the partner channel magazine winter 2013

1045 BroadwayFargo, ND 58102

And theWinner is...

WINTER 2013www.thepartnerchannel.com

PRESORTEDSTDU.S.POSTAGE

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Permit No.684

A MAGAZINE DEVOTED TO THE TOP SESSIONS OF THE PARTNER EVENT 2012

The Way We WereRETHINKING THE WAY WE DO BUSINESS

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contents

A publication dedicated to building a community for Partners

IN EVERY ISSUE

9Contributors

Featuring the Top Presenters

from The Partner Event 2012

11On the Homefront

Bringing Workshops to Paper

12News

Great Things Happening

in the Channel

14Events

Training Opportunities for You

35Members Only Corner

AIM Technologies

52Advertiser Index

Find Our Advertisers’ Ads Quickly

53The List

Extraordinary Value in 22 Pages

Winter 2013 • The Partner Channel® Magazine

FEATURES

15Thank You to the Sponsors of

The Partner Event

25Word-A-Ganza

43Logo Contest

48TPC Caption Contest and Results

THEPARTNERCHANNEL.COM | WINTER 2013 5

DEPARTMENTSLeadership

16The Way We Were

26Coaching the Uncoachable

40The Dreaded Drama Triangle

Sales

18Does Presenting Give You the

Hee Bee Gee Bees?

30Choosing a Vertical

Partner Channel

Marketing

22Going Fishing for Leads

32Using Social Media to Build Your

Marketing Lists

36Top Tips from

60 Tips in 60 Minutes

44Facebook for Business

50To Blog or Not to Blog

613-232-4295 www.crgroup.com [email protected]

Mic

ro

soft Dynamics AX, GP, NAV, SL

Employee PerformanceManagement

Data Automation

Financial Planning & Analysis

*

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Extend the Reach of Microsoft Dynamics™

Expand your possibilities ! Call us now to schedule a demo

* CfMD

from The Partner Channel

Email: [email protected]

Twitter: partnerchannel

Facebook: The Partner Channel

LinkedIn: The Partner Channel

The Partner Channel® MagazineWinter 2013

PublisherTPC Publishing

Editor-in-ChiefJenny Davis

Copy EditorKate Mund

WritersJenny Davis

Jasmine McNellis

Contributing WritersAdrianne Machina

Bonnie Robertson

Charles Green

Cheryl Strege

Jason Carter

Jennifer Culbertson

Joe Mechlinski

Ken Thoreson

Pam McGee

Tracy Faleide

Art DirectorShawn Olson

Contributing ArtistsDave Swang

John Holland

Mark Armstrong

Matt Mastrud

Seth Rexilius

Trygve Olson

Advertisement SalesJane Olson

Membership Program ManagerJasmine McNellis

The Partner Channel Magazine is published by

TPC Publishing, a business unit of The Partner

Channel, Inc., with principal offi ces at 1045

Broadway, Fargo, N.D. 58102. All postage is

paid from Fargo, N.D. If you wish to be

removed from the mailing list, send your

request, including name, business name, and

mailing address to the above address, or to:

[email protected]. If you wish to

add names, the same directions apply.

The Partner Channel®, Inc. is an independent

company and is not affi liated with Microsoft

Dynamics® or any of its affi liates or

subsidiaries.

This is a copyrighted publication ©2012, and

all articles herein are covered by this

copyright. All rights are reserved. Any use of

the content for commercial reasons or any

other form of reproduction of material herein

is strictly prohibited without prior written

approval of The Partner Channel, Inc.

Most articles are submitted by independent

industry professionals; therefore their views

and opinions may not be those of the

publishers. Inasmuch, TPC Publishing cannot

be held responsible for any or all comments or

information held within those articles.

This publication is printed in the U.S.A. by

Forum Communications Printing.

And theWinner is...


A MAGAZINE DEVOTED TO THE TOP SESSIONS OF THE PARTNER EVENT 2012

The Way We WereRETHINKING THE WAY WE DO BUSINESS

60 Tips in60 Minutes

TOP TIPS FROM

Vertical Partner ChannelCHOOSING A

On the CoverWe’re playing off a cultural icon with this issue’s cover art. “Oscar”

is the symbol of the Academy Awards and has been a coveted trophy

since 1929. Here are some other quirky facts about this golden oldie:

» Oscar stands 13½ inches tall and weighs 8½ pounds.

» Due to a metal shortage during World War II, Oscars were made of

painted plaster for three years. Following the war, the Academy invited

recipients to redeem the plaster fi gures for gold-plated metal ones.

» While the origins of the moniker are not clear, a popular story has

it that upon seeing the trophy for the fi rst time, Academy librarian

(and eventual executive director) Margaret Herrick remarked that it

resembled her Uncle Oscar. The Academy didn’t adopt the nickname

offi cially until 1939. Information courtesy of The Telegraph (www.telegraph.co.uk)

Illustration by John Holland for The Partner Channel®.

Th is label only applies to the text stock.

This issue felt like the right time to do something we haven’t done before.

What you’re holding in your hands is a recreation of several top workshops delivered at

Th e Partner Event 2012.

Granted, there were additional workshops that were quite popular with this year’s attend-

ees, but we had to draw the line somewhere.

If you weren’t able to join us this fall, or you were at the event but didn’t pull off the human

cloning thing in time to put yourself in two places at once, this will be an opportunity to learn about what

you missed.

And while our contributors are pretty fantastic at bringing their thoughts to paper, what’s missing here

is the dialogue that Partners had with each other during and after the sessions. In an eff ort to recreate that

dialogue, you’ll notice a “blurb bubble” (yes, that is a technical term) in each article. Each blurb bubble is

a piece of evaluation commentary that hopefully puts some context as to what a fellow Partner thought of

the session.

Th ank you to our contributors for translating their spoken word to paper, our Sponsors for making this

year’s event possible, and our advertisers and participants in Th e List for helping round out this magazine

with your off erings.

Many Partners told us they left Th e Partner Event 2012 excited to take on new challenges. We hope

you’ll have some of your own challenges jotted down after reading this issue.

Jenny

NOTES

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PAM MCGEE

PAM MCGEE IS THE PRINCIPAL OF PMCGEE CONSULTING and specializes in helping businesses get to the future instead of having their future get to them. Specialty areas that you can count on Pam for are building a culture, defi ning shared values, coaching, leadership, and basic HR practices. Pam has more than 20 years business experience, 10 years consulting experience, and strong leadership and management skills.


JENNIFER CULBERTSON

JENNIFER CULBERTSON IS OWNER OF LOOKING GLASS MARKETING and specializes in working with Microsoft VARs and ISVs to build and execute marketing strategies that drive results. With her 19 years of marketing experience within the channel, coupled with her understanding of Microsoft Partner needs, she can help take your marketing to the next level.

Email:

[email protected]

Twitter: Jennculbertson

LinkedIn: Jenniferculbertson1

Blog: https://community.dynamics.com/b/

lookingglassmarketing/default.aspx

BONNIE ROBERTSON

BONNIE ROBERTSON UNDERSTANDS BIG AND SMALL BUSINESS. She’s worked for one of the biggest – Microsoft – and now runs her own consulting company. Bonnie’s been helping business owners and managers improve their businesses for more than 20 years.

CHERYL STREGE

THE PARTNER MARKETING GROUP was founded in 2008 by Cheryl Strege who started her career in this industry in 1989 with a little company in Fargo, North Dakota called Great Plains. Sixteen years of experience there and with Microsoft in a variety of Partner-facing marketing roles was the best “incubator” for leading a marketing consulting organization. After leaving Microsoft in 2005, Cheryl spent three years consulting at The Partner Channel before establishing The Partner Marketing Group. She and the team work closely with large software publishers such as Microsoft, manufacturers like Intel, and with all sizes of Partner organizations to deliver lead generation programs; write content for websites, email marketing, direct mail marketing and blogs; and to execute consistent marketing via the Virtual Marketing Director program.


LinkedIn: Cherylstrege

Twitter: Partnermktgrp

YouTube: www.youtube.com/user/

PartnerMarketingGrp

Blog: https://community.dynamics.com/b/

thepartnermarketinggroup/default.aspx

PAUL SOLSKI

PAUL SOLSKI IS THE FOUNDER AND MANAGING DIRECTOR OF AIM INTERNATIONAL, based in Seattle, Washington. With more than 25 years’ experience in international business development gained at Microsoft, HP, Compaq, and Intel, Paul has identifi ed best practices and defi ned methodologies to enable technology companies to embrace new business models such as cloud computing to build high-performing partnering models. Today, Paul focuses on three areas: enabling software companies to expand in local and international markets, working with government trade agencies to assist their technology companies to succeed internationally, and providing the business insight to develop go-to market strategies for leading IT vendors.


LinkedIn: Paulsolski

CONTRIBUTORS

MICHELLE GLENNIE

WITH MORE THAN 10 YEARS IN THE CHANNEL, Michelle Glennie has experience in business development, operations, marketing, and human resource management. As a consultant with The Partner Marketing Group, she has developed a broad knowledge of Partners, ISVs, and Microsoft. Michelle earned the 2007 Microsoft Distinction in Marketing Award while at Maximum Data, the fi rst ISV to win this award.


Twitter: PartnerMktGrp

LinkedIn: Michelleglennie


PartnerMarketingGrp

Blog: https://community.dynamics.com/blogs/

the partnermarketinggroup

ADRIANNE MACHINA IS THE CHIEF VELOCITY OFFICER of Tornado Marketing, Inc. and an Authorized Duct Tape Marketing Coach. A huge Web 2.0 advocate, Adrianne’s marketing strategies and copywriting service help clients leverage the Web to bring in more leads and most importantly – more sales! Having worked in the Microsoft Dynamics channel since 2000, Adrianne provides valuable insight into how to market complex solutions.

DIANE GASAL

DIANE GASAL IS ON A QUEST TO “ASK THE RIGHT QUESTION”. She started the journey as a newspaper reporter. The questions improved the following 25 years in her award-winning careers in marketing, sales, training, and management. She fi ne-tuned her skills at Microsoft where she was known to use “precision questioning.” Today she makes her living asking powerful questions as an executive and personal coach so her clients can fi nd the answers within themselves.


Website: www.dianegasal.com

BETHANY FOYT

BETHANY HAS MORE THAN FOUR YEARS OF EXPERIENCE in marketing program management and execution while working with the Microsoft Dynamics® Partner Development team in Fargo, ND. As a project manager at The Partner Marketing Group for the past year, she has developed extensive knowledge in social media marketing, blogging, SEO, and content development while working closely with Microsoft Partners.


LinkedIn: BethanyFoyt

Twitter: PartnerMktGrp


PartnerMarketingGrp

Blog: https://community.dynamics.com/blogs/

thepartnermarketinggroup


LinkedIn: Bonnierobertson

ANYA CIECIERSKI

ANYA CIECIERSKI HAS WORKED IN THE MICROSOFT DYNAMICS CHANNEL FOR 11 YEARS and is currently the director of marketing at CAL Business Solutions. Anya’s focus is to develop simple yet effective marketing campaigns that generate the most leads for the lowest cost, and then patiently nurture those leads into sales. Anya is also passionate about sharing and learning from other Partners. She leads the BBC Marketing Group, a nationwide group of non-competing marketing professionals and is the co-founder of www.erpsoftwareblog.com and www.crmsoftwareblog.com, successful group blog sites for Microsoft Dynamics Partners. These sites encourage collaboration between more than 100 Microsoft Dynamics Partners across the world and educate more than 40,000 readers each month.


LinkedIn: Cal-business-solutions-inc

Twitter: CALerpNEWS


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HOMEFRONTON THE

As mentioned on page 7, this issue is dedicated to

the best of Th e Partner Event 2012. We took a

year off the event in 2011, and it was so good to

host Partners again this fall.

If you enjoy reading the magazine but have

never attended the event, I’d like to encourage

you to consider attending Th e Partner Event 2013, scheduled

for September 15-17 in Fargo, North Dakota. Registration

will open this spring, and I invite you to contact me at Jenny@

thepartnerchannel.com with questions and/or content ideas.

You’ll see that each article includes a “blurb bubble”, which is a

piece of evaluation commentary from this year’s event. Th e goal

here is to put some context around what a fellow Partner thought

of the session.

In addition to the workshop evaluations, we ask Partners about

the value the event had for their businesses and themselves.

Below are some of their thoughts. Being able to bring value to

the Partner community is what makes us tick, and we hope to

continue to provide value for a long, long time.

Enjoy this issue. I hope you’re able to sneak in a long winter’s

nap sometime before we see you again in the spring issue.

PARTNER REFLECTIONS OF THE PARTNER EVENT 2012

“Th e event allowed me to identify new business opportunities

and also to refi ne my go-to-market strategies. I couldn’t ask for

anything more.”

“I was able to bring our marketing manager along to this event

and took away several key areas we could develop in our go-to-

market strategy. Having sales and marketing work together and

share experiences at an event like this helps develop stronger

organizations and align goals.”

“Th is year’s Partner Event was great! I walked away with a number

of ideas and action items to incorporate immediately into our sales

and marketing initiatives. It was worth the investment to attend.”

“With the event being focused on working ON your business

vs. IN your business, it is good to have conversations with others

that are looking for ways to improve their business results.”

“It’s tremendously valuable to put a face and handshake to a voice.”

“I am very honored that my job let me go to this event. I learned

a lot of new things that I can now implement to try and improve

our business. I am very thankful and appreciative.”

“Th is event off ers great opportunities to network with Partners

and strengthen our relationship with our own team members in

addition to great learning!”

“It was a good time for me to take a break from ‘doing’ all of

the time, and really think about the way that I do the things that I

do. It was also great to connect with other Partners that I interact

with regularly but rarely get to see.”

“When I used to attend years ago, I went home with pages

and pages of new ideas since I was new to marketing. But now,

I view this as more of a ‘marketing retreat’, a time for me to get

reenergized and focused and have some fun. I go home with ideas

and reminders and a new motivation.”

“Th is was exactly what I needed to feel inspired and motivated

again. As each session passed, I felt more excited about the

possibilities.”

“Th is was my fi rst time at Th e Partner Event, and I was

impressed by the organization for the event, the content from the

speakers, and, most importantly, the opportunity to meet and talk

with Partners. Th e highlight, for me, was the interactive nature of

the breakout sessions where issues and ideas were shared freely.”

“Great mix of social events for the amount of time we have.

I got several useful action items (projects) to assist me with my

daily business. I appreciate the range of subjects and the positive

messages.”

WORKSHOPSBringing

story by JENNY DAVIS

To Paper


Got news? Share it with us at www.thepartnerchannel.com/magazine under “News,” and we’ll print it in the Spring 2013 issue of the magazine.

Active Risk is expanding its Partner Program

to address the increasing interest in its award-

winning Active Risk Manager (ARM) solution

for enterprise and project risk management

and to support expansion into key regional

markets. The Active Risk Partner Program

is designed to provide local knowledge

and support for Active Risk software,

services, training, seminars, pre-sales, ARM

implementations, and post-sales support. To

discuss partnering with Active Risk, contact

Charles Longridge, global Partner manager,

at [email protected].

Business Systems Integrators, LLC (BSI), a best-of-breed EDI solutions provider, is

proud to announce an enhanced version 12

of its BSI EDI Suite. BSI’s EDI Suite provides

Electronic Data Interchange capabilities for

Microsoft Dynamics AX 3.0, 4.0, 2009, and

2012 as well as multiple versions of Microsoft

Dynamics GP. This interface provides

enhanced capabilities for numerous usage

scenarios. Customers will find this BSI EDI

Suite to be a step above in user friendliness,

as well as an excellent value for increasing

their ability to fully automate their business.

Corporate Renaissance Group (CRG) is proud to be the exclusive provider of

Centage’s Budget Maestro Suite to the

Microsoft Dynamics channel. Budget

Maestro is a scalable budgeting and planning

solution that allows companies to make

better decisions and improve productivity.

It provides a consistent, easy-to-use interface;

automates consolidation; dynamically builds

financial statements; and provides multi-level

NEWS

security. Budget Maestro is available in two

editions: Standard Edition and Advanced

Planning Edition. Visit www.crgroup.com

to learn more.

Data Masons, a leading provider of

Integrated EDI and Commerce solutions

for Microsoft Dynamics, announced the

launch of its Customer Portal. Available to

all Vantage Point EDI customers, this launch

demonstrates the company’s dedication

to providing both industry-leading EDI

solutions and support technology to deliver

an unparalleled customer experience.

Innovative Computer Systems, Inc. (ICS), the first Microsoft Partner to present at the

Microsoft Danbury CT Retail Store, had a

large group attend an interactive Microsoft

Office 365™ presentation in mid-August.

Nicholas Gentile, vice president of ICS,

delivered a lively presentation to the group

and showcased the Office 365 productivity

suite. Working closely with the Microsoft

retail store, ICS offered the complimentary

event to several organizations who had

interest in learning more about Microsoft

Office 365. A live demo with an interactive

discussion with the audience proved to be a

big hit. For additional information, contact

Carol Swartz, director of marketing at 860-

606-1842 or [email protected].

nChannel.com announced the release of

Microsoft Dynamics connectors that will

address the integration and multi-channel

needs of retailers and distributors. Customers

of Microsoft Dynamics GP, Microsoft

Dynamics SL, and Microsoft Dynamics

NAV will now be able to connect their

systems to the nChannel Platform which

will communicate item, sales, and inventory

data between a variety of Point of Sale and

Web Store applications. Visit www.nchannel.

com/2012/05/31/three-new-dynamics-

connectors/ for more information.

Omnica was recognized as a finalist for the

2012 Microsoft Dynamics ISV of the Year

for the United Kingdom.

Sandler*Kahne Software has developed

added-value software solutions for the

Microsoft Dynamics community for many

years, and the addition of their newest module

– APEFT Plus! – to The eBanking Suite for

Dynamics AX was a natural progression. Now,

in addition to offering Positive Pay, Electronic

Bank Reconciliation, and AR eSettlement w/

Lockbox, Sandler*Kahne offers the Microsoft

Dynamics AX community another module

to extend the functionality of their system.

Microsoft Dynamics AX users interested

in learning more about The eBanking

Suite for Dynamics AX or Sandler*Kahne

Software’s other added-value solutions can

visit www.sksoft.com or call Aynsley Keller at

301-963-7300, ext. 117.

SBS Group is pleased to announce that

several new organizations have recently

joined its Partner Network. As a leading

technology consulting firm, SBS Group

provides accounting and business solutions

to mid-sized companies through a network

of regional offices across the United States.

12 WINTER 2013 | THEPARTNERCHANNEL.COM

With more than 25 years of successful

experience in providing business management

solutions, SBS Group is a Microsoft Dynamics

Master VAR (value added reseller) providing

opportunities to Microsoft Dynamics Partners

nationwide. Under the Microsoft Dynamics

Master VAR program, technology resellers

and consultants can sell Microsoft Dynamics

solutions as agents of a designated Master

VAR.

Socius, an award-winning national business

and technology consulting firm, announced

the opening of its 15th location, a new office

in Southfield, Michigan. The addition of the

Southfield office does not represent a new

market for Socius. For years, Socius has

built relationships with a thriving group

of midsized business clients in Michigan.

In addition to having an established client

base in Michigan, Socius also has had virtual

team members serving clients across the

Midwest and throughout the country from

their locations across Michigan. Visit www.

socius1.com for more details.

Barbara Pfeiffer, founding Partner of Nurture

Marketing, recently joined The Partner Marketing Group. In her role as CEO of

Nurture Marketing, Pfeiffer has helped

develop the company into a strong player

within the B2B marketing space, creating

such programs for Microsoft Partners as

GAP, Landlord, and Butterfly Publisher. The

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Imagine your system having the ability to notify you of business transactions across your organization that you really need to know about.

Now,imagine doing this by leveraging technologies and systems you already own.

Get more out of your existing Microsoft Dynamics®

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performance.

Integrity Data is proud to offer U-LINC® – the latest,

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Partner Marketing Group excitedly welcomes

her to their team.

Visionary Software is expanding its Partner

Program for CRM Rules! – the JavaScript

generator for Microsoft Dynamics CRM 2011.

CRM Rules! allows a user to customize CRM

form behavior without coding knowledge.

CRM Rules! is perfect for the accidental

admin as well as for VARs looking to create

demos and implement customizations faster,

easier, and more consistently for their clients.

All Partners in the Partner Program receive

a fully functioning copy of CRM Rules! to

enhance their internal CRM systems. For

more information, visit crm-rules.com.


EVENTSJANUARY

Microsoft Dynamics AX Fast TrAX Enterprise Academy (AXEA)

Developer ClassJanuary 7-29 | Fargo, ND

https://training.partner.microsoft.com

Microsoft Dynamics CRM: Fast Tracks Consultant

January 14-25 | Chicago, IL


The AXPC Event RomeJanuary 28 | Rome, Italy

www.AXPartnerConnections.com

Microsoft Dynamics CRM: Fast Tracks Developer

January 28-February 8 | Chicago, IL



Consultant ClassJanuary 28-February 20 | Fargo, ND


FEBRUARYMicrosoft Dynamics AX 2012

Enterprise Academy Level 300: Performance Workshop

February 11-14 | Redmond, WA

https://mbs.microsoft.com/

partnersource

MARCHMicrosoft Dynamics AX 2012 Upgrade

Workshop for Consultants & DevelopersMarch 4-8 | Fargo, ND


Microsoft Dynamics CRM: Fast Tracks Consultant

March 11-22 | Irvine, CA


Microsoft Dynamics Convergence 2013March 18-21 | New Orleans, LA

www.microsoft.com/dynamics/

convergence

Microsoft Dynamics AX 2012 Enterprise Academy Level 300: Developer Workshop

March 25-28 | Redmond, WA

https://mbs.microsoft.com/

partnersource


Developer ClassMarch 25-April 16 | Fargo, ND


Upcoming Events? Going somewhere, but it’s not on the list? Let us know, and we’ll include it in the next issue!

Go to www.thepartnerchannel.com/magazine under “Events” to submit details.


VISIONARY

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The 1970s movie “Th e Way We Were” is one of the few

movies I have ever watched and re-watched. Not just

because of Robert Redford, but also because it contains

all the elements of the struggle of human change. Th e

very common juxtaposition of a romantic view of the

past with the compelling vision of the future that creates

upheaval and uncertainty, until fi nally settling in to a new way of being.

Partner businesses often display this very juxtaposition. Th e struggle

between the more comfortable ways of doing business…the way we

were…with a reinvention of how we do business going forward.

