My brief was to rebrand the company to give it a fresh modern feel to attract the city consumer and create a packaging range that will support the idea of sustainability by encourag-ing people to re-use the packaging to ‘grow their own’ food. I will also design promotional material for the cafe aswell as proposing a website.

The Organic Pantry is an organic farm company based in my local area. It supplies and delivers fresh fruit and vegetables to the local community through an on site shop and made to order veg boxes.

To reduce day to day waste produce and to expand the company I proposed to set up a cafe in the local city of York, targetting office staff and city go-oers by offering them a taste of the country within the city.

STEPHANIE OGLESBY OUGD203

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CONCEPT

II have designed a range of 4 packaging pots which are for fruit, veg, soup and smoothies. The idea is to pick your own food in the cafe to fill up your pot.

Each pot is a different colour and is labelled on top do that it can be identified quickly. The design is based on a pick and mix pot, showing a selection of fruit and vegetables and continuing the fresh organic colours.

STEPHANIE OGLESBY OUGD203

PRODUCT RANGE

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The cup carrier is based on the idea of a strawberry basket, continuing the theme of picking your own. This will be made out of recycled card.

STEPHANIE OGLESBY OUGD203

PACKAGING

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The inside of the packaging has a printed strawberry pattern continuing on from the design on the pot labels

Using waste food in the pot as a compost, each fork comes with one of 10 different herb seeded papers which can be planted within the pot. The fork is used to stick into the pot and acts as a measure aswell as a label so you can collect and grow a range of herbs in your home.

The Organic Pantry do not supply to supermarkets and promote the idea of growing your own through talks and workshops in local schools. I wanted to continuie this through to the packaging by including seeds for customers to participate.

It is diifficult to grow your own food within the city so i have designed a simple windowsill idea using the packaging pots to replant and regrow your own food.

STEPHANIE OGLESBY OUGD203

GROW YOUR OWN RANGE

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EVERYONE LOVES AHAND SEWN

HOMEGROWNPICK YOUR OWNORGANICVEG POT{

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An apron design worn by staff, can also be purchased on the website. Continuing the theme of the vegetable pattern from the packaging labels making a strong theme throughout.

Promotional posters and store graphics. The poster designs promote growing your own and being organic. These will be displayed around the store.

STEPHANIE OGLESBY OUGD203

IN STORE DISTRIBUTION

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Be sustainable will include info and recipes on how to support sustainability and organic food.

I have proposed to re-design the current website to continue its fresh new look.

The website will be split into 5 pages, About (history of the company), Shop, Cafe and Be sustainable.

STEPHANIE OGLESBY OUGD203

Proposal

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Mock-up of the store, trying to bring elements of the country into the city to create and experience for the customer.

IN CONTEXT

STEPHANIE OGLESBY OUGD203

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Customer carrying pots in the basket carrier.