the pink cloud | milan – expo 2015 | science & technology: food for mind, energy for the...

The Pink Cloud| Milan – EXPO 2015 |

Science & Technology: Food for mind, Energy for the future.

The Pink CloudMilan | EXPO 2015

Contents

• The initiative : Girls in STEM !• 2015 Edition : Themes • Goals • Overall Program• Trainings for Digital Skills • Partners & Supporters


The Initiative: Girls in STEM !

The scope of the project is to encourage young women to undertake STEM studies and aspire to professional careers in order to create a society based on Equal

Opportunities, where men and women will be equally present on the management of public and private organizations and will participate in equal measure to the

growth and progress of our country.

The Pink Cloud is a Corporate Social Responsibility Initiative developed by Microsoft with the support of Public and Private Organization aiming at close the

gender gap in the fields of science, technology, engineering and mathematics (STEM).

The Pink Cloud 2015, after the success of Florence 2013 and Rome 2014,

will be held in Milan, which this year will be “at the center of the world” thanks to EXPO.


2015 Edition - ThemesFood and energy are the most important challenges for our planet: two resources poorly distributed in relation to the needs of the world and towards which, society – institutions, businesses and citizens - is called to stand up and find a suitable solution.

Science and technology (STEM) are food for mind of today's girls, who will be our women

of tomorrow.

These factors can significantly contribute to a faster growth of our society.

Young women, technology and knowledge are in fact unexpressed potentials and they’re not capitalized in the best way possible.

WOMEN

TECHNOLOGY KNOWLEDGE

FEED THE PLANETENERGY FOR LIFE


Goals • Sensitize Public Opinion and all key influencers on the urgency

to foster innovation and technology as a benefit to Economic Growth

• Elevate the debate on gender equality in technology and encourage girls to move towards STEM courses as an opportunity for the future

• Build partnerships and connections with public and private sector in order to create a unique trend of opinion

• Build a pipeline of women and girls with Digital Skills ready to enter the workforce

• Offer job opportunities to girls partners


Press Conference April 23rd

A main event every month from June to

October

Digital Platform

Overall Program

Opening event 3 full days of IT

TrainingsSide seminars on soft

skills Entertainment May 19-20-21


International Press Conference Milan , April 23The press conference will be on the International Day of Girls in STEM

• Main partnership with Municipality of Milan that will guest us

• All public partners will be involved, local and international • Gold sponsors will be represented • Talk show on «Digital Skills as a key for youth future»• Relationship Event


May 19 May 20 May 21 May TBD

Talks from the world Trainings Trainings Pink Hackathon

Morning

Technology: food for mind(TED Style event – possibly in

collaboration with UN Women)

International speakers

Target: university students

Location: TBD

Pink Teens

Pink Academic

International Pink

Trainings for specific targets

Timing: 9.30 a.m.-5.30 p.m.

Pink Energy

Trainings and

motivational meeting

Timing: 9.30 a.m.-4.30

p.m.

Closing Ceremony

The Pink Hackathon

has the aim of producing an App

related to EXPO themes (sustainability,

resources ,food, water,

energy)

Afternoon

Guided tour to EXPO+

Special Visit to USA Pavilion“American Food 2.0: United

to Feed the Planet”

Evening

Happy hour @ USA Pavilion EXPO

Entertainment Activity

The Pink Cloud | May overview


April May June July September October

MICROSOFT LED

Press ConferenceGirls in STEM:

new energy for the future

Speakers: promoters

and institutions Target:

journalists and influencersLocation: TBD

Talks from the world

Trainings

Tour to EXPO

Motivational meetings

Closing Conference

Pink Hackathon

Event TBD

To be verified the collaboration with

«La settimana delle donne»

EXPO

Pink Cloud – Full STEM

2 days of training in English

«Women mean business”

in partnership with Bocconi University

Pink Cloud K12 Event

Kodu – Gaming lab

Event TBDIn collaboration

with public and

private partners

PARTNER

ASUSGirls & Gaming

PARTNER X PARTNER Y

OTHER

The Pink Cloud | Summary


We are engaging international public organizations that will support the project:

We are collecting international students’ associations to spread the project and get youth from abroad

We will involve private and public universities in Milan area to host activities and trainings

In the past years we had the pleasure of sharing our initiatives with prominent figures at national and international level, in the fields of scientific research, technological innovation and culture.

Italian institutions will be involved both locally and centrally.

Ministry of Equal Opportunities and Ministry of Education will be the key stakeholders

International and Italian NGOs will be part of the supporters

There is a strong network of influencers who support The Pink Cloud

Students Associations

Worldwide known ICT companies

Prominent figures

Influencers

International