Whether a services business, where you predominately “resell”

someone else’s software, or a development business, where you

develop software for someone else to “resell”, or a confused

combination of both – let’s be clear – the way we were is not who we

need to be. Not today. Not in the future.

Why rethink the way we do business? What do we need to do to

transition into this new market? How will we know if we are successful?

WHY CHANGE?Starting with the why before the what is essential when considering

this sometimes painful process of change. In life, this can be a

long soul-searching philosophical journey of “why change”? But in

business, it is pretty direct and requires some urgency to action.

We change what we do and how we do it because the people paying

the bills require it. Not just because shareholders think it might

generate more return. Not just because software publishers request

it. Certainly not just because consultants think it is a good idea. Th e

real reason to reconsider how we do business is because customers

fi nd it essential in determining the value of our products and services.

WHAT’S CHANGED?What specifi cally has changed is the customer’s view of what is of

value from technology. Business decision makers for years purchased

and “implemented” software in order to “automate” some business

process. From accounting to tracking sales, providing automation

seemed to be a signifi cant enough value to warrant sizeable purchases

of software and projects that could last months and sometimes years.

Most businesses in most markets today have some useable form of

automation of key business processes. Th e customer proposition of

“better automation” is not enough. Trending over the past several

years, the economy, social marketing, and increasing trust in cloud

deployment have business decision makers looking for more.

WHAT ARE CUSTOMERS IN SEARCH OF?Easier utilized and integrated technology. Industry or business

process-specifi c solutions. Usually both.

Customers are looking for a way to make their businesses

function more eff ectively throughout their entire customer life

cycle. More than automated sales management. More than

accounting. Customers need assistance in their entire process from

marketing to delivery and delivery to loyalty building. Companies

need to tighten, refi ne, and in some cases, outright change their

processes to compete. Technology can be a key driver to improving

these processes if it is done strategically and with the simplifi cation

that focus can bring.

HOW CAN WE PROVIDE THIS VALUE FOR CUSTOMERS?

Th rough strategic customization and platform packaging with

some or all of these components:

» Th e ability to integrate all the various technologies they may

already have or are looking to add. Don’t just sell more software

– help make existing and new software and technologies work

together.

» Business process knowledge to understand what their

specific business processes are or need to be in order to

help guide their decision making. Many industry business

processes are very similar, but each industry has a different

twist. Focus on similar business processes and industries and

provide value for the customer through best practices and

lessons learned.

» Locating data in the business systems worthy of decision making

and tracking results. Many businesses have too much data and

too little insight that comes from analysis. Helping them locate

data that is valuable to their strategic decision processes is key.

Adding visual dashboards to this data is very compelling for

most decision makers.

» Consulting skills to guide the facilitation of strategic decision

making and planning. Facilitating strategy is more than a

“discovery” process to determine pain points in order to sell

software. It is seeing the world through the customer’s eyes and

helping facilitate their strategic prioritization.

» Project management and change management skills to drive

the strategic planning to the desired results. Technology and any

business process change impacts people. People have diff ering

capacities to change and transition. Helping clients with change

is a signifi cant way to improve their chances of success.

HOW DO WE BEGIN TO TRANSITION?Transitioning from the previous “software + implementation” way

of doing business to a more strategic and platform packaging starts

with a shift in how we defi ne our business as well as our success.

story by BONNIE ROBERTSON

Rethinking How We Do Business


Mindset

Th e shift in concept of providing deeper

strategic value for customers is the shift

from “software sales” to “technology

consulting”. Th is means we have to start –

really start – with identifying our customers’

business needs overall and then help them

to determine how they can use technology

to enhance and grow their businesses. Th is

requires thinking beyond the targets of

“seats” and “implementations” to customer

“actualizations” and solution “packaging”.

Step away from the crowds

Many of us have stated the mantra

for years that our intention is to “help

customers improve business results” –

however, few have actually developed the

skills and the focus to go to the strategic

and business process depth of delivering

more than software and implementation

or customization. Th is is the greatest

opportunity to step away from the

competitive crowd. Specifi cally defi ne what

you deliver for whom and how this makes a

diff erence in the customer’s business.

Grow and develop people to provide

the differentiating edge

Technical skill is essential for

customization and helping customers

understand technology’s capability. But in

an increasing world of cloud deployment,

implementation is not enough. We need

to add to the off ering a package including

the capacity of strategic facilitation,

change management, and business process

knowledge. Th ese components provide the

strategic framework needed for technology

design and use in order to achieve the best

results for the customer.

WHAT WILL SUCCESS LOOK LIKE?

In this reinvention, more than the number

of “seats” sold or the “billable hours” tallied

will measure success. It will become visible by

profi table projects – some of which may occur

before software is even purchased. It will be

reinforced by client references and recurring

projects with loyal customers. If strategy

includes an industry-specifi c focus, market

share can be added as a mark of success.

Transitioning from “the way we were” to “what we need to be” reveals the human challenge

of the way we think, to how we approach customers, to how we measure success. Rethinking

the way we do business requires in-depth knowledge of our target customers’ business and the

strategic intent and skill to help them improve their business success.

As with any change in how we do business, and in our identity, leadership is essential. While

the “way we were” and how we traditionally succeeded in this industry has been an exciting

story of growth, we need to display the courage to re-think it all for the future. Th is is the start

of re-invention.

Excellent open discussion

of current challenges and

potential solutions.


MMMAAARRRKKKEEETTTIIINNNGGG LLLEEEAAADDDEEERRRSSSHHHIIIPPPSALES

DOES PRESENTING GIVE YOU THE


I read somewhere that giving presentations is one of the top stress factors for people; it’s

certainly a task that many people go out of their way to avoid. Whether it’s a live presentation

or a webcast, it’s easy for anxiety to set in if you’re worried about the material (content), the

setting, the audience, the technology (think system crashing), and a host of other factors.

I can’t promise to relieve the sweaty palms, dry throat, or racing heartbeat, but by following

the fi ve steps and tips in our “How to Eff ectively Present at Webcasts” presentation, you can

become a better presenter.

FIVE STEPS:1. Defi ne the audience. Who are you targeting with your presentation content? Ask yourself these

questions:

» What role does the intended audience have? Are they C-level executives, managers, or potential

users?

» If this is an external audience, what type (industry) and size is the company? Th e audience’s

needs and interests can be vastly diff erent if they’re a small manufacturer versus a large non-

profi t.

» Do you know what stage of the sales cycle they’re in? Are they just starting their search for

solutions such as yours or are they ready to purchase?

» Are you casting a big net or a small net? “Big net” means many (somewhat unqualifi ed) attendees

while a “small net” means fewer in attendance but (hopefully) better qualifi ed.

2. Establish objectives. Before you expend the time – and the money – on a webcast, clearly defi ne

your objectives. Are you:

» Trying to generate demand/new prospects for your solutions?

» Are you launching a new product (ISV or your IP) to your customers? To prospects?

» Is this intended to be a product training session (internal or external)?

» Put a stake in the ground in terms of numbers. Do you want 100 attendees or 20 qualifi ed leads?

Th e answer will impact the way you drive demand to the presentation in terms of the lists, the

messaging, and the content.

3. Create content to engage the audience. I realize that it’s easy to say but hard to deduce what

the audience truly wants from you. However, put yourself in their shoes (you’ve attended enough

webcasts to know what you like and dislike about them).

» Put on your thinking cap and come up with a creative title. Using numbers can be eff ective; for

example, “3 Tips for Creating an Outstanding Lead Generating Website”.

» Be relevant to your audience. If they’re salespeople, then “Sales Messaging Th at Closes the Deal”

could be a compelling title.

» Th ink interactive. Even when you can’t see the audience, use polls, video, audio, or live demos

to engage their imagination.

4. Deliver with confi dence. First impressions are important, especially during webcasts when the

attendees can’t see you. And just because they can’t see you, don’t wear your PJs and bunny slippers

to the webcast. You project confi dence when you appear confi dent and ready to take on the world.

story by CHERYL STREGE | illustration by JOHN HOLLAND


Very engaging and interactive.

The number one reason I come to

The Partner Event.

» “Be Prepared” is the motto of the Boy Scouts and should be yours as well. Practice – and

time – your presentation so you know exactly how long each slide/bullet point will take.

» Sound interesting. Okay, we can’t all be “the world’s most interesting man” as featured in

the Dos Equis beer commercials, but we can be excited, passionate, and/or enthusiastic

about our topic.

» Connect with the audience by imagining a person (preferably someone you know with a

friendly face) in the audience. It helps calm the nerves!

5. Gather feedback. Asking for feedback – as uncomfortable as it might be – is an important

step in growing your expertise as a presenter.

» Poll attendees, asking them to rate the content and your presentation skills on a scale of

1 to 5. You should also ask a colleague to attend and critique you with the goal of improving

your delivery. (Remove the “ahs” and “ums”, the hesitation, the confusion.)

» Attend webcasts – jot down your likes and dislikes so you can incorporate them into your

next presentation.

» Practice by volunteering to present internally. If the hee bee gee bees are getting to you

now, even after reading this article, presenting to your teams, your siblings, or your

friends will help you overcome the nerves.

Th ere’s no substitute for practice and experience, but download the presentation at www.

thepartnermarketinggroup.com/greenhouse-marketing-ideas/dig-deeper and use the steps to

create your own “not-boring-audience-centric-well-attended-smoothly-delivered” webcasts.

Th e Partner Marketing Group is a marketing consulting fi rm dedicated to creating and

implementing successful marketing solutions for their clients such as Microsoft Partners and ISVs.

Contact Cheryl@Th ePartnerMarketingGroup.com if you need assistance creating a marketing

plan and/or marketing campaign. (But they won’t promise to present in your place!)

Presentation Tips » No dairy products before your

presentation (they leave a fi lm

in your mouth).

» Nail the opening! If you open

your presentation smoothly in a

well-rehearsed manner, it sets

the stage for a successful event

– and calms the nerves.

» Who says webcasts have to

be an hour? Shorten it to 30

minutes and your attendance

numbers might rise!

» Seed some questions. You’ve

probably noticed that no one

wants to ask the fi rst question.

So “seed” a colleague with a

couple of questions. Or if you’re

using the chat function in your

meeting software, “pretend” to

answer a question or two to get

the ball rolling.


Pitch thepaper clips.

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AX • GP • SL • NAV

LLLEEEAAADDDEEERRRSSSHHHIIIPPP SSSAAALLLEEESSSMARKETING


Marketing professionals, are you farmers or hunters? Farmers nurture their leads; hunters

go after the quick sale. I believe that we need to be fi shermen. We fi sh for leads, and the

bait we use is content.

Content Marketing is “creating and sharing informative content to fi nd prospects and

convert them into customers”.

Examples of “bait” include white papers, e-books, research guides, checklists,

infographics, videos, podcasts, case studies, blog posts, articles, website content, microsites, newsletters, etc.

Today’s buyers are not waiting for your call; they are actively researching and educating themselves. Th e main

place they look for this education is online. By the time they contact you, they are generally much more educated

and farther along in the sales process than they once were. Th ese are the clients who will close deals faster.

WHY I LIKE CONTENT MARKETINGI used to send direct mail pieces to specifi c target audiences. Even an excellent piece that prompted the person

to take action would only be seen by a limited group – and probably thrown in the trash the next day.

Compare that to a well-written blog article. Th e content is out there working for me, attracting new prospects, day

after day. It has the potential to be seen by a much larger audience than I originally intended, fi nding prospects for me

in places I hadn’t considered. It is still working for me in the background, long after I have moved on to other projects.

Another benefi t is cost. According to a 2012 HubSpot report, inbound marketing costs 61 percent less per

lead than traditional outbound marketing. It requires an investment of time, skill, and patience, but the actual

dollar cost is low.

WHAT TO WRITE?Your goal is to create unique, engaging, quality information that people want to read: educational content –

not promotional, not salesy, and please, don’t bore your audience. Th ere is so much content out there, you need

to grab people’s attention and hold it.

What can you say that will make people think, “Th is sounds just like my business issue,” “Th is really makes

sense,” or “Th is is a company I want to work with.”

Th ink you have nothing interesting to say? I don’t believe it. We all work with interesting clients and provide

creative solutions to their business challenges.

What are you good at? What do you cover with new prospects repeatedly? What trends are impacting your

business? What did you tell a customer recently that wowed them? What advice would you give to your brother

if he was in the market for ERP or CRM software?

Writing is a skill; develop it, hire it, or outsource it to a professional. Ask others in your company to submit

ideas. Approach them with a recorder, ask a question, and just let them talk. Interview others in your industry

or partner with them to provide content for you.

Write the way you speak. Inject personality. Kill the jargon and acronyms. Use fewer words to make your

point. And proofread; it does still matter. Th at is what will make people want to read your content.

story by ANYA CIECIERSKI | illustration by MARK ARMSTRONGANYA CIECIERSKI | MARK ARMSTRONG

The information was very

relevant to the areas I needed

the most help.


DON’T HAVE TIME? Okay, I get that. Not everyone can instantly churn out quality

content. I write approximately three blog articles a month and larger

pieces of content once per quarter. Th e people who can do it every

day are rock stars. But for those of us who aren’t there yet, my advice

is this: “Cornerstone Content”. Create at least one piece of timeless,

quality content that you can use repeatedly.

Several years ago we created a white paper called “30 Questions

Every CFO Must Ask About the Cost of Accounting Software”. I

use this as an off er at www.calszone.com/30questions over and over

again; the information does not go out of date. Th e more I promote

it, the more traffi c I send to that landing page, the more SEO value

it has. Since we started promoting this white paper, we have had

thousands of downloads. And it continues to work for us.

DON’T FORGET THE HOOKA fi sherman would never throw his bait into the water without a

hook.

Th e hook is your call to action – something that gets your reader

to connect with your company: visiting your website, signing up for

your email list, attending an event, giving you a call.

What should your call to action be? Well, what is your goal? Make it

specifi c, not just, “I want to attract people to my website”. How about,

“I want people to give me their email address for my e-newsletter”.

Th e content you create will include this as a call to action. My basic

call to action is to have prospects fi ll out a Quick Quote request or

sign up for my newsletter.

DOES IT REALLY WORK?I am a believer. I have worked with CAL Business Solutions, a

Connecticut-based Microsoft Dynamics GP Partner, since 2006. Like

many Partners, we work with a limited marketing budget. In the past we

focused our eff orts on traditional outbound marketing. But in 2009 we

made the decision to invest our energy into search engine optimization

(SEO) and group blogging. CAL has seen dramatic results. We have

tracked a 285 percent increase in the number of leads generated from

our website and a 59 percent increase in closed deals from those

website leads. Now we focus almost exclusively on SEO and content

marketing. Our “lead machine” is running smoothly and consistently.

A technical consultant at CAL saw that our website ranked #1

in Google search results for a coveted phrase relating to Microsoft

Dynamics GP 2013. A small company in Connecticut is showing

up before everyone else, including Microsoft! She asked, “How did

you do that?” (Sometimes I think the techs wonder what we non-

billable resources do all day). It’s not magic, and it is not something

we can pay for. It’s the result of hard work, patience, and focus on our

content marketing strategy.

So the next time someone asks what you’re working on, just tell

them you’ve gone fi shing!

Anya Ciecierski has worked in sales and marketing in the Microsoft Dynamics

channel for 11 years and is currently the director of marketing at CAL

Business Solutions, a Connecticut-based Microsoft Dynamics GP Partner

(www.calszone). She is the founder of www.erpsoftwareblog.com and www.

crmsoftwareblog.com, group blog projects for Microsoft Dynamics Partners.

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LADIES AND GENTLEMEN, WE HAVE A WINNER! Congratulations to Ed Sills of Infi nity Software Solutions for

winning our Fall 2012 contest.

Now for the next round of the Word-A-Ganza! Posted

below are 25 words that relate to the topics and themes

included in this issue of The Partner Channel Magazine.

These words can be found in the grid horizontally,

vertically, diagonally, backwards, and forwards. You can

submit your completed word fi nd to us for a chance to win

a $10 gift certifi cate to Starbucks so you can enjoy future

word fi nds over a latte or cup of tea.

Simply scan and email your completed word fi nd to Jenny

Davis at [email protected] or mail a copy to

The Partner Channel, 1045 Broadway, Fargo ND 58102. If you

don’t want to write in your magazine, contact Jenny and

she’ll email you an electronic version of the same word fi nd.

AIM Technologies

Business

Channel

Coaching

Community

Dreaded Drama Triangle

Facebook

Going Fishing

Hee Bee Gee Bees

Leads

Marketing

Marketing Lists

Member

Partner

Sales

Social Media

The List

The Partner Channel

The Partner Event

The Way We Were

To Blog or Not to Blog

Top Tips

Vertical

Winter

Workshops

E N N A H C S S E E N I S U B L O N H C E T M I A

E C O M M U N T O P T I P S I T Y F A C E W B V O

L M W O R K S H O P P D S R E N T R A P A O E C T

G A L P P I T A I D D E M L A I C C O S T R T H H

N R L T H E W A Y W E W E R E P A R T W T K E A E

A K I O L I G O L L O N H C E T M I A I E S C A E

I E F B I S B E T R I A N G L E E L C N L H H I M

R T G L S R L L L E A D T S N P L A B T A O N M E

T I G O T A O N E R S S N E E R L S U E S P O T M

A N N G S I G T L A L T E N L S T L S R T S L E B

M G I O S D O R S E D N V L T S R E M V S T O C E

A L O R R E R F A C C S E E B O P E I E I H G H S

R I G N E M N I H C A O R C E N M N N R L E I N E

D S R O T L L N E A R S E T L B W N E T E W E O E

D T E T N A R S R S E B N M E M E A S I H A S L B

E S E T N I L N A E R S T R T L N H A C T Y G O E

D G N O I C E L N L T S R L T S R C Y T I W O G E

A N N B W O E L C O M F A C E B O O K M U E I I G

E I T L S S E T S S I L P L A C C I T R E V N E E

R H R O R N S T L N E A E P A R B U S I N E S S E

D C A G N E V E N T T N H E R T R I A N G G L E B

F A P A L I E E G E E Y T I N U M M O C B E E H E

I O H D R A M L E N N A H C R E N T R A P E H T E

O C R D T M A R K E T I N G R S T S S E L A A S H

G N I T K K R A M G N I H S I F G N I O G D A E L


SSSSSSSAAAAAAALLLLLLLEEEEEEESSSSSSS MMMMMMMAAAAAAARRRRRRRKKKKKKKEEEEEEETTTTTTTIIIIIIINNNNNNNGGGGGGGLEADERSHIP

Coaching the

UNCOACHABLE


What does a leader do with a person who seems impossible? Someone who is

always undermining their eff orts? Who agrees something is a “good” idea but

does nothing? Who is downright insubordinate? Who gets people all riled

up? Who talks behind their back? Th e list could be endless, and this is no

doubt a painful situation; however, great leaders will live by two words: FIRE

THEM!

Going through your mind right now might be, “I can’t replace them”; “they’re my wife’s brother”;

“they’re a high producer”; “what would I do without them”; “the CEO won’t let me”; “he has been with

me since we started 20 years ago”; “sometimes she is really good, but most of the time she isn’t”; or

“he is so connected to the customer; they just love him.”

All of those feelings and situations are very real and very normal, but experience indicates that

unless a leader has the courage to terminate someone, the uncoachable person continues to have all

the power and very little reason to change behavior. On the other hand, experience also indicates that

the “uncoachable” person may not have received good coaching to be successful. Th e leader needs to

step back and assess the situation to ensure that proper coaching has indeed occurred. In essence, the

leader has a “to do” list before a good conscience “YOU’RE FIRED” can result.

So let’s say Mary is a troublesome employee. She has been with you for more than 10 years. She

is very connected in the business. Customers and Partners really praise her work. Half of the team

members in your company are okay with her. Th e other half really can’t believe you haven’t canned

her. She really, really gets your goat, and it is almost impossible to even be in a meeting together.

Where do you start with Mary?

Actually, you don’t start with Mary at all, you start with yourself. Although this is never as easy

as the checklist below indicates, the list does give some structure to a very unstructured and often

uncomfortable situation. Also, because we are dealing with people, I feel like I have to put on a dis-

claimer that “results not typical at home”. Th e reason for the disclaimer is because you and only you

know the entire situation, and many gators lie in the weeds. Yet, your chance of success increases if

you really do apply some simple coaching principles:

1. Do you really know what coaching is? Coaching is partnering in a thought-provoking way

to creatively inspire maximum potential in a personal and professional manner. Coaching is NOT

changing another person’s personality or having that person do it YOUR way. If this is a personality

clash, you have two choices: One: Let it go, and let them be who they are as long as the work is

getting done and they are within the cultural expectations of how to act. Two: Fire them. You will

never change another person. PERIOD.

2. Have you looked in the mirror lately? Have you properly assessed that you might be the

problem? Th e most common problem I see is a leader who expects one type of behavior but

does not hold themselves to the same standard. For example, you may want the person to be less

negative, when in fact you are very negative. Th ere is a famous quote from the movie “Remember

the Titans”: “Attitude refl ects leadership, Captain.”

story by PAM McGEE | illustration by JOHN HOLLAND


Pam was awesome, and I can’t tell you

how many pages of notes I took on trying

to manage a team of professionals. With

this new to me, I really have a ton of ideas

how to work with my team.

3. Have you set expectations on the why, how, and what? Th e

second most common problem is that there is the “assumption” the

employee should know better. Th ey don’t. PERIOD. Most people

really want to do a good job. It is your leadership responsibility to

ensure they have the big picture so they know what is expected.

Don’t get me wrong, you shouldn’t have to hold the employee’s

hand, and you can expect a baseline set of knowledge, skills,

and behaviors; however, if the employee is genuinely trying their

hardest and are not clear on what to do next, leadership should

ask questions and help the person clarify. Be careful though so you

don’t take all their “monkeys” on your back. Th ey can choose to be

successful or not. Not a monkey on your back, but theirs.

4. Have you established boundaries? From your perspective

as a leader, what is completely out of bounds? You get to decide.

Actually, it is your responsibility to decide. It’s like parenting – kids

will naturally push their boundaries (some kids more than others).

For example, when parents take kids to restaurants, do they know

what is a fair expectation (probably not expecting a 2-year-old to

sit still for a seven-course meal), and have you communicated the

expectation? For example, one of my friends, who is an excellent

parent, would “lay it on the line” with her kids before going out to

eat. Th e kids knew what was appropriate and what was not. More

often than not, her kids were awesome in a restaurant! Do your

employees know what is appropriate and out of bounds? If not, tell

them, create the list together, and then reward great behaviors and

punish those that are out of bounds.

