THE ORIGINAL PORTABLE PROPANE COOKER

CONFIDENTIAL Information Overview MEMORANDUM

COMPANY TImeline

• Founded in 2010 and headquartered in Houston, TX, FIREDISC Cookers is a family-owned, fast-growing brand of portable grills and accessories that sells primarily online.

• Co-founders Griff Jaggard and Hunter Jaggard are the majority shareholders.

• The company has an estimated Pro Forma FYE 2020 revenue of $4.8 million, with successive increases at a CAGR of 10% annually going forward.

• FIREDISC Cookers is seeking a capital injection via a preferred share issuance of a minimum of $5 million to fund working capital and increased scaling of its "direct-to-consumer" online sales efforts.

• Based on 12/31/20E, total net leverage is expected at 0.0x due to the company's focus on funding growth through this preferred issuance.

2010: The company was founded by Griff & Hunter Jaggard out of their passion to create portable, high-quality outdoor grills.

2018: The company crosses $2.6 million in sales.

2019: Family Offices 3CHA & Attack It invest simultaneously into the business.

• Company refocuses onto "DTC" (direct-to-consumer) sales channel via online marketplaces (Amazon/Walmart), and direct online marketing (Pinterest/YouTube/Instagram).

• May 2020 YTD DTC results in $1 million online channel sales, with a forecasted $4.8 million in total sales by YE.

• DTC Margins 47%, with direct sales and immediate payment

Explosive growth across all demographics via recent switch to "direct-to-consumer" sales channel

FIREDISC Cookers Inc. Minimum $5,000,000 Equity Capital Raise

Unique user experience that provides for a broad, loyal customer base reinforced by brand ambassadors

Market disruptor in the outdoor & lifestyle grill sectors with an innovative, patent-protected grill and accessories platform

High-quality, multi-product branded portfolio with multi-channel customer acquisition and direct delivery

Sustainable financial performance

Experienced and proven management team

COMPANY & TRANSACTION OVERVIEW

2010-2019: INCEPTION & EXPANSION

KEY INVESTMENT HIGHLIGHTS

2020 & BEYOND: GROWTH

HISTORICAL OVERVIEW of MARKETING EFFORTSAt the inception of the FIREDISC brand, the creative direction and messaging were positioned around the hunting, f ishing, camping and outdoor enthusiast. A focus on product durabi l i ty and portabi l i ty, as wel l as the versat i l i ty of the meals that can be prepared on the FIREDISC cooker, drove messaging effor ts . With over 44 mi l l ion outdoor enthusiasts nat ionwide and the Jaggard Brothers' passion for the outdoors, this seemed l ike the logical market to target with this product.

Current OUTDOOR RECREATION MarketIn 2017, the Outdoor Industry Associat ion reported that the outdoor recreat ion economy represents is an $887 BilliON market.

• Outdoor recreat ional products account for $184.5 bi l l ion. • Hunting accounts for $27.3 bi l l ion in direct outdoor spending. • Fishing accounts for $35.7 bi l l ion in direct outdoor spending. • Camping accounts for $166.8 bi l l ion in direct outdoor spending. • Outdoor recreat ion accounts for 7.8 mi l l ion jobs. • More Americans are employed by hunting & f ishing (483k) than oi l and gas extract ion ( 180k).

In the outdoor industry, the tradit ional go-to market strategy is focused around the retai l d istr ibut ion model . FIREDISC began bui lding i ts retai l partners and quickly amassed a distr ibut ion network with over 500 retai lers.

• Ace Hardware • True Value • Orgill • Buc-ee’s • Dunham's Sports

• RV: The RV market is current ly an $80 bi l l ion market. In 2017, the RV market was project ing an average of 20% annual growth

• CAMPING: Approximately 40 mi l l ion people go camping in the US each year.

• HUNTING: Enthusiasts spend a total of $33.7 bi l l ion annual ly on hunting products and services.

• FISHING: 46 mi l l ion l icensed anglers generate over $48 bi l l ion in retai l sales annual ly.

• BOATING & MARINE: Recreat ional boat ing in the U.S. has an annual economic value of $121 .5 bi l l ion.

• BACKYARD: 75% of a l l U.S. households own a gr i l l or smoker. 79.1 mi l l ion Americans gr i l led out in the past year.

• TAILGATING: There are an estimated 50 million tailgaters in the United States.

All referred statistical information taken from the 2017 Outdoor Recreation Study completed by the Outdoor Industry Association.

COOKER BundlesWhether you’re an advanced outdoorsman or an outdoor cooking hobbyist, the experts at FIREDISC have carefully curated a bundle full of high-quality cooking equipment to fit all your needs. Find the one that’s right for you and start cooking!

GIFT BUNDLE BACKYARD BUNDLE TAILGATING BUNDLEACCESSORY BUNDLE

NATIONAL SALES COVERAGE

HISTORICAL & PROJECTED REVENUE & Earnings Before Tax

2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

$35M

$30M

$25M

$20M

$15M

$10M

$5M

$5M

Revenue Gross Profit Earnings Before Tax

SHIPPING HEAT MAP as of June 30, 2020

ISSUER FIREDISC Cookers Inc.

INVESTMENT FACILITY Minimum $5,000,000 preferred shares. This sum can also be combined with a co-issue common shares allotment. Final offers to be negotiated.

