the overlook

OverlookThe

Our Brand

Located in one of the most sought-after cities of the state, it is no wonder that native residents are compelled to live in The Overlook. The upcoming neighborhood brings suburban living to new heights by integrating a touch of San-Franciscan charm into the established lifestyle.

Since the start of planning, professionals have taken the time and research to construct a community that allows its residences to have a panoramic view of the city while preserve the surrounding ecosystem.

The Overlook resides in between many intersecting neighborhoods, some of which include Inner Sunset and Haight-Ashbury. Its central site allows for more exposure to different communities within the city of San Francisco.

OVERLOOKTHE

San Francisco, CA 94131

SUMMER 2015

SAN FRANCISCO

ECO-FRIENDLY

DIVERSITY

Situated in Forest Knolls, The Overlook will sit on the western slope of Mount Sutro. The project will take place on a newly modeled road at the end of Crestmont Drive.

The Overlook will offer a public area for city and ocean viewing along with a private street for cars and pedestrians to use. Taking into consideration the community and natural habitat of the surrounding area, the new buldings will be constructed at a respectable height, and environmentally sustainable features will be implemented in the innovative architectural design.

The prime location of The Overlook provides convenient access to Golden Gate Park--one of the city’s most popular places for hobbies and leisure activities. The San Francisco Botanical Garden and the California Academy of Sciences are two of many attractions that Golden Gate Park has to offer for incoming visitors every day. The large public ground also serves as a major venue for city-wide events, one of the biggest being Outside Lands held every August.

Eco-friendly and progressive, this neighborhood cordially welcomes prospective residents to the Forest Knolls community.


SUMMER 2015

Paul Katner describes San Francisco as “forty-nine square miles surrounded by reality.” For those seeking to capture in the San Francisco experience, The Overlook upholds the picturesque qualities of the thriving city.

Project Overview

Size of Homes # of Homes SF

Three Bedroom 28 1,670-3,050

Four Bedroom 1 2,800

• 13 buildings on-site

• Includes 2 single-family, 7 duplex townhomes, and 4 attached single townhomes

• 58 off-street parking spaces (2 spaces per home)

• Extra parking spaces for guests

• Private street for pedestrians and cars to use together

• Community space at the end of the street which includes play structure, basketball hoop, trellis, and clearance area for firetruck turnaround

• Sustainable design includes green roof, low-flow water fixtures, and native planting

• Private decks and offices in some homes

• Close proximity from Mount Sutro Forest, Golden Gate Park, and Irving Street


SUMMER 2015

Neighborhood Features

Residents

Residents

Median Age: 46.2Housing: Single FamilyHousehold: Married CouplesMedian Household Income: $157,000

The Top Tier represents one of the wealthiest markets, as these people have attained their corporate goals. They own elegant homes in the suburban peripherary of metropolitan areas and possess a great amount of purchasing power to satisfy their personal desires. Aside from working, they enjoy spending time with family and close friends.

Socioeconomic Traits

• More than one-third hold a postgraduate degree• Annual household income is more than three times higher than

US median• Nation’s wealthiest consumers - pay attention to financial

patterns and hire financial advisors to manage their investment portfolios

Market Profile

• Purchases or leases luxury cars (preferably imported)• Pays for housing services to maintain their lavish homes• Spends money on themselves - spas, dry cleaning, gyms• Have vacation homes they often visit and travel frequently• Shops at upscale retailers such as Nordstrom as well

as Target and Amazon.com


Well-educated and driven, people in the Professional Pride are mostly married couples, more than half of which have children. These couples have busy schedules that entail longer work hours and commute time. Organization in their daily lives is necessary in order to meet the needs of their children while maintaining an affluent lifestyle.


• Highly qualified in finance, science, technology, and law professions

• Willing to take risks in stock market• Regularly follow financial news, uses Internet for banking, and

has a preferred financial institution

Market Profile

• Regularly makes improvements in their home and hires house keepers/professional cleaners to manage the house due to their busy work schedules

• Spends on credit and online retailers, such as Amazon.com• Uses latest phone, tablet, and laptop to obtain information


SUMMER 2015

PROFESSIONAL PRIDETOP TIER


Savvy Suburbanites are empty nesters or married couples who have adult children living with them. They reside in older, established suburban neighborhoods. Their financially adept and intelligent attributes support their upscale suburban lifestyle, and they also appreciate good food and wine among other amenities the city provides.


• 48.1% college graduates; 76.1% with some college education• 5.8% unemployment rate, 68.5% labor force participation, 64.5%

2-worker households• Informed shoppers that choose quality of products over price• Obtain resources for informed investing, not afraid of debt, many

households carry first and second mortgages and line of credit

Market Profile

• Prefers family-oriented vehicles (SUVs, minivans, etc.)• Enjoys cooking - usually purchases natural and organic foods• Prioritizes gardening and home improvement • Well-connected - utilizes technology to perform

daily tasks• Golf and ski to stay fit - spends a lot on sports gear


With the highest percentage of Asian and other multiracial populations, Pacific Heights can be found in urban neighborhoods along the Pacific coast and Hawaii. This market consists of married couples with and without children, some living in multi-generation homes. Many people in this segment are foreign-born.


• Almost 65% have some college education, 38% hold a bachelor’s degree or higher

• 7.2% unemployment rate, 62% labor force participation• Salaries from household income and investment income• Financially conservative, seek low-risk investments

Market Profile

• Prefers imported vehicles (later models)• Shops at trendy stores for clothing, Costco and special markets

for groceries• Owns iPods, iPads, and newer Mac computers• Makes overseas phone calls - foreign travel over last 3 years• Enjoys gambling at casinos, eating at family restaurants, and

going to Starbucks


SUMMER 2015

ResidentsPACIFIC HEIGHTS SAVVY SUBURBANITES

Community

SUMMER 2015


Explore


SUMMER 2015

Style

sophisticatedmeets

contemporary

ExperienceLiving


SUMMER 2015

Interior Inspiration

SUMMER 2015


Hobbies

Floor Plans

SUMMER 2015


Two below street level Three below street level Street level

Building #1 and 3


SUMMER 2015

Two below street level One below street level Street level Roof

Building #2 and 4

UPPER RESIDENCELOWER RESIDENCE


Three below street level Two below street level One below street level Street level

Includes 950 SF vegetation roof (private access)

Building #5

LOWER RESIDENCE UPPER RESIDENCE


SUMMER 2015

Includes 1100 SF vegetated roof (private access)

Three below street level Two below street level One below street level Street level

Building #6 and 7


SUMMER 2015


Two below street level One below street level Street level One above street level

Building #8 and 9



SUMMER 2015

Two below street level One below street level


Street level One above street level

Building #10 and 11

SUMMER 2015


One above street levelOne below street level Street level Roof

Building #12


SUMMER 2015

Two above podium levelPodium level One above podium level Roof

Building #2 and 4

the overlook

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