the november 13 14, 2013 san francisco product...
TRANSCRIPT
The
Product Management
& Innovation Event Roadmapping & Vision Planning ● Disruptive Innovation
Product Growth and Lifecycle Planning ● Product Strategy
Experience-Driven Product Planning ● Identifying Market Needs
Voice of Customer & Insights ● Strategy & Customer Experience Mapping
Product Launch and Go-To-Market Planning
www.ProductEvent.com ▪ 510-768-7920
November 13 – 14, 2013 San Francisco
Earn 13 CPE Credits
November 17 – 18, 2104 I San Francisco
Event Agenda Monday, November 17th
8:30 am
Opening Address:
A Day in the Life of Your Customer Knowing customer behaviors and motivations to win and keep business
9:45 am
Keynote:
Experience-Driven Product Planning Implications and challenges for customer-centric and experience-based product development
Product Management Customer Experience UX Design & Optimization
11:00 am
Personalization-Driven Product Planning Create great product experiences through personalization that builds loyalty and brand value
Total Customer Management Leverage people, processes and technology to develop the optimal customer strategy for your product and brand
Harnessing the Value of UX Optimization Testing Leveraging the practice of experience design to create business value
12:00 pm Lunch and networking break
1:00 pm
Persona Development & Utilization Create customer personas and product scenarios to tell a product story that produces unified vision
360° Customer Experience A practical approach to implementing a holistic customer experience
Test & Learn Optimization Use test and learn analytics to optimize marketing and eCommerce through real world testing
2:15 pm
Voice of Customer Excellence Create deep insights through information optimization and utilization
Customer Care Transformation
Empowering the front lines to effect change and “make” the customer experience
Collaborative Experience Design An organizational collaboration approach to designing experiences that delight users
3:30 pm
Collaborative Innovation
Use cross-functional innovation teams to maximize human capital in the innovation process
Maximizing your Return on Customer Experience Influencing the behaviors of customers and users to achieve the desired returns
Digital Touchpoints Identification & Alignment Develop an iterative process of aligning & valuing digital channels
4:30 pm Networking Reception
Tuesday, November 18th
8:30 am
Opening Address
Driving Innovation through Real-Time Feedback Moving to a new level of innovation through live customer/user experience focused feedback
9:45 am
Disruptive Thinking and Competitive Product Strategy Identify disruptive competition and develop disruptive innovation to gain competitive advantage
Product Management User Experience Design
11:00 am
Simplified Product Portfolio Optimization Develop a simplified product development and portfolio management framework
Scenario-Driven Design Create stories that visualize a new user experience through scenario analysis
12:00 pm Lunch and networking break
1:00 pm
Product Roadmapping & Vision Planning Develop an effective roadmap and codify product vision for product excellence
Scaling a UX Team Identify design gaps within product teams and motivate and grow highly effective, design-driven teams
2:15 pm
Keynote
Product Management & Business Strategy Mapping The power of knowing how it all fits together
3:30 pm Adjourn
Confirmed Presenters Include….
www.TotalExperienceSummit.com
Contact Jason Evans for latest speaker information: [email protected]
510-984-2949
Michael Kanazawa Partner/Principal, Strategy
Ernst & Young
Roy Barnes Managing Partner
Bluespace Consulting; Former SVP
Marriott Vacation Club
International
Raj Mukherjee SVP Product
GoDaddy
Scott Shute VP - Global Customer
Operations
Anshuman Taneja Sr. Director and Head of
Digital Product Management
Abercrombie & Fitch
Wesley Donohoe SVP Product Management
Live Nation Labs
Ketan Babaria Sr. Director & Head of
Product, D3 Incubation Unit
Capital One
Amit Pande Director of Product Strategy
Hewlett-Packard
Ken Kring Director, Product Development
Sears Author
Business Strategy Mapping
Ana Rafaela Sr. User Experience
Researcher
Cisco Systems
PRODUCT management INNOVATION
Dynamic product planning, management and innovation are more important than ever in the pursuit of competitive advantage. Customers’ ever changing wants and needs drive the need to offer products with distinct characteristics and market these products in a way that motivates customers and promotes loyalty. This is where the challenge arises for product managers; to develop more efficient innovation practices, optimize use of customer knowledge and insights, better manage product lifecycles and increase the effectiveness of marketing initiatives. The Product Management & Innovation Event 2014 addresses the full spectrum of product management, from streamlining innovation to end of lifecycle. Comprised of three unique tracks, this is the most comprehensive product management event available. Attendees will learn from leading industry practitioners on topics focused on innovation, business planning, product strategy, performance and customer insights. Attendees will instantly realize the difference between this forum and other conferences. Learning sessions are vendor agnostic and there are NO sales pitches. Presentations will be conducted by the most talented corporate experts and thought leaders, both regionally and nationally. For those who are interested in learning more about available tools, a select few vendors will be invited to provide demos and information by request.