ACCORDION NONE

COLLATERAL All tangible and intangible assets of issuers, with subsidiary and equity interests of all material and immaterial subsidiaries

SECURITY With the exception of subordination to current or future first lien debt, senior lien on all current and future assets and property of the issuer

USE OF PROCEEDS To provide funds for advertising & inventory

TENOR Maturity 2025

INDICATIVE PRICING Tenor Sr Secured Net Leverage Fixed Rate (%) Commitment Fee (bps) 5 years None-not applicable 9.00% NONE

TERMS No amortization; participating non-cumulative

PREPAYMENT PENALTY NONE

FINANCIAL COVENANTS TBD

ADDITIONAL TERMS • Annual financial-reporting requirement within 60 days of calendar year end • Investor to pay at their cost all necessary due-diligence expenses • Preferred share issue to be composed of one investor or maximum syndication to 2 investors with approval from issuer ownership team.

SUMMARY of TERMS

INDUSTRY OVERVIEWFIREDISC Cookers is a disruptive producer of innovative, portable, high-quality outdoor grills, cooking products and accessories.

Co-founders and owners Griff Jaggard and Hunter Jaggard are the majority shareholders of the company, and are dedicated to growing the FIREDISC brand.

The company's core grill product is US patent protected, with quality overseas manufacturers (see marketing presentation).

KEY INVESTMENT Highlights

• The global market size for barbeque grills was estimated at USD 4.79 billion in 2018 and is anticipated to register a CAGR of 4.5% during the forecast period.

• The rising trend of cookouts on weekends and holidays, especially among the younger millennial population, is expected to drive the growth.

• Furthermore, changing lifestyle coupled with the adoption of premium products for home and outdoor cooking activities is projected to boost product demand.

• Market size of $4.79 billion (2018) with estimated CAGR of 4.5%. Changing lifestyles & adoption of premium outdoor cooking products boost product demand in future.

• Barbecue & gas grill market is consolidated into residential sales, and FIREDISC's portable barbecue grills & accessories are unique to the market.

• The COVID-19 epidemic has forced consumers to purchase online, and these e-commerce channels will continue to grow as well as be consumers' preferred channel for purchasing products.

• As the FIREDISC brand expands its customer base and market recognition, introduction of new core products & complementary accessories will continue to grow.

• FIREDISC focuses on the travel and portability of the product, which spoke to folks in that market.• FIREDISC had extensive research performed on the outdoor cooking and BBQ industry, stating

more people cook outdoors in their backyards than they do when hunting, fishing or camping. To grow market share, we needed to reach people in their backyard.

• The company has built an exciting online presence via consistent brand-awareness campaigns posited through online sales channels such as Facebook, Instagram, YouTube and Pinterest.

• The company has also built a robust retail presence via large, established retailers such as Ace Hardware, True Value and Buc-ee’s.

• Higher gross margin: 44.54% DTC vs. 27.69% at retail• DTC sales in Q1: $228,686, up 789% from Q1 2019 ($25,715) • DTC sales in Q2: $764,031, up 2,311% from Q2 2019 ($31,685)• Less product to build and ship to achieve same revenue• Immediate payment vs. terms• Less money to service customer vs. retail store

• FIREDISC sees exponential revenue growth and record-breaking ROAs on FireDiscCookers.com, Amazon and newly added Walmart Marketplace.

• Recent studies conducted by the management team display an increase of female consumers who are attracted to the simplicity and versatility of the FIREDISC grill.

Growing market position within a large, attractive and growing outdoor grill industry

Market disruptor in the outdoor & lifestyle grill sectors with an innovative, patent-protected product platform

Unique user experience that provides for a broad, loyal customer base reinforced by brand ambassadors

High-quality multi-product branded portfolio with multi-channel customer acquisition and direct delivery

Sustainable financial performance, experienced & proven management team

Explosive growth across all demographics via recent switch to "direct-to-consumer" sales channel

INDUSTRY Overview

Sale

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bill

ion

U.S.

dol

lars

Gas

Charcoal

Electric

CONSUMER PURCHASING Awareness

THE US BBQ GRILL MARKET SIZE 2015-2025

2.19 2.27

Sourc

e: Gr

andv

iewres

earch

.com

% of respondents, March 2019

Note: n=896 ages+; among internet users who have purchased a D2C brand; numbers may not add up to 100% due to rounding Source: Toluna, "D2C," March 6, 2019

How did the US internet user hear about the first direct-to-consumer brand they bought?

2015 2016 2017 2018 2019 2020 2021 2022 2023 20252 2024 2025

2015 2016 2017 2018 2019 2020 2021 2022 2023 20252 2024 2025

4

3

2

1

0

THE US BBQ GRILL SALES 2015-2025

Word of Mouth 16.4%

Online Search

24.8%

Other 3.5%

Ad on general news or information website 14.3%

Out of Home 6.5%

Social Media Ad 34.6%

1.15 1.23

1.061.030.980.940.910.88

0.82

1.12

0.84

1.65 1.731.531.451.421.361.321.261.18 1.581.23

0.320.31

0.280.260.25

0.240.210.2

0.29

0.19 0.19

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PORTABLE PROPANE COOKER

16840 Barker Springs Suite C300 • Houston, TX 77084 customerservice@firedisccookers.com • p 281.206.2678

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