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The Overview ofApp Streaming Technology
Sam Ding VMFive CEO
Jun, 22, 2017
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•About Sam and VMFive
•What’s App Streaming
•Technology of App Streaming
•Case Study : Playable Ads
•Future Work
Agenda
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01 About MeSam Ding
Love to be Entrepreneur and System Software Architect
Founder and CEO of VMFive Inc. 2014 - Now
PQEMU
ARMVisor
HSAemu
Parallel Multi-core Full System EmulatorThe best paper award in ICPADS 2011
System Virtualization for ARMLinux Symposium 2012
Full System Emulator for HSA platformCODES+ISSS 2014
CloudPhone
Ph.D. Candidate in Computer Science of National Tsing Hua University
System Projects
Cloud Virtual Phone FrameworkJournal of Information Management 2014
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02 About VMFive (2014 - Now)
AppStream
MobileAds
VMFIVEPRODUCT
The infrastructure of App Streaming Solution
The Programmatic Mobile Video & Native Ads
VMFIVE TECH
Mobile VM
Cloud Tech
Streaming
Data Tech
Cross Platform
VictoryIn 2014, VMFive won first prize at FITI, the largest innovation and entrepreneurship contest held by the Ministry
of Science and Technology in Taiwan. Also, VMFive was the championship of the International Entrepreneurship
Competition IDEAS Show and TechCrunch's international entrepreneurship competition in Beijing. In addition, VMFive
won the audience popularity award for the Global Brain Alliance Forum in Japan and the championship for the Slush
Asia entrepreneurship competition.
Achievements: Award and Recognition
2015
2014.07 2014.12
2014.08 2015.04
2015.042014.10
2014.09
• First prize at the FITI Startup Competition held by
Taiwan Ministry of Science and Technology
• Grand prize & CyberAgent Venture Award at IDEAS
Show held by Taiwan Institute of Information Industry
• Meet Taipei Neo Star held by Business Next
• Audiance Award at Global Brain Alliance Forum
First prize, Startup Nations Award &
Global Brain Award at TechCrunch Beijing
Champion at Slush Asia
pitching contest, Tokyo
Delegation of Taiwan at Asian
Entrepreneurship Award (AEA) 2015
Golden Award at Taiwan ICT
Innovation Elite103, Taipei
Champion at Taiwan 30 Magazine
Innovation Demo Show
VMFive continuously captures attention in the globe.
2014
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03 What’s App Streaming
Mobile Apps run on Cloud realtime streamed and played
on any platform
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03-1 Demo Video
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03-2 App Streaming for Mandora Game
https://play.google.com/store/apps/details?id=com.rayark.uproot&hl=zh_TW
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03-3 What’s App Streaming
Cross Platform
Realtime Streaming
Mobile Virtualization
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04 Virtualization
Virtualization refers to the act of creating a virtual version of something, including virtual
computer hardware platforms, storage devices, and computer network resources.
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04-1 Virtualization & Container
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04-2 Virtualization & Container
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05 Cloud Mobile Virtualization
Private Cloud Public Cloud Hybrid Cloud
AWS G2 Instance
Customized Intel Based GPU Server
Customized ARM Based GPU Server
Private
Public
+
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05-1 Cloud Mobile Virtualization - Intel
Customized Intel Based GPU Server
Physical Intel Multicore + GPU Server
Linux OS
Android VM Android VM Android VM
Android OS Android OS Android OS
Android App Android App Android App KVM Based Full System VM
Unmodified Android OSJNI ARM Binary Translation
Local GPU VirtualizationUnmodified Android APK
IO forwarding (Audio / Video / Input)
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05-2 Cloud Mobile Virtualization - ARM
Cloud Mobile Virtualization
Customized ARM Based GPU Server
Physical ARM Multicore + GPU Server
Android OS
Container Container Container
Android App Android App Android AppNear Native Performance
Android OS with LXC support Native ARM instruction
Local GPU VirtualizationUnmodified Android APK
IO forwarding (Audio / Video / Input)
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05-3 Cloud Mobile Virtualization - AWS
Cloud Mobile Virtualization
AWS G2 Instance
AWS G2 Instance (XEN)
Android OS
Android App
XEN Based VM
Android OS with XEN support JNI ARM Binary Translation
GPU virtualization handled by AWSUnmodified Android APK
IO forwarding (Audio / Video / Input)
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05-4 Cloud Mobile Virtualization - Hybrid
AWS G2 Instance (XEN)
Android OS
Android App
Physical Intel Multicore + GPU Server
Linux OS
Android VM Android VM Android VM
Android OS Android OS Android OS
Android App Android App Android App
Physical ARM Multicore + GPU Server
Android OS
Container Container Container
Android App Android App Android App
ARM BasedLow Cost / Hight Performance
Intel BasedNormal Cost / Ease of Manufacture
AWS BasedHigh Cost / On DemandHybrid Cloud
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05-5 Cloud Mobile Management
Hybrid Cloud
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06 Realtime Streaming
• Server side control reduced the client effort for tuning the algorithm.• Single connection on the client side reduced the time for create client side connection.• Simpler work for client, collecting information only.• More flexible for adding additional codec or client type.
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06-1 Realtime Streaming
Cross PlatformFrame based Video CodecH264 / H265
Remote GPU Rendering(Under Experiment)
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Case Study : Playable Ads
Leading Playable Ad Solution
With only one simple click to play, AdPlay enables users to instantly try out the highlights of game apps without downloading.
After 30-120 seconds superb experience, AdPlay can acquire high quality users who truly love the apps .
Introduction
Start Trial Download
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Instant Play
Engagement
Differentiation
Try before download to experience the true game/Apps by simple click without long time wait
Engage users who really love the game/Apps by playable ads to lead higher retention rate
Integrate playable solution to make your platform and marketing solutions outperform other competitors.
Core Value
Promote Your Games with AdPlay in Different Life Cycle.
Introduction
Activ
e Use
rs
Try Before Re-engaging
Try BeforeDownloading
Try Before Launching
DeclineMaturityGrowthPre-launch
/Apps
New Promotion“Try-It-Now”
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Scenario
AdPlay Link create values for diverse scenarios through its wide spread and flexibility.
Current Ad Network
QR Code
App Store
Game Page Social
Media
InstantMessage
AdPlay Scenarios
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Social Media
Wide spread in users’ daily life. Go viral fast and easily through sharing on
social media.
Scenario
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Scenario
Instant MessageEasily become hot topic through SNS.
Over 80% users completely trust the recommendations of friends.
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Current Ad NetworkInnovate current ad format and bring users
a more attractive and interactive game experience.
Banner Interstitial
Scenario
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Scenario
Game PageShow highlights and create a buzz with experiential marketing.Impress game users through providing free trial of game apps.
Game GuideLanding Page / Website Game Media29
Scenario
App StoreOver 90% users expect trial features.
Increase conversion rate while users truly know and love the app.
App Store
https://adplay.link/mandora
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Offline CampaignCommercial Building
QR CodeExpand game promotion from offline to online. Arise interests and engagement anytime and anywhere.
SchoolPublic Transportation
Store
Scenario
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How AdPlay Link Works
Generate AdPlay Link
Displays on Cross Devices
Various Distribution CPT (Cost Per Trial)
AdPlay Studio
Channels
Game Publisher
Cross Devices
Provide Game APK, Ad Material & Tracking
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InstantMessage
App Store
Current Ad Network
QR Code
Social Media
PR/Marketing Event
AdPlay WorkFlow
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Trend of App Stream
APP PROMOTION
APP SEARCHING
VMI / BYOD
CLOUD MOBILE GAME
THANK [email protected]