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Partnership for a Drug-Free America • Partnership Attitude Tracking Study The Partnership Attitude Tracking Study (PATS) Teens 2008 Report Released February 26, 2009

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Page 1: The Partnership Attitude Tracking Study (PATS)...THE PARTNERSHIP ATTITUDE TRACKING STUDY The Partnership Attitude Tracking Study (PATS) is the Partnership’s unique research con-tribution

Partnership for a Drug-Free America • Partnership Attitude Tracking Study

The Partnership Attitude Tracking Study(PATS)

Teens 2008 Report

ReleasedFebruary 26, 2009

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2

Table of Contents

Page

Mission . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3The Partnership for a Drug-Free America® Today . . . . . . . . .3The Partnership Attitude Tracking Study . . . . . . . . . . . . . . . .4Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5The Partnership Attitude Tracking Study - Trends in Adolescent Drug Use . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6Marijuana . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6National Youth Anti-Drug Media Campaign . . . . . . . . . . . . . .8Methamphetamine . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10Steroids . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12Ecstasy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .14Inhalants . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15Other Drugs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15Alcohol and Cigarettes . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16Prescription Drug Abuse . . . . . . . . . . . . . . . . . . . . . . . . . . . .17Over-the-Counter Cough Medicine Abuse . . . . . . . . . . . . . .20Sources of Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21Family History of Abuse and Intervention . . . . . . . . . . . . . .25Hispanic/Latino Families . . . . . . . . . . . . . . . . . . . . . . . . . . .26

Partnership for a Drug-Free America • Partnership Attitude Tracking Study

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The Partnership for a Drug-Free America is a nonprofit organization that unites parents,renowned scientists and communications professionals to help families raise healthy chil-dren. Best known for its research-based national public education programs, the Partnershipmotivates and equips parents to prevent their children from using drugs and alcohol, and tofind help and treatment for family and friends in trouble.

Now in its 21st year, the Partnership helps parents and caregivers effectively address drugand alcohol abuse with their children. The centerpiece of this effort is an online resource cen-ter at drugfree.org, featuring interactive tools that translate the latest science and researchon teen behavior, addiction and treatment into easy to understand tips and tools. Atdrugfree.org, parents can connect with each other, tap into expert advice for children of allages, and find the support they want and need to raise healthy families.

Adding depth to its work on the national level, the Partnership’s alliance and affiliate programsupports the organization’s mission at the local level. Working with state and city govern-ments and local drug prevention organizations, the Partnership provides guidance, on-sitetechnical assistance and creative materials necessary to shape anti-substance abuse edu-cation campaigns tailored to the needs and activities of any state or city. To carry out its mis-sion, the Partnership depends on donations and support from individuals, corporations,foundations and the government, while its media campaigns rely on donated media time andspace. For more information on the Partnership for a Drug-Free America and its programs,visit the Partnership’s Web site at drugfree.org.

The Partnership is one of only 13 organizations worldwide to receive the prestigiousDiscovery Health Medical Honors award for extraordinary contributions to world health. TheBetter Business Bureau’s Wise Giving Alliance Charity Seal Program officially certified thePartnership for complying with their 20 rigorous charity standards. And, The New York Timessaid the Partnership is, "one of the most effective drug-prevention organizations in the U.S."

MISSION

Partnership for a Drug-Free America • Partnership Attitude Tracking Study

THE PARTNERSHIP FOR A DRUG-FREE AMERICA® TODAY

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THE PARTNERSHIP ATTITUDE TRACKING STUDYThe Partnership Attitude Tracking Study (PATS) is the Partnership’s unique research con-tribution to the field of substance abuse prevention. An annual study that tracks the elabo-rate and complex attitudes people have about illegal drugs, PATS allows us to understandwhat our target audiences think and feel about various drugs. This consumer-focused, con-sumer-based research is the largest drug-related attitudinal tracking study in the country.No other organization in the country – commercial, nonprofit or governmental – has the richinsights into consumers and drug use that PATS has captured. The insights gleaned fromthis study help us develop advertising designed to “unsell” drugs to America’s youth.

PATS consists of two nationally projectable samples – a teen sample for students in grades7 through 12, and a parent sample. The 2008 PATS is the 20th wave of this research con-ducted since 1987. Prior to 1993, these studies were conducted by interviews in publiclocations. Since the 1993 study, PATS has been conducted in schools and in homes.

