The Personalized Online Shopping Experience

Part 1

Most people have experienced personalized online shopping. Now, learn how the process works and what it means for

the future of online retail.

Behind the Scenes of the Personalized Online Shopping Experience

• Online retail is a high-stakes business

• Online shoppers have unlimited power to come and go with ease, making an engaging, personalized online shopping experience

Behind the Scenes of the Personalized Online Shopping Experience

• With the click of a mouse, a customer can be out the door, never to return

• E-commerce retailers have to come up with new ways to make themselves stand out from the competition

The Advent of Personalized Online Shopping

• The solution that many retailers have started using is the personalized recommendation tool

• This is a type of program collects and implements data about their customers

The Advent of Personalized Online Shopping

• More online retailers use personalized recommendation tools to make the shopping experience unique for visitors

• Get a detailed, behind-the-scenes look at how these tools work, and what they mean for the future of online shopping

Visiting for the First Time

• When you visit a personalized e-commerce site, it's paying attention to what you do

• An intensely complex product recommendation engine monitors your browsing behavior and learns from it

Visiting for the First Time

•When you first land on the homepage, it doesn't know anything about you

•That changes when you make your first mouse click

Browsing, Searching, Learning

• As you start browsing the website's inventory, the product recommendation engine starts humming

• If you search for a certain product, the results page lists recommendations based on the behavior of other customers and even links to relevant, user-submitted lists and more

Browsing, Searching, Learning

• While you can see the personalized recommendation tool working based on your browsing habits

• It isn't until you view an individual product page that the program kicks into high gear

Viewing Your First Product

• Once you click on your first product and view its individual page, the personalized online shopping experience becomes significantly more in-depth

• The product recommendation tool now has an idea of what you're interested in

Viewing Your First Product• Using what information it has about the

product, the program makes recommendations for you – It might show you what other customers bought

alongside the product– Or recommend products that naturally complement it

Getting to Know You

• As you continue shopping a personalized e-commerce site uses each item you view to construct a sophisticated conception of who you are

Getting to Know You

• The product recommendation engine develops a more nuanced picture of you as you go along

• The more time you spend on the site, the more the site learns about your likes, interests and habits, allowing it to tailor itself to your preferences