others in your social sphere?

DiscontinuanceDisenchantment & Replacement

So, Will the Wii Mini Diffuse?

XHardly

Weve looked at the negatives. What about the positives? Why make a system like this, what could have been the goal?

How could we have used diffusion to better design and market this idea? Discussion Question: