the perception of school’s management towards smart classroom education

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A STUDY

ON

The perception ofSchools management towards smart classroom

education

Helix Technology Solutions

Under the guidance of : Submitted by:

Santosh Singh

(M5-34)

Siva Sivani Institute of Management

Siva Sivani Institute of ManagementKOMPALLY, SECUNDERABAD

(2010-12)


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DECLARATION

This project entitled a study on The perception of Schools management towards smart

classroom education, in Helix Technology Soutions, is a benefited work done by me under the

guidance of .., the faculty guide of Siva Sivani Institute of

Management..

I further state that this report entirely stand original in its concepts ideology and genuine in its

presentation.

Santosh Singh

M5-34

PGDM(Marketing)-2010-12

Siva Sivani Institute of Management,

Secunderabad


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ACKNOWLEDGEMENT

I take this opportunity to thank all, whose able guidance and kind co-operation helped me to

complete my study on The perception of Schools management towards smart classroom

education successfully.

I am particularly indebted to Mr. Mohan Saripalle, for providing me the opportunity and

complete guidance to do this project. He always extended his cooperation and provided me with

valuable information regarding the organization in spite of his very busy schedule.

I amgreatly obliged to my Faculty Guide ..for his complete

guidance and also for his valuable insights on the project.

Last but not the least, I would like to extend a special word of thanks to all my well-wishers for

giving me a helping hand whenever needed and for making the project a success.

Place: Signature

Date: Santosh Singh

M5-34

PGDM (Marketing)


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CONTENTS

Chapter1 5 - 10

1.1Introduction 61.2Significance of the Study 91.3Objectives of the study 91.4Literature Review 10Chapter2 11 - 19

2.1Industry Profile 112.2Company Profile 15Chapter-3 20 - 26

3.1Research Methodology 213.2Research Design 213.3Sample Profile 213.4Tools and Methods Data Collection 223.5Limitations 22Chapter 4 27 - 51

4.1Data Analysis 28

Chapter-5 52 - 54

5.1Interpretation and Findings 50Chapter-6 55 - 56

6.1Recommendations and Discussions

Bibliography

Annexure


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CHAPTER - 1


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1.1 INTRODUCTION

Technology has come to stay in our lives. It is no longer restricted to being something that is

invented in isolation in a laboratory. Instead, it has become a way of life. The influence exerted by

technology has been so widespread that now it is almost impossible to name a field where it is not

being put to use.

Last few years, the impact of technology is influencing in all sectors from industries to

elementary education. There has been a spectacular development in the use of E-learning in the

past few years, and consequently, computer-mediated communication has attracted more

attention.

E-learning, which employs electronic media as part of delivery system and encompasses diverse

learning strategies and technologies including computer based learning, web based learning,

virtual classrooms, and digital collaborations. Its cost effectiveness, flexibility of learning

anytime anywhere, uniform delivery to all users reducing chances of misinterpretations,

promotion of team learning & discussion, and easy access to global community, has given it a

competitive edge over the traditional method of learning. The distinctive features of E-learning

are making it more popular around the globe.

E-Learning is present in different forms. The most modern type of e-learning followed today is

smart classroom education. Schools are readily implementing this system to modernize the

method of teaching in the school. The concept of smart classrooms does not completely do away

with the traditional method of teaching. Rather it seeks to club the use of technology with

conventional methods. The resultant product is a harmonious blend of the modern and the traditional.

For instance, the teacher while teaching a lesson on volcanoes will supplement the information given

in books by showing a video of how a volcano erupts.


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1.3SIGNIFICANCE OF THE STUDY

a) This Study helps to identify the other major market players in the E-learning Industry.b) This Study helps to know about the entire E-learning Industry in India.c) The Study limelight the important factors for selecting the E-learning solutions by the

school.

d) Brings out the importance of E-learning solutions in schools.e) The Study aims to find the growing opportunities for E-learning solutions in schools of

Allahabad.

f) It identifies the importance of E-learning in schools of Allahabad and, examine theimpact of some variables such as Infrastructure, School Fees on implementing E-

learning solutions towards the growing opportunities.

1.4 OBJECTIVES OF THE STUDY

a) To find how many schools (school management) are aware of smart class technology.b) To find how many schools have smart class solution.c) To determine whether installing smart class solution in schools will enhance the result

of the student.

d) To determine what factors of smart class technology attracts schools towards it.e) To find out the reason of slow acceptance of smart class solution in the school.

1.5 LITERATURE REVIEW

Before discussing about the smart classrooms, we should know about the e-learning as smart

classroom solutions are the type of e-learning solution.

1.5.1 Definition of E-Learning

E-learning is the acquisition and use of knowledge distributed and facilitated primarily by

electronic means. This form of learning currently depends on networks and computers, but

will likely evolve into systems consisting of a variety of channels (e.g., wireless, satellite),


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and technologies (e.g., cellular phones, personal digital assistants) as they are developed

and adopted.

E-learning can take the form of courses as well as modules and smaller learning objects. E-

learning may incorporate synchronous or asynchronous access and may be distributed

geographically with varied limits of time.

1.5.2 Evolution of E-Learning

E-Learning models are the most preferable mode of education in all parts of the globe. The

foot prints of E-learning models are traced, it shows that the influence of E-learning models

was used for first correspondence programs in the U.S. at Pennsylvania State University in

1892. They started this service to provide the education access to rural areas. In later years,

the correspondence model is changed into a better education program by using the

technology.

In 1920s and 1950s, they started to broadcast the course lessons through radio medium.

Due to the advancement of computer and networking technologies are providing a diverse

means to support learning in a more personalized, flexible, portable and on-demand

manner. These radical and sweeping changes in learning needs and technology have

catapulted a revolutionary transition in modern learning tools in the backdrop of the

internet, commonly referred to as E-learning.

The History of e-Learning

Instructor-Led Training Era (Pre 1983)

Before computers were widely available, instructor - led training. ILT was the primary training

method. ILT allowed students to get away from the office to focus on their studies and to interact

with their instructor and classmates. However, ILT usually meant high costs and downtime

during office hours leading training providers to search for a better way to train.


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Multimedia Era - (1984 to 1993)

Windows 3.1, Macintosh, CD-ROMs, PowerPoint marked the technological advancement of the

Multimedia Era. In an attempt to make training more transportable and visually engaging, CT

courses were delivered via CD-ROM. The anytime, anywhere availability of CD-ROM also

provided time and cost savings that the instructor-led training (ILT) could not and helped to

reshape the training industry. Despite the benefits the CD-ROM courses lacked instructor

interaction and dynamic presentation making the experience somewhat less than satisfying and

slower and less engaging for students.

Web Infancy - (1994 - 1999)

As the Web evolved, training providers began exploring how this new technology could improve

training. The advent of email, Web browsers, HTML, media players, low fidelity streamed

audio/video and simple Java began to change the face of multimedia training. Basic mentoring

via email, intranet CBT with text and simple graphics, and Web-based training with low quality

intermittent deliver Web costs emerged.

Next Generation Web - (2000 - 2005)

Technological advance including Java/IP network applications, rich streaming media, high-

bandwidth access, and advance Web site design - are revolutionizing the training industry.

Today, live instructor led training (ILT) via the Web can be combined with real-time mentoring,

improved learner services, and up-to-date, engaging "born on the web" content to create a

highly-effective, multi-dimensional learning environment. Today, organizations must empower

the worker with just-in-time learning thus the power of mobile solutions with PDA's and cell

phones are a solution whose time has come. It has been estimated that there will be more mobile

devises in the year 2005 than there will be integrated desktops. These sophisticated

training solutions provide even greater cost savings, higher quality learning experiences and are

setting the standards for the educational standards of the future.


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1.5.3 Smart Classrooms

Smart Classrooms are technology enhanced classrooms that foster opportunities for teaching and

learning by integrating learning technology, such as computers, specialized software, audience

response technology, networking, and audio/visual capabilities.

The purpose because of which this technology emerged was basically to improve the teaching

and learning both. Other reasons supporting the technology are:

To develop a learning environment that utilizes technology that will enhance research-basedinstructional strategies

To develop the skills and confidence in teachers to use technology to change their students'learning experiences

To document the successes and challenges of technology integration with research-basedinstructional strategies

To document and disseminate information about the observed changes in the teacher, studentsand learning environment

To identify the most valued technology solutions in a classroom and develop the classroom modelfor implementation in the remaining classrooms throughout the district.

1.5.4 Implementation Barriers for Smart Classrooms Solutions

Several barriers to the implementation of e-learning had previously been identified in

the literature. The examples are:

1. Increased time commitment (workload) for academic staff.2. Development time3. Delivery time.4. Lack of strategic planning and visions.5. Lack of training in technological developments.6. Lack of support for pedagogical aspects of developments.

Lecturers lack of time. Mainly it is related to preparing the e-course and adjusting

existing courses into e-course format.
http://www.it.northwestern.edu/education/classrooms/softwarelist.htmlhttp://www.it.northwestern.edu/education/classrooms/softwarelist.html


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Learning materials and time management. In case of ordinary learning situation,

the planning and time management is being done for the student by curriculum

administration department. But in case of e-learning course, the student himself /herself

has to take active role in it and that necessitates much more self- discipline and

becomes one of the major issues why students drop e-courses.

Loss of teachers aura and possibility of discussion. Some special subjects (e.g.

social science, Moral etc.) require a lot of discussion and quick feedback and that

makes the notion of turning these courses into full-fledged e-courses highly

questionable. Blended learning offers solution: lectures in virtual environment,

seminars, and practical assignments in class roomin face-to-face environment.

Technology. The technology issues followed two main themes: hardware problems

with the schools network server and Internet bandwidth issues.

Lack of face-to-face communication. Some younger students expressed regret that

they were not able to sit in math class with their peers.

Comparison to regular courses. Some students felt that their on-line course work

was more difficult than the work their peers in normal regular school were doing.

Others said that they felt their Cyber School courses took more time than that of their

peers in regular courses. One had also remarked that there was a drop in his math score

in the on-line school compared to what he had obtained in a regular course the previous

year.

1.5.5 Past Researches

1. Smart Classroom: Enhancing Collaborative Learning Using Pervasive ComputingTechnology (Stephen S. Yau, Sandeep K. S. Gupta, Fari az Kar im, Sheikh I . Ahamed,

Yu Wang, and Bin Wang):

In this paper, author have presented the details of Smart Classroom, which facilitates

collaborative learning. It is designed to increase the level and quality of collaboration

between students and instructor in a classroom. Functionalities of Smart Classroom


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including an example course were described. Author says that implemented different

functionalities of Smart Classroom is already implemented, now features must be added

to the technology, like mobile technology etc.

2. A Comparative Study Of Schools With And Without Smart Classrooms In RelationTo Achievement Motivation Of Students (Amritbir Kaur):

The researcher in this paper talks about the importance of smart classroom with reference

to the achievement motivation. Since there is a usage of a larger number of senses in this

technique than is there in case of traditional teaching, therefore a large percentage of

students in school with smart classrooms are highly motivated towards achievement. The

students studying in schools with smart classrooms are better motivated to achieve more

and more in life. The Computer Assisted Instruction is more effective than the traditionalmethod. The retention is higher when taught through Computer Aided Instruction as

Support System. She says that the schools must try to integrate the innovations coming

up in the field of education (like that of smart classroom) with the traditional teaching, as

much as possible, to make the teaching learning process more effective.

3. The Smart Classroom versus Traditional Classrooms: What the students are saying(Tornabene):

For the study author took the feedback of students. For the purpose he considered two

classrooms, one equipped with smart class technology, and the other a normal traditional

classroom. Most student preferred classroom with smart technologies. Student had no

problem in studying for extra hours in the classroom as the real time experience was

obtained in the smart classrooms. It attracted them, they dint feel any distraction while

studying there. Therefore author says that since the technology is present and it is

gathering attention of students and helping them to better understand the topic then such

kind of technology should be implemented by schools and technology


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CHAPTER - 2


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2.1 Industry Profile

India is fast emerging as an E-learning hub, because of its ability to provide a large pool of a

highly educated workforce. There are a number of other potential factors for IT outsourcing in

India, such as cost-efficiency, quality, technical support and a growing economy. In that context

education is costly and moving ahead for higher education is even costlier, so major portion of

masses remain uneducated and lot many learners have to quit their education half way. With fast

growth of Internet, technology and multimedia the world has come closer and provided us with

numerous benefits over the older technologies and learning techniques, maintaining learner's

interest and providing extensible, rich learning experiences with integration of physically

objects. Over time, professionals of the e-learning industry and their clients saw the need for

cost-effective solutions. Thus, the developed solutions are cost-effective, as compared to other

developed nations and also assure the same level of quality. A number of companies in India

possess quality certifications such as ISO and SEI-CMM and meet international standards.

The late 90s is when the eLearning Industry came into focus and attracted a lot of investments in

the Western Countries. From 2000 - 2008, the eLearning Industry grew ten-fold globally.

Indian E-learning industry employs about 11,000 people and total revenue is estimated at $316

millions. Domestic E-learning industry is about 10% of the total industry size and stands at

around $30 million

E-learning has attained a tremendous growth since 2000 and it has always continued to attract

companies to enter the market. Some e-learning companies focus on diversified target segments

and a few players focus on a specific e-learning sector.

The following is a list of some prominent e-learning companies in India:

a) NIIT Technologies was set up in 1981 to provide training solutions for IT industry andnow it has clients across 40 countries. This company is a pioneer in Indian e-learning

industry and provides specialized learning solutions for corporations, government sectors,

colleges, schools, and individuals. NIIT acquired ElementK, a leading US-based e-


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learning company, which provides a tailored catalogue of courses to corporate clients

across the globe.

b) IBM India has a well established Learning Development division and has thousands ofe-learning experts located in 55 countries across this globe.

In India, they have-learning development centers at Delhi, Kolkata, Mumbai, Chennai,

Bangalore, Pune, Gurgaon, Noida, and Hyderabad. IBM has also setup a Knowledge

factory at its Bangalore location to analyze the external and internal training

requirements and provide innovative-learning solutions.

c) Tata Interactive Systems (TIS) is part of the Tata Group and was started in the year1990. This company had a steady growth over years and has around 600 multi-

disciplinary specialists today across the globe. With 19 years of experience, this company

has established its presence worldwide and has developed e-learning content across 1500

projects to cater corporate, education, and government sectors.

d) Skillsoft is an Ireland based leading provider of e-learning products and has a centerestablished at Bangalore. SkillSoft'sBooks24x7is one of the largest online, on-demand

book resources with more than 20,000 titles. It provides on-demand e-learning and

performance support solutions to global destinations and local Indian clients in key cities

of India, such as Mumbai, Bangalore, Delhi, and Hyderabad.

e) Sify E-learning was formed in December 2000 and in India it has office locations atChennai, Delhi, Mumbai, and Bangalore. With eight years of experience in this domain,

Sify e-learning has developed over 5000 hours training so far and it focuses more on the

corporate sector.

f) Lionbridge India has set up development centers at Mumbai and Chennai, and employshighly skilled engineering and content development teams. Apart from e-learning

services, this company also provides translation and localization services. This company

has opened a translation institute in India, Aksharmala, to provide professional

translation services for Indic languages.

g) Educomp Solutions was incorporated in September 1994. This Delhi-based educationcompany is the largest provider of technology education and learning services for the K-

12 market in India. It serves approximately eight million students worldwide and

employs around 4000 employees. It also provides online tutoring services since 2005.


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h) Tutorvista was founded in 2005 at Bangalore. This company provides 24x7 personalizedonline tutoring services to students from K12 to graduate level across the globe. It has

around 1500+ online tutors from various cities in India.

i) EveronnSolutions headquarted in Mumbai is one of the largest providers of onlinelibrary courses and over the years has developed around 5000 hours of learning content

across 16 industry domains.

j) Harbinger Knowledge Products is a part of Harbinger Group and serves customersacross 45 countries, including India. This company has its corporate headquarters at

Pune, and also has units established in Mumbai and US locations.

k) HCL is one of the leading offshore e-Learning service providers and offers services thatrange right from Consulting to Courseware Authoring & Management, providing

professional servicing around Learning Management Systems (LMS) and collaborative

learning for market segments spanning Publishers, Universities and Corporate Groups.

Apart from these major players, there are several smaller companies in this segment, which play

a powerful role in developing innovative e-learning solutions to the domestic and international

market.

2.2

Company ProfileHelix Technology Solutions

2.2.1 Mission

Organizations mission is to become the most respected source of learning and teaching solutions

for the education markets in India and worldwide

2.2.2 Vision

Organizations two fold vision:

1. Create original and sustainable learning and teaching solutions

2. Promote human excellence by contributing our best to the education sector in India and abroad


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2.2.3 Helix Values

At Helix, values are more than words. Values are Helix guiding principles. Values of the

organization are:

Passion for innovation Commitment to quality Inspiring leadership Performance and Excellence

Helix is a technology-based education company involved in developing diverse educational

products that aid the educational process. The essence of Helix lies in its technology, talent and

domain expertise.

2.2.4 Technology

World class technology, sophisticated learning management tools and effective content

management systems are used to develop our e-Learning products. They make extensive use of

technology to provide the best possible learning experience.

2.2.5 Talent

Helixs most prized possession is their talented human capital. Experience, expertise and

enthusiasm are the key elements of their staff. They have the best in class teams of academicians,

subject matter experts, instructional designers, software programmers, content editors, content

writers and graphic artists who can transform ideas into innovative products.

Domain Expertise

The reason behind Helix success is their emphasis on understanding and analyzing the real needs

of the learner. Be it the keen grasp of student mindset, learning habits, instructional design

philosophy or wide knowledge base, Helix has the highest quality of domain expertise.


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2.2.6 Products

Helix is focused on making the total learning experience interesting, practical and intuitive for

everybody. These products are developed by technologists as well as educationalists with

multiple years of experience in education field.

A. LearnNextLearnNext is a computer based learning system to study the CBSE syllabus from home. With

LearnNext, a student is assured of the latest CBSE course material.

LearnNext has focused on making it easier for you to understand complex topics, problems and

theorems with the aid of animations and easy to understand voice-overs. Forget about spending

time trying to figure out those confusing explanations in your textbooks. Our interactive

solutions will help you learn fast and learn better.

LearnNext offers:

a) Highly interactive, easy to use & effective course content with audio-visuals tounderstand complicated concepts.

b) CBSE Class VI to X Science (Physics, Chemistry, Biology) & Mathematics syllabusc) Convenience and the ability to learn at any place and any time - without Internet.d) Over 250 lessons explained with audio-visual course content, solved examples &

experiments

e) Lesson wise revision tests at the end of every lesson with key and explanationf) An 'Ask the Teacher' feature for personalized doubt clarificationg) Lessons Tests, Chapter Tests & Model Tests per subject to prepare you better for the

exams

h) Affordably priced: costs a fraction of the private tuition costsi) Above all, Learning - a happy experience with LearnNext


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B. TeachnextTeachNext is the most innovative and simplest product that is easy to setup, use and maintain. It

comes with complete content in a box and is operated with a remote.

Benefits:

a) TeachNext is as simple as using a Television with a stop, start and forward button. Nolong training or practice required

b) Solved NCERT Exercises contain videos of Maths & Science exercises in NCERTtextbooks solved by a teacher

c) All modules are as per the NCERT syllabus. TeachNext has the entire Syllabus(Chapters, Lessons, Experiments, Exercises, Tests) in a complete audio-visual format

d) Lower preparation time required by teachers, as there is no need to go through contentand take out only the relevant parts

e) Unique lesson plan system which aids the teacher in preparation for the subjectf) No complicated hardware systems, just one simple solution in a box.

2.2.7 Size of Business

a) The company has already invested a sum of Rs 100 crores towards initial development ofthe products and the required technology platform.

b) The company has planned to invest Rs 300 crores in phases in R&D


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2.2.8 Market Share

a) The market share of Helix is 2 % in just 8 months as sales process started around July-August 2009.

b) The company took 2 yrs in content development with the help of expert academicians.c) A team of 400 technology professionals and 60 expert academicians are currently

working towards conceptualizing and enhancing the new suite of products, scheduled to

be completed within two years.

2.2.9 Organizational Structure

14%

7%

7%

2%70%

educomp

NIIT

Everonn

Helix

Others

MANAGING DIRECTOR/OWNER

DIRECTOR-SALES

DIRECTOR-MARKETING

AND BUSINESSDEVELOPMENT

DIRECTOR-TECHNOLOGY

DIRECTOR-

OPERATIONS

DIRECTOR-PRODUCT

DIRECTOR-CONTENT

DEVELOPMENT


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2.2.10 Swot Analysis

Strengths

a) Well experienced IIT & IIM Aluminib) Experienced sales teamc) Teachnext box, classroom solution

being one of the quality product in

market

d) Userfriendly classroom solutione)

Pan India presence

f) Deeper penetrationg)Best hardware

Weakness

a) As a new organization taking time to setupb) Late entrantc) Products available according to CBSE

syllabus only.

Opportunities

a) Huge untapped marketb) Announcement of ICT policiesc) Growing Education Sectord) Young India

Threats

a) Competitors being in market from manyyears

b) Competitors being the Brand name, doingunprofitable business to defeat Helix.

c) Entrance of international company like HCLd) Government aided schools


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2.2.11 Company Positioning

Since Helix Technolgy solutions is new company,it started its operation in month of August

2009.It was in this sector for past 3 years but it was in only busy in R&D and content

formulation.It came up with LearnNext variant which is a student based solution.The full

marketing and sales of its three variant stared in month of september 2009 only.In 7 months of

operations it was more than 1000 schools signed or in process of signing of agreement.

2.2.12 Strategies Used By Helix

a) School contact programme: it is being done in the schools, demo CDs are provided tostudents ,mainly related to Learnnext

b) Diwali greeting cards: it was sent to all the C.B.S.E schools across the country with thebrochures ,got very good responses from the schools and sales also

c) Exhibitions: they have participated in various exhibitions like word didac09, eindia09etc where we demonstrated our classroom solution and got very good response.

d) Seminars: Time to time Helix conducts seminars in different cities where all thePrincipals are invited and the Demo is presented in front of them.

e) Gifts: New year gifts like Planner has been given to the Principalsf) Advertisement: Details of the products being posted at different educational websites.g) Others: THE Banners/Posters/Pamphlets are other sources of positioning our Product.


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CHAPTER-3


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3.1 Introduction

Research is finding something again. It is different from Discovery or Invention, it is to find the

existing facts and analysis them. So, the basic motive is to study the existing problem and tries to

find the solution, if any or try to search out for better options, if available.

Research can be defined as systemized effort to gain new knowledge. A research is carried out

by different methodologies which have their own pros and cons. Research methodology is a way

to solve research in studying and solving research problem along with logic behind them are

defined through research methodology. A Research can be done by both ways, Exploratory and

Descriptive, as per the need. Here the researcher has done descriptive research to know about the

recommendation pattern of school to their client for the Helix luminaries

3.2 Research Design

Research design states the whole procedure of collecting the datas from the sample. What type

of research design has been taken or opted to complete this project worthwhile, that has been

described below. The research design consists of selecting the sample, collecting the datas

from those samples and most importantly the process has been taken to take those datas from

the sample (research methodology), everything. So to submit a good project report, ones

research design should be very properly set.

Research is designed in the way that it covers all aspects of set objectives and serves the

purposes

3.3 Sample Profile

Keeping in view the time consideration my project guide determine the size of sample, the

sample profile was survey on school present. The samples I have collected through personal visit

to their offices. I meet with them personally to collect the data. Large sample gives reliable result

than small sample. However, it is not feasible to target all school or even a substantial portion to


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achieve a reliable result. So, in this aspect selecting the sample to study is known as sample size.

Hence, for my project my sample size is 50.

Survey Methodology

For the survey face to face research method was chosen as per the requirement of the survey and

the project. In this project the target customer were Management team of school and along with

the survey a catalogue of the Helix products was to be circulated. Face to face interaction was the

best way to complete the survey for the precise data collection feedback.

3.4 Tools & Methods of Data Collection

There are two methods of data collection: Primary and Secondary method. Secondary method, in

which data is collected from pre- collected resources.

In this Research, Primary Data Collection method has been used. Questionnaire was made

according to the objectives and personally interview was taken of the respondents.

Assumptions

1. It has been assumed that sample of 50 respondents represents the whole population(school).

2. The information given by the management team of school is unbiasedQuestionnaire

Questionnaire was designed after consulting with the project guide of the company.

Questionnaire was in such a way that defines current status of the Industry in terms of market

share, new ways of acquiring the new customers, and also a feedback from the current customer.

The questions were easy to understand and also the comfort level of the target customers was

considered.


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3.5 Limitations

Every work has its own limitation. Limitations of this project are:-

1. Duration of Project is not enough to make a conclusion on such a vast subject timeconstraint has become a big limitation.

2. Changing the Mentality of school for recommending the Helix luminaries is also aconstraint.

3. Difficulty in convincing the school to find the proper information.4. It is a sheer challenge in getting an appointment with the school.5. The Management team of school was unwilling to share their details to a surveyor.6. Lack of awareness in modern technology that we are using now days.


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CHAPTER - 4


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4.1 DATA ANALYSIS

4.1.1 Awareness of Smart Classrooms

Frequency Percent

Valid

Percent

Cumulative

Percent

Valid Yes 37 74.0 74.0 74.0

No 13 26.0 26.0 100.0

Total 50 100.0 100.0

4.1.2 Aware of HELIX as a smart class solution provider

Frequency Percent Valid Percent

Cumulative

Percent

Valid Yes 19 38.0 38.0 38.0

No 31 62.0 62.0 100.0

Total 50 100.0 100.0

yes

74%

no

26% yes

38%no

62%

Chart no.4.1


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4.1.3 Smart Classrooms in School


Cumulative

Percent

Valid Yes 14 28.0 28.0 28.0

No 36 72.0 72.0 100.0

Total50 100.0 100.0

4.1.4 Name of smart class solution provider


Cumulative

Percent

Valid everonn 8 16.0 16.0 16.0

educomp 8 16.0 16.0 32.0

Not using 34 68.0 68.0 100.0

Total 50 100.0 100.0


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4.1.5 Reason for not employing smart classrooms

Frequency Valid Percent

Valid smart class solution isvery expensive 13 26

Lack of skilled

faculty 9 18

fees cannot be

increased 19 38

any other reason9 18

Total 50 100.0

everon

n

16%

educo

mp

16%not

using

68%

lack of

skilled

faculty

24%fees

cannot

be

increase

d27%

Other

Reasons

40%

veryexpensive

10%

Chart no. 4.2


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4.1.6 Smart class solution makes learning easy

name of smart

class solution

provider

Smart class solution makes learning easy Total

Strongly

disagree Disagree neutral Agree

everonn Count 0 0 4 4 8

% within name of

smart class solution

provider.0% .0% 50.0% 50.0% 100.0%

educomp Count2 0 6 0 8

% within name of


provider25.0% .0% 75.0% .0% 100.0%

Other

CompanyOR Not

using

Count

2 14 12 6 34

% within name of


provider5.9% 41.2% 35.3% 17.6% 100.0%

Total Count

4 14 22 10 50

% within name of


provider

8.0% 28.0% 44.0% 20.0% 100.0%


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educomp everonn not using total

stongly agree 0.00% 0.00% 0.00% 0.00%

agree 0.00% 50.00% 17.60% 20.00%

neutral 75.00% 50.00% 35.30% 44.00%

disagree 0.00% 0.00% 41.20% 28.00%strongly disagree 25.00% 0.00% 5.90% 8.00%

0.00%

20.00%

40.00%

60.00%

80.00%

100.00%

120.00%

Chart no. 4.3


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4.1.7 Smart class solution increases the learning capability of students

name of smart

class solution

provider

smart class solution will help in fetching good marks

in examination Total

Strongly

Disagree Disagree Neutral Agree

Strongly

Agree

everonn Count0 0 6 2 0 8

% within

name of smart

class solution

provider

.0% .0% 75.0% 25.0% .0% 100.0%

educomp Count0 0 2 4 2 8

% within

name of smart

class solution

provider

.0% .0% 25.0% 50.0% 25.0% 100.0%

Not using Count1 9 10 11 3 34

% within

name of smart

class solution

provider

2.9% 26.5% 29.4% 32.4% 8.8% 100.0%

Total Count1 9 18 17 5 50

% within name

of smart class2.0% 18.0% 36.0% 34.0% 10.0% 100.0%


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everonn educomp not using total

strongly agree 0.00% 0.00% 5.90% 4.00%

agree 50.00% 50.00% 20.60% 30.00%

neutral 50.00% 25.00% 17.60% 24.00%disagree 0.00% 25.00% 47.10% 36.00%

strongly disagree 0.00% 0.00% 8.80% 6.00%

0.00%

20.00%

40.00%

60.00%

80.00%

100.00%

120.00%

Chart no 4.4


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4.1.8 Smart class technology will improve quality of teaching

name of smart

class solution

provider

smart class technology will improve quality of

teaching Total

Strongly


Strongly

Agree


% within name

of smart class

solution

provider

.0% 25.0% 25.0% 25.0% 25.0% 100.0%


% within name

of smart class

solution

provider

.0% .0% 50.0% 50.0% .0% 100.0%


% within name

of smart class

solution

provider

5.9% 17.6% 35.3% 38.2% 2.9% 100.0%


% 4.0% 16.0% 36.0% 38.0% 6.0% 100.0%


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strongly agree 25.00% 0.00% 2.90% 6.00%

agree 25.00% 50.00% 38.20% 38.00%

neutral 25.00% 50.00% 35.30% 36.00%disagree 25.00% 0.00% 17.60% 16.00%


0.00%

20.00%

40.00%

60.00%

80.00%

100.00%

120.00%

Chart no 4.5


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4.1.9 Smart class solution will help in fetching good marks in examination

name of smart

class solution

provider

smart class solution will help in fetching good marks

in examination Total

Strongly


Strongly

Agree


% within

name of smart

class solution

provider

.0% .0% 75.0% 25.0% .0% 100.0%


% within

name of smart

class solution

provider

.0% .0% 25.0% 50.0% 25.0% 100.0%


% within

name of smart

class solution

provider

2.9% 26.5% 29.4% 32.4% 8.8% 100.0%


% 2.0% 18.0% 36.0% 34.0% 10.0% 100.0%


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strongly agree 0.00% 25.00% 8.80% 10.00%

agree 25.00% 50.00% 32.40% 34.00%neutral 75.00% 25.00% 29.40% 36.00%

disagree 0.00% 0.00% 26.50% 18.00%


0.00%

20.00%

40.00%

60.00%

80.00%

100.00%

120.00%

Chart no 4.6


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4.1.10 Smart class solution is necessary for todays competitive environment

name of smart

class solution

provider

smart class solution is necessary for todays

competitive environment Total

Strongly


Strongly

Agree


% within name

of smart class

solution

provider

.0% .0% 25.0% 25.0% 50.0% 100.0%


% within name

of smart class

solution

provider

.0% 25.0% 25.0% 50.0% .0% 100.0%


% within name

of smart class

solution

provider

8.8% 29.4% 35.3% 20.6% 5.9% 100.0%

Total Count3 12 16 13 6 50

% 6.0% 24.0% 32.0% 26.0% 12.0% 100.0%


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4.1.11 Smart class technology will act as a boon for low performing students

name of smart

class solution

provider

smart class technology will act as a boon for low

performing students Total

Strongly


Strongly

Agree


% within name

of smart class

solution

provider

.0% 25.0% 25.0% 50.0% .0% 100.0%


% within name

of smart class

solution

provider

.0% 25.0% 50.0% 25.0% .0% 100.0%


% within name

of smart class

solution

Provider

11.8% 26.5% 20.6% 29.4% 11.8% 100.0%

Total Count4 13 13 16 4 50

% 8.0% 26.0% 26.0% 32.0% 8.0% 100.0%


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4.1.12 Smart class solution will create interest among students towards learning

name of smart

class solution

provider

smart class solution will create interest among students

towards learning Total

Strongly


Strongly

Agree


% within name

of smart class

solution

provider

.0% .0% 50.0% 25.0% 25.0% 100.0%


% within name

of smart class

solution

provider

25.0% .0% .0% 25.0% 50.0% 100.0%


% within name

of smart class

solution

provider

8.8% 38.2% 14.7% 23.5% 14.7% 100.0%

Total Count5 13 9 12 11 50

% 10.0% 26.0% 18.0% 24.0% 22.0% 100.0%


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strongly agree 25.00% 50.00% 14.70% 22.00%

agree 25.00% 25.00% 23.50% 24.00%

neutral 50.00% 0.00% 14.70% 18.00%

disagree 0.00% 0.00% 38.20% 26.00%


0.00%

20.00%

40.00%

60.00%

80.00%

100.00%

120.00%

Chart no 4.7


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4.1.13 Smart class solution will provide quality educational opportunity

name of smart

class solution

provider

smart class solution will provide quality educational

opportunity Total

Strongly

disagree Disagree Neutral Agree

Strongly

Agree


% within name

of smart class

solution

provider

.0% 25.0% .0% 75.0% .0% 100.0%


% within name

of smart class

solution

provider

.0% 25.0% 50.0% .0% 25.0% 100.0%


% within name

of smart class

solution

provider

2.9% 35.3% 29.4% 26.5% 5.9% 100.0%

Total Count 1 16 14 15 4 50

% within name

of smart class2.0% 32.0% 28.0% 30.0% 8.0% 100.0%


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4.1.14 Smart class solutions will act as a unique selling point for schools

name of smart

class solution

provider

smart class solutions will act as a unique

selling point for schools Total

Disagree Neutral Agree

Strongly

Agree

everonn Count2 0 2 4 8

% within name

of smart class

solution

provider

25.0% .0% 25.0% 50.0% 100.0%


% within name

of smart class

solution

provider

25.0% .0% 50.0% 25.0% 100.0%

Not using Count10 12 7 5 34

% within name

of smart class

solution

provider

29.4% 35.3% 20.6% 14.7% 100.0%

Total Count14 12 13 11 50

% within name 28.0% 24.0% 26.0% 22.0% 100.0%


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4.1.15 Smart class will help most for the schools

name of smart

class solution

provider

smart class will help most for the schools Total

unique

selling

point

better

understand

ing

improve

overall

result

will ease

teachers job

everonn Count2 0 6 0 8

% within name

of smart class

solution

provider

25.0% .0% 75.0% .0% 100.0%


% within name

of smart class

solutionprovider

25.0% 75.0% .0% .0% 100.0%

Not using Count8 4 18 4 34

% within name

of smart class

solution

provider

23.5% 11.8% 52.9% 11.8% 100.0%

Total count

% 24.0% 20.0% 48.0% 8.0% 100.0%


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will ease teachers job 0.00% 0.00% 11.80% 8.00%

improve overall result 75.00% 0.00% 52.90% 48.00%

better understanding amongstudents

0.00% 75.00% 11.80% 20.00%

unique selling point 25.00% 25.00% 23.50% 24.00%

0.00%

20.00%

40.00%

60.00%

80.00%

100.00%

120.00%

Chart no. 4.8


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4.1.16 Improvement in the result of student after implementation of smart classrooms

name of smartclass solution

provider

improvement in the result of

student after implementation of

smart classrooms Total

Yes no no change

everonn Count4 2 2 8

% within name

of smart class

solution

provider

50.0% 25.0% 25.0% 100.0%

educomp Count4 0 4 8

% within name

of smart class

solution

provider

50.0% .0% 50.0% 100.0%

Total Count8 2 6 16

% within name

of smart class

solution

provider

50.0% 12.5% 37.5% 100.0%


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4.1.17 Factors liked most in smart class solution

Frequenc

y Percent

Valid

Percent

Cumulative

Percent

Valid Visual &

audio effect11 22.0 22.0 22.0

Real time

experience25 50.0 50.0 72.0

Convenienc

e14 28.0 28.0 100.0

Total 50 100.0 100.0

yes no no change

total 50.00% 12.50% 37.50%educomp 50.00% 0.00% 50.00%

everonn 50.00% 25.00% 25.00%

0.00%

20.00%

40.00%

60.00%

80.00%

100.00%

120.00%

140.00%

160.00%

Chart no 4.9


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4.1.18 Students passing in annual examination with or more than 60% marks before

implementation of smart classrooms


Valid 26 - 50% 2 12.5

51 - 75% 10 62.5

76 - 100% 4 25.0

Total 16 100.0

visual &audio effect

22%

real time

experience

50%

convenienc

e

28%

Chart no 4.10


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4.1.19 Students passing in annual examination with or more than 60% marks after

implementation of smart classrooms


Valid 51 - 75% 8 50.0

76 - 100% 8 50.0

Total 16 100.0

4.1.20 One-Sample Statistics

N Mean Std. Deviation

Std. Error

Mean

students passing in annual

examination with or more

than 60% marks before

implementation of smart

classrooms

16 3.13 .619 .155

students passing in annual

examination with or more

than 60% marks after

implementation of smart

classrooms

16 3.50 .516 .129


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4.1.21 One-Sample Test

Test Value = 0

t df

Sig. (2-

tailed)

Mean

Difference

95% Confidence

Interval of the

Difference

Lower Upper

students passing in

annual examination with

or more than 60% marks

before implementation

of smart classrooms

20.189 15 .000 3.125 2.80 3.45

students passing in

annual examination with

or more than 60% marks

after implementation of

smart classrooms

27.111 15 .000 3.500 3.22 3.78


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CHAPTER - 5


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FINDINGS

a) By referring to table no 4.1.1 it can be inferred that most of the schools surveyed areaware of smart classroom technology. Only 26% of the schools are unaware of thistechnology. Out of 74% of the schools which are aware of it only 38% (as on table 4.1.2

and chart no 4.1) of the schools are aware that Helix technology is also the player in this

smart classroom area. Therefore, it can be said that there is very less awareness about the

Helix Technology. Schools are aware about the latest technologies coming up in the

education industry.

b) Very less number of the schools are taking the advantage of this technology as it can beseen from the table no. 4.1.3. Only 28% of them have implemented this technology and

other being deprived of it. Out of these 28% of the schools equal share is taken by both

Everonn and Educomp smart classroom providers, as in table no. 4.1.4.

c) It was found that the main reason because of which, the technology which is verybeneficial and effective in its field, is not been implemented is that the schools do not

have enough money for implementing it. For doing this they will need to increase the fees

and as they say that fees cannot be increased, this shows that the students studying there

cannot afford high fees. Therefore, 27% of the schools said that since fees cannot be

increased thats why they cannot employ this technology. Table no 4.1.5 and chart no 4.2

talk about this. Around 40% of the respondents said that there are other reasons for not

using this technology; it may be because this technology is not accessible although they

are aware of it. Some of the schools also said that there faculties are not skilled enough

that they can use such technologies for teaching purpose.

d) By referring to table no 4.1.15, and 4.1.17, and chart no.4.7 & 4.9 we can know thefactors which attract the schools for smart class solutions. It provides real time experience

which is considered as the most effective factor by the respondents, around 50% of them

voted for this. 48% of the schools feel that it improves overall result of the school, which

is a good attraction for the same. Also, 75% of the educomp solution users feel that it

helps in creating a better understanding among students about the topic.

e) The schools which are already using this technology are Educomp and Everonn. In caseof both the customers 50% of users of each solution feel have experienced the


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improvement in result after implementation of the solution, as in table no 4.1.16 and chart

no. 4.9. Considering table no 4.1.18, 4.1.19, 4.1.20, 4.1.21 it is observed that since there

is significant difference between the result of the students before implementing the

solution and that of after implementation, therefore it can be said that result of the

students improves after implementation of this technology.


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CHAPTER - 6


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RECOMMENDATIONS

a) After the complete study the entire findings show that Helix should reframe the 4Psconcentrating more on pricing strategy and promotions

b) The main problem with Helix product is that its price quite high than that of otherproviders, therefore company should concentrate on pricing strategy of the products.

c) It was observed that the schools which are already among the cream schools do not haveany kind smart class technology and they are not even interested for the same, but the

schools are growing with high pace are keen interested in these products, therefore Helix

Technology should target these growing schools.

d) It was also observed that Everonn has captured all the Government aided or trust aidedschools, Helix should also built contract with some kind of Government aided or trust

aided schools to capture the market.


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BIBLIOGRAPHY

1. Principles of Marketing (twelth edition) Philip Kotler & Gary Armstrong2. Marketing Research- By- S.L.Gupta3. http://www.ascilite.org.au/conferences/brisbane05/blogs/proceedings/84_Williams.pdf4. http://knowledgemanagement.ittoolbox.com/documents/the-evolution-of-elearning-154705. www.helixtecsolutions.com6. www.consumer.Helix.com7. www.eric.ed.gov/ERICWebPortal/recordDetail?accno=ED4219638. www.kusumatrust.org/pdf/amritbir_paper.pdf9. www.india-reports.com/summary/eLearning_industry_india.aspx10.www.sourcingnotes.com/content/view/486/1/11.www.india-reports.com/.../Major-Players-e-learning-Market.aspx12.http://74.125.155.132/scholar?q=cache:RpFwAjEml6wJ:scholar.google.com/+research+o

n+smart+classrooms&hl=en&as_sdt=2000
http://www.ascilite.org.au/conferences/brisbane05/blogs/proceedings/84_Williams.pdfhttp://knowledgemanagement.ittoolbox.com/documents/the-evolution-of-elearning-15470http://www.helixtecsolutions.com/http://www.consumer.helix.com/http://www.eric.ed.gov/ERICWebPortal/recordDetail?accno=ED421963http://www.kusumatrust.org/pdf/amritbir_paper.pdfhttp://www.india-reports.com/summary/eLearning_industry_india.aspxhttp://www.sourcingnotes.com/content/view/486/1/http://www.sourcingnotes.com/content/view/486/1/http://www.india-reports.com/.../Major-Players-e-learning-Market.aspxhttp://www.india-reports.com/.../Major-Players-e-learning-Market.aspxhttp://www.india-reports.com/.../Major-Players-e-learning-Market.aspxhttp://74.125.155.132/scholar?q=cache:RpFwAjEml6wJ:scholar.google.com/+research+on+smart+classrooms&hl=en&as_sdt=2000http://74.125.155.132/scholar?q=cache:RpFwAjEml6wJ:scholar.google.com/+research+on+smart+classrooms&hl=en&as_sdt=2000http://74.125.155.132/scholar?q=cache:RpFwAjEml6wJ:scholar.google.com/+research+on+smart+classrooms&hl=en&as_sdt=2000http://74.125.155.132/scholar?q=cache:RpFwAjEml6wJ:scholar.google.com/+research+on+smart+classrooms&hl=en&as_sdt=2000http://74.125.155.132/scholar?q=cache:RpFwAjEml6wJ:scholar.google.com/+research+on+smart+classrooms&hl=en&as_sdt=2000http://74.125.155.132/scholar?q=cache:RpFwAjEml6wJ:scholar.google.com/+research+on+smart+classrooms&hl=en&as_sdt=2000http://74.125.155.132/scholar?q=cache:RpFwAjEml6wJ:scholar.google.com/+research+on+smart+classrooms&hl=en&as_sdt=2000http://www.india-reports.com/.../Major-Players-e-learning-Market.aspxhttp://www.sourcingnotes.com/content/view/486/1/http://www.india-reports.com/summary/eLearning_industry_india.aspxhttp://www.kusumatrust.org/pdf/amritbir_paper.pdfhttp://www.eric.ed.gov/ERICWebPortal/recordDetail?accno=ED421963http://www.consumer.helix.com/http://www.helixtecsolutions.com/http://knowledgemanagement.ittoolbox.com/documents/the-evolution-of-elearning-15470http://www.ascilite.org.au/conferences/brisbane05/blogs/proceedings/84_Williams.pdf


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ANNEXURE


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Perception of Schools about Smart Class Solutions

A study is being conducted by a student of Siva Sivani Institute of Management on perception of school

management of schools in Allahabad on smart class solution (e-learning solutions).

Please spare a few minutes to fill the questionnaire.

1. Are you aware of smart class solution?

Yes No

2. Do you have smart class in your school?

Yes No

3. If answer to question no 2 is yes then please give the name of smart class solution provider.

__________________________

4. If answer to question no 2 is No, then please mark the reason of not employing it.

i. smart class solution is very expensiveii. Lack of skilled faculty

iii. Fees cannot be increasediv. Dont have access to smart class solutionv. Any other, please mention the reason __________________________________________

5. Are you aware of HELIX as a smart class solution provider?

Yes No

Please circle your responses to the following statements for question 6 to 14 (5- strongly agree,4-agree,3-

neutral, 2-disagree, 1- strongly disagree)

6. Do you think that smart class solution makes learning easy?

1 5

Strongly disagree 2 3 4 strongly agree


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7. Do you think that smart class solution increases the learning capability of students?

1 5


8. Do you think that smart class solution will help in fetching good marks in examination?

1 5


9. Do you think smart class technology will improve quality of teaching?

1 5


10. Do you think smart class solution is necessary for todays competitive environment?

1 5


11. Do you think smart class technology will act as a boon for low performing students?

1 5


12. Do you think smart class solution will create interest among students towards learning?

1 5



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13. Do you think smart class solution will provide quality educational opportunity?

1 5


14. Do you think smart class solutions will act as a unique selling point for schools?

1 5


15. Which factor do you like most in smart class solution?

Visual Effect Audio Effect

Real Time Experience Convenience

16. How smart class will help most for the schools?

Unique selling point Better understanding among students

Improve overall result of school Will ease teachers job

Please answer question 17 to 19 if you have implemented smart class solution in your school, else move

to personal information

17. Is there any improvement in the result of student after implementation of smart

classrooms?

Yes No No Change


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18. Percentage of students passing in annual examination with or more than 60% marks before

implementation of

smart classes:

025% 26 - 50% 5175% 76100%

19. Percentage of students passing with less than 60% marks after implementation of smart classes:

025% 26 - 50% 5175% 76100%

Personal Information

Name of the school _______________________________________________

Name of the respondent ________________________________________________

Designation _______________________________________________

Gender: Male Female

the perception of school’s management towards smart classroom education

Documents