5. Is it time to leave it alone? Great leaders know what battles to

pick. If this is truly a situation that is politically charged for whatever

reason, know when to leave it alone and develop a workaround. If it

is the CEO’s brother, sister, mother, friend, etc., you probably need

to get the CEO to back diff erent performance expectations and

consequences or you have to fi gure out how to work around the

situation. If the CEO won’t agree, you are probably dealing with a

situation that just needs to be left alone. If you are the CEO, know

that your team wants you to execute, regardless of relationships.

Now, let’s say you have done, to the best of your honest ability,

steps 1-5 and the problem is getting worse. Ask yourself these fi ve

simple questions: Does the employee know WHY they do what they

do? Does the employee know WHAT to do? Does the employee know

HOW to do their job? Does the employee know WHEN something is

due? Does the employee have the RIGHT amount of work (meaning

not too much on their plate) to do? If you have answered “yes” to all of

those questions, and the performance issue persists, this employee is

truly uncoachable, and there is only one answer: fi re them!


YOU’RE IN!With Partner Connections The mission of the Partner Connections groups is to support

the endeavors of Microsoft Dynamics Partners by providing

you with access to education, professional development,

collaboration, networking, knowledge sharing, and advocacy

among the Microsoft Dynamics community.

Get engaged with your Partner Connections

group at one of our upcoming events!

The AXPC Event Rome

January 28, 2013 • Rome

AX Partner Connections PreGAME @ Convergence

March 17, 2013 • New Orleans, LA

AX Partner Connections @ Summit

October 22, 2013 • Tampa, FLAXPartnerConnections.com

GPPartnerConnections.com

GP Partner Connections PreGAME @ Convergence


GP Partner Connections @ Summit

October 22, 2013 • Tampa, FL

CRM Partner Connections PreGAME @ Convergence


CRM Partner Connections @ Summit

October 21, 2013 • Tampa, FL CRMPartnerConnections.com

Rome

po

n

ca

Ro

R

ort

ng

acy

ome

R

Building Community Around Readiness

MMMMMAAAARRRRKKKKEEEETTTTTTIIIINNNNGGGGG LLLLEEEAAAADDDEEEERRRRRSSSSSHHHHIIIIIPPPPPSALES


If you are an ISV looking to expand your market reach, partnering with the right Value Added

Resellers is going to be critical to your success. Too often ISVs embark on a Partner-recruiting

drive to sign up resellers across the country and across the globe where they succeed in getting

handshakes, sometimes many, but 12 months down the road, they fi nd themselves having

invested extensively in training and marketing with many Partners but with very few results.

In fact, it’s not uncommon for ISVs to see that just 10 percent of their Partners produce 90

percent of their channel revenues.

Having a quality solution with meaningful competitive diff erentiation which addresses a real gap

in the market that can be justifi ed with a customer ROI model is a must. Off ering compelling Partner

business terms and benefi ts are just as important, but choosing the right Partners is the major factor

that will determine your Partner channel’s success. Th erefore, it pays to be methodical in assessing

the capabilities of potential Partners to be able to build a business around your solution and become

self-suffi cient and proactive in winning new customers.

Th e fi rst step is to develop your own ideal Partner profi le. Th is will establish the criteria against

which you can judge Partners’ potential. Consider these three criteria and associated characteristics

to assess potential:

MARKET REACH » How many installed base customers does a Partner have in the target vertical(s)?

» Has the Partner allocated marketing budget to run their own demand generation campaigns?

» Can the Partner identify key business drivers that would cause customers to buy a business

solution (ERP, CRM)?

» How many sales consultants does the Partner have with experience in selling solutions in target

vertical(s)?

» Which geographical locations does the Partner cover?

ABILITY TO EXECUTE » How many customer references does the Partner have in the target vertical(s)?

» What percentage of the Partner’s overall revenue comes from the target vertical(s)?

» Has the Partner developed specialized services or IP that diff erentiates them in the market?

» Is the Partner Microsoft-managed?

COMMITMENT » Is the Partner willing to have their sales and technical people trained on your solution?

» Is the Partner willing to assign revenue goals to individual(s) in their organization for your

solution?

» Is the Partner willing to allocate marketing budget to build their opportunity pipeline for your

solution?

By weaving these questions into your Partner interviews, you will be able to assess each Partner’s

potential objectively and consistently. Th is will allow you to choose the best Partners from a list of

many on more than just impressions.

Building a partnership is a long-term commitment and needs to be based on win-win scenarios.

Th e above criteria present the ISV view, but Partners also have their criteria for selecting ISVs.

Irrespective on which view you take, avoid entering into partnerships where one side wants it all

their way.

Paul Solski is the managing director of AIM International, a management consulting fi rm specializing in

assisting software companies to enter and grow in new markets. He has more than 25 years’ experience

in international business development having held executive positions at Microsoft, HP, Intel, and

Compaq. As the saying goes, there is no substitute for experience. For best practices, guides, case studies

and self-assessments, go to www.aimcorpinternational.com.

story by PAUL SOLSKI | illustration by SETH REXILIUS

Great session. Good to hear of others

with the same pain points as us.

I also received some fantastic action item

advice that WILL be launched

by our team.


LLLLLLLEEEEEEEAAAAAAADDDDDDDEEEEEEERRRRRRRSSSSSSSHHHHHHHIIIIIIIPPPPPPP SSSSSSSAAAAAAALLLLLLLEEEEEEESSSSSSSMARKETING

Going Social


Did you know that marketing lists contribute to at least 50 percent of the success of

marketing campaigns? Yet many times we are so focused on the messaging and

design of the campaign materials, we neglect one of the most important pieces of

the marketing puzzle – the marketing list.

When it comes to marketing, you know that your best contacts are the ones that

want to hear from you. Th ey’re the ones who’ve raised their hand and responded

to a call to action in the past and/or someone with whom you’ve started to develop a relationship.

Investing in marketing to more qualifi ed contacts is going to give you the strongest bang for your

buck, and that’s why it’s important to nurture and build your internal marketing lists. One great way

to do so is through blogging as well as social media sites including LinkedIn, Twitter, Facebook, and

YouTube.

Besides being less costly to develop and acquire than externally purchased lists, internal lists are

CAN-SPAM Act compliant because they include contacts that have opted in to your communications.

To take advantage of your already-established social media connections to build your marketing lists,

use these tips:

1. Have a Strong Social Media Presence – Th at is the fi rst vital step. Inactive profi les are not

going to generate sign-ups no matter how much you beg. You need to be participating in discussions

on LinkedIn, updating your Twitter profi le, and being liked on Facebook. Th e following steps will

assume that you have a good following on these sites.

2. Have an Easy Sign-Up Page – Your newsletter opt-in box will likely be on your website. Make

it easy to access – having it on every page is a great idea. Don’t ask for too much information on

the sign-up form because the more information you require, the less likely you will get sign-ups.

Make it fast and simple.

3. Ask Your Followers to Sign Up for Your List – It really can be as simple as asking people who

are following your company to sign up for tips and tricks, newsletters, free off ers, etc. Some of

your audience may not have been aware of your email updates, and giving them an opportunity to

get more information via a quick sign-up form may be appealing.

4. Conduct a Giveaway Drawing – If the simple act of asking for sign-ups isn’t doing the trick,

incentivize your followers. “Every 10th sign-up to our newsletter gets a $10 gift card to Starbucks!”

Th is free giveaway might be just enough to “jolt” them into taking action.

5. Target New Followers on Facebook, LinkedIn, and Twitter – If someone adds you as a

contact on LinkedIn or follows you on Twitter, send them a thank-you message with a link to sign

up for your newsletter. New followers are great contacts because they are most likely searching for

information about your type of services and products.

6. Promote via Twitter – Your bio line with Twitter allows for 160 characters. Use part of this space

to tell followers to visit your website and what they will receive if they sign up for your email list.

For example, “Get free monthly CRM tips at mywebsite.com.”

Using Social Media to Build Your Marketing Lists

story by JENNIFER CULBERTSON | illustration by DAVE SWANG


Got some good ideas on

using Sign Ups in my PPC,

Facebook, etc.

7. Add Links on LinkedIn – Th ere are two great places to invite

potential list subscribers with LinkedIn. First is at the end of your

“Summary” information. Th e other is in the “Websites” section,

where you can provide a link to your site. Th e cool thing is that you

can create a separate link that says, “Free XYZ Tips.” You can send

this link to your home page or a specifi c page in which you have

your email marketing form.

8. Use Your Blog – Your blog readers should have easy access to a

sign-up form by placing it in the sidebar of your blog. If readers have

to register to comment, have a box to check if they want to opt-in to

mailings when they are registering. Cross-publish the material from

your newsletter to your blog with a link to sign up for the newsletter

for future updates. If you write for other blogs or publications, be

sure to include links to your website and sign-up forms in your bio.

9. Leverage Your YouTube Channel – Request that viewers

subscribe to your channel and include links to relevant landing

pages in your video text descriptions. Your videos themselves

should have a call to action such as a closing that mentions your

newsletter and tells viewers how to sign up.

Utilizing social media to build your list will expand your reach

far beyond what your website can do alone, and it’s a great way

to make several impressions with little effort. The viral nature

of social media lets people see who else is liking, following, or

subscribing to your information, enabling you to capitalize on

the power of social influence. As you start integrating these tips

into your social media activities, do not forget that updates and

interaction with followers need to be consistent. If you make

access to signing up easy, you will begin to see your internal lists

grow – and that hopefully means more qualified leads converting

into new business!

Jennifer Culbertson is owner of Looking Glass Marketing and specializes

in working with Microsoft VARs and ISVs to build and execute marketing

strategies that drive results. With her 19 years of marketing experience

within the channel, coupled with her understanding of Microsoft

Partner needs, she can help take your marketing to the next level. For

more information, contact Jennifer at Jennifer@lookingglassmarketing.

com or call 614-453-5927.

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MEMBERS ONLYCORNER

Members Only Tips and Tricks Conference CallEvery two months, Th e Partner Channel hosts a conference call for its members. Each 30-minute call

has a specifi c focus to help continue the success of your business. Calls take place the third Tuesday of

every other month at 11:00 a.m. CT. Th e call-in number, topic, and presenter information are sent via

email prior to the call. Contact Jasmine McNellis via the information below if you want to participate.

Thank You for Your Membership!Th ank you to the many Microsoft Dynamics Partners who have joined Th e Partner Channel’s Community.

For information on Th e Partner Channel Membership Program, please contact Jasmine McNellis at

701-526-3531 or [email protected].

It stays pretty warm in Louisiana during the winter

months. How do you like to spend your free time?

Outside of work, I enjoy spending time with my family whether

it’s going to my son’s soccer games or seeing my daughter dance. I

have also become heavily involved with Rotary International and

spend a good bit of my time with Rotary.

What is the best advice you’ve received?

It was from my dad: “Don’t sweat the small stuff .” It’s never as

bad as you think it will be, and it rarely turns out as good as you

hope it will.

What key learning did you bring back to the offi ce after

attending Th e Partner Event this year?

We have a company goal focused on adding structure to our

business. Th e best thing that I learned during a leadership session

and conversation with Pam McGee was that each business is

diff erent, and maybe we don’t need to change because what works

for one company may not work as well for another company.

It’s great, though, to have an amount of wisdom from other

companies/contacts on what they are doing because it really

makes you think about what would work best in your business

environment and if you should try something new.

Th e New Year is a time for resolutions. What are your

company resolutions for 2013?

Our biggest company goal for 2013 is to take the necessary

steps to be better prepared for natural disasters both on a

corporate and personal level.

What is the most benefi cial aspect of Th e Partner

Channel’s membership program for your company and

why?

Th e greatest benefi t for AIM Technologies is staying plugged

into the channel. Sometimes at larger conferences or events it’s

easy to get lost in the shuffl e, and Th e Partner Channel helps us

stay in touch with our corporate roots.

The following Microsoft

Dynamics Partners

are celebrating their

membership anniversary

with The Partner Channel

this quarter:

2006JANUARY

» REACH-Solutions

» The TM Group Inc.

2007JANUARY

» Rimrock Corporation

» TechVisions, LLC

2008JANUARY

» Dynamic

Communities, Inc.

» Lighthouse Business

Information Solutions,

LLC

2009JANUARY

» Eclipse Computing,

Inc.

FEBRUARY

» Etelligent Solutions

Inc.

» ITDP Solutions

Limited

» RoseASP

2012JANUARY

» NetStandard

Congratulations! Congratulations! AIM Technologies is a VAR and ISV located in southern Louisiana. AIM was

founded in 2000 and became an ISV in 2004 when the company launched

its Cash Basis Reporting module. AIM has built its business around Microsoft

Dynamics GP and Microsoft Dynamics CRM.

INTERVIEW

Brian Hall,Owner/Development

Don’t

sweat

the

small

stuff.

“Do

”ff


Each year at Th e Partner Event (www.thepartnerevent.com), Th e Partner Marketing

Group presents a session called “60 Marketing Tips in 60 Minutes”. For those of you

that were not able to attend…have no fear! We have highlighted the top three tips from

each of the segments: social media; email and direct mail; blogging; content tools and

tricks; general marketing; and tips from your peers. Let’s get started!

SOCIAL MEDIA MARKETING:1. Review and update your LinkedIn profi le on a regular basis. Even if your profi le is 100

percent complete, it is important to improve it. You can do this by adding new skills, asking for new

recommendations, updating your bio, etc. LinkedIn also has an area on your profi le page where

you can click on “Improve your profi le” for additional suggestions.

2. Tweet during the day and post to Facebook at night. According to a study from Buddy

Media, posting tweets during business hours (8 a.m. – 7 p.m.) got 30 percent more clicks, whereas

Facebook posts saw a 17 percent increase during non-business hours. Th is applies to weekends as

well.

3. Shorten your long Google+ profi le URL using the tool on http://gplus.to/. Currently

Google+ does not allow you to do this within your profi le. By shortening your URL and using a

name or nickname, you can make it more memorable to use within your marketing.

EMAIL AND DIRECT MAIL MARKETING:1. Build your email opt-in lists. In order to be

compliant with the CAN-SPAM laws, you need

to have permission to email your marketing

list. While this may seem daunting, you can

continue to build and replenish your lists through

telemarketing, trade shows, website subscribers,

and even through social media marketing.

2. Send your marketing emails in the morning.

While this needs to be tested with your list since each list is unique, you may fi nd a higher open

rate for emails that are sent out early in the morning. Just like the tradition of reading a newspaper

in the morning, people will typically catch up and read emails that are in their inbox fi rst thing in

the morning before their day gets busy.

3. Consider a dimensional (lumpy) mailer. A dimensional mailer could be a small padded

envelope or a box. With people sending less postal mail and getting more email, this could be your

chance to stand out with your prospects. We also suggest that since dimensional mailings can cost

more, you may want to consider sending something like this to a smaller, more targeted list of

prospects.

story by MICHELLE GLENNIE

*Rates according to Silverpop’s 2012 Email Marketing Metrics Benchmark Study


So many good tips! One of

the best sessions I attended.

I have fi ve or six tips that I can

start immediately.

BLOGGING:1. Join Diigo (www.diigo.com). By using Diigo you can create a

library of content from your desktop, phone, or iPad/tablet. Diigo

allows you to collect topics you see online, make notes on those

topics, or share them with your team, all while being able to come

back later without fear that the website has changed.

2. Spend 30 minutes commenting on relevant blogs every

week. By commenting on other blog posts, you will help build

relationships, get your name into the industry or community, and

showcase yourself as an expert in a fi eld. Remember not to make

your comment a sales pitch but rather informative and helpful. Th is

will make you more approachable and could start a conversation.

3. Post your blog before 10 a.m. for peak reading. Similar

to the tip above in email marketing, reading blogs is similar to

reading a newspaper for some. By posting in the morning, your

blog is more likely to be read.

CONTENT TOOLS AND TRICKS:1. Use your customers’ terms. When creating content for any

material, ditch the overuse of words that are used by industry

veterans like yourself and use common language that a customer

or prospect may use. How do you know what these terms are? Ask

your existing customers what they would call what you are trying

to market. You might be surprised by their answers.

2. Take inventory of your content. You have content everywhere

in your company: online, brochures, blog posts, case studies, etc.

Review what you have, make necessary updates, write another

usable piece with the content you have, and post it. It is very likely

that you have content that is very usable and would just take a

short amount of time to update.

3. Create an infographic. Try generating visual interest that will

help you get your message across and leave a lasting impression

with prospects by having an infographic created (see sidebar).

Infographics can help you stand out, keep people reading your

content longer, and improve your website traffi c.

Build visibility in vertical markets

Appeal to younger workers

Explain complex concepts

Simplify service explanations

Stand out from the crowd

Move higher in search results

Se#4

Bv#3

A#5

Ms#2

#1

Lighten up your marketing

of learning occurs visually

By 2020 there will be a 22% increase in technology jobsbut only a 6.8% increase in labor force

Sources:

www.mspmentor.com

http://www.bls.gov/ooh/About/Projections-Overview.htm#laborforce

http://searchenginewatch.com/article/2049695/Top-Google-Result-Gets-36.4-of-Clicks-Study

http://www.firstresearch.com/industry-research/Information-Technology-Services.html

Top three search results get 36% more clicks

ooooo83%

7 Brilliant Ways VARs, ISVs and MSPs use Infographics

Technology is complicated and intimidating to your

prospects. When you can’t explain in person, let

graphics help you simplify concepts for non-technical

decision makers.

#6

Explain the process of the services you deliver

through a step by step infographic to help your

prospects see the big picture and the value

you add.

It’s hard for prospects to tell one partner from another.

Show off your qualifications, highlight your

achievements and demonstrate the benefits of your

applications with an enlightening profile infographic.

Finding and attracting young talent to your business

will become even more challenging. Get their

attention with an infographic that explains what you

do and why they would love to work for you.

eeeeeefffffff

Content is the name of the game to be found

online. Infographics give you great content

that adds variety and attracts clicks.

Show your target market you understand their business

with an industry-specific infographic. Present interesting

facts or creative ideas that prospects will want to share

with their industry pals.

We are the best!

Yes, you take technology very seriously, but that doesn’t

mean you can’t have fun. Your prospects have a sense of

humor, so lighten up and look good.

There are over 100,000 IT service providers in US

22%

6.8%

A picture is worth a thousand words

Each icon represents 1,000 firms

36%

10-15 minutes of laughter burns 50 calories

m

h

Get brilliant results with an infographic of your own.

E

t

p

y

A

Define business objectives and requirements for each department

Requirements Workshop

Include users and

managers to identify

current challenges and

desired outcomes.

ERP ImplementationMaximize the value of your

A step by step guide to

an ERP implementation.

Transform your business

processes from chaos to

control.

Requirements Analysis

Solution Design

Define how the business requirements will be implemented

“As Is”

Cost

Tim

e Do it yourself

Engage a consultantDays to complete each department

Simple requirements

Moderate requirements

Complex requirements

Cost

Tim

e

Out of the box

Highly customized

Definitions

As Is - current process

To Be - future process

Out of the box - function exists in software

Customization - code written to add function

Integration - connect data between applications

Fit-Gap Analysis - match software functions to

requirements, identify need for customization

Manual Operation

Delay

Decision

Document 2

Start

Data

Decision

Predefined

Process

Minimize customizations

Outside help saves time

Example: Logistics

Critical Business Processes:

Inventory Mgmt Order Fulfillment

Warehouse Mgmt Sales Order Processing

Department Objective:

Optimize order fulfillment

Insurance

Not for Profit

Accounting

Financial Services

Legal

Healthcare 43.6%

40.1%

39.7%

31.6%

27.9%

25.5%

% of MSPs serving each vertical market

Technology jobs

Workforce

Let’s talk about the best infographic for your business. Call 605.574.9432 or visit www.thepartnermarketinggroup.com

LYe

m

#7

Try generating visual

interest that will

help you get your

message across...“TryTry

”....


GENERAL MARKETING:1. Bing Business Portal. Claim your

free local business listing on the Bing

Business Portal at http://www.bing.com/

businessportal. Th is is another great

backlink to your website and a way for you

to be found online.

2. Get help with your next new slogan.

If you are looking for a fresh new way to

promote your products and services but

just cannot fi nd the words to jazz it up,

try www.sloganizer.net/en. All you have

to do is type in the name of your product,

service, or tagline and hit the “sloganize”

button. Presto! You will have a slogan

listed above your entry that you can use

or be inspired by.

3. Put a Google Alert on your company.

Your company’s reputation is everything,

and you need to know what is being said

about you. Be sure to set up a Google

Alert for your company’s name at www.

google.com/alerts.

TIPS FROM YOUR PEERS:1. Send a handwritten note. After an

event, take the time to send a handwritten

note to all of the attendees. With all of our

email inboxes being overloaded, a piece

of postal mail is more likely to be noticed

and remembered. Tip from Eric Sheehan,

OTT, Inc.

2. Use email to educate your audience.

Th e more your prospects and customers

know about who you are and what you do

to support the community around you,

the more they will be willing to interact

with you. Try inviting them to participate

or attend a charity event that your

organization is participating in. Tip from

Angelina Rico, IBG

3. Use voiceovers. Do you need a

voiceover for a video or for an audio

version of an eBook or whitepaper? Try

www.voice123.com. Voice 123 can add a

professional touch to your project. Simply

submit your project that you need a voice

for, and the voice talent will submit their

auditions to you along with their bid. You

will be surprised at how aff ordable this

can be. Tip from Anya Ciecierski, CAL

Business Solutions

We hope that you have found some tips that you can integrate into your marketing right away!

To learn more marketing tips, subscribe to Th e Partner Marketing Group’s monthly newsletter

by texting the letters TPMG to 22828 or by visiting www.Th ePartnerMarketingGroup.com. Have

more specifi c questions? Contact Michelle Glennie (Michelle@Th ePartnerMarketingGroup.com)

or Cheryl Salazar (CSalazar@Th ePartnerMarketingGroup.com).


GET IT IN FOCUS

R E L E N T L E S S LY M A K I N G I T O U R B U S I N E S S T O S TA B I L I Z E Y O U R S .

o n e n e c k . c o m 1 - 8 5 5 - O n e N e c k

Partner with OneNeck for Enterprise Cloud Solutions, Managed Hosting and Application Management

for Microsoft Dynamics™ AX.

OneNeck is your clear partnership choice

contact.

SSSSSSSAAAAAAALLLLLLLEEEEEEESSSSSSS MMMMMMMAAAAAAARRRRRRRKKKKKKKEEEEEEETTTTTTTIIIIIIINNNNNNNGGGGGGGLEADERSHIP

For six years he toggled between sympathy for his offi ce manager and walking on

eggshells. He hired her through a friend of a friend. At the time, she just needed to

“catch a break”, and he is someone who likes to help. In hindsight, he realizes the clues

began at her fi rst interview when her car wouldn’t start, and he agreed to pick her up.

Th ey were then caught – caught in the Dreaded Drama Triangle.

Th e Drama Triangle was created by Stephen Karpman, MD. It includes the roles of

Victim, Persecutor, and Rescuer. It is easy to fall into one of these roles. Sometimes we fast cycle

between them.

Let’s say the fi nance manager, Isabelle, is upset with Greg because he keeps withholding data she

needs. Isabelle asks her boss to intervene. Isabelle is the victim, she sees Greg as the persecutor, and

the boss becomes the rescuer. Th e boss calls Greg into his offi ce and reprimands him. Greg then sees

himself as a victim, thinks of the boss as the persecutor, and may tell Isabelle she needs to rescue him.

Around and around it goes.

Th e roles don’t always have to be people. With our fi rst story, the offi ce manager was the victim,

the broken car was the persecutor, and the boss was the rescuer.

Anytime you feel anxious about something, think about how the Drama Triangle may be at play.

For example, when I feel anxiety about writing articles, I can see myself as a victim, the deadline as

the persecutor, and junk food as the rescuer… Just a second, let me get these crumbs off my keyboard.

story by DIANE GASAL | illustration by MATT MASTRUD

DREADED

DRAMATRIANGLE

THE


Very informative session and the

audience participation was excellent.

We had a real life situation to illustrate

from drama to empowerment.


WHAT IS BEHIND EACH OF THESE ROLES? » Victims play the starring role. Th ey see themselves as

powerless. Th eir dream has been denied. Th ey believe,

“poor me”.

» Th e rescuers see themselves as pain relievers; they believe, “poor

you”. Th ey fear not being needed. Hence they unknowingly keep

the victim as a victim.

» Th e persecutors dominate. Th ey blame and tear down, acting

this way because they fear becoming victims themselves.

THE DRAMA TRIANGLE IS AGONIZING. IF YOU ARE IN IT, HOW CAN YOU GET OUT?

David Emerald created an antidote called Th e Power of TED* (*Th e

Empowerment Dynamic). In the TED* Triangle, each role fl ips to an

opposite.

» Victim becomes creator.

» Persecutor becomes challenger.

» Rescuer becomes coach.

How can you move from the Drama Triangle to Th e Empowerment

Dynamic?

START BY NOTICING WHERE YOU FOCUS. In the Drama Triangle the focus is on problems. When you think

about problems, the inner state it creates is anxiety. To relieve the

anxiety you react.

Focus on Problems – Create Anxiety – React

Let’s say you are afraid to discuss an important issue with a volatile

coworker. As you think about the problem your anxiety increases.

You can react with fi ght, fl ight, or freeze. You unconsciously choose

fl ight and keep avoiding the coworker. Th at temporarily relieves the

anxiety; however, it doesn’t really change anything, so the problem

will continue to recur.

In Th e Empowerment Dynamic, the focus is on vision (what do

you want?). As you imagine the vision, the inner state it creates is

passion. From that passion you can choose baby steps to take.

Focus on Vision – Create Passion – Take Baby Steps

Going back to our example, what if you envision a successful

conversation with your coworker? In your imagination you see

yourself being exactly the person you want to be, kind, direct, and

clear. You see yourself grounded and seeking to understand. You

imagine the other person softening and starting to cooperate with

you. As you keep that in your imagination, you start to see what

questions you want to ask or things you want to say. What else can

you do to facilitate a shift from Drama to Empowerment?

WHEN YOU ARE IN THESE ROLES, ASK YOURSELF THESE QUESTIONS:

» Victim – What is my dream denied? What do I really want?

» Rescuer – How do I see the victim – as a problem to fi x or as

capable and resourceful?

» Persecutor – What is my intention? Am I focusing on looking

good and trying to be right? Do I want to put down or build up?

YOU HAVE THE POWER TO CHOOSE BETWEEN DRAMA AND EMPOWERMENT.

Our opening story was real. Th e owner of that company had an

epiphany after learning about the Dreaded Drama Triangle. He saw how

he was hooked, mainly as a rescuer. And it wasn’t just with the offi ce

manager; it was in many areas of his life. He decided to focus on what

he wanted for his company rather than focusing on problems. He took

baby steps (and I’d say some very large steps) to make that vision happen.

You can, too.

If you’d like to talk more about this subject, contact Diane at Diane@

dianegasal.com. If you’d like to learn more about Th e Power of TED*

(*Th e Empowerment Dynamic) visit www.powerofted.com.

In The Empowerment Dynamic, the

focus is on vision (what do you want?).“In n

f

”t?).t?).


The Partner Channel

Congratulations to Mary Wiggins of Warren Averett

O’Sullivan Creel for fi nding the hidden logo in Pam

McGee’s “The Myth Behind Performance Management”

article on page 30 of the Fall 2012 magazine.

The submission rules for this quarter’s contest are

the same – log on to www.thepartnerchannel.com/

magazine, under “Find the Logo Contest” to let us know

where you think the logo is located. A winner will be

drawn at random and will receive a cool gift that’s sure

to point you in the right direction every day!

Direction


ACLOUDCOMPENSATION

NEWOLDOut With the

In With the

FOR THE NEW YEAR

PLAN THAT WORKS

SETTING THE

contents

A publication dedicated to building a community for Partners

IN EVERY ISSUE

9Contributors

Surely on Santa’s Nice List

11On the Homefront

Sounds Like a Relationship

12News

Celebrating the Good in the Community

15Events

Planning Winter Through Spring 2012

28TPC Interview

Mark Albrecht, Microsoft

43ISV Profile

Panatrack, Inc.

53Members Only Corner

5280 Solutions

54VAR Profile

The Resource Group

59The List

Updated and Ready for You Each Quarter

82Advertiser IndexThe Product Experts

® Magazine

DEPARTMENTSLeadership

16The Entrepreneurs’ Corner

30My Team is in the Van. Where Do We Go Now?

44You Can’t Go With the Flow if

You’re Stuck in a Box

Sales

18Make 2012 The Year That You

Keep Your Promises

34When Customers Sell for You

46A Compensation Plan That Works

Marketing

22Marketing Stickiness

36Out With the Old, In With the New

48Follow the Yellow Brick Road

FEATURES

25How Trustworthy Are You?

26TPC Caption Contest and Results

39Word-A-Ganza

40Convergence Tip of the Week

Festival

50Electronic Signature 101

52Logo Contest

56A Greeting from TPC


Front cover Table of contents Photo caption page

The end of each article

Any graphics that have the TPC logo as a main element (note: the hidden logo may be located

within that graphic, but it’s not going

to be plain-as-day!)

What could Jesse Byam possibily be thinking about?

Simply email your caption to Jenny at [email protected]. Submissions

will be judged on creativity, relevance, and sense of humor. The prize for this contest

is two (2) tickets to your local cinema.

Keep it clean folks, because in addition to printing this edition’s winning captions,

we’ll also print all the other entries we receive.

CONTESTTPC Photo Caption


Here’s a list of places where our logo usually appears, thus making them null and void when it comes to this contest:

Note: This is not the hidden logo!

Winter 2013 CONTEST

FALL 2012 Location



FOR BUSINESSFACEBOOK


Facebook is the 800-pound-gorilla of the social media sites. Why? Because Facebook

has more than one billion users! Half of those users login daily. And many people “live”

in Facebook, accessing the site constantly from both the web and their mobile device.

Have you been ignoring Facebook because it’s not made for business-to-business

companies? Have you told yourself it’s just a big waste of time? If so, you may be

missing out on valuable business opportunities.

BUT…ISN’T LINKEDIN BETTER FOR BUSINESS?LinkedIn is great for business-to-business marketers. It converts three times more leads than

either Facebook or Twitter. You should be present and active on LinkedIn, too. But most people don’t

“live” in LinkedIn. Th ey read the email summaries from the groups they belong to, and they only log

in to the site when they have something to say or do.

Most companies benefi t from being active on both LinkedIn and Facebook. LinkedIn reinforces

the professional persona that you present at a conference or networking event. You can use Facebook

the same way. But most people use Facebook in a way that’s more like going out for drinks after a

meeting and really getting to know each other. You can be business-like. You can be promotional…

just not TOO pushy. No one likes being sold, especially on their personal time, so this article is

designed to help you walk that fi ne line between marketing your business and making friends.

BUSINESS-TO-BUSINESS STARTS WITH PERSON-TO-PERSONStart your Facebook eff orts by creating a professional personal profi le that you feel comfortable

using to connect with business colleagues. Some people set up two profi les – one for family and

friends; one for business. Others (like me) use just one profi le, but choose to keep the personal profi le

professional-ish.

What’s professional-ish? It means I am aware of the wide range of people looking at my profi le. I try

to stay away from sensitive subjects. But being “me” means that people – even business connections

– get to know me at a more personal level. Our face-to-face conversations are deeper because we

know more about each other. We fi nd commonalities, like the fact that our girls both play lacrosse or

that we grew up near each other.

WHAT ARE THE ADVANTAGES OF CREATING A PROFESSIONAL PERSONAL PROFILE?1. People do business with people they know, like, and trust. Being yourself builds trust

by being transparent instead of just the one-dimensional salesperson you may present in your

professional life.

2. You have plenty of connections who already know you and like you – they just have

no idea what you do for a living. By occasionally talking about your work, you educate people

on what you really do. While most of your friends and family won’t be in any position to hire or

recommend your work, they may have friends to refer you to. If you continually connect within the

Microsoft Dynamics community, you will build friendships and partnerships that will benefi t you

over time.

story by ADRIANNE MACHINA | illustration by SETH REXILIUS

Great presenter, extremely

knowledgeable. It was a small group so

we could really dig into the topics and get

answers to our own specifi c questions.


3. Continual connection keeps you top of mind. I have so many

friends in this channel that before Facebook, I only saw a couple

of times a year at conferences. Now, I feel like I really know these

people enough to count them as friends. When I run into sales

opportunities or people looking for jobs, the people who are top of

mind get called fi rst.

4. People can link to your business page from your personal

page. To set this up correctly, when you add your job to your profi le,

add the “@” symbol before your company name. Assuming you’ve

already “liked” your business page, the “@” symbol will create a

drop-down list of options that gets more specifi c as you type. You

may have to delete your existing job and re-add it to make this work.

WHAT ARE THE ADVANTAGES OF CREATING A BUSINESS PAGE?1. A Facebook business page is a bit of misnomer, because

a business page is much more like a Facebook business

site. You can actually have multiple sub-pages within your

business page. You can use these interior pages to promote events,

show a video, or build your email list. Th e options are limitless. For

an easy, low-cost way to build these pages, look to external tools

like Lujure™ or Pagemodo.

2. Having a business page allows you to easily separate

the personal from professional. People can opt in or out of

receiving your business-oriented messages.

3. Multiple people from your business can contribute to the

business page, taking the responsibility off of one person.

Because you post as the page, no one can see which person actually

posted the message.

4. Having a Facebook page is great for search engine

optimization. Google’s new algorithms look for your social

media presence. You may even fi nd that when you search for your

business name, your Facebook link will show up higher than your

website. Th at’s because Facebook is an “authoritative site.”


HOW DO I KEEP A FACEBOOK PAGE INTERESTING?1. Made you look! Use bold image and infographics to get your

message across. Th ey command space on the page, and they add

visual interest. Pictures are also twice as likely to be liked, shared,

and commented on.

2. Why the long face? Just because you are a B2B company doesn’t

mean you have to be serious all the time. Add humor to your posts.

3. Ready, set, go! Host contests and give away prizes. Note that

Facebook’s terms of service require you to have a third party app

like Wildfi re or North Social to run contests.

4. Be the host with the most. Live events and webinars provide a

great way for people to get to know what you off er. For live events,

I recommend using a tool like Eventbrite to add easy registration

and easy social promotion.

5. Share what you love. Acting “as your page,” you can like

pages that your audience would like. Share their information

and cut down on the time you have to spend creating original

content.

FINAL THOUGHT: DON’T BE BORING!Facebook has made it easy to tune out unwanted messages. You

have to make a genuine eff ort to grab people’s attention and encourage

them to participate. Facebook’s most recent changes to monetize

the site may mean that you need to spend some money promoting

posts. It can be very worth it. One post that normally gets seen by

250 people can be seen by 12,000 for just $10. (Your results may vary.)

Every page and industry is diff erent, but generally speaking,

Facebook users are most active during around 11 a.m., 3 p.m. and

8 p.m. Keep an eye on Facebook Insights. If you are getting more

views during a certain time of day, then set a schedule to post around

that time. You can also schedule posts in advance using a tool like

HootSuite. Automating your posts by scheduling them in advance

will save you time and still keep you top of mind. As with all things,

you have to fi nd a balance.

For more Facebook fun, call on the Tornado of Tornado Marketing

(www.tornado-marketing.com) – Adrianne Machina. Adrianne can be

reached at 608-213-0377 or [email protected].


We received these treats from Anya Ciecierski at this year’s event.

In all honesty, they were so good we couldn’t share. That’s why

you never saw them out of the crew room. Sorry.

If you were to name this box of wonderfulness, what would you

call it?

Email your caption to Jenny at [email protected]. Submissions

will be judged on creativity, relevance, and sense of humor. The prize for this

contest is two (2) tickets to your local cinema.

Keep it clean folks, because in addition to printing this edition’s winning

captions, we’ll also print all the other entries we receive.

CONTESTTPC Photo Caption


CONTEST RESULTSFall 2012 Photo Caption

Thanks for playing last quarter’s contest!

Our winner is Judy Eriksson of

Implementation Specialists, Inc.:

Sunburns and frostbite…Uffda! Only in Fargo,

North Dakota!

Our runner up was the great

Terry Carlton of Integrity Data:

Chris: I told you we shouldn’t walk that close.

Now we have this white stuff on our noses.

Jesse: Wow, Chris! You were “really”

following close.



To Blog or Not To BlogFive Questions to Find Your Answer


During the blogging panel at this year’s Th e Partner Event (www.thepartnerevent.

com), we defi nitely looked at blogging from several points of view. Our esteemed

panel of Partners as well as our bright audience members off ered valuable

experience and insight about blogging. It seems unfair not to share the information

with those of you who were unable to attend the event.

So, I’ve taken what we learned from the session and created a fi ve-question quiz

to help you answer whether you should blog or not…

1. Are You Active On Social Media? With the success of social networks such as Facebook or

LinkedIn, some Partners believe it’s more benefi cial to focus on social media posts than to spend time

creating a longer blog article. Our panel piped up fast that blogs are content that can be used in a variety

of ways, and it’s much richer than a 140-character post. If you have something to link back to that

positions you and your company as an industry expert, then automatic bonus points awarded to you!

2. Does Your Company Create Videos? YouTube and search engines such as Google and Bing

rank video highly. So there’s no question that you should implement video into your marketing

strategy, but does this mean you should totally throw out blogging? A majority of the Partner panel

members had actually incorporated video into their blogging strategy. After all, if you already

create videos, what better way to share them online than to write a short blurb about a key point?

Or better yet, write a series of points that link back to them on your website multiple times.

3. Does Upper Management Support Your Blogging Efforts? Our panel all agreed that it’s

diffi cult to make headway with blogging when your CEO isn’t there to support you. Th e trick

here is fi nding a way to track results, even when this seems impossible. First step? Set up Google

Analytics (www.google.com/analytics/) for your website and blog so you can track the percentage

of increased traffi c, the number of referral links, the number of leads generated from your website,

and the number of closed deals from your website. If you can correlate lead generation from

blogging (which when tracked closely is possible!), then your boss can’t argue with the results.

4. Is Increased Web Traffi c Important To You? From our panel, we found that the #1 reason

people blog is to increase traffi c to their website. Although other benefi ts were discussed such as

proof of expertise, brand recognition, relationship building, and lead generation, search engine

optimization (SEO) ranking ranked #1 amongst our panel. So if this isn’t that important to you,

then it may be more diffi cult to create a blogging strategy and most importantly, keep one.

5. Do The Benefi ts Outweigh Your Excuses? Th ere were two top excuses for why Partners

don’t blog: 1. Not enough time; and 2. Not enough content. If these excuses sound familiar, you’re

defi nitely not alone. When it comes down to it, some companies have the resources and some

don’t. Th e diff erence is, are you a company that takes time – or makes time – out of your day

to blog? Lack of content holds many Partners back, but our panel had a few interesting ways to

overcome this. Th e majority of our panel outsources blog writing to help with the occasional

writer’s block. Another great idea was to leave the offi ce (without your power cord) and go to a

coff ee shop to write. Th e change of scenery can really be helpful, and you know you don’t have

all day to waste since your power is limited. It was also very clear during the panel session that

benefi ts are plentiful when blogging is done right. Steve Dwyer of Appolis recently acquired a new

customer from the Distribution Software Blog (www.distributionsoftwareblog.com), and Anya

Ciecierski of CAL Business Solutions (www.calszone.com/blog/) has seen a 175 percent increase

in website traffi c since her company began blogging three years ago.

If you answered “yes” to all fi ve questions above, then you defi nitely need to be blogging. And if

you answered “yes” to only a couple, hopefully the valuable information shared by this year’s blogging

Partner panel will help you realize that you can be successful at blogging no matter what!

Th ank you again to my wonderful 2012 blogging panel: Andree Dolan of Sikich, Anya Ciecierski

of CAL Business Solutions, Julie Stankey of Socius, and Steve Dwyer of Appolis had such valuable

insights, and it was a pleasure to share this knowledge at Th e Partner Event as well as within this

article. Happy blogging…or not.

If you passed the quiz, but still don’t know where to begin, check out the blogging services provided by Th e

Partner Marketing Group: www.thepartnermarketinggroup.com/blog-writing-subscription-program-

and-group-blog-membership.

story by BETHANY FOYT | illustration by DAVE SWANG

I felt like I received many ideas for

blogging and it was nice to meet other

bloggers. I feel more like we are a part of

a virtual team now that we’ve met.


Microsoft

Convergence is a great event to attend with your customers—it provides an opportunity to increase revenue, strengthen relationships, and network with peers and experts from around the world.

Register today!

www.microsoft.com/dynamics/convergence/

March 18-21, 2013New Orleans, LA

Altec. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

AssureSign LLC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .47

AXtension . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .49

Azox, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

Business Computers Software, Inc. . . . . . . . . . . . . . . . .28

ClickDimensions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .17

Corporate Renaissance Group . . . . . . . . . . . . . . . . . . . . . 6

Data Resolution . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .75

Dynamic Communities . . . . . . . . . . . . . . . . . . . . . . . . . .29

Equisys, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10

EthoTech, Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .76

HighJump TrueCommerce EDI Solutions . . . . . . . . . .24

Integrity Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13

kCentric Technologies . . . . . . . . . . . . . . . . . . . . . . . . . . .46

MetaViewer from Metafi le . . . . . . . . . . . . . . . . . . . . . . . .21

Microsoft Convergence . . . . . . . . . . . . . . . . . . . . . . . . . .52

Nodus Technologies, Inc.. . . . . . . . . . . . . . . . . . . . . . . . .20

OneNeck IT Services Corporation. . . . . . . . . . . . . . . . .39

Solver Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

Trans-Micro . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .34

Vicinity Manufacturing, Inc. . . . . . . . . . . . . . . . . . . . . . . . 4

WatServ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .14

ADVERTISER INDEX


Look for this icon to identify solutions that have earned the Certifi ed for Microsoft Dynamics accreditation.

Look for NEW: in front of the names of products/services that are new to The List.NEW:

Download copies of The List from The Partner Channel website (www.thepartnerchannel.com/the-list) to share with others in your offi ce.

Welcome to The List from The Partner Channel®! The List is a tool that enables you to quickly and easily fi nd products specifi c to industries, business process functions and various services provided by third-party companies that extend the Microsoft Dynamics® family of products. The List is updated quarterly and is available as a PDF document at: www.thepartnerchannel.com/the-list

Industry...................................................................Page 54

Horizontal................................................................Page 61

Services...................................................................Page 72

The List Table of Contents

The List from The Partner Channel® is your tool for fi nding the solutions available from Microsoft Dynamics® Partners. Review the various industry, horizontal and service off erings available and you may just fi nd exactly what you’ve been looking for! The List is unique in that it shares only those solutions and services that work with the Microsoft Dynamics product line. We want you to spend time using the solution, not looking for it. If you have a product or service that you would like included on The List, please contact [email protected].

NOTE: The Partner Channel off ers no expressed or implied warranty or guarantee for any of the products included in this directory. Support and quality assurance of these software products and services are solely the responsibility of each Microsoft Dynamics Partner.

*Due to the nature of the “classifi ed” format used for The List, Microsoft Dynamics brand guidelines may not have been followed. We encourage Partners NOT to follow the example we are setting!

KEY: Axapta Great Plains Navision Solomon Customer Relationship Management Retail Management System Point of Sale


Agriculture

Encore Business Solutions www.encorebusiness.com 888-898-4330 ext. 314 REAP - Renewable Energy Agricultural Processing Manage commodity procurement, contracting, settlements, inventory & BI.

Joesoftware Inc. www.joesoftware.com • 780-990-0220 Livestock Accelerator Producer Management and Livestock Movement/Quality Tracking accelerator for Dynamics CRM.

Northlake Partners www.TheNorthlakePartners.com • 425-773-9606 BluWare - Commodity Procurement Manage harvest, hauling, & purchasing of crops, grain, & fi sh. Specify prices by commodity & automate deductions & taxes. Manage unlimited Farmers & Fields and complete 'Delivery Tickets' to become Payables in GP.

Apparel

Lanham Associates® www.lanhamassoc.com • 678-379-4200 ext. 105 EDI EDI your way: Cloud, Full-Service, or Complete Control. Total solution in-cluding AS2 and VAN for Lower Cost of Ownership. More documents than any other provider for NAV. Great references. Quick startup available.

Automotive

AIM Computer Solutions, Inc. www.aimcom.com • 586-439-0300 AIM Vision Automotive supplier industry focused ERP: EDI, AIAG Labels, MMOG/OEE Requirements, PPAP, Blanket Releases, SCM, Mixed Mode, and Repetitive.

Data Masons Software

www.datamasons.com • 866-575-1631 Vantage Point EDI for Dynamics Data Masons helps companies lever-age EDI into a competitive advantage by providing tight integration with Dynamics, without customizations.

Chemicals

BatchMaster Software, Inc. www.batchmaster.com/solutions/dynamics-gp/overview.asp • 949-583-1646 ext. 226 BatchMaster Manufacturing for Microsoft Dynamics GP In-built to Microsoft Dynamics GP, not an integration. Manages formulation, com-pliance, quality, production & planning for Food, Chemical, Cosmetic, Personal Care, Nutraceutical & Pharmaceutical manufacturers.

Horizons International www.hzs.com • 800-287-8014 ext. 811 Quality Essentials Suite Quality Mgt. System off ers decimal preci-sion, cert. of analysis, non-conformance, material holds, reporting, data export. Integrated to Dynamics, Horizons Manufacturing, also non-integrated application avail.

Vicinity Manufacturing

www.vicinitymanufacturing.com • 770-421-2467 Vicinity Written for the process manufacturing industry Vicinity manages formulation, quality control, compliance, produc-tion, & planning for Food, Beverage, Chemical, Cosmetic, Personal Care, & Pharmaceutical manufacturers.

C hurches and Ministries

BGE, Inc. www.bgeinc.net • 877-656-8800 FundVision Powerful fundraising, donor man-agement software for nonprofi ts to cultivate prospects; stay in touch with constituents; track campaigns; integrate w/Dynamics GP. Support Check Scanner, CC Processing, web donations.

Construction

AXtension www.AXtension.com • +3177 323 2622 AXtension Visual Project Planning Graphical planning of projects, resources and materials.

Consumer Packaged Goods

Absolute Value www.absolutevalue-us.com • 678-389-7289 Absolute Value/Lanham Associates Best-fi t formula, demand forecasting & multisite replenishment solution with DRP, collaboration, hub & spoke, drill down visibility. On-demand and on-premise. Reduce inventory levels and improve customer service.

Arbela Technologies www.arbelatech.com • 949-291-4777 Industry-Tailored Dynamics AX Solutions With over 100 years of cumulative ERP experience, we have tailored Dynamics AX to fi t the specifi c needs of this industry. Gain from our experience and maximize the return on your AX investment.

Business Systems Integrators

www.BSIEDI.com • 866-871-2097 EDI BSI provides superior EDI solutions for AX & GP, both on-premise & SaaS.



Flintfox International Limited

www.fl intfox.com • 404-245-5116 TPM for Dynamics Suite Integrating Trade Promotion Management processes into Dynamics. Sell-side and Buy-side, advanced pricing, planning and execution of deals, promotions, rebates and fees, plus settlement (deductions, claims, payments).

HighJump TrueCommerce EDI

Solutions www.highjump.com/truecommerce 724-940-5520 ext. 335 HighJump TrueCommerce EDI Solutions HighJump TrueCommerce EDI makes EDI painless with an end-to-end solution that is easy to use, robust, and aff ord-able. TrueCommerce EDI is a Microsoft Gold Certifi ed Partner and certifi ed for Microsoft Dynamics GP.

Lanham Associates® www.lanhamassoc.com • 678-379-4200 ext. 105 EDI EDI your way: Cloud, Full-Service, or Complete Control. Total solution in-cluding AS2 and VAN for Lower Cost of Ownership. More documents than any other provider for NAV. Great references. Quick startup available.

Lanham Associates® www.lanhamassoc.com • 678-379-4200 ext. 105 ACE - Advanced Commerce ERP EDI, ASN, Ship/Carrier Manifest, Labels, Bar-Coding, TP Compliance, WMS, Fcst & Replenishment. Highest quality in one total solution rather than 7 dispa-rate ones. 88,000+ users worldwide. Unprecidented visibility.

RockySoft www.RockySoft.com • 970-493-0868 ext. 105 Inventory Management and Supply Chain Planning Pack Light Inventory Mgmt Suite-Forecasting, Inventory Mgmt, Purchase Order Planning, Vendor Lead Time Mgmt, Retail Store Planning and S&OP.

Cross Industry Solution

Arbela Technologies www.arbelatech.com • 949-291-4777 Centralization Solutions For Dynamics AX Arbela's Master Data Centralization for Dynamics AX introduces the Universal Company concept which holds and man-ages the enterprise-wide master data for sharing across multiple companies.

Ariett Business Solutions, Inc.

www.ariett.com • 781-826-1120 Ariett Requisition, Travel & Expense Requisition, PO, AP Invoice, Expense Reporting, Document Manager, Credit Cards, Mobile Apps in the Cloud on Microsoft Azure.

AssureSign LLC

www.assuresign.com • 407-670-0400 AssureSign Electronic Signature Software Integrated cloud or on-premise enterprise class Electronic Signatures.

Bottomline Technologies www.bottomline.com/createform_AX 800-472-1321 Create!form® Complete document & payment automa-tion. Customize & deliver Dynamics AX output, including MICR checks. Easily reformat data, building "intelligent forms" for print, fax, email, archive or web.

Bottomline Technologies www.bottomline.com/Transform_Filer_for_Sharepoint • 800-472-1321 Transform Filer for SharePoint A powerful, easy-to-use document stor-age and retrieval solution for SharePoint®. Index and fi le paper or electronic docu-ments from any business application with a single click.

Bottomline Technologies www.bottomline.com/TransformAP_for_Sharepoint • 800-472-1321 Transform® AP SharePoint®-based AP automation solu-tion for capture, approval workfl ow & reporting plus integration to Microsoft Dynamics. Streamlines AP processes, reduces processing costs & increases visibility.

Industry IN

DU

STR

Y



Business Computers Software, Inc.

www.business-computers.com • 303-494-9390 Time Matrix Time Matrix is a Time Clock for Dynamics GP. It can integrate with PR, HR, RM, SOP, PA, Manf, WennSoft or Horizons. It can use a touch screen monitor, magnetic card reader, bar code scanner or fi nger print reader.



Datahaven for Dynamics www.datahaven4dynamics.com • 757-222-2000 Datahaven for Dynamics Datahaven is the only scanning, OCR, and workfl ow solution natively embed-ded—not simply integrated—throughout the Microsoft Dynamics user experience and available to non-Dynamics users from Microsoft Outlook.

Encore Business Solutions www.encorebusiness.com 888-898-4330 ext. 336 Advanced SmartList Enhanced analysis of SmartList data. Ad-hoc reports & queries on the fl y. Sort, fi lter & re-order columns easily. Sum groups of info fast.

EthoTech, Inc. www.ethotech.com • 678-384-7500 ext. 1 Commission Plan Stop fi ghting with Excel spreadsheets & meaningless reports to calculate & pay commissions, bonuses, royalties, or other types of compensation. Automate your entire commission process right inside of Dynamics GP.

EthoTech, Inc. www.ethotech.com • 678-384-7500 ext. 1

NEW: Customer Service CollectionEnhance SOP: check for duplicate PO’s; assign credit limit process holds; move sales docs between batches; print shipping labels; show apply info on SOP docs; view unallocated inventory & expected receipt dates.

EthoTech, Inc. www.ethotech.com • 678-384-7500 ext. 1 Next Numeric Collection Auto-generate your master record IDs (i.e. Customers, Vendors, Items, Fixed Assets, etc.); as well as transaction batch IDs.

ImageTag, Inc. www.imagetag.com • 480-753-9300 KwikTag Document Capture & Workfl ow for Dynamics Powerful. Practical. Proven. More choose KwikTag's document & case mgmt.

Integrated Software, Inc. www.isiusa.com • 321-984-1986 Request For Quote Create RFQs. Save Vendor responses. Auto-create PO's and Sales Quotes.

ITDP Solutions Limited www.itdp-solutions.com • +44 8453 721 960 dotStore eCommerce Complete eCommerce solution for B2B/B2C and iPhone/Android devices .

ITDP Solutions Limited www.itdp-solutions.com • +44 8453 721 960 popXML eDocument exchange automation solution for POP in Dynamics GP .

JAT Computer Consulting, Inc. www.jatnet.com/JPI.htm 888-525-8874 ext. 462 JAT Payroll Interface (JPI) JPI is a bi-directional integration linking GP HRM and ADP payroll.

kCentric Technologies Inc

www.k-ecommerce.com 514-973-2510 ext. 226 k-eCommerce ecommerce solution B2C, B2B, customer service, SEO, CMS, seamless real time integration to Dynamics AX, GP, NAV, CRM, multilin-gual, multi-currency SaaS, On Premise.

KTL Solutions, Inc. www.ktlsolutions.com • 866-960-0001 Development - Microsoft Dynamics GP 13 yrs developing GP customizations (Dexterity, .Net), Source Code Developers, Sub-contractor rates to other resellers.

Liaison Software Corp

www.liaisonsc.com • 714-543-9877 ext. 201 Liaison Messenger EDD Batch print, e-mail, fax, ftp, convert, burst, collate, route, all Forms, EFTs, Direct Deposits, and Reports to custom-ers, vendors, employees, etc directly from Microsoft Dynamics. Supports SSRS,Crystal, & Dexterity.

PaperSavePro www.PaperSavePro.com • 877-727-3799 PaperSavePro PaperSavePro™ is a Certifi ed for Microsoft Dynamics document management and electronic workfl ow solution that eliminates inherent risks and ineffi cien-cies associated with paper.

Paramount Technologies

www.paramounttechnologies.com 248-960-0909 WorkPlace RFQ Allows your vendors/suppliers to bid via an externally hosted website. Drive down your product costs with online RFQ responses bidding & ranking. Seamlessly integrated to Workplace Purchasing.


www.paramounttechnologies.com 248-960-0909 WorkPlace eProcurement Includes PunchOut, Check Request, Budget Compliance, RFQ, Requisition, PO Generation, Receiving, Invoice Matching & Vendor Contract Compliance.

Professional Advantage www.profad.com • 701-235-2363 Company Data Archive (CDA) Easily archive data from your live Dynamics GP company to a historical company. Reduce hardware costs, increase Dynamics GP performance and eliminate clutter in inquires and reports with CDA.

ScanWorkX www.scanworkx.com • 913-647-8640

NEW: ScanWorkX for Dynamics AX Extend Dynamics AX to nearly any mo-bile device. More than 75 standard DAX functions with and without barcoding. Custom transactions available.

Solver www.solverusa.com • 310-691-5300 Solver - BI360 Both Excel & Web-based Financial & Operational Reporting, Budgeting, Dashboards, & a pre-confi gured Data Warehouse w/ direct integration to Microsoft Dynamics.

V-Technologies, LLC www.vtechnologies.com • 800-462-4016 StarShip Shipping Software Integrated shipping for small parcel and LTL; supports UPS, FedEx, DHL, USPS (Endicia), OnTrac, Freightquote, YRC and more.

WilloWare, Inc. www.willoware.com • 888-339-4556 ext. 1 Dynamics GP PowerPack Over 80 Enhancements to GP, based upon customer requests. Enhances virtually every part of the GP System. Make GP more intuitive, easier to use!

Education

Blue Moon Industries www.bluemoonisv.com • 401-276-9000 Advanced GL Close Adds multiple GL segment selection capability during year-end close.


www.paramounttechnologies.com 248-960-0909 WorkPlace for Education Budget & purchase against capital projects. Track requisitions, robust ap-proval process, powerful RFQ, Project, Time and Expense.

E quipment Dealers

Concept Computer Corporation

www.dealershipdynamics.com • 800-561-5852 DealershipDynamics Just Works DealershipDynamics is a complete solu-tion for all equipment dealers. Powered by NAV 2009, integrated features include an equipment confi gurator, mobile service solution, doc archiving and Microsoft CRM 2011.

Finance/Banking

AssureSign LLC


F ood and Beverage


Appolis www.appolis.com • 612-343-0404 WithoutWireTM Warehouse Appolis WithoutWire™ Warehouse Management Solution provides fully integrated traceable lot tracked inven-tory for Manufacturers and Distributors.

Arbela Technologies www.arbelatech.com • 949-291-4777 Arbela Technologies With over 100 years of cumulative ERP experience, we have tailored Dynamics AX to fi t the specifi c needs of this industry. Gain from our experience and maximize the return on your AX investment.

ASC Software www.ascsoftware.com • 937-429-1428 ASCTrac Award winning, scalable, Warehouse Management Solutions (WMS) designed to support the demanding requirements of Distribution, Manufacturing and 3PL operations, covering the entire Supply Chain cycle.


IND

USTR

Y



Beck Consulting www.bcfooderp.com • 800-456-1970 ext. 110

NEW: bcFood Built for the food industry, provides: Process, Batch and Discrete Production, Quality, WMS & Mobile, Compliance, Allergen Control, Import/Export, BI, Promotions, Trade and EDI.

Blue Horseshoe www.supplychaindynamicsax.com 317-573-2583 Supply Chain Suite for Dynamics AX Unlike other solutions, Supply Chain Suite embeds industry-specifi c func-tionality directly into the business layer of Dynamic AX’s architecture. Increase revenue, profi t margins and asset utilization.








Lanham Associates® www.lanhamassoc.com • 678-379-4200 ext. 105 Supply Chain Solutions High quality Supply Chain solutions built inside NAV: Shipping, Forecasting/Replenishment, WMS & EDI Compliance. More than 1700 companies live.

Metafi le Information Systems, Inc.

www.metaviewer.com • 507-286-9232 MetaViewer Paperless ERP for Microsoft Dynamics Enhance your AX, GP, NAV & SL solu-tions by adding integrated scanning, OCR, eInvoicing, workfl ow, and AP/AR Automation.

Northlake Partners www.TheNorthlakePartners.com • 425-773-9606 BluWare - Sales Management Sales Management for Food Manufactures w/workfl ow, automated email & status change, confi gurable UI's, catch-weight, multi item UOM, & Price Lists. Integrated w/BluWare logistics, freight, promotions, & commissions.




Glass

GTS Services, LLC www.gtsservices.com • 800-563-8555 LX-Connect B2B eCommerce Sales B2B web-portal for the auto glass market.

GTS Services, LLC www.gtsservices.com • 800-563-8555 GlasPacLX Retail (Auto & Flat) •Res. & Comm. Glazing •Wholesale Manage your entire glass operation with GlasPacLX and GP.

Government



www.paramounttechnologies.com 248-960-0909 WorkPlace for Government Easy to use. Allow vendors to securely respond online with our powerful RFQ Portal. Budget & purchase against capital projects. Track requisitions, robust ap-proval process, Project, Time & Expense.

Thomson Reuters, Tax and

Accounting - Government grm.thomsonreuters.com • 866-471-2900 Government Revenue Management (GRM®) Providing Government Revenue Management Solutions.

Government Contracting

Unanet Technologies www.unanet.com • 703-689-9440 Unanet Project Portfolio Resource planning, time/expense tracking & project accounting for GP/SL.

Healthcare

Ariett Business Solutions, Inc. www.ariett.com • 781-826-1120 Ariett ReqNet for Healthcare Materials Management Solution from Requisition to Purchase Order to Receiving, with Supplier PunchOut, Document Management and Mobile Apps.

Computer Information Enterprises

www.compinfo.com • 949-263-0910 ImageLink ImageLink is a seamless, fully integrated document management solution de-signed for users of Microsoft Dynamics SL and Microsoft Dynamics GP who desire to reduce the amount of paper within their organization.

Integrated Software, Inc. www.isiusa.com • 321-984-1986 Health Care Management Billing and Financial Mangement for Home Health and Long Term Care.

Kronos Incorporated www.kronos.com • 800-225-1561 Workforce Central® Suite Seamlessly integrates with Microsoft Dynamics to completely automate the essential timekeeping, human resources and fi nancial processes.


www.paramounttechnologies.com 248-960-0909 WorkPlace for Healthcare Drive down costs & control purchases in your material management process. Operates in single & multi-site facili-ties, from Requisition through Invoice Automation.

Sierra Workforce Solutions

www.sierraws.com • 800-822-0973 Sierra Workforce Solutions Time & labor management solutions optimizing productivity and data in-tegration for payroll, HR & job costing using biometrics, badge, WEB or PC based time clocks. Includes employee manager self service.

High Tech and Electronics

Axonom www.axonom.com • 952-653-0400 Powertrak Solutions to service customers and partners with web self-service, partner/dealer loyalty tools, streamlined quote-to-order processing and more.

Cincom Systems, Inc acquire.cincom.com • 800-224-6266 Cincom Acquire Close deals 80% faster! Smart confi gure, price, quote solution leveraging the familiar Microsoft stack for a simple, dynamic user experience.

Experlogix, Inc. www.experlogix.com • 805-504-9729 ext. 707 Experlogix Confi gurator for Microsoft Dynamics CRM & ERP Experlogix Confi gurators meets the demands of today’s competitive mar-ketplace by simplifying the process of selling customized products, accelerat-ing proposal development times and increasing quote-to-order ratios.

QBD Systems www.qbdsys.com • 800-743-9003 Universal PLM Integration Integration w/ PLM s/w incl. Agile, Arena, Aras, Solidworks EPDM & more.

I ndustrial Equipment



Insurance

AssureSign LLC


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L abor Unions

Micro Force www.micro-force.com • 631-421-1030 ext. 302 LM2 Reporting System for Labor Unions who use GP LM2 MODULE for GP. Comply with LM2 year end reporting while processing GP transactions eff ortlessly. Permits changes to LM2 trxs after posted. Creates the electronic fi le for DOL. Best solution for Unions since 2005.

L ife Sciences


www.paramounttechnologies.com 248-960-0909 WorkPlace for Life Science Drive down costs & control purchases in your material management process.Operates in single & multi-site facili-ties, from Requisition through Invoice Automation.

Maintenance Management

eRPortal Software Group LLC

www.erportalsoftware.com • 413-233-5404 eRPortal CMMS Software Suite The eRPortal Software Group provides high performance, web-enabled, Asset Management, Maintenance Management, and Materials Tracking software solu-tions for managing strategic assets and operations.

M anufacturing


ASC Software www.ascsoftware.com • 937-429-1428 ASCTrac Award winning, scalable Warehouse Management Solutions & MFG operations.


AXtension www.AXtension.com • +3177 323 2622 AXtension Advanced Production Production insight and control on the shop fl oor.



Beck Consulting www.bcfooderp.com • 800-456-1970 ext. 110

NEW: bcFood Built for the food industry, provides: Process, Batch and Discrete Production, Quality, WMS & Mobile, Compliance, Allergen Control, Import/Export, BI, Promotions, Trade and EDI.


Computer Information

Enterprises www.compinfo.com • 949-263-0910 ImageLink ImageLink is a seamless, fully integrated document management solution de-signed for users of Microsoft Dynamics SL and Microsoft Dynamics GP who desire to reduce the amount of paper within their organization.


Feed Management Systems www.feedsys.com • 763-560-8139 Feed Mill Manager Integrated formulation and operations solutions for feed manufacturers.

Genius Solutions www.geniuserp.com • 877-987-6005 Genius Manufacturing Genius Solutions provides ETO, MTO, custom, discrete manufacturing solu-tions. Aff ordable, Easy to Use & Learn. Has integration with CAD.

Greg Frazier, CPA, PLLC www.gfcpa.com • 313-931-0522 MARS Designer BOMS Need a fun and easy way to analyze bill-of-material cost roll-ups for BOMs? Need an easy-to-use graphical BOM confi gurator? Try MARS Designer Boms on Microsoft Azure. Cloud computing at an aff ordable price!




Lanham Associates® www.lanhamassoc.com • 678-379-4200 ext. 105 AFP (Advanced Forecasting and Procurement) for Manufacturing Enables just-in-time production pur-chasing via comparing component time-phased demand to dynamic vendor lead-time. Inventory items as components or supply them as products for customers. Gain visibility & control.



Manufacturing Resource

Partners www.mrpconsulting.com • 775-849-1171 Dynamics GP Manufacturing Consulting The implementation team at Manufacturing Resource Partners is one of the most experienced available. Each of our consultants has 12 to 24 years of manufacturing and/or fi nancial management experience.



Northlake Partners www.TheNorthlakePartners.com • 425-773-9606 BluWare - Sales Order Complete web Sales Order w/workfl ow, automated email & status change, confi gurable UI's, catch-weight, multi item UOM, & added Price List features. Integrated w/BluWare logistics, freight, promotions, & commissions.







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WilloWare, Inc. www.willoware.com • 888-339-4556 ext. 1 Manufacturing PowerPack A suite of enhancements for GP Manufacturing. Tighter integration and added functionality between GP Core Modules and Manufacturing.

WilloWare, Inc. www.willoware.com • 888-339-4556 ext. 1 LeanMFG Complete manufacturing suite for smaller GP manufacturers, or those whose processes include Disassembly, Batch, or Multi-product production.

Media and Entertainment

Eclipse Computing, Inc www.royaltyandrights.com 201-746-6255 ext. 201 Royalty and Rights Management System for Dynamics GP For managing intellectual property, controls all phases of royalty accounting including Contracts, Accruals, Payments & Revenue Recognition.

KORE Software www.KOREsoftware.com • 480-240-5662 KORE ProSports™ More teams in the NFL, MLB, NBA & NHL use KORE than any other software. CRM for sponsorships, ticket sales, premium seating & media traffi cking.

KORE Software www.KOREsoftware.com • 480-240-5662 KORE MediaPitch™ KORE MediaPitch™ is the media indus-try’s leading platform for transform-ing a generic CRM into a media sales powerhouse.

United ERP, LLC www.unitederp.com • 201-567-6315 Royalty Accounting Software AXIP monitors your Royalty Lifecycle from contracts, product dvlpmt ap-provals, automatic royalty calculations, compliance checking w/audit tracking, automated statement reporting, fore-casting & business intelligence.

Metal Fabrication

WilloWare, Inc. www.willoware.com • 888-339-4556 ext. 1 Commodity Surcharge Tracks the spot price of commodities, adds surcharge during invoicing to cover diff erence in the spot price between quote date and invoice date.

Non-Profit Organizations

Accounting System Integrators www.asillc.com • 203-239-7740 Non Profi t Plus Fund and Grant Management, Encumbrance and Due to/from Fund Accounting.




www.paramounttechnologies.com 248-960-0909 WorkPlace for Non-Profi ts GL Distributions, Fund Accounting, Audit Trails, Requisition & Expense.




Oil and Gas



Corporate Services

www.corpservice.com • 800-293-6822 TrakQuip and RTMS Software Solutions Whether you own, rent, or utilize equip-ment, TrakQuip & RTMS make it easy to track & manage your assets, automate routine business operations, & produce excellent fi nancial information to ac-curately run your business

Joesoftware Inc. www.joesoftware.com • 780-990-0220 Remote Inventory Accelerator Web-based self-service application for tracking customer inventory stored at your site.

Pharmaceuticals


Printing/Converting

Computer Productivity

Services Inc. http://cps.fi nancial.offi celive.com/PrintManagement.aspx • 905-847-7746 CPS - Production Management for Labels and Flexible Packaging Estimates, Order Management, Scheduling, Shop Floor, Job costing.

Professional Services


ITDP Solutions Limited www.itdp-solutions.com • +44 8453 721 960 Project Budget Manager for Business Portal Web BP - Manage Templates,Contracts,Projects,Budgets & Resources for GP.

JOVACO Solutions Inc. www.jovaco..com • 888-988-3535 ext. 117 JOVACO Project Suite Project accounting for professional ser-vice fi rms to manage projects through web-based time & expense and resource mgmt modules. Top features: extensive reporting, multi-company & inter-departmental capabilities.

Professional Advantage www.profad.com • 701-235-2363 1Staff for Microsoft Dynamics 1Staff provides an end-to-end solution for staffi ng organizations from resume parsing to generating fi nancial state-ments. One solution your sales, recruiters and fi nancial staff can all use.


Property Management

Blue Moon Industries www.bluemoonisv.com • 401-276-9000 Invoice Cloud for Dynamics GP Provides online invoice processing branded for each billing entity.

DFC Consultants, Ltd www.dfcconsultants.com • 701-281-6112 DFC Housing Property Mgmt for GP; work orders, certifi cations and rent calculations.

Publishing


Rentals

Open Door Technology www.opendoor.ca • 403-777-2410 Rental Management Instantly check rental equipment avail-ability, defi ne fl exible rental terms, rent or sell inventory/fi xed assets, access to real-time rental & billing information, fl ag returning assets for maintenance and much more.

Restaurant

Restaurant365

www.restaurant365.net • 866-216-0183 Restaurant365 SAAS Marketing, Catering, Operations (prime cost), Acctg, POS Integration.

R etail

Alba Spectrum Corporation www.albaspectrum.com • 773-384-9264 Alba360 Matrix Inventory Manage apparel or any inventory defi ned by groups of attributes. Defi ne items by attribute types & pricing by attribute value. Transaction entry via item grids in SOP & POP. Fully compatible with GP.


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Lanham Associates® www.lanhamassoc.com • 678-379-4200 ext. 105 ACE Warehousing© New, low-cost, high function option, ACE One - Receiving, picking, printing, shipping, realtime inventory in NAV via handhelds. ACE Warehousing adds full pallet license plating and production output registration.

m-hance www.m-hance.com/sectors/distribution/ +44 (0) 844 264 0932 Inter-site Transfers In a multi-site distribution company this can be critical to operational ef-fectiveness. Control and automate re-distribution of stock from a central warehouse to depots or adhoc move-ments from one site to another.

Panatrack, Inc. www.panatrack.com • 262-646-3590 ext. 112 PanatrackerGP for Inventory Management Adding bar code data capture to GP to capture inventory transactions at the point of activity.



WilloWare, Inc. www.willoware.com • 888-339-4556 ext. 1 CompleteCount Controlled cycle counts in GP using stock tags. Print tags, ensure accuracy, minimize downtime. Now with ExcelLink- export/import to CSV fi les.

W holesale Trade: Durable Goods



Avalara, Inc.

www.avalara.com • 877-780-4848 AvaTax for Sales Tax Automation Automate and eliminate the complex-ity of sales tax management with AvaTax. A cloud-based sales and use tax calculation, exemption certifi cate management, fi lling and remittance solution for Microsoft Dynamics.


www.k-ecommerce.com • 514-973-2510 ext. 226 k-eCommerce ecommerce solution B2C, B2B, customer service, SEO, CMS, seamless real time integration to Dynamics AX, GP, NAV, CRM, multilin-gual, multi-currency SaaS, On Premise.




nChannel www.nchannel.com • 800-406-8217 ext. 300 Multi-Channel Management Platform Connect existing ERP, ecommerce, and POS systems in minutes! Cloud-based solution for distributors, suppliers and retailers managing many systems to support sales channels and drop ship programs. Free 30 day trial.

Panatrack, Inc. www.panatrack.com • 262-646-3590 ext. 112 PanatrackerGP Mobile Sales Adding mobility to sales transaction processing for Dynamics GP.

Professional Advantage www.profad.com • 701-235-2363 RMS ConnectPro Real time inventory level integration between Dynamics RMS and Dynamics GP. Allows automatic communication fl ow between retail stores, headquarters and the fi nance department.

Professional Advantage www.profad.com • 701-235-2363 Retail Analytics (RA) and Merchandise Planning (MP) Easily analyze Microsoft RMS sales, inventory levels, and purchasing with Retail Analytics. Add Merchandise Planning to provide sophisticated store replenishment and merchandising along with open-to-buy capabilities.

Sonata Software www.sonata-software.com • 425-785-8839

NEW: Sonata Software With over 70 customers & one of the largest pools of AX certifi ed consultants in the world, our expertise spans v3.0 to AX 2012. We are experienced in very large scale and complex AX projects. Call us to know more.

Social Services


S oftware Manufacturers


Staffing/Recruiting

Joesoftware Inc. www.joesoftware.com • 780-990-0220 Recruitment Accelerator Web-based recruiting mgmt, resume collection & on-boarding accelerator.


Transportation

m-hance www.m-hance.com/sectors/distribution/ +44 (0) 844 264 0932 Vehicle Load Planning Eff ective use of a vehicle fl eet demands the ability to organise deliveries quickly and easily based on known routes, product weights and vehicle capacities.


Utilities


www.paramounttechnologies.com 248-960-0909 WorkPlace for Utilities Improve effi ciency & reduce costs. Budget & purchase against capital projects.Track requisitions, robust approval process, powerful RFQ, Project, Time & Expense.

W arehouse Management

Alba Spectrum Corporation www.albaspectrum.com • 773.384.9264 Alba360 WMS Bar-coding & Warehouse Management System designed for Dynamics GP. Supports PO Receiving, Labeling, Inventory Adjustments, Transfers, Stock Counts, Picking and Shipping.

Appolis www.appolis.com • 612-343-0404 WithoutWireTM Warehouse Appolis WithoutWire™ Warehouse Management Solution provides fully integrated traceable lot tracked inven-tory for Manufacturers and Distributors.


AXtension www.AXtension.com • +3177 323 2622 AXtension Kitting Multiple items dynamically combined into one product.

Blue Moon Industries www.bluemoonisv.com • 401-276-9000 Advanced Fulfi llment Powered by Visual Warehouse - Automate ASN, Invoicing, & Order Desk.

Blue Moon Industries www.bluemoonisv.com • 401-276-9000 Operations Core Help your backoffi ce work more ef-fectively with your warehouse.

FASCOR www.fascor.com • 513-421-1777 ext. 103 FASCOR WMS Trusted solutions for Warehouse and Transportation Management with in-dustry leading integration to Dynamics GP. Fully integrated, the FASCOR WMS delivers Tier 1 functionality for all size companies.

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Blue Moon Industries www.bluemoonisv.com • 401-276-9000 Chargeback Processing Provides deductions management capability for cash receipts processing.








m-hance www.m-hance.com/sectors/distribution/ +44 (0) 844 264 0932 Extended Pricing & Enhancements Distribution is typifi ed by intense pricing competition. We simplify the process by off -line data management. You can import and export pricing data, allow for customer specifi c pricing and load new customer deals.

m-hance www.m-hance.com/sectors/distribution/ +44 (0) 844 264 0932 Catchweights Many items require quantities to be tracked in more than one unit of measure. We provide catchweight functionality in sales, purchasing and inventory functions.

m-hance www.m-hance.com/sectors/distribution/ +44 (0) 844 264 0932 Returns Management Every distribution business wishes to minimise the number of returns it has to handle.m-hance's Returns Management module speeds up the handling of re-turns and improves operational control.



W holesale Trade: Non-durable Goods




m-hance www.m-hance.com/sectors/distribution/ +44 (0) 844 264 0932 Extended Pricing & Enhancements Distribution is typifi ed by intense pricing competition. We simplify the process by off -line data management. You can import and export pricing data, allow for customer specifi c pricing and load new customer deals.

m-hance www.m-hance.com/sectors/distribution/ +44 (0) 844 264 0932 Returns Management Every distribution business wishes to minimise the number of returns it has to handle.m-hance's Returns Management module speeds up the handling of re-turns and improves operational control.

m-hance www.m-hance.com/sectors/distribution/ +44 (0) 844 264 0932 Catchweights Many items require quantities to be tracked in more than one unit of measure. We provide catchweight functionality in sales, purchasing and inventory functions.

Coming Soon... A mobile version of The List!

Soon you’ll be able to access The List while on the go to search for products and services to meet your needs!



Analytics

Encore Business Solutions www.encorebusiness.com 888-898-4330 ext. 336 Project Tracking with Advanced Analytics Streamline your COA’s. Record & report rev, expense & profi t by proj; against budgets; over multiple yrs. Great alternate to GP Proj. Acctg.



Total Dynamics Solutions, LLC

www.totaldynamicssolutions.com 612-276-5075 Enterprise Business Management Providing value-added analytical capa-bilities for Microsoft Dynamics.

Asset Maintenance/MRO/EAM

eRPortal Software Group LLC

www.erportalsoftware.com • 413-233-5404 eRPortal CMMS Software Suite The eRPortal Software Group provides high performance, web-enabled, Asset Management, Maintenance Management, and Materials Tracking software solu-tions for managing strategic assets and operations.

Automation

mc² www.mc2software.com • 303-364-5959 GP Agent Schedule maintenance - checklists, script statements, reconcile & more.

Banking

Strategic Solutions NW www.getbizax.com • 503-924-3121 BizAX BizAX adds functionality to AX Financials. Lockbox, Positive Pay, & Bank Account Reconciliation. Simplifi es accounting processes with easy set-up; multiple transfer, encryption & fi le types; and automatic processing.

B arcode Data Collection



Budgeting

deFacto Global, Inc.

www.deFactoGlobal.com 203-894-1789 ext. 221 deFacto Performance Management Premier “All-in-One” Dynamics Financial & Operational Budgeting, Forecasting, Consolidation, Analysis and Reporting, Excel/Web-based. Powerful, Aff ordable.

Dynamic Budgets www.dynamicbudgets.com • 720-515-1565 Dynamic Budgets Budgeting/forecasting that deploys templates in < 2 hours. Direct export to GP, payroll, fi xed & variable alloca-tions, multi-company/currency, global variables, lookups (GL, A/P, A/R, AA, CRM, Project Cost.

T3 Information Systems www.fullcirclebudget.com • 202-419-5100 Full Circle Budget Simple and fl exible Excel-based bud-geting allowing users to quickly input budget amounts and process them directly into GP or SL. Deploy in only a few hours and save time budgeting.


www.totaldynamicssolutions.com 612-276-5075 Enterprise Business Management Web based, interactive, & integrated planning/budgeting for MS Dynamics.

Business Intelligence

Accountable Software

www.accountable.com • 610-983-3100 Dynamics Reporting LIVE Dynamics Data in Excel, SSRS, SharePoint, Business Portal & the Web.

Accountable Software www.accountable.com • 610-983-3100 Dynamics SL Inquiry Reporting, lookups & inquiry of SL, 3rd party & custom data from inside of SL in an easy to use interface. Includes out-of-box reports, fi lters, sorting, grouping. summaries, drill down to source screens, & more.

Client Strategy Group www.csgax.com • 216-524-2574 Dynamics AX Done Right! CSG has proven expertise in: AX Performance Tuning, Business Intelligence, and AX 2012 Upgrades.



Flexible Solutions www.GPReportsViewer.com 212-254-4112 ext. 1

NEW: GP Reports Viewer Easily and quickly print/email Crystal and SRS reports directly from Dynamics GP. Replace existing GP reports, link reports directly to GP and 3rd party windows, pass parameters to reports directly from fi elds in GP.

PrecisionPoint Software www.precision-point.com • 650-375-2414 PrecisionPoint - Business Intelligence Subscription based reporting and analytics solution for Dynamics AX and NAV. A monitored and managed service with guaranteed deliverables.

S o l v e r Solver www.solverusa.com • 310-691-5300 Solver - BI360 Both Excel & Web-based Financial & Operational Reporting, Budgeting, Dashboards, & a pre-confi gured Data Warehouse w/ direct integration to Microsoft Dynamics.



Business Process Management


Altec www.altec-inc.com • 800-997-9921 ext. 1255 doc-link Integrated Document Management Capture, workfl ow, route and archive with doc-link, Integrated Document Management for Dynamics SL, AX, GP and NAV.





Check Printing



www.liaisonsc.com • 714-543-9877 ext. 201 Liaison Messenger DD Batch E-mail 128-bit encrypted Direct Deposit Statements to Employees.

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Mekorma www.mekorma.com • 888-635-6762 Mekorma MICR Check Printing The most widely-used MICR check printing software for Dynamics GP - with Secure Approval Workfl ow. Print AP & Payroll checks on blank stock from inside Dynamics GP. Great for managing multiple checkbooks.

www.checkfactory.com

Trans-Micro, Inc. www.checkfactory.com • 800-749-2335 Check Factory Visual Series v5 for Dynamics GP and SL Check Factory® Visual Series is a MICR check and forms printing software solu-tion designed to completely replace the need to purchase pre-printed checks and forms. Check Factory works inside Dynamics GP and SL.

C ommissions

EthoTech, Inc. www.ethotech.com • 678-384-7500 ext. 1 Commission Plan Stop fi ghting with Excel spreadsheets & meaningless reports to calculate & pay commissions, bonuses, royalties, or other types of compensation. Automate your entire commission process right inside of Dynamics GP.

Flaum Technologies Inc. www.CommissionCalc.com 888-962-6667 ext. 24 CommissionCalc The practical way to automate "impos-sible" commission plans.

Northlake Partners www.TheNorthlakePartners.com • 425-773-9606 BluWare - Brokerage & Commissions Automate the calculation of Brokerage & Commissions (including splits) from sales orders. Create programs by date range, item attributes, & customers and assign prices by units sold, weight sold, or % of product $'s.

C ompliance

Altec www.altec-inc.com • 800-997-9921 ext. 1255 doc-link Integrated Document Management doc-link electronic document solutions support compliance mandates.

Arbela Technologies www.arbelatech.com • 949-291-4777 Arbela Security Manager Arbela’s Security Manager radically simplifi es managing security, and en-ables you to concentrate more on your investment in Dynamics AX rather than spending countless hours securing it.

Equisys, Inc. www.equisys.com • 770-772-7201 Zetadocs for NAV Zetadocs for NAV automates the capture, delivery, and storage of your fi nancial documents.Please visit our website to learn how Zetadocs can streamline your paper processes.

Fastpath Solutions, Inc

www.gofastpath.com • 515-276-1779 ext. 410 Fastpath Assure Sarbanes-Oxley segregation of duties solution with built-in audit intelligence from certifi ed Auditors. Get the data your Auditors want - Fast!

Cost Accounting

Corporate Renaissance Group www.crgroup.com/crg_solutions.php 613-232-4295 Cost Allocator Perform multi-level account allocations using 1 of 4 methods: percentage values, fi xed amounts, cost drivers/measures, or account balance. Integrates with Dynamics GP, other ERP solutions or as a stand-alone system.

m-hance www.m-hance.com/sectors/distribution/ +44 (0) 844 264 0932 Vendor Price Management A vital link in the distribution supply chain is accurate tracking of vendor pricing. Support decisions in the buy-ing process, reduce admin costs and improve accuracy of cost of sales.

Credit Card/Check Processing

Azox, Inc. www.azox.com • 734-928-6010 Credit Card Extension PCI PA-DSS compliant credit card processing with ACH, eCheck, batch processing and ability to store credit card data off site with tokenization.

BGE, Inc. www.bgeinc.net • 877-656-8800 Green (Account) Payable Most secure account payable via EFT, Multi-level approval, remittance info, email notifi cation. Support JPM format, Integrate seamlessly with GP.

ChargeLogic www.chargelogic.com • 877-292-2520 ChargeLogic The leading PCI validated credit card solution integrated with NAV.

Integrated Software, Inc. www.isiusa.com • 321-984-1986 Check Processing Electronic Check Processing integrated with SOP and Cash Receipts.

Integrated Software, Inc. www.isiusa.com • 321-984-1986 Credit Card Authorization PCI validated. Token-based system eliminates need to store sensitive credit card data. Handles all your credit card processing needs. Seemlessly integrated with Sales Order Processing and Cash Receipts.

Lanham Associates® www.lanhamassoc.com • 678-379-4200 ext. 105 Credit Card CC transactions inside NAV w/Authorize.Net. PCI validated. Easy to mod.

Nodus Technologies, Inc. www.nodus.com • 909-482-4701 CRM Charge Secure eCheck & Credit Card Processing for both CRM online and on prem.

Nodus Technologies, Inc. www.nodus.com • 909-482-4701 ePay Advantage Online Billing & Payment Collection for GP, PA-DSS certifi ed, view invoices, automated recurring payments, tokeni-zation, ecommerce integration.

Nodus Technologies, Inc. www.nodus.com • 909-482-4701 Credit Card Advantage Leading integrated eCheck, ACH & Credit Card Processing for GP, PCI PA-DSS Certifi ed, tokenization optional online bill pay & recurring payment.


Customer Relationship Management

Axonom www.axonom.com • 952-653-0400 Powertrak for Microsoft Dynamics CRM Provides views and tools to manage complex extended relationships.

ClickDimensions www.clickdimensions.com • 888-214-4228 Email Marketing and Marketing Automation ClickDimensions provides Email Marketing, Web Tracking, Lead Scoring, Social Discovery, Campaign Tracking, Landing Pages, Web Forms and Surveys.

eBridge Software

www.ebridgeconnections.com • 800-755-6921 eBridge for CRM Web-based solution integrates your EDI, webstore or SCM data.


Minisoft www.minisoft.com • 800-682-0200 eDirect+ eDirect+ email marketing solution for transactional ecommerce, customer service, sales automation. Track open rates, web clicks,build web forms, design marketing campaigns, customer surveys, social media integration.

Visionary Software

Consulting, Inc. www.crm-rules.com • 877-276-1942 CRM Rules! for Microsoft Dynamics CRM 2011 Easily customize CRM forms by automati-cally generating JScript code.

Data Integration

Admiral Consulting Group www.admiral-west.com/solutions_activeconnect.html • 866-794-1275 ext. 101 ActiveConnect Integrate data from your website, SQL Server, ODBC, or Excel up to 20x faster and more easily than with Integration Manager, for less cost. Also send data directly from Excel to Dynamics with a click of a button.

Alba Spectrum Corporation www.albaspectrum.com • 773-384-9264 Posting Server GP Automated GP posting utility optimized for high transaction volume with support for audit trails, email error notifi cation, Inter/cross-company transactions, batch selection rules & 3rd party application integration.

appStrategy www.appstrategy.com • 269-345-3111 ext. 1 appCompass Suite Integration & Migration solution for Dynamics CRM, legacy, and cloud.

eBridge Software

www.ebridgeconnections.com • 800-755-6921 eBridge Integration Solution Web-based solution integrates your EDI, webstore, SCM, CRM systems.

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Keelio Software www.keelio.com • 651-356-5342 Dynamics GP SSIS Toolkit Highly fl exible Dynamics GP integration tool built upon Microsoft SSIS.


Scribe Software

www.scribesoft.com • 603-622-5109 Scribe Insight Data migration & data integration for MS Dynamics and legacy systems.

Scribe Software www.scribesoft.com/online • 603-622-5109 Scribe Online Data integration for MS Dynamics CRM 2011 online, hosted and on premise.

S o l v e rSolver www.solverusa.com • 310-691-5300 Solver - BI360 Both Excel & Web-based Financial & Operational Reporting, Budgeting, Dashboards, & a pre-confi gured Data Warehouse w/ direct integration to Microsoft Dynamics.

Distribution



Beck Consulting www.BeckConsulting.com 800-455-1970 ext. 110

NEW: bcEDI bcEDI enables seamless data interchange between you and trading partners without translation software. Built specifi cally to make the EDI process in NAV easy to manage and cost effi cient to deploy.

Beck Consulting http://bcpacknship.com/ 800-456-1970 ext. 110

NEW: bcPackNShip bcPacknShip is the easiest and most effi cient way to ship via UPS, FedEx and USPS. Packaging details are stored in NAV in a fully EDI compliant format; UCC labels can be designed and printed directly from NAV.


Blue Moon Industries www.bluemoonisv.com • 401-276-9000 Advanced Fulfi llment Powered by Visual Warehouse - Automate ASN, Invoicing, & Order Desk.

Blue Moon Industries www.bluemoonisv.com • 401-276-9000 Freight Matrix Provides the capability to defi ne your own freight charge schedules.

Blue Moon Industries www.bluemoonisv.com • 401-276-9000 Chargeback Processing Provides deductions management capability for cash receipts processing.

Blue Moon Industries www.bluemoonisv.com • 401-276-9000 Advanced BOM Ability to associate sale order/assembly & PO/assembly & disassembly.

Blue Moon Industries www.bluemoonisv.com • 401-276-9000 SOP Auto Invoice Adds automatic sales order transfer, invoice printing & posting to SOP.

Blue Moon Industries www.bluemoonisv.com • 401-276-9000 Container Management Enter manifests, receive FOB, track goods in transit.


KTL Solutions, Inc. www.ktlsolutions.com • 866-960-0001 KTL SOP Advanced Distribution Allows you to dynamically defi ne where each segment of the account comes from either the customer, vendor item, system, static, or payment terms.


m-hance www.m-hance.com/sectors/distribution/ +44 (0) 844 264 0932 Trade Counter For those companies who off er a self collection service or a cash sales counter in addition to delivered trade there is often a need to enter orders and take payment at their premises or warehouse.

m-hance www.m-hance.com/sectors/distribution/ +44 (0) 844 264 0932 Vehicle Load Planning Eff ective use of a vehicle fl eet demands the ability to organise deliveries quickly and easily based on known routes, product weights and vehicle capacities.

Nodus Technologies, Inc. www.nodus.com • 909-482-4701 Retail Advantage Integrates RMS with GP, optional ecom-merce for multi-channel retailing.

Northlake Partners www.TheNorthlakePartners.com • 425-773-9606 BluWare - Logistics Management Schedule 'loads', keep delivery info, & track performance for Fleet, TL, & LTL shipments. Assign orders to loads & update them w/BOL, Waybill, & other ship info. Print shipping paperwork by load or single order.






Document Management


AXtension www.AXtension.com • +3177 323 2622 AXtension Enterprise Content Management The power of SharePoint integrated into Microsoft Dynamics AX.





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Esker Inc www.esker.com • 800-368-5283

NEW: Document Process Automation Addressing processes like accounts payable, accounts receivable, and sales order processing, Esker solutions enable companies to automate the reception, processing and sending of documents with one platform.






Minisoft www.minisoft.com • 800-682-0200 eFORMz eFORMz is a next generation electronic forms solution. Produce packing lists, shippings labels, barcodes, customs doc, checks, POs. Go paperless and email forms in PDF. Archiving, Fax and Document Workfl ow included.


D rop Ship Management


E -commerce

Avalara, Inc.


Azox, Inc. www.azox.com • 734-928-6010 eSource B2B and B2C Integrated B2B & B2C web stores with built-in CMS, SEO, and web parts.

Azox, Inc. www.azox.com • 734-928-6010 eSource Sales Portal Online quote/order entry, view account history & print/pay invoices.

ChargeLogic www.chargelogic.com • 877-292-2520 ChargeLogic Connect Leading cloud-based service that con-nects your e-commerce site to NAV.

Computer Pundits Corporation

www.eCommerce21.com • 888-786-3487 eCommerce21® Patented B2B and B2C database driven eCommerce, fully integrated with Dynamics, for automated production of Web Storefront with intuitive navigation, SEO and full Shopping Cart for easier sales from your website.

eBridge Software

www.ebridgeconnections.com • 800-755-6921 eBridge for E-Commerce Integration with all webstores incl. eBay, Amazon, AspDotNetStorefront+.



Minisoft www.minisoft.com • 800-682-0200 eDirect+ eDirect+ email marketing solution for transactional ecommerce, customer service, sales automation. Track open rates, web clicks,build web forms, design marketing campaigns, customer surveys, social media integration.

Nodus Technologies, Inc. www.nodus.com • 909-482-4701 eStore Solution Stack Fully featured B2B/B2C, integrated E-Commerce with GP, zero-touch SOP.

E DI

AIM Computer Solutions, Inc.

www.aimcom.com/Autosys.htm • 586-439-0300 AIM Vision AutoSys EDI, AIAG barcode labels, Demand Mgmt, Release Acctg., MMOG-LE/TS16949.

Beck Consulting www.BeckConsulting.com 800-455-1970 ext. 110

NEW: bcEDI bcEDI enables seamless data interchange between you and trading partners without translation software. Built specifi cally to make the EDI process in NAV easy to manage and cost effi cient to deploy.





DiCentral www.dicentral.com • 281-480-1121 ext. 153 EDI Integration with Microsoft Dynamics DiCentral's DiIntegrator is an advanced, hosted solution, to instantly become EDI compliant with your trading partner community, and to seamlessly integrate data with Microsoft Dynamics GP, AX, NAV, and SL.

eBridge Software

www.ebridgeconnections.com • 800-755-6921 eBridge for EDI Web-based EDI solution eliminates transaction fees - low monthly fees.



Isis, Inc. www.isissoftware.com/enha/isis_sl_expanded_master_info.aspx • 804-762-4200 401K Data Interchange Transmit your 401K collection data from Payroll electronically to your investment bank.

Isis, Inc. www.isissoftware.com/enha/isis_sl_positive_pay.aspx • 804-762-4200 Positive Pay Perform Positive Pay from Accounts Payable and Payroll to your issuing bank.

Lanham Associates® www.lanhamassoc.com • 678-379-4200 ext. 105 ACE - Advanced Commerce ERP EDI, ASN, Ship/Carrier Manifest, Labels, Bar-Coding, TP Compliance, WMS, Fcst & Replenishment. Highest quality in one total solution rather than 7 dispa-rate ones. 88,000+ users worldwide. Unprecidented visibility.

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Lanham Associates® www.lanhamassoc.com • 678-379-4200 ext. 105 EDI VAN Lanham can be your one EDI stop, but we won't lock you in. Full function. Fair Price.

Electronic Document Delivery (Email)/Faxing

Accounting System Integrators www.asillc.com • 203-239-7740 eMail for Solomon Easily eMail documents from AR,OM,Flexible Billing,PO,SS. Flexible.







m-hance www.m-hance.com • +44(0)844 264 0932 Active Documents for Sales and Purchasing Email singular or bulk remittances, statements, SOP & POP docs directly from Dynamics GP. Also enables RE-PRINTING of remittances.

Minisoft www.minisoft.com • 800-682-0200 eFORMz eFORMz is a next generation electronic forms solution. Produce packing lists, shippings labels, barcodes, customs doc, checks, POs. Go paperless and email forms in PDF. Archiving, Fax and Document Workfl ow included.

E lectronic Signatures

AssureSign LLC


Expense Solutions

Alba Spectrum Corporation www.albaspectrum.com • 773.384.9264 Credit Card Expense Manager Imports credit card activity data & generates GL entries, Bank entries & AP vouchers. E-mail options and Employee Web Portal for expense categories assignment.

DynamicPoint www.dynamicpoint.com • 562-726-4396 SharePoint Expense Reimbursement Solution Exclusively for Microsoft Dynamics One Time Cost and No Per User Fees. Leverage DynamicPoint's SharePoint Product at a fraction of alternative solution costs to eff ectively integrate and streamline employee expense reimbursement with Dynamics.

Joesoftware Inc. www.joesoftware.com • 780-990-0220 Spencer Easy, confi gurable, web-based expense tracking system. Seamlessly drive Payables or Project Accounting. Credit card inte-gration, workfl ow, multi-currency, VAT support, electronic receipts and more.


www.paramounttechnologies.com 248-960-0909 WorkPlace Expense Integrates web submission of expense reports, automatic routing, fraud de-tection, and electronic approvals of individual line-item expenses.

F ield Service Management

Open Door Technology

www.opendoor.ca • 403-777-2410 TaskMaster Mobility Solution Increase productivity and generate rapid ROI with workfl ow driven processes for any industry or fi eld application. Enable real-time information exchange with a mobile workforce and ERP system through mobile devices.

Fixed Assets


Services Inc. http://cps.fi nancial.offi celive.com/WirelessFixedAssetCount.aspx • 905-847-7746 CPS - Wireless Fixed Asset Physical Count and Create Count or create fi xed assets with a wireless scanner. $3500.

Panatrack, Inc. www.panatrack.com • 262-646-3590 ext. 112 PanatrackerGP for Fixed Assets Bar Code data capture extending GP Fixed Asset module to manage assets.

General Ledger

Admiral Consulting Group www.admiral-west.com/advancedallocations/index.html • 866-794-1275 ext. 101 Advanced Allocations for Dynamics GP You can easily allocate entire depart-ments, perform tiered allocations, and even allocate transactions. Advanced Allocations also allows you to preview allocation entries before committing them to your ledger.

Alba Spectrum Corporation www.albaspectrum.com • 773-384-9264 Alba Financial Utilities Cross-Company control of segment & account descriptions; Historical Journal Entry to any closed year; Advanced Customer Merge (see separate entry).

Alba Spectrum Corporation www.albaspectrum.com • 773-384-9264 Advanced Customer Merge Provides a workfl ow-oriented solution to merging customers in large data-bases. A ‘provisional’ merge is used for review and approval. The fi nal merge physically transfers transactions to the primary customer.

Corporate Renaissance Group www.crgroup.com/crg_solutions.php 613-232-4295 AA Tools for Analytical Accounting AA Tools has 4 modules (AA Backfi ller, AA Changer, AA SegmentConverter, AA Cubes) to manage the data in AA. Backfi ll AA data, change AA codes, convert GL segments to AA Dimensions, and complete analytics.

Infi nia Business Technology www.ExcelIntegrator.com • 260-485-0665 Infi nia Integrator GL Allow users to copy and paste journal entries from Excel to Dynamics GP.

HR Management

Corporate Renaissance Group www.crgroup.com/crg_solutions.php 613-232-4295 emPerform emPerform is an easy-to-use, web-based appraisal system that integrates employee reviews, goal management, succession planning, compensation management, 360 multi-rater feedback, unlimited web surveys and reporting.

HR Services Inc. www.mystaffi ngpro.com • 800-939-2462 myStaffi ngPro Applicant Tracking System Recruiting software to qualify applicants. track jobs, and select hires.


Integrity Data www.integrity-data.com 217-732-3737 ext. 0203 HR & Payroll Enhancements for Dynamics GP Proven solutions for US HR & Payroll including leave management, budgeting and managing FTE’s, and more!




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Inter-company Processing

Corporate Renaissance Group www.crgroup.com/combiner.php • 613-232-4295 Company Combiner With Company Combiner, multiple companies with the same chart of ac-counts can be combined into a single company. Organizations are able to manage all of the companies setup in Dynamics GP from a single company.

mc² www.mc2software.com • 303-364-5959 Advanced Intercompany Transactions Inter- and intra- company solution for GL, PM, RM, POP, PR, BR, and IV.

I nventory Enhancement

AIM Computer Solutions, Inc. www.rapidtrak.net • 586-439-0300 RapidTrak Web based wireless material tracking; user-defi ned commands; alerts.


Blue Moon Industries www.bluemoonisv.com • 401-276-9000 Quality Count Provides the most robust and complete physical inventory functionality.


Services Inc. www.cps.fi nancial.offi celive.com/Inventory.aspx • 905-847-7746 CPS - Wireless Inventory Physical Count State of the Art count and adjust inven-tory by class/site. $3500.


Services Inc. www.cps.fi nancial.offi celive.com/WirelessReceiving.aspx • 905-847-7746 CPS - Wireless Receiving, Adjustments and Transfers State of the Art Wireless Receiving, Adjustments and Transfers. $3500.


Services Inc. www.cps.fi nancial.offi celive.com/BarCode.aspx 905-847-7746 CPS - UPC Code Generator Automatically Create UPC codes for inventory items. $1000.

m-hance www.m-hance.com/sectors/distribution/ +44 (0) 844 264 0932 Advanced Inventory Replenishment One of the critical measures of success for any distribution company is the ability to eff ectively balance inventory investment and customer service levels. Reduce stock, improve customer service and reduce admin.

Northlake Partners www.TheNorthlakePartners.com • 425-773-9606 BluWare - Item Management Confi gure unlimited item attributes to extend BI and automate promotions, commissions, & freight charges. Manage Catch Weight items & display separate UOM's for an item's unit, weight, & price UOM in sales order.



WilloWare, Inc. www.willoware.com • 888-339-4556 ext. 1 CompleteCount Controlled cycle counts in GP using stock tags. Print tags, ensure accuracy, minimize downtime. Now with ExcelLink- export/import to CSV fi les.

WilloWare, Inc. www.willoware.com • 888-339-4556 ext. 1 Lot Extensions Adds an unlimited number of user-defi ned Lot Attributes.

I nventory Management


Alba Spectrum Corporation www.albaspectrum.com • 773-384-9264 Alba360 Matrix Inventory Manage apparel or any inventory defi ned by groups of attributes. Defi ne items by attribute types & pricing by attribute value. Transaction entry via item grids in SOP & POP. Fully compatible with GP.



Lanham Associates® www.lanhamassoc.com • 678-379-4200 ext. 105 AFP (Advanced Forecasting and Procurement) for Manufacturing Enables just-in-time production pur-chasing via comparing component time-phased demand to dynamic vendor lead-time. Inventory items as components or supply them as products for customers. Gain visibility & control.

Lanham Associates® www.lanhamassoc.com • 678-379-4200 ext. 105 AFP (Advanced Forecasting and Procurement) for Distribution Best fi t forecasting & multi-site replen-ishment solution with DRP, collabora-tion, promotions, drill down visibility & multiple rollup views.

m-hance www.m-hance.com/sectors/distribution/ +44 (0) 844 264 0932 Inter-site Transfers In a multi-site distribution company this can be critical to operational ef-fectiveness. Control and automate re-distribution of stock from a central warehouse to depots or adhoc move-ments from one site to another.

m-hance www.m-hance.com/sectors/distribution/ +44 (0) 844 264 0932 Unit of Measure Management Users need to look at sales performance in one consolidating unit, perhaps ton-nage, litres or cases; regardless of how products come packaged; by the pallet, case, carton or individually.

m-hance www.m-hance.com/sectors/distribution/ +44 (0) 844 264 0932 Advanced Inventory Replenishment One of the critical measures of success for any distribution company is the ability to eff ectively balance inventory investment and customer service levels. Reduce stock, improve customer service and reduce admin.





Invoicing Enhancement


www.ariett.com • 781-826-1120 Ariett Travel, Expense & AP Invoice Automation Pre-travel Approval, Automated Expense Reporting with Credit Card Integration & AP Invoice Automation. With Document management and mobile apps.

AXtension www.AXtension.com • +3177 323 2622 AXtension Invoice Processing Optimized accounts payable invoice processing.

Azox, Inc. www.azox.com • 734-928-6010 Online Bill Pay Bundle Pay invoices by ACH or credit card securely from your website/web store.


Encore Business Solutions www.encorebusiness.com 888-898-4330 ext. 336 Recurring Contract Billing Automate cyclical billing processes & improve cust. & contract mgmt. Auto- generate scheduled invoices reducing billing & invoicing time.



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Isis, Inc. www.isissoftware.com/enha/isis_sl_ar_collections.aspx • 804-762-4200 AR Collections Automate your AR Collections securely and track all history. Track and report your collectors work. Scales from 1 collector to 1000's.



www.paramounttechnologies.com 248-960-0909 WorkPlace Invoice Automation Integrated Invoice Automation Solution for your electronic approvals, check request & invoice matching needs.

J ob Costing




L abeling


Services Inc. www.cps.fi nancial.offi celive.com/BarCode.aspx • 905-847-7746 CPS - Bar Code Label Application for POP, SOP, Inventory and Fixed Assets Generate Labels for an entire transac-tion with a single click. $1500.

Lanham Associates® www.lanhamassoc.com • 678-379-4200 ext. 105

NEW: E-Ship Label Formatter Formats customized and carrier labels inside the shipping system.

WilloWare, Inc. www.willoware.com • 888-339-4556 ext. 1 LabelLink Print to barcode label printers from inside GP. Unlimited label formats.

M anufacturing Enhancement




WilloWare, Inc. www.willoware.com • 888-339-4556 ext. 1 Commodity Surcharge Tracks the spot price of commodities, adds surcharge during invoicing to cover diff erence in the spot price between quote date and invoice date.

WilloWare, Inc. www.willoware.com • 888-339-4556 ext. 1 LeanMFG Complete manufacturing suite for smaller GP manufacturers, or those whose processes include Disassembly, Batch, or Multi-product production.

WilloWare, Inc. www.willoware.com • 888-339-4556 ext. 1 Manufacturing PowerPack A suite of enhancements for GP Manufacturing. Tighter integration and added functionality between GP Core Modules and Manufacturing.

Marketing Automation

Marketing Power For Dynamics CRM

CoreMotives, a Silverpop

company www.coremotives.com • 770-916-6485 CoreMotives Marketing Suite Marketing power for 1,300+ Microsoft Dynamics CRM organizations: Email marketing - Lead scoring - Web track-ing - Event management - Web capture forms - Surveys.

SalesFUSION, Inc. www.salesfusiion.com • 800-558-1760 SalesFUSION360 SalesFUSION360 is a marketing software that provides email, web tracking, lead management & landing pages and lead nurturing for Dynamics CRM.

M igrations

appStrategy www.appstrategy.com • 269-345-3111 ext. 1 appCompass Suite Integration & Migration solution for Dynamics CRM, legacy, and cloud.

M obility

Axonom www.axonom.com • 952-653-0400 Powertrak for Tablets Mobile CRM, Time & Billing, Quote & Product Confi gurator, and Surveys.

NAV and CRM Integration

SalesFUSION, Inc. www.salesfusiion.com • 800-558-1760 SalesFUSION360 SalesFUSION360 is a marketing software that provides email, web tracking, lead management & landing pages and lead nurturing for Dynamics CRM.

O nline/Electronic Business Services


P ayables Enhancement



www.ariett.com • 781-826-1120 Ariett Travel, Expense & AP Invoice Automation Pre-travel Approval, Automated Expense Reporting with Credit Card Integration & AP Invoice Automation. With Document management and mobile apps.

Avalara, Inc. www.avalara.com • 877-780-4848

NEW: AvaTax 1099 AvaTax 1099 provides Accounts Payable departments with a turnkey solution to annual 1099 reporting. The web-based solution provides real-time TIN verifi cation, built in W-9 and B-Notice remediation processing.


Bottomline Technologies www.bottomline.com/TransformAP_for_Sharepoint • 800-472-1321 Transform® AP SharePoint®-based AP automation solution for capture, approval work-fl ow & reporting plus integration to Microsoft Dynamics. Streamlines AP processes, reduces processing costs & increases visibility.



Infi nia Business Technology www.ExcelIntegrator.com • 260-485-0665 Infi nia Integrator AP Allow users to copy & paste Payables transactions from Excel to Dynamics


Isis, Inc. www.isissoftware.com/enha/isis_sl_apar_refunds.aspx • 804-762-4200 AP-AR Refunds Save time by generating refunds be-tween Accounts Payable and Accounts Receivable or bring balances to zero.

KTL Solutions, Inc. www.ktlsolutions.com • 866-960-0001 KTL FastAP Brings distribution window and pay-ment terms directly to the 1st screen.

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www.liaisonsc.com • 714-543-9877 ext. 201 Liaison Messenger EFT Automate the batch e-mail and faxing of EFT Notifi cations to Vendors.

Mekorma www.mekorma.com • 888-635-6762 Mekorma MICR Check Printing The most widely-used MICR check printing software for Dynamics GP - with Secure Approval Workfl ow. Print AP & Payroll checks on blank stock from inside Dynamics GP. Great for managing multiple checkbooks.

m-hance www.m-hance.com • +44 (0)844 264 0932 Invoice Approvals and Accruals Browser based invoice approval and requisitioning functionality fully inte-grated with Dynamics GP. Automates invoice accrual process.

www.checkfactory.com

Trans-Micro, Inc. www.checkfactory.com • 800-749-2335 Check Factory Visual Series v5 for Dynamics GP and SL Check Factory® Visual Series is a MICR check and forms printing software solu-tion designed to completely replace the need to purchase pre-printed checks and forms. Check Factory works inside Dynamics GP and SL.

P ayroll Enhancement

Aatrix Software, Inc. www.aatrix.com/dynamics 800-426-0854 ext. 175 Aatrix State and Federal Payroll Reports Complete eFiling and plain paper printing W-2 & 1099 solution. Unemployment, withholding, & new hire reports for all 50 states are completed automatically from your Microsoft Dynamics GP payroll data ready to eFile.


Greenshades Software www.Greenshades.com 888-255-3815 ext. option 2 Greenshades Center Creates Federal State and Local W-2s 940/941s 1099s SUTA returns & more.

Greenshades Software www.Greenshades.com 888-255-3815 ext. option 2 Greenshades Payroll Tax Service Our Tax Service is the easiet way to fi le and pay your payroll taxes.

Infi nia Business Technology www.ExcelIntegrator.com • 260-485-0665 Infi nia Integrator PR Allow users to copy & paste Payroll transactions from Excel to Dynamics.

Integrity Data www.integrity-data.com 217-732-3737 ext. 0203 Payroll Enhancements for Dynamics GP Proven solutions for US Payroll including leave management, automatic e-mailing of direct deposit statements and W-2‘s, managing complex payroll posting requirements/corrections, confi guring overtime rules and more!


Isis, Inc. www.isissoftware.com/enha/isis_sl_expanded_master_info.aspx • 804-762-4200 401K Data Interchange Transmit your 401K collection data from Payroll electronically to your investment bank.


Joesoftware Inc. www.joesoftware.com • 780-990-0220 Payroll Toolbox Over 50 add-ons to enhance CDN and US Payroll; multi-batch processing, vacation audit and more.

KTL Solutions, Inc. www.ktlsolutions.com • 866-960-0001 KTL PR Security Allows you to restrict access to payroll information by employee. The security is applied to cards, reports, inquiry, and smart lists.

KTL Solutions, Inc. www.ktlsolutions.com • 866-960-0001 Pay Stubs Online 1.0 A web-based app that provides em-ployees online access to their pay stubs. Employees can be notifi ed through email when their pay stub is available online. Confi guration tool allows control to information.


www.liaisonsc.com • 714-543-9877 ext. 201 Liaison Messenger DD Batch E-mail 128-bit encrypted Direct Deposit Statements to Employees.



P ortals

Axonom www.axonom.com • 952-653-0400 Powertrak Portals Providing customers, partners or members vital information via portals.

DynamicPoint www.dynamicpoint.com • 562-726-4396 Employee, Vendor & Customer Portals Integrated with Microsoft Dynamics Extend crucial Microsoft Dynamics data with custom SharePoint Portals.


Northlake Partners www.TheNorthlakePartners.com • 425-773-9606 BluWare - Customer & Vendor Portal Real-time web access to customers & employees for BI, order inquiry, & sales order entry. Our 'Data Access' controls record level security.

Procurement Management



www.ariett.com • 781-826-1120 Ariett ReqNet & Expense Management eProcurement Solution, in the cloud or on premise, Requisition Management, AP Invoice Automation, Expense Reporting, Credit Card Integration.

DynamicPoint www.dynamicpoint.com • 562-726-4396 SharePoint Procurement Management Solution Exclusively for Microsoft Dynamics One Time Cost and No Per User Fees. Leverage DynamicPoint's SharePoint product at a fraction of alternative solution costs to eff ectively integrate and streamline the procurement process with Dynamics GP and NAV.

Lanham Associates® www.lanhamassoc.com • 678-379-4200 ext. 105 AFP (Advanced Forecasting and Procurement) for Distribution Best fi t forecasting & multi-site replen-ishment solution with DRP, collabora-tion, promotions, drill down visibility & multiple rollup views.


www.liaisonsc.com • 714-543-9877 ext. 201 Liaison Messenger EFT Automate the batch e-mail and faxing of EFT Notifi cations to Vendors.

Northlake Partners www.TheNorthlakePartners.com • 425-773-9606 BluWare - Commodity Procurement Manage harvest, hauling, & purchasing of crops, grain, & fi sh. Specify prices by commodity & automate deductions & taxes. Manage unlimited Farmers & Fields and complete 'Delivery Tickets' to become Payables in GP.


www.paramounttechnologies.com 248-960-0909 WorkPlace eProcurement Includes PunchOut, Check Request, Budget Compliance, RFQ, Requisition, PO Generation, Receiving, Invoice Matching & Vendor Contract Compliance.

Product Lifecycle Management

QBD Systems www.qbdsys.com • 800-743-9003 Universal PLM Integration Integration w/ PLM s/w incl. Agile, Arena, Aras, Solidworks EPDM & more.

Project Accounting


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www.paramounttechnologies.com 248-960-0909 WorkPlace Project Series Combines the WorkPlace Time, Expense and Project solutions with seamless out-of-the-box integration with leading ERP systems.

Purchase Order Processing Enhancement




www.ariett.com • 781-826-1120 Ariett ReqNet & Expense Management eProcurement Solution, in the cloud or on premise, Requisition Management, AP Invoice Automation, Expense Reporting, Credit Card Integration.

Blue Moon Industries www.bluemoonisv.com • 401-276-9000 Container Management Enter manifests, receive FOB, track goods in transit.

DynamicPoint www.dynamicpoint.com • 562-726-4396 SharePoint Requisition Management Solution Exclusively for Microsoft Dynamics One Time Cost and No Per User Fees. Leverage DynamicPoint's SharePoint Product at a fraction of alternative solution costs to eff ectively integrate and streamline purchase requisition processing with Dynamics.


ICAN Software Corporation www.icansoftware.com • 253-426-3737 Vendor Price Matrix Vendor specifi c unit costing for pur-chase orders.



www.paramounttechnologies.com 248-960-0909 WorkPlace Requisition and Purchasing Integrated Requisitioning & Procurement solutions with built-in PunchOut capabili-ties and automatic email notifi cations.

Unifi ed Business Solutions, LLC www.dynamicsgenie.com/pogenie.aspx 877-724-3643 PO Genie Automatically create POs based on in-ventory levels and Backorders, by Item, Class, Site, & Vendor utilizing standard Item Resource Planning.

Q uality Control


Receivables Enhancement




ICAN Software Corporation www.icansoftware.com • 253-426-3737 Print Cash Receipts Print cash receipts and historical cash receipts.

ICAN Software Corporation www.icansoftware.com • 253-426-3737 Mass Apply Receivables Mass apply range of customers & dates with specifi c apply or auto apply.

Infi nia Business Technology www.ExcelIntegrator.com • 260-485-0665 Infi nia Integrator AR Allow users to copy and paste AR transactions from Excel to Dynamics GP.




Stanley Stuart Yoff ee &

Hendrix, Inc. www.ssyh.com/products/ssyh-add-ons/ar-collections-manager/ • 407-660-0059 AR Collections Manager for Microsoft Dynamics SL Automates time-consuming collection activities and improves cash fl ow.

Stanley Stuart Yoff ee &

Hendrix, Inc. www.ssyh.com/products/ssyh-add-ons/national-accounts/ • 407-660-0059 National Accounts for Microsoft Dynamics SL Easily track & apply payments for customer parent/child relationships.

Reconciliation

Isis, Inc. www.isissoftware.com/enha/isis_sl_cash_basis.aspx • 804-762-4200 Cash Basis Accounting Report Financial GL data on both the Accrual Basis and Cash Basis.

m-hance www.m-hance.com • +44(0)844 264 0932 Reconciler for Inventory Automatic reconciliation of transactions generated through the Inventory module to the Inventory Control Accounts in Microsoft Dynamics GP.

m-hance www.m-hance.com • +44 (0)844 264 0932 The Reconciler for AR and AP The automated reconciliation tool for highlighting the cause of imbalances between the AR or AP modules & the GL Control Accounts.


R eporting

Accountable Software

www.accountable.com • 610-983-3100 Dynamics Reporting LIVE Dynamics Data in Excel, SSRS, SharePoint, Business Portal & the Web.


AIM Technologies www.aim-technologies.com • 888-234-0428 Cash Basis Reporting A fully integrated cash basis reporting module that allows real-time reporting on both cash and accrual accounting basis with no additional keystrokes.

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NEW: GP Reports Viewer Replace SOP and POP documents with Crystal or SSRS reports. Email SOP and POP documents in PDF using all native Dynamics GP setup.





Nodus Technologies, Inc. www.nodus.com • 909-482-4701 eSOP Advantage Web-based SOP from anywhere anytime with customizable workfl ow for GP.

Northlake Partners www.TheNorthlakePartners.com • 425-773-9606 BluWare - Sales Order Complete web Sales Order w/workfl ow, automated email & status change, confi gurable UI's, catch-weight, multi item UOM, & added Price List features. Integrated w/BluWare logistics, freight, promotions, & commissions.



Blue Moon Industries www.bluemoonisv.com • 401-276-9000 Freight Matrix Provides the capability to defi ne your own freight charge schedules.





EthoTech, Inc. www.ethotech.com • 678-384-7500 ext. 1

NEW: Customer Service CollectionEnhance SOP: check for duplicate PO’s; assign credit limit process holds; move sales docs between batches; print shipping labels; show apply info on SOP docs; view unallocated inventory & expected receipt dates.





R oyalty


Northlake Partners www.TheNorthlakePartners.com • 425-773-9606 BluWare - Promotions & Rebates Automate the calculation of promotions, rebates, & royalties from sales orders. Include as additional line items or GL accruals. Establish programs by date range, items, & customers and prices by unit, weight, or %.


S ales Order Processing Enhancement

Accountable Software www.accountable.com • 610-983-3100 Dynamics Reporting - Forms Printer Print SOP, POP & other forms using SSRS & Crystal. Use 3rd party and custom data. Full GP Notes. Deliver forms by Email in PDF & other formats.

Accounting System Integrators www.asillc.com • 203-239-7740 Order Entry / Invoicing Flexible Order/Invoicing with eMail. OM alternative. No Process Manager.


Blue Moon Industries www.bluemoonisv.com • 401-276-9000 Sales Confi gurator Provides a complete 'assemble to order' sales system.

Blue Moon Industries www.bluemoonisv.com • 401-276-9000 SOP Auto Invoice Adds automatic sales order transfer, invoice printing & posting to SOP.





NEW: GP Reports Viewer Easily and quickly print/email Crystal and SRS reports directly from Dynamics GP. Replace existing GP reports, link reports directly to GP and 3rd party windows, pass parameters to reports directly from fi elds in GP.


KTL Solutions, Inc. www.ktlsolutions.com • 866-960-0001 Crystal Converter Converts Crystal Reports to SQL report-ing services RDL.

PrecisionPoint Software www.precision-point.com • 650-375-2414 PrecisionPoint - Business Intelligence Subscription based reporting and analytics solution for Dynamics AX and NAV. A monitored and managed service with guaranteed deliverables.

S o l v e rSolver www.solverusa.com • 310-691-5300 Solver - BI360 Both Excel & Web-based Financial & Operational Reporting, Budgeting, Dashboards, & a pre-confi gured Data Warehouse w/ direct integration to Microsoft Dynamics.

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Security

Arbela Technologies www.arbelatech.com • 949-291-4777 Arbela Security Manager Arbela’s Security Manager radically simplifi es managing security, and en-ables you to concentrate more on your investment in Dynamics AX rather than spending countless hours securing it.


www.gofastpath.com • 515-276-1779 ext. 410 Fastpath Audit Trail An agile auditing tool that records changes to all Dynamics databases for easy analysis and reporting. You can know what changed, who changed it and the before and after values. Real information, real results.


www.gofastpath.com • 515-276-1779 ext. 410 Fastpath Confi g AD - Active Directory integration tool Simplify Dynamics GP, AX or CRM user provisioning with Active Directory. Single interface for managing Dynamics users improving security, saving time and money. GP solution off ers Single Sign on functionality.

KTL Solutions, Inc. www.ktlsolutions.com • 866-960-0001 KTL PR Security Allows you to restrict access to payroll information by employee. The security is applied to cards, reports, inquiry, and smart lists.

S hipping/Manifesting

FASCOR www.fascor.com • 513-421-1777 ext. 103 FASCOR TMS TMS is an integrated solution for small parcel and ltl shipping. Carrier Certifi ed for UPS, FedEx, USPS (Endicia), LTL and other carriers. Feature rich and user confi grable / multiple integration options.

Lanham Associates® www.lanhamassoc.com • 678-379-4200 ext. 105 E-Ship Shipping from sales order through manifest. Package carriers available.

Northlake Partners www.TheNorthlakePartners.com • 425-773-9606 BluWare - Logistics Management Schedule 'loads', keep delivery info, & track performance for Fleet, TL, & LTL shipments. Assign orders to loads & update them w/BOL, Waybill, & other ship info. Print shipping paperwork by load or single order.


V-Technologies, LLC www.shipgear.com • 800-462-4016 ShipGear for UPS WorldShip and FedEx Ship Manager Access Dynamics GP sales transactions within UPS WorldShip and/or FedEx Ship Manager and automatically update freight charges and tracking info.

S upply Chain Management


AIM Computer Solutions, Inc.

www.aimcom.com • 586-439-0300 AIM Vision Synchronize EDI, material requirements, lead times & supplier purchases.









System Enhancement

AIM Technologies www.aim-technologies.com • 888-234-0428 DataSpy Provides information on tables updated and modifi ed during the processing of transactions to speed customization and report development. Works with third-party modules.

DynamicsDownloads

www.DynamicsDownloads.com • 419-581-2300 DynamicsDownloads Looking for a Dynamics Add-On Solution? Search, Buy and Sell here!


Isis, Inc. www.isissoftware.com/enha/isis_sl_expanded_master_info.aspx • 804-762-4200 Expanded Master Information Easily add more user fi elds for Vendors, Customers, Employees, Inventory, & Projects.





T ax

Avalara, Inc.


Greenshades Software www.Greenshades.com 888-255-3815 ext. option 2 Greenshades Payroll Tax Service Our Tax Service is the easiet way to fi le and pay your payroll taxes.

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Kamp-Data, Inc. www.kampdata.com • 702-948-6554 KampData TaxEngine Manage & report nationwide sales & use taxes from any application.

Kamp-Data, Inc. www.kampdata.com • 702-948-6554 DynamicZip Manage & report nationwide sales and use taxes from within GP.

T ime and Attendance



Joesoftware Inc. www.joesoftware.com • 780-990-0220 Penny Web-based timesheets, employee/manager self-service for CAD payroll.





T rade Promotion Management




www.totaldynamicssolutions.com 612-276-5075 Enterprise Business Management Web based, integrated trade manage-ment for Microsoft Dynamics.

W orkflow

Alba Spectrum Corporation www.albaspectrum.com • 773-384-9264 Alba360 Advanced Workfl ow Easy to use Workfl ow solution designed to automate Dynamics GP & create ‘smart’ integrations with external sys-tems. Non-technical users can specify simple workfl ows & developers can create more advanced solutions.

Altec www.altec-inc.com • 800-997-9921 ext. 1255 doc-link Integrated Document Management Capture, workfl ow, route & archive with doc-link, Integrated Document Management for Dynamics SL, AX, NAV & GP.

appStrategy www.appstrategy.com • 269-345-3111 ext. 1 appCompass Workfl ow Utilize Microsoft WF4 in Studio to automate processes.


DynamicPoint www.dynamicpoint.com • 562-726-4396 SharePoint Workfl ow Solutions that Integrate with Microsoft Dynamics Custom SharePoint workfl ows integrated with Dynamics GP, NAV and CRM.



Integrity Data

www.u-linc.com • 217-732-3737 ext. 0203 U-LINC(TM), Powered By Integrity Data Workfl ow and notifi cations anytime, anywhere in Microsoft Dynamics. Works seamlessly within and across your existing system, is fl exible and easy to use, improving organizational performance.

Mekorma www.mekorma.com • 888-635-6762 Mekorma MICR Check Printing The most widely-used MICR check print-ing software for Dynamics GP - with Secure Approval Workfl ow. Print AP & Payroll checks on blank stock from inside Dynamics GP. Great for managing multiple checkbooks.



Northlake Partners www.TheNorthlakePartners.com • 425-773-9606 BluWare - Sales Workfl ow Manage unique sales order workfl ows by transaction type and site.


Services

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Application Service Provider/Hosting

Concept Computer Corporation

www.conceptcomputer.com • 800-561-5852 Managed Microsoft Dynamics Hosting Concept is a certifi ed hosting center off ering end-to-end hosting & sup-port services designed for all areas of a Microsoft Dynamics environment.

a TDS company

OneNeck IT Services www.oneneck.com • 480-315-3000 Dynamics Hosting and Managed Services Provider OneNeck® provides a comprehensive, fl exible suite of Microsoft Dynamics hosting and managed services designed to help companies improve system per-formance and leverage their Dynamics AX enterprise application.

Rose Business Solutions, Inc

www.roseasp.com • 858 794-9403 RoseASP RoseASP has been hosting Microsoft Dynamics applications since 2000. We host AX, SL, NAV, GP and CRM along with a host of ISV solutions. Great com-missions for the life of the contract. We guarantee 99.5% uptime.

WatServ www.watserv.com • 866-531-2598 ext. 2311 Hosting and Cloud Computing for Microsoft Dynamics ERP and CRM WatServ is one of North America's largest, most experienced providers of Cloud Computing services for Dynamics AX, Nav, GP, SL & CRM. We have the best partner programs with the highest returns. Call 866-531-2598.

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Business Portal Development

DynamicPoint www.dynamicpoint.com • 562-726-4396 Dynamics Business Portal Enhanced with SharePoint Customizations Extend the out-of-box Dynamics Portal with SharePoint Customizations.

C loud Computing

Data Resolution, LLC

www.dataresolution.net • 877-878-9108 ERP Clouds Data Resolution is dedicated to delivering private ERP cloud services branded as the partners brand. We keep all of our cloud customers optimized & working 24 hours a day, worldwide for the last 11 years.

GoIWx, Inc. www.goiwx.com • 952-258-6300 ext. 6321 Cloud Hosting Services for ERP and CRM Cloud Hosting Services built specifi cally for ERP and CRM.

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Myappsanywhere by NetStandard

www.myappsanywhere.com • 888-636-HOST Premier Cloud Computing Provider Myappsanywhere provides a complete go-to-market integrated cloud solution delivering 99.999% uptime, customiza-tions, no minimums and secure storage in its privately-owned SSAE 16 Type 2 data center facilities.

a TDS company

OneNeck IT Services www.oneneck.com • 480-315-3000 Dynamics Hosting and Managed Services Provider OneNeck® provides a comprehensive, fl exible suite of Microsoft Dynamics hosting and managed services de-signed to help companies improve system performance and leverage their Dynamics AX enterprise application.

Reviora www.reviora.com • 813-344-1600 Cloud ERP hosting Cloud hosting for Dynamics ERP/CRM. Enterprise-class delivery.

Rose Business Solutions, Inc www.mygpcloud.com • 888-794-9401 MyGPcloud myGPcloud is the fi rst on-demand Microsoft Dynamics GP application. Free 30 day trial that can be set up in less than 5 minutes. Start a trial for your prospect or send them to our site and begin your trial today!

Scribe Software www.scribesoft.com/online • 603-622-5109 Scribe Online Data integration for MS Dynamics CRM 2011 online, hosted and on premise.

WatServ www.watserv.com • 866-531-2598 ext. 2311 Hosting and Cloud Computing for Microsoft Dynamics ERP and CRM WatServ is one of North America's largest, most experienced providers of Cloud Computing services for Dynamics AX, Nav, GP, SL & CRM. We have the best partner programs with the highest returns. Call 866-531-2598.

C ustom Development

Alba Spectrum Corporation www.albaspectrum.com • 773-384-9264 Alba Spectrum Corporation We specialize in the design and de-velopment of Dexterity & .NET based Customization and Integration (includ-ing eCommerce & RMS) solutions for Dynamics GP covering an extensive range of applications and industries.

Blue Moon Industries www.bluemoonisv.com • 401-276-9000 Custom Development Services Fixed prices & over 11 years of experi-ence in custom development work.

Isis, Inc. www.isisinc.com • 804-762-4200 Isis Custom Development Isis provides cost eff ective outsourced custom development (C#, VB.NET, ASP.NET, C++) to our partners and custom-ers worldwide at reduced rates as low as $20 per hour depending on project size and skill set required!

KTL Solutions, Inc. www.ktlsolutions.com • 866-960-0001 Custom Development We are a certifi ed .Net and Dexterity development group with over 13 years experience. Provide us with your require-ments for a free estimate.



D emand Generation

FishNet Marketing LLC

www.myfi shnetmarketing.com • 701-532-0502 List Acquisition, Lead Generation & Telemarketing Services Full-service Inside Sales Provider for Dynamics, Platform & Cloud Partners. Lead qualifi cation & nurture mktg; Partner Acct Mgmt; Partner Recruiting; Event Mgmt; Dedicated Rep Programs; Script dvlpmt; List & Lead Mgt .

D exterity Development




DexPros www.dexpros.com • 623-535-9216 Microsoft Dynamics GP Development Professionally designed & developed enhancements/integrations/upgrades and support by experienced Dexterity/SQL/.NET/VB developers.


E mail Marketing

The Partner Marketing Group

www.thepartnermarketinggroup.com 605-574-9432 E-Newsletter Content and Services Get access 24x7 to an online library full of unique newsletter content or elect the full-service options to nurture your pipeline of leads.

G raphic Design Services

David Swang Design

www.davidswang.com • 701-412-7572 David Swang Design Logos, brochures, ads, direct mail, sales sheets, newsletters, banners.

HR & Payroll Implementation & Consulting

Integrity Data www.integrity-data.com 217-732-3737 ext. 0203 HR & Payroll Enhancements for Dynamics GP We can implement the entire GP solu-tion or only certain components. We also off er a variety of customization and training services.



I mplementation Services




Managed Services

a TDS company

OneNeck IT Services www.oneneck.com • 480-315-3000 Dynamics Hosting and Managed Services Provider OneNeck® provides a comprehensive, fl exible suite of Microsoft Dynamics hosting and managed services designed to help companies improve system per-formance and leverage their Dynamics AX enterprise application.

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M arketing Planning & Services

Looking Glass Marketing

www.lookingglassmarketing.com 614-453-5927 Cost-eff ective Marketing Solutions for Microsoft Dynamics Partners Award-winning outsourced marketing services including lead generation, nurture marketing, email marketing, web design/SEO, content development.


www.thepartnermarketinggroup.com 605-574-9432 Microsoft Approved Vendor for Dynamics Marketing Consulting From strategic marketing plan develop-ment to the critical daily execution, this Microsoft experienced team can help fi ll your sales pipeline.

Tornado Marketing, Inc.

www.tornado-marketing.com • 608-213-0377 Marketing Consulting Tornado Marketing off ers high-impact, highly eff ective marketing consulting. 10+ years in the channel. Websites. SEO. Copywriting.

Market Research


www.myfi shnetmarketing.com • 701-532-0502 List Acquisition, Lead Generation & Telemarketing Services Full-service Inside Sales Provider for Dynamics, Platform & Cloud Partners. Lead qualifi cation & nurture mktg; Partner Acct Mgmt; Partner Recruiting; Event Mgmt; Dedicated Rep Programs; Script dvlpmt; List & Lead Mgt

M ember Organizations

Dynamic Communities

www.dynamiccommunities.com 877-324-8880 Microsoft Dynamics User Groups - AXUG, CRMUG, GPUG, NAVUG The User Groups are independent communities that empower Microsoft Dynamics users to connect, learn and share experiences to improve their use of and ROI on their solution. User & Partner memberships are available.

.NET Development


Isis, Inc. www.isisinc.com • 804-762-4200 Isis .NET Development Isis provides cost eff ective outsourced .NET development (C#, VB.NET, ASP.NET, C++) to our partners and customers worldwide at reduced rates as low as $20 per hour depending on project size and skill set required!


Partner Channel Development Services

AIM International

www.aimcorpinternational.com • 425-208-5430

NEW: Partner Channel Development We specialize in building Dynamics vertical partner channels to expand market reach, win more customers, build a global brand. Download guide.

P artner Support Service

Plumbline Consulting, LLC.

www.PlumblineConsulting.com • 419-581-2300 Partner Support Services Leverage our Partner Support Services, including Support, Custom Development & Implementation Assistance to expand your off erings. 25+ yrs.

R ecruitment Services

AIM International

www.aimcorpinternational.com • 425-208-5430

NEW: Partner Channel Development We specialize in building Dynamics vertical partner channels to expand market reach, win more customers, build a global brand. Download guide.

R eferral Marketing

Leading Results

www.LeadingResults.com 888-717-1715 ext. 525

NEW: Referral Marketing Success Referrals don’t just happen – you cre-ate the environment for success. Let us show you how to make that happen.

S ales Tax Management Service

Avalara, Inc.


S harePoint Development

DynamicPoint www.dynamicpoint.com • 562-726-4396 Your Source Exclusively for Microsoft Dynamics & SharePoint Integration Portals, Business Automation & Custom Products integrated with Dynamics.

S oftware Development Consulting

Isis, Inc. www.isisinc.com • 804-762-4200 Isis Consulting Isis provides cost eff ective outsourced software consulting to design, build, & test the software your clients need worldwide at reduced rates as low as $20 per hour depending on project size and skill set required!



Telemarketing/Telesales


www.myfi shnetmarketing.com • 701-532-0502 List Acquisition, Lead Generation & Telemarketing Services Full-service Inside Sales Provider for Dynamics, Platform & Cloud Partners. Lead qualifi cation & nurture mktg; Partner Acct Mgmt; Partner Recruiting; Event Mgmt; Dedicated Rep Programs; Script dvlpmt; List & Lead Mgt

Training

Accolade Publications, Inc. www.accoladepublications.com • 321-206-4690 Training Manuals User and Training Manuals for MS Dynamics GP, AX, SL, NAV, and CRM. Professionally Written--User Readable from Your Dynamics Education Experts.

Martin & Associates www.martinandassoc.com 513-772-7284 ext. 118 GP, CRM, and FRx Training Hands on training at our Cincinnati location. GP classes include Financials and Supply Chain. CRM classes are Sales, Marketing and Service. We also off er a two day FRx class. See website for schedule.

Webucator, Inc. www.webucator.com/microsoft/microsoft-dynamics.cfm • 877-932-8228 Dynamics Training Microsoft Dynamics Training - regularly scheduled public classes delivered live online and custom private classes normally delivered at your offi ces. Webucator is a Microsoft Certifi ed Partner for Learning Solutions.

Upgrades


W eb Development

Leading Results

www.LeadingResults.com 888-717-1715 ext. 525

NEW: Inbound Marketing - Hubspot Web Development Make your website WORK FOR you. Hubspot is the premier inbound market-ing tool. As a certifi ed partner we know what works to drive in-bound leads

W riting/Documentation Services


www.thepartnermarketinggroup.com 605-574-9432 Blogs, Case Studies, Infographics, Websites Use 'content marketing' to build your brand and drive prospects into your sales pipeline.

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