Since 1993 The Roper Public Affairs Division of GfK Custom Research North America, aleading market research company has conducted the studies for the Partnership’s teen sur-vey. In the 2008 PATS teens’ study, 6,518 adolescents nationwide were surveyed. Themargin of error for the sample is +/–1.3 percent.

Significant differences on charts and graphs in this report are indicated only for 2008 resultsversus 1998 and 2007, unless otherwise noted. Significant differences versus 2007 arenoted with an asterisk (*) and versus 1998 with a plus sign (+). The 1998 survey representsa benchmark for monitoring the Office of National Drug Control Policy’s National Youth Anti-Drug Media Campaign.

The Roper Public Affairs Division of GfK Custom Research North America developed thequestionnaire for the Partnership Teen Attitude Tracking Study in cooperation with thePartnership for a Drug-Free America®.

PATS is based on self-reported data which represents the dominant methodology used inthe marketplace. Many academic and government institutions use self-reporting data whenresearching sensitive issues, e.g., Centers for Disease Control (Youth-At-Risk Surveys),University of Michigan (Monitoring the Future Study), and the U.S. Department of Healthand Human Services (National Survey on Drug Use and Health).

QUESTIONNAIRE DEVELOPMENT

SELF-REPORTED DATA

Partnership for a Drug-Free America • Partnership Attitude Tracking Study

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The 2008 PATS revealed for the first time a major increase in the number of teensreporting “learning a lot” about the risks of drugs from their parents. This progresscoincides with data showing remarkable, sustained declines in several drugs ofabuse – notably methamphetamine and marijuana.

Marijuana: In 2008 the positive trends in attitudes and behavior related to marijuanaheld steady with no further declines; however, results show that marijuana trial andpast year use were holding at the lowest point since 1993.

Methamphetamine: The positive trends in attitudes and use continued in 2008 withaccelerated rates versus 2005.

Steroids: While there has been little overall change in the number of teens who see“great risk” in abusing steroids, fewer teens this year agreed strongly that teens whouse steroids are putting their health at risk.

Ecstasy: Teen perception of great risk in ecstasy trial and use remained stable.Measures of ecstasy use in 2008 remained stable and significantly below those in2001.

Inhalants: Past year abuse of inhalants remained steady but a third did not believethat inhalant abuse can result in death. This is dangerous because one-time use canbe fatal.

Other Drugs: Lifetime use of LSD, cocaine/crack, ketamine, heroin, and GHBremained stable in 2008.

Alcohol and Cigarettes: Over the last decade there has been a significant decreasein alcohol and cigarette use among teens. Binge drinking also significantlydecreased in 2008 versus 2007.

Prescription Drug Abuse: Abuse of prescription drugs remains less common thanmarijuana but more prevalent than other drugs with the exception of inhalant abuse.In 2008 4.7 million teens reported they had abused a prescription drug at some timein their lives. The dangers of abusing prescription drugs were not well assessed bymany teens. Family medicine cabinets were cited as the main source for obtainingprescription drugs. The research suggests that prescription drug abuse is an addi-tive not a replacement behavior.

Over-the-Counter Medicine Abuse: The research indicated that teens were becom-ing more aware of the risks in cough medicine abuse. Actual reported abuseremained at the same level as 2007.

EXECUTIVE SUMMARY

Partnership for a Drug-Free America • Partnership Attitude Tracking Study

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In 2008 the positive trends in attitudes and behavior related to marijuana among 7ththrough 12th grade students held steady. Perceptions of risk in use and social disap-proval of peer use maintained the significant increases versus 1998. Teens were signif-icantly more likely in 2008 than in 1998 to perceive great risk in trying marijuana once ortwice (20 percent versus 16 percent). They were also significantly more likely to disap-prove of marijuana use in 2008 than in 1998; 35 percent agreed strongly in 2008 thatthey don’t want to hang around anyone who uses marijuana compared to 28 percent in1998. (Chart 1)

Teens in 2008 were significantly more likely than teens in 1998 to see greater specificrisks in marijuana use; personal risks of upsetting their parents (64 percent in 1998, 68percent in 2008) and losing their friends (47 percent in 1998 compared to 54 percent in2008). They were also more likely to perceive risks to their futures: 64 percent in 2008seeing great risk in dropping out of school versus 58 percent in 1998; 69 percent in 2008seeing great risk in messing up their lives compared to 64 percent in 1998. (Chart 2)

THE PARTNERSHIP ATTITUDE TRACKING STUDY: TRENDS INADOLESCENT DRUG USEMARIJUANA

Marijuana

% 1998 2007 2008

Great risk of trying marijuana once or twice

16 22 20+

Agree strongly I don’t want to hang around anyone who uses marijuana

28 35 35+

% 1998 2007 2008

Great risk of trying marijuana once or twice

16 22 20+

Agree strongly I don’t want to hang around anyone who uses marijuana

28 35 35+

+ = significant at .05 level vs. 1998

Chart 1

Partnership for a Drug-Free America • Partnership Attitude Tracking Study

Marijuana

69+6864Messing up their lives

% Great Risk 1998 2007 2008Upsetting parents 64 65 68+

Losing their friends 47 53 54+

Dropping out of school 58 63 64+

69+6864Messing up their lives

% Great Risk 1998 2007 2008Upsetting parents 64 65 68+

Losing their friends 47 53 54+

Dropping out of school 58 63 64+

+ = significant at .05 level vs. 1998

Chart 2

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In addition, teens in 2008 were more aware of the personal risks in using marijuana: 61percent in 2008 perceived a great risk in acting stupidly and foolishly versus 51 percentin 1998; 54 percent in 2008 saw a great risk in becoming lazy as a result of marijuanause versus 46 percent in 1998; 53 percent in 2008 reported a great risk in gettingdepressed compared to 44 percent in 1998. (Chart 3)

Research has confirmed that attitudes of risk and social disapproval are pivotal to affect-ing adolescent substance abuse. As perceptions of risk and social disapproval of a drugincrease, there is a corresponding decrease in the use of it. Results from the 2008 PATSteens show that marijuana trial and past year use were holding at the lowest point since1993. Lifetime trial in 2008 was down 21 percent versus 1998; past year use down 24percent compared to 1998, and past month use down 30 percent compared to 1998.(Chart 4)

THE PARTNERSHIP ATTITUDE TRACKING STUDY: TRENDS INADOLESCENT DRUG USE (continued)

MARIJUANA

Marijuana

% Great Risk 1998 2007 2008Acting stupidly and foolishly 51 57 61+*

Becoming lazy 46 52 54+

Getting depressed 44 51 53+

% Great Risk 1998 2007 2008Acting stupidly and foolishly 51 57 61+*

Becoming lazy 46 52 54+

Getting depressed 44 51 53+

+ = significant at .05 level vs. 1998 *significant at .05 level vs. 2007

Chart 3

Partnership for a Drug-Free America • Partnership Attitude Tracking Study

3333

42

29

37

2626

34

22

30

1616

23

1420

0

5

10

15

20

25

30

35

40

45

50

1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2007 2008

%

Trial: -21% vs. 1998

Past Year: -24% vs. 1998

Past 30 Days: -30% vs. 1998

+ significant vs.1998 at .05 level

+

+

+

Marijuana Trial and Past Year Use: Holding at Lowest Point Since 1993

Chart 4

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NATIONAL YOUTH ANTI-DRUG MEDIA CAMPAIGN

The National Youth Anti-Drug Media Campaign began in July 1998 and primarily focusedon reducing adolescent marijuana use. Data from the 1998 PATS survey were collectedprior to the launch of the Campaign and serve as a benchmark for monitoring its effect.Consistent with the reduced support of the media campaign, teen awareness of the com-mercials significantly decreased in 2008 versus 2007. In 2008 35 percent of teens report-ed frequent exposure (measured as seeing or hearing anti-drug advertising daily or moreoften) to the ads compared to 43 percent in 2007. (Chart 5)

Overall, teens were more likely to rate the anti-drug messages as efficacious in 2008 thanin 1998 – i.e. that the ads made them more aware of the risks of drugs and made them lesslikely to try or use drugs. (Chart 6)

Partnership for a Drug-Free America • Partnership Attitude Tracking Study

3543

32

45

232628

13

1719

0

10

20

30

40

50

60

1993 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2007 2008

%

See/hear anti-drug commercials

Daily or more often

Every day or almost every day

More than once a day

*=significant vs. 2007 at .05 level+ = significant vs.1998 at .05 level

+*

*

*

Chart 5

Effects of Anti-Drug Messages

4242

30

413141

05

101520253035404550

1998 1999 2000 2001 2002 2003 2004 2005 2007 2008

%A

gree

Alo

t

+ = significant vs.1998 at .05 level

+

Made you less likely to try or use drugs

+

Made you more aware of the risks of using drugs

Chart 6

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NATIONAL YOUTH ANTI-DRUG MEDIA CAMPAIGN (continued)

Compared to 1998 significantly more teens said these commercials had given them newinformation or told them things they didn’t know and had encouraged them to talk withsomeone about the risks of using drugs. (Chart 7)

The relationship between reported exposure to the anti-drug ads and marijuana usebetween 1999 and 2008 is quite strong (negative .75 correlation). As exposure increases,past 30 day marijuana use decreases. (Chart 8)

Partnership for a Drug-Free America • Partnership Attitude Tracking Study

Effects of Anti-Drug Messages

31

39 39

3230

2420

25

30

35

40

45

50

1998 1999 2000 2001 2002 2003 2004 2005 2007 2008

%A

gree

Alo

t

+ = significant vs.1998 at .05 level

+

Gave you new information or told you things you didn’t know about drugs

Encouraged you to talk to someone else about the risks of drugs

+

Chart 7

2116

45

35

10152025303540455055

1999 2000 2001 2002 2003 2004 2005 2007 2008

%

Marijuana Use – Exposure to Anti-Drug Ads

Past 30 Days Marijuana Use

See/hear anti-drug ads daily or more often

Chart 8

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METHAMPHETAMINE

Teen perceptions of risk in trying methamphetamine or using it regularly have steadilyincreased over the last several years and were significantly higher in 2008 than in 1998: 54percent of teens reported a great risk in trying methamphetamine once or twice comparedto 41 percent in 1998 and 83 percent saw great risk in using methamphetamine regularlyversus 77 percent in 1998. (Chart 9)

Teens reporting friends’ use of methamphetamine was significantly lower in 2008 (18 per-cent) than in 1998 (26 percent). (Chart 10)

Methamphetamine – Overall Risks of Use

5441

8377

01020304050607080

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2007 2008

%G

reat

Risk

Try Methamphetamine once or twice

Use Methamphetamine regularly

+

+ significant vs.1998 at .05 level

+

Chart 9

10Partnership for a Drug-Free America • Partnership Attitude Tracking Study

Methamphetamine – Friends’ Use

181826

30

0

10

20

30

40

50

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2007 2008

%

+ significant vs.1998 at .05 level

+

Chart 10

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11Partnership for a Drug-Free America • Partnership Attitude Tracking Study

METHAMPHETAMINE (continued)

Specific risks in methamphetamine use have shown gradual increases over the years withan acceleration form 2005 to 2008. There were significant increases in great risk of gettinghooked on meth (82 percent in 2005 versus 85 percent in 2008), dying (78 percent in 2005versus 81 percent in 2008), and becoming paranoid (69 percent in 2005 versus 72 percentin 2008). (Chart 11)

Consistent with the increase in perceived risks in methamphetamine use, there was a sig-nificant decrease in lifetime trial (8 percent in 2005 and 6 percent in 2008), in past year use(6 percent in 2005 and 4 percent in 2008), and in past month use (4 percent in 2005 and 3percent in 2008). (Chart 12)

Methamphetamine Risks – Gradual Increase, Accelerated 2005 to 2008

858277

817875

7269

64

50

60

70

80

90

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2007 2008

%G

reat

Ris

k

Dying

Getting hooked on meth+*

+ significant vs.1998 at .05 level

+*

Becoming paranoid

+*

*=significant vs. 2005 at .05 level

Chart 11

Methamphetamine Use – Gradual Decrease, Accelerated 2005 to 2008

13

86

9

64

346

0

5

10

15

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2007 2008

%

Past Year

Lifetime

+

+ significant vs.1998 at .05 level

+

Past Month +

*

*=significant vs. 2005 at .05 level

*

*

Vs. 2005

-25%

-33%

-25%

Chart 12

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STEROIDS

Questions about steroid abuse were added to the PATS teens’ questionnaire in 2008. Inplace of trend data, steroid attitudes and behavior will be compared to other substances ofabuse.

Steroid abuse was perceived to be very risky – more similar to the risk in trying metham-phetamine than marijuana. (Chart 13) However there is some cause for concern as fewerteens in 2008 (65 percent) agreed strongly that teens that use steroids for athletic per-formance or physical appearance can be at risk for severe health problems, down from 69percent last year.

Steroids were not seen as readily available in 2008: Only 13 percent felt it would be veryeasy to obtain them. This percent is similar to the perceived availability of drugs like ecsta-sy or methamphetamine rather than the more prevalent drug, marijuana. (Chart 14)

Partnership for a Drug-Free America • Partnership Attitude Tracking Study12

Steroid Abuse – Perception of Risk

57 60

0102030405060708090

100%

2007 2008

Great risk in using steroids for athletic performance or physical appearance that a

doctor did not prescribe for you

Great Risk

Marijuana 20%

Ecstasy 45%

Methamphetamine 54%

Chart 13

Steroid Abuse – Perceived Availability

14 13

0102030405060708090

100%

2007 2008

Very Easy To Get

Marijuana 44%

Ecstasy 13%

Methamphetamine 10%

It is very easy to get steroids for athletic performance or physical

appearance when a doctor did not prescribe them for you

Chart 14

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13Partnership for a Drug-Free America • Partnership Attitude Tracking Study

STEROIDS (continued)Very similar to perceived availability is the perception of peer use. In 2008, 21 percent ofteens reported having friends that use steroids for athletic performance or physical appear-ance that a doctor did not prescribe for them. This is similar the reported percentages offriends’ use for ecstasy and methamphetamine. (Chart 15)

Of all the substances of abuse monitored in PATS teens, steroid abuse had the lowestprevalence – 4 percent reported ever using a steroid for either athletic performance or phys-ical appearance. (Chart 16)

Steroid Abuse – Friends Use

23 21

0102030405060708090

100%

2007 2008

Friends Use

Marijuana 57%

Ecstasy 26%

Methamphetamine 18%

Have friends that use steroids for athletic performance or physical appearance that a doctor did not

prescribe for them

Chart 15

Steroid Abuse – Lifetime Use

33

8 6 4

0

10

20

30

40

50%

Marijuana Ecstasy Meth Steroids

Chart 16

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14Partnership for a Drug-Free America • Partnership Attitude Tracking Study

ECSTASY

Teen perception of the great risk in trying ecstasy once or twice or using ecstasy regularlyhas remained stable. (Chart 17)

Reported ecstasy use by friends was significantly lower in 2008 (26 percent) than in 2001(36 percent). (Chart 18)

Compared to 2007, measures of ecstasy use remained stable and significantly below thosein 2001. (Chart 19)

Ecstasy – Overall Risks of Use

42 45

72 76

0

1020

3040

50

6070

80

2001 2002 2003 2004 2005 2007 2008

% G

reat

Ris

k

Try Ecstasy once or twice

Using Ecstasy regularly

Chart 17

2623

36

16

0

10

20

30

40

50

1993 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2007 2008

%

Ecstasy: Friends’ Use Significantly Below 2001

+

+ = significant vs.2001 at .05 level

Chart 18

Ecstasy Use

8

12

55

10

35

02468

101214161820

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2007 2008

%

Trial

Past Year

Past 30 Days

+

+ significant vs.2001 at .05 level

++

Chart 19

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INHALANTS

Inhalant abuse remained steady at 11 percent for past year use. (Chart 20)

However only 66 percent of adolescents reported that sniff or huffing things to get high cankill you. (Chart 21)

Lifetime use of LSD, cocaine/crack, ketamine, heroin, and GHB remained stable in 2008: 9percent ever trying cocaine/crack, 7 percent ever trying LSD, 5 percent ketamine, 5 percentheroin, and 4 percent ever trying GHB. (Chart 22)

1922

1114

68

0

10

20

30

1998 1999 2000 2001 2002 2003 2004 2005 2007 2008

%

Inhalant Abuse

+

+

+

Lifetime

Past Year

Past Month

+ significant vs.1998 at .05 level

Chart 20

Partnership for a Drug-Free America • Partnership Attitude Tracking Study15

Inhalants – Risks

66

78

68

0102030405060708090

100

1998 1999 2000 2001 2002 2003 2004 2005 2007 2008

% A

gree

Str

ongl

y

Sniffing or huffing things to get high can kill you

+

Chart 21

OTHER DRUGS

Lifetime Use

6

9

4

55

3 4

78

0

5

10

15

1993 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2007 2008

%

Cocaine/Crack

Heroin

Ketamine

GHB

LSD

Chart 22

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ALCOHOL AND CIGARETTES

Over the past decade past year and past 30 day use of alcohol significantly decreased.Binge drinking (defined as had 5+ drinks in a row in the past 2 weeks) also significantlydecreased in 2008 (25 percent) versus 2007 (28 percent). (Chart 23)

Over the past decade past 30 day use of cigarettes significantly declined from 42 percent in1998 to 19 percent in 2008. (Chart 24)

Partnership for a Drug-Free America • Partnership Attitude Tracking Study16

60 5844 4446 4231 29

34 34 28 250

20

40

60

80

100

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2007 2008

%

Alcohol Use

Had 5+ drinks in a row in past 2 weeks

Past YearPast 30 Days

+ significant vs.1998 at .05 level

+

+

+*

* significant vs.2007 at .05 level

Chart 23

1917

4238

0

10

20

30

40

50

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008

%

Cigarette Use

Past 30 Days

+

+ significant vs.1998 at .05 level

Chart 24

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PRESCRIPTION DRUG ABUSE

Unlike alcohol, cigarettes, and illegal drug use, teens’ abuse of prescription drugs has notsignificantly decreased. (Chart 25).

Abuse of prescription drugs remained less common than marijuana but more prevalent thanother drugs with the exception of inhalants. (Chart 26)

Partnership for a Drug-Free America • Partnership Attitude Tracking Study17

Lifetime Any Prescription Drug Abuse (Net)

19%21%

2004 2005 2007 2008

Chart 25

% of Teens Who Have Ever Tried:

455678910

1919

33

GHBHeroin

Ketamine

LSDMeth

Ecstasy

Cough MedicineCrack/Cocaine

InhalantsMarijuana

Lifetime Trial

Prescription Drugs

Chart 26

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PRESCRIPTION DRUG ABUSE (continued)

In 2008, 4.7 million had abused a prescription drug at some point in their lives. Abuse isdefined as using without a doctor’s prescription. (Chart 27)

The dangers of prescription drug abuse are not well assessed by many teens. About four outof 10 (41 percent) teens agree that prescription drugs are much safer to use than illegaldrugs.

Historically, perceived availability of illegal drugs does not correlate to self-reported adoles-cent use. However, perceived availability of prescription drugs, because they can be foundin the home, may be a risk factor for teens: approximately six out of 10 teens agree that pre-scription drugs are easier to get than illegal drugs. Teens in 2008 were significantly more like-ly to agree with this statement than in 2007. (Chart 28)

Partnership for a Drug-Free America • Partnership Attitude Tracking Study18

Prescription Drug Abuse – Perceived Availability

57

2007

56

2005

61*

2008

Prescription drugs are easier to get than illegal drugs

% agree strongly/somewhat

57

2007

56

2005

61*

2008

Prescription drugs are easier to get than illegal drugs

% agree strongly/somewhat

* significant vs.2007 at .05 level

Chart 28

11.11.21.51.6

2.12.32.5

4.74.7

8.1

GHBHeroin

Ketamine

LSDMeth

Ecstasy

Cough MedicineCrack/Cocaine

InhalantsMarijuana

Prescription Drugs

The New LandscapeNumber of Teens Who Have Ever Tried: (in millions)

Chart 27

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19Partnership for a Drug-Free America • Partnership Attitude Tracking Study

PRESCRIPTION DRUG ABUSE (continued)Teens cited family medicine cabinets as the main source for obtaining prescription drugs. In2008 teens were less likely to agree that prescription drugs are easy to purchase over theInternet (34 percent) than they were to agree that it is easy to get prescription drugs fromparent’s medicine cabinets (55 percent). (Chart 29)

The research suggests that in 2008 prescription drug abuse is an additive not a replacementbehavior; abusers of prescription drugs were more likely to have tried marijuana than to benon-triers of marijuana. (Chart 30)

Additive not Replacement Behavior

8

42

05

1015202530354045%

Never Tried Marijuana

Tried Marijuana

Ever Tried a Prescription Drug without a Doctor’s

Prescription

Chart 30

Prescription Drugs – Perceived Availability

34Prescription drugs are easy to purchase over the Internet

50Most teens get prescription drugs from their friends42

55

582008

Prescription drugs are available everywhere

It is easy to get prescription drugs from parent’s medicine cabinets

Most teens get prescription drugs from their own family’s medicine cabinets

% agree strongly/somewhat

34Prescription drugs are easy to purchase over the Internet

50Most teens get prescription drugs from their friends42

55

582008

Prescription drugs are available everywhere

It is easy to get prescription drugs from parent’s medicine cabinets

Most teens get prescription drugs from their own family’s medicine cabinets

% agree strongly/somewhat

Chart 29

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OVER-THE-COUNTER COUGH MEDICINE ABUSE

In 2008 there was a positive indication that teens were becoming more aware of the risksinvolved in abusing over-the-counter medicine; there was a significant increase in teens’agreement that taking cough medicine to get high is risky (45 percent in 2007 and 48 per-cent in 2008). (Chart 31)

Actual reported use of cough medicine to get high remained state (10 percent in 2007 and2008). (Chart 32)

Partnership for a Drug-Free America • Partnership Attitude Tracking Study20

OTC Cough Medicine Abuse - Risks

48454540

0

10

20

30

40

50

60

2004 2005 2007 2008

%

* significant vs.2007 at .05 level

*

Agree strongly that taking cough medicine to get high is risky

Chart 31

OTC Cough Medicine –Abuse

7

4

910 10 10

0

2

4

6

8

10

12

2004 2005 2007 2008

%

Taken a non-prescription cough medicine to get high

Lifetime

Past Year

Past Month

Chart 32

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SOURCES OF INFORMATION ABOUT THE RISKS OF DRUGS

PARENTS

For the first time since 1993 the percent of teens reporting that they learned a lot about therisks of drugs significantly increased from 32 percent in 2007 to 37 percent in 2008. (Chart33) This is an especially positive indication because the research also showed that teenswho learn a lot about the risks of drugs from their parents are up to 50 percent less likely touse drugs.

The challenge is to persuade parents to increase their discussions of the risks in prescrip-tion and over-the-counter cough medicine abuse. In 2008, 78 percent of teens reported thattheir parents had discussed the risks of beer and marijuana with them, while only 24 percentreported prescription drug abuse discussions and only 18 percent reported having non-pre-scription cold or cough medicine abuse talks. (Chart 34)

Partnership for a Drug-Free America • Partnership Attitude Tracking Study21

Learned a lot about risks of drugs

28 2732

37

0

10

20

30

40

50

1993 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2007 2008

%

Sources of Information – Parents

+*

+ significant vs.1998 at .05 level * significant vs.2007 at .05 level

Chart 33

Substances Discussed with Parents

19Performance enhancing substance for athletic performance/physical appearance with a doctor’s prescription

18Human growth hormone for athletic performance/physical appearance without a doctor’s prescription

18Non-prescription cold or cough medicine to get high

22Ecstasy

22Steroids for athletic performance/physical appearance without a doctor’s prescription

25Inhalants24Any prescription drug used without a doctor’s prescription

2627447878

2008

Methamphetamine

Marijuana

HeroinCocaine/crack

Beer/alcohol%

19Performance enhancing substance for athletic performance/physical appearance with a doctor’s prescription

18Human growth hormone for athletic performance/physical appearance without a doctor’s prescription

18Non-prescription cold or cough medicine to get high

22Ecstasy

22Steroids for athletic performance/physical appearance without a doctor’s prescription

25Inhalants24Any prescription drug used without a doctor’s prescription

2627447878

2008

Methamphetamine

Marijuana

HeroinCocaine/crack

Beer/alcohol%

Chart 34

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SOURCES OF INFORMATION ABOUT THE RISKS OF DRUGS (continued)

Mothers continued to be the main initiators of discussions about the risks of drugs with theirchildren. (Chart 35)

OTHER SOURCES OF INFORMATION

Teens in 2008 were significantly more likely than in 2007 to report learning about the risks ofdrugs from school lessons or programs and from friends. (Chart 36)

Partnership for a Drug-Free America • Partnership Attitude Tracking Study22

Initiation of Discussion

33

6119

2007

28

5921

2005

29

5820

2004

29

5821

2008

29

5720

2003

29

5919

2002

57575860Your mother

31302928Your father

22212220You

2001200019991998%

33

6119

2007

28

5921

2005

29

5820

2004

29

5821

2008

29

5720

2003

29

5919

2002

57575860Your mother

31302928Your father

22212220You

2001200019991998%

Chart 35

Learned a lot about risks of drugs from50

4440 45

2428 26 29

10

20

30

40

50

60

1993 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2007 2008

%

Sources of Information

*

* significant vs.2007 at .05 level

School lessons or programs

Friends *

Chart 36

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SOURCES OF INFORMATION ABOUT THE RISKS OF DRUGS (continued)TV shows, news, movies and TV commercials as sources of information about the risks ofdrugs were significantly higher in 2008 than in 1998 (prior to the National Youth Anti-DrugMedia Campaign. (Chart 37)

About two-thirds of all teens in 2008 spent time on the Internet for 1 or more hours eachweek. (Chart 38)

Learned a lot about risks of drugs from39

26 3328

20

35

13

30

0

10

20

30

40

50

1993 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2007 2008

%

Sources of Information

+ significant vs.1998 at .05 level

* significant vs.2007 at .05 level

TV shows, news, movies

TV commercialsThe Internet

+*

+

+

Chart 37

Partnership for a Drug-Free America • Partnership Attitude Tracking Study23

44

71

65

38

0102030405060708090

100

1998 1999 2000 2001 2002 2003 2004 2005 2007 2008

%

Computer Use

Spend time on the Internet for 1 or more hours each week

Use computer at home for 1 or more hours each week

+

+

+ significant vs.1998 at .05 level

Chart 38

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SOURCES OF INFORMATION ABOUT THE RISKS OF DRUGS (continued)

Teens in 2008 were significantly more likely than in 2007 to report going to websites that dis-courage illegal drug use. Teens were more likely to go to websites that discourage illegaldrug use (28 percent often/a few times) than websites that support illegal drug use (15 per-cent often/a few times). (Chart 39)

Internet and Illegal Drugs

24

15

21

2007

24

17

20

2005

26

19

24

2004

28*

15

28*

2008

24

20

22

2003

24

20

27

2002

Websites that support illegal drug use Often/A few timesWebsites that discourage illegal drug use Often/A few times

Used the Internet to find information on drugs

%

24

15

21

2007

24

17

20

2005

26

19

24

2004

28*

15

28*

2008

24

20

22

2003

24

20

27

2002

Websites that support illegal drug use Often/A few timesWebsites that discourage illegal drug use Often/A few times

Used the Internet to find information on drugs

%

* significant vs.2007 at .05 level

Chart 39

Partnership for a Drug-Free America • Partnership Attitude Tracking Study24

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FAMILY HISTORY OF ABUSE AND INTERVENTIONTeens in 2008 may have an increased sensitivity to the pervasiveness of substance abuse.In 2008, four out of ten teens (40 percent) reported that they were aware of someone in theirfamily (parents, brothers, sisters, aunts, uncles, cousins, grandparents) having a history ofalcohol or illegal drug problems.

There was also a significant increase from 2007 to 2008 in the percent of teens reportingthey tried to talk a friend out of using drugs. (Chart 40)

Intervention

34 38 3841

05

101520253035404550

1993 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2007 2008

%

+ = significant vs.1998 at .05 level

+*

You tried to talk a friend out of using drugs

Chart 40

* = significant vs.2007 at .05 level

Partnership for a Drug-Free America • Partnership Attitude Tracking Study25

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HISPANIC/LATINO FAMILIES

The increase in Hispanics in the population was reflected in the 2008 teen sample; there wasa significant increase from 2007 (12 percent) to 2008 (17 percent). (Chart 41)

According to Hispanic teens, four out of 10 (40 percent) of their parents speak a mix ofEnglish and Spanish at home, 31 percent speak primarily English and 28 percent speakSpanish. (Chart 42)

Demographics

734

126114

2007%

733

17*5812

2008 %

No answerOtherAsianHispanic/LatinoWhiteAfrican American/BlackRace/ethnicity

734

126114

2007%

733

17*5812

2008 %

No answerOtherAsianHispanic/LatinoWhiteAfrican American/BlackRace/ethnicity

* significant vs.2007 at .05 level

Chart 41

Partnership for a Drug-Free America • Partnership Attitude Tracking Study26

Language Spoken by Hispanic Parents

2830

422007

2831

402008

EnglishSpanish

Mix of both English and Spanish

%

2830

422007

2831

402008

EnglishSpanish

Mix of both English and Spanish

%

Chart 42