The Product Management Event is a unique opportunity
for product managers, marketers, developers and
innovators looking to leverage thought leadership
from some of the world’s leading organizations
Key Learnings & Take-Aways
Evidence-based approach to product management through effective insights and analytics
Innovation optimization and prioritization
Unique methods for gaining and leveraging customer insights
Growth strategies through a full product lifecycle analysis
Product portfolio optimization
Go-To-Market strategies and high-impact product launches
Product forecasting techniques to anticipate introduction and growth metrics
Collaborative innovation processes to leverage the knowledge and insight of a wealth of stakeholders
Product roadmapping to effectively plan ownership of different product attributes throughout the product lifecycle
Information management for better decision making
Sales and operations planning
Predictive analytics to anticipate and prioritize future innovation
Product pricing and cross-selling strategies throughout the entire product lifecycle
Innovation risk analysis
Competitive landscape analysis and economic variables that impact product development, operations and launch
Communication and integration among product developers, managers, marketers and sales organizations
Day One - 8:30
A Day in the Life of Your Customer Knowing customer behaviors and motivations to win and keep business
Customer lifecycle mapping to visualize value-adding opportunities
Utilize a methodology that focuses on relevancy, consistency, frequency, value, recognition and interactivity to win and keep business
Focus on emerging media is the customer engagement game changer
Develop an engagement strategy using multiple channels and touch points
Utilize a new capability model to optimize marketing spend
Day One – 9:45
Experience-Driven Product Planning Implications and challenges for leveraging customer insights for product planning
Customer listening methodology to promote innovation
Visualize the change in customer and consumer dynamics for better product strategy and planning
Map customer experience with predicting future innovations
Understand what influences customers and how to innovate to improve their quality of life
Monday, November 17th
Keynotes Thought leadership in product management and innovation
510-768-7920 www.ProductEvent.com Contact Jeff Brown for detailed information:
510-768-7920 www.ProductEvent.com Contact Jeff Brown for detailed speaker
information: [email protected]
#product2014
@ganevents
11:00 am
Personalization-Driven Product Planning Create great product experiences through personalization that builds loyalty and brand value
Develop unique methods of targeting that engage customers & spur into action
Personalize individual experience that match tastes, interests and desires
Enhance brand value and recognition through unique messaging and tailored experiences
Develop advocacy and loyalty through WOM-driven marketing
1:00 pm
Persona Development & Utilization Create customer personas and product scenarios to tell a product story that produces unified vision
Bridge the gap between customers and research and development
Develop customer and user personas to create scenarios on how product features will be received
Find common characteristics in customer and users through persona and storyboarding scenario analysis
Taking personas to the next level to revamp not only products but UX and organizational culture and strategy
2:15 pm
Voice of Customer Excellence Create deep insights through information optimization and utilization
Effective methodology used to capture Voice of Customer
Using customer analytics to promote customer-driven innovation
Product lifecycle analysis and linking VoC to product lifecycle stages
Develop a growth strategy based on VoC that is rooted in lifecycle analysis
3:30pm
Collaborative Innovation Use cross-functional innovation teams to maximize human capital in the innovation process
A holistic approach to innovation that utilizes the breadth of knowledge found throughout the organization
Meaningfully transform the ways in which people engage with each other as they pursue critical questions facing the organization
Use people, processes and technology to better plan and prioritize innovation
Better understand the risks and value of partnerships in the innovation process
11:00am
Total Customer Experience Management Leverage people, processes and technology to develop the optimal customer strategy
Develop a roadmap for transforming people, process and technology elements of your customer management infrastructure
Create a personalized approach to customer engagement through deeper customer understanding
Harness customer intelligence to predict lifetime value and retention capabilities
Gain a more comprehensive understanding of customer wants and needs for enhanced strategic and tactical planning capabilities
1:00pm
360° Customer Experience A practical approach to implementing a holistic customer experience
Bridge the gap between customers and research and development
The components of the process – inputs, outputs and visualization
Pulling in Voice of Customer, Voice of Employee and Voice of Company information from disparate sources
Matching existing NPS/Voice of Customer programs with internal insights
Case studies where this has led to improved performance & ideas to get you started tomorrow
2:15 pm
Customer Care Transformation
Empowering the front lines to effect change and “make” the customer experience
Communicating strategy and initiatives to attain buy-in from and engage the customer care workforce
Implementing incentives that motivate and align with strategy
Strategy mapping to remove barriers and obstacles that don’t allow customer care to close the loop and solve issues
Bring the “customer voice” to the table by involving the front line in customer experience strategy creation/modification
3:30pm
Maximizing your Return on Customer Experience Influencing the behaviors of users and customers to achieve the desired returns
Linking the CX to monetization and ROI
Integrating decision tree mapping into the planning process
Assigning and understanding weighted value touch-points
Optimizing the CX for value-added transactions
11:00am
Harnessing the Value of UX Optimization Leveraging the practice of experience design to create business value
Develop business plans that define value, align with product goals and objectives, and gain leadership buy-in
Create product plans that deliver measureable business results that meet market needs and organizational goals
Use customer feedback and loop it into revised plan iterations to provide continued value to all stakeholders
Use business plans to create clear product vision that can proliferated throughout the development organization
1:00pm
“Test & Learn” Optimization Use test and learn analytics to optimizing marketing and eCommerce through real world testing
Bring product features to market more successfully through better understanding of what features work
Small-scale user testing methodology
Large scale A/B testing tools and multivariate testing
Encourage test and learn evangelism throughout the product organization
Hands on examples of how test and learn works in different product environments
2:15 pm
Collaborative Experience Design An organizational collaboration approach to designing experiences that delight users
Bring UX, CX and product managers into a collaborative and cross-functional, high-performance organization
Create a customer-centered experience that leverages design, product and technology excellence
Leverage the value found in voice-of-
customer and test and learn methodologies
3:30pm
Digital Touchpoints Identification & Alignment Develop an iterative process of aligning & valuing digital channels
Map the entire digital landscape of user touchpoints to identify experience opportunities
Ensure a uniform and cohesive experience for users to ensure continuity
Identify what drives your customers and create a user experience that aligns with their likes
Create a channel of development and communication between the customer insights and experience
Monday, November 17th
Break-outs Best practices, case studies, workshops and strategy sessions
Tuesday, November 18th
Keynotes Thought leadership in product management and innovation
Day Two - 8:30
Driving Innovation through Real-Time Feedback Moving to a new level of innovation through live customer/user experience focused feedback
Gain a more comprehensive understanding of customer wants and needs for enhanced strategic and tactical planning capabilities
Establishing where and how personalized customer and user insights can make the most impact in your service or product
Methods for overcoming traditional feedback hurdles and obstacles
Integration of telemetry, analytics and advanced real-time feedback techniques
Day Two – 9:45
Disruptive Thinking and Competitive Product Strategy
Identify disruptive competition and develop disruptive innovation to gain competitive advantage
Combine disruptive innovation practices with strategic market intelligence to optimize positioning and differentiation
Spot changes that will be revolutionary to your business or product strategy
Leverage existing product or organizational capabilities that have not yet been exploited to enact market change
Visualize how competitors are changing your marketplace directly or indirectly and develop tactics to take action
510-768-7920 www.ProductEvent.com Contact Jeff Brown for detailed information:
510-768-7920 www.gatewayanalyticsnetwork.com
Contact Jeff Brown for detailed speaker information:
#product2014
@ganevents
11:00am
Simplified Product Portfolio Optimization Develop a simplified product development and portfolio management framework
Strategic framework to assist with simple and effective prioritization decisions
Just-in-time tools to help with real-world portfolio management challenges
Three phase approach to defining and evaluating products and portfolios for optimal resource allocation
Methodology to extrapolate information and score innovation for prioritization
1:00pm
Product Roadmapping & Vision Planning Develop an effective roadmap and codify product vision for product excellence
Incorporate the most effective product management measures
Determine what KPIs are essential to meet strategic objectives
Assess the input and performance metrics used in the forecasting process
Utilize a management system to monitor and drive performance
Develop timely, engaging reports with thorough analysis of results
11:00am
Scenario-Driven Design Create stories that visualize a new user experience through scenario analysis
Explore design possibilities through creating multiple scenarios that visualize a user’s experience based on key design features
Use scenario findings to develop requirements to optimize the development process
Pull together stakeholders through scenario visualization to create a holistic design process
1:00pm
Scaling a UX Team Identify design gaps within product teams and motivate and grow highly effective, design-driven teams
Develop a roadmap for transforming people, process and technology aspects of your UX infrastructure
Manage, motivate and grow design talent for user experience excellence
Find design talent that meets business and product objectives
Create a culture of design that permeates teams and organizations
Tuesday, November 18th
Break-outs Best practices, case studies, workshops and strategy sessions
Closing Keynote – 2:15pm
Product Management & Business Strategy Mapping The power of knowing how it all fits together
Discover the value of business strategy mapping and how it aligns to product management
Map projects from potential to profitability for both the business and the customer
Understand the balancing act required to stay competitive without destroying your business
Create a situational analysis to evaluate product potential and understand the competition
Develop a product action plans and measurable outcomes to gauge performance
510-768-7920 www.ProductEvent.com Contact Jeff Brown for detailed information:
Not only do attendees come to learn innovative skills and best practices in product management, innovation and marketing, they also come to meet with peers from different industries across the nation. Keeping this in mind, attendees are given a chance to network with colleagues from an array of backgrounds and disciplines.
Network with colleagues and thought leaders from a breadth
of industries and functional disciplines
This event includes a number of valuable networking opportunities over the course of two days, including multiple networking breaks and a cocktail reception. Additionally, pre and post-event forums are available to meet peers prior to the event and stay in touch following this engagement’s closure.
Organizations that attended 2013
events include:
Accuray Actelion Pharmaceuticals
Adobe Systems Affymetrix AGCO Alere
Allstate American Superconductor Amway
Amica Mutual AppliedMicro Circuits
Appro Array BioPharma Audi Atmel
AutoTrader.com Bank of the West BASF
Beekley Blessing Health Bose Corporation
Briggs International Cadence Carlson
Cedar Sinai Celanese Corporation
Centura Health Cepheid Charles Schwab
Chik-Fil-A Chipotle Chiquita
Cisco Citrix CNN Comcast ConAgra
Copa Airlines Cox Dean Foods Diebold
Dolby Dominoes Electonic Arts eBay
EJ Gallo Emerson England Logistics
Eon US Ericsson ESPN Exelon Corporation
Expedia F5 Facebook FedEx
Ferring Pharma Fifth Third Bank FL Smidth
Flour Foot Locker FW Murphy Gap Inc.
Genentech Gilead Grant Thornton LLP
JCI JDS Uniphase JP Morgan
Juniper Genworth Hamilton Beach Brands, Inc.
Hardies Harvard Clinical Research Institute
IHG IMClone Infinity Pharmaceuticals
Ingram Micro Intuit Jabil Circuit
JCI JDS Uniphase Johnson Matthey
JP Morgan Juniper Keurig
Kaiser Permanente KLA-Tencore
Lam Research Lancer Corp Land O’ Lakes
Levi's Lexis Nexis Liberty Mutual Group
Life Technologies McDean
Maxwell Technologies Maxygen, Inc.
Macys.com Mercedes-Benz USA MGM Resorts
Micron Technology Microsoft Corporation
Mutual of Omaha Nestle NetApp
Nike Nissan Omnicell, Inc.
Papa Murphy’s Intl. PayPal
Popeyes® Louisiana Kitchen Procter & Gamble
RCI Rent-A-Center Research In Motion
Roche SanDisk Sara Lee Scottrade
Sephora Stryker Symantec Tibco
URS USAA Visa Inc Vonage
WellPoint, Inc. Wells Fargo Turner Sports
Sony Playstation Sigma-Aldrich Qwest
HighMark Inc InComm Netsuite
Parker Hannifin SunTrust Bank UTi
Blue Cross Gen-Probe Lockheed Martin
Ventura Foods Syncapse Assurant Solutions
Abbott Laboratories Certiport Camden
JDSU Robert Half International Pamlab
Harley Davidson Safeway Onvia
Bally Tech Planview Manheim
510-768-7920 www.ProductEvent.com
Contact Jeff Brown for detailed information: [email protected]
A Unique Networking Event
Join the Product Management, Marketing & Innovation Group
on LinkedIn
http://www.linkedin.com/groups/Product-Management-Marketing-Innovation-
4782107/about
#product2014
@ganevents
C
Philadelphia
Area, Venue & Travel Information
Reservations: 1-650-692-3500 Mention the Altamont Group/Gateway Management room block to the customer service agent to receive this exclusive reduced rate.
Online Reservations: https://www.starwoodmeeting.com/StarGroupsWeb/res?id=1409194453&key
=2E0731F1
Gateway Management is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Suite 700, Nashville, TN, 37219-2417. Web site: www.nasba.org.
Program Level: Basic Delivery Method: Group-Live Prerequisites: None Advanced Preparation: None
Earn CPEs
CPE Credits: 13
Room Rate
$189
Area – San Francisco International Airport Located near San Francisco International Airport, our venue
provides excellent access to Bay Area transportation as well as all
the city has to offer. Altamont Group has on-the-ground
knowledge of the area’s best restaurants, hotels and shows to
maximize your experience outside the Summit.
Hotel and Accommodation Facilities Our venue’s excellent location offers easy access to the entire San
Francisco Bay Area. We have scouted locations throughout the
region and find that the Westin San Francisco Airport offers
excellent accommodations, an unrivaled meeting environment and
tremendous value.
Travel This event is best accessed by-way-of San Francisco International
Airport. A complimentary hotel shuttle leaves every 20 minutes
from SFO, directly to the event location. Oakland International
Airport offers another convenient traveling option for our non-local
guests and can be accessed by BART trains or taxi cabs.
Venue – Weston SFO
Westin SFO
1 Old Bayshore Highway Millbrae, CA
The Product Management & Innovation Event 2014
Registration & Contact Information
Attendee Information Attendee Name Title Organization Email Phone Number
Additional Attendee Name Title Email
Additional Attendee Name
Title Email
Payment Information
Check/Purchase Order Credit Card
Name on Card
Card Number Expiration Date CV2 (card verification number) Billing Address City/State/Zip Pay By Check: Checks should be made payable to Gateway Management. The mailing address for checks and tax forms is:
Gateway Management 2625 Alcatraz Avenue, #341, Berkeley, CA 94705
Cancellation/Rescheduling Policy: All cancellations made four weeks or longer from the summit’s start date will be provided a full refund or credit toward current or future Gateway Management programs. Any cancellations made within four weeks of the programs start date will be provided with credit toward current or future Altamont Group programs.
510-768-7920 www.ProductEvent.com
Call
510-768-7920
Fax
510-380-7377
Online
www.gmi-solutions.com
For group discounts, packages and local information please email Jeff Brown:
The Product Management & Innovation Event 2014
Early Registration Includes Monday & Tuesday event plus networking reception
$ 1,599.00
Standard Registration Includes Monday & Tuesday event plus networking reception
$ 1,799.00
Additional Attendee Includes Monday & Tuesday event plus networking reception
$ 1,299.00
3 Attendee Rate Includes Monday & Tuesday event plus networking reception
$ 3,999.00
For “Early Registration”, register by September 26, 2014