the next evolution in connected casinos · cirque du soleil frequency of visit: 2.3x per month last...

CASINOSThe next evolution in connected

Accommodation: Room 203 MGM Grand

Preferred Gaming: Roulette and poker

Preferred Beverage: Johnnie Walker Blue

Previous MGM Event: Cirque du Soleil

Frequency of Visit: 2.3x per month

Last Purchase: Ray-Ban sunglasses from Optica MGM

Loyalty Member: 6 years

Customer Lifetime Value: $323,745

Mark Taylor - Male - 35

Events: $100,533

Retail: $36,648

Gaming: $107,915

Amenities: $28,645

F&B: $50,004

www.loopinsights.ai ©2020 Loop Insights, Inc. 2

Casino Challenges

• Increase wallet share and guest containment on property

• Measure and attribute 100% of guest spend across properties, brands, and geographies

• Action loyalty data to create personalized guest experiences and effective retargeting

• Safely reopen live events (Night Clubs, Conferences, Concerts) with contactless, cashless experiences and mediums.

http://www.loopinsights.ai


Loop Connects and Engages

How we do it:

Loop’s Fobi technology connects siloed transactional data to provide real-time guest spend insights and automated personalized engagement.

What we do:

Loop Insights is providing casinos the tools to connect and measure guest spend across properties and venues, enhancing loyalty, and growing wallet share.



Insights

Loyalty

Real-time Actionable Insights: Loop enhances the value of your data by consolidating all guest purchasing behaviour into detailed customer profiles (when, what, and where guests buy). Understand all your guests on-premise spend, not just when they have their member cards inserted in gaming machines or registered at a table pit. In real-time, measure and attribute the value of each guest transaction across locations to create strategies that improve loyalty programs and guest and brand engagement with better analytics.



Engagement

Automated Personalized Engagement:

Leverage Loop’s connected insights to maximize guest spend outside of gaming. Influence every transaction and grow guest loyalty by providing personalized engagement based on behaviour and spend. Loop’s automated marketing platform makes sure every one of your guests receives the right promotion at the right time increasing wallet share and spend.

Scan QR to Add to Wallet

$10 Match Play MGM GRAND


John Smith

$10 Match Play

MATCH PLAY $10

Loop can integrate with your current apps, loyalty programs, and engagement platforms to connect

100% of guests transactions to your marketing.



Data-Driven Player Development

Increase Player Acquisition, Retention and Spend:

1. Connect and attribute non-gaming spend to each guest creating detailed profiles with real-time ROI metrics.

2. Improve the efficiency of guest engagement with Loop’s automated marketing platform.

3. Grow guest loyalty by providing each guest with personalized engagement based on behaviour and spend.

4. Create detailed like and similar casino audiences based on spend and behaviour to enhance all online and offline marketing.

Promotions:

Dinner and drinks $300 Two nights $360 VIP treatment $1000

Player Spend Year 1:

Gambling $40,600 Food & Beverage $15,550 Hotel $9,300 Retail $8,750

Customer ROI: 74,200 - 1660 = 72,540

Loop allows you to generate more revenue by understanding guest behaviour across all casino assets revealing actual customer lifetime value.



Scan QR to Add to Wallet

Customer Journey

>

Reward and Onboard Mobile Wallet Experience

Unknown guest receives onboarding through link or printed receipt.

QR code or link can be instantly redeemed, or added to mobile wallet.

Engage and retarget guests using automated promotions and push notifications.

Engage and Retarget

=

Total Known CustomerUnknown Customer

>

Personalized offers are managed easily in mobile wallet and prompted based on location, time or purchase behaviors.

Unlock your total known customer and let Loop help you increase their spend.

• John Smith • 35 • CLV $3,354

>John Smith

Hey John, here’s your new promotion!

Save 10% off your next dining experience


Marketing Spend: Match Play $10 % Off Dinner $12

Customer Spend: Slots and tables $230 Dinner at Eataly $120

Customer ROI: $328

$10 Match Play

MATCH PLAY$10

MGM | WALLET

MGM | WALLET 2:23 PM

2:23 PM


www.loopinsights.ai ©2020 Loop Insights, Inc.

Automated Contact Tracing:

Our secure, contactless check-in allows you to reopen your venue doors and know who is at your events. Instil confidence back into your guests.

✓ Automated Covid19 Alerting System ✓ Secure Information Collection and Storage ✓ Automatic age verification to eliminate liability issues

associated with liquor and gaming marketing

John Smith

8

Built-in Contactless Solutions

Digital Receipt Service:

Eliminates the need for paper receipts, which minimizes risks associated with bacteria and virus transmission.

✓ Safe, Contactless Delivery ✓ Eco-Friendly ✓ Cost Efficient

15% Off Next Purchase

REDEEM

MEMBERCARD


www.loopinsights.ai

LinkedIn.com/loopinsights

Twitter.com/loopinsights

+1 877.754.5336 [email protected]

Save More

‣ Improve operations and marketing efficiency with detailed guest profiles

Know More

‣Connect cross-property guest transactional data to loyalty data

Earn More

‣Enhance marketing to increase wallet share and guest containment on property

Simply Plug in Loop Today to:

Want to Learn More? CONTACT US


the next evolution in connected casinos · cirque du soleil frequency of visit: 2.3x per month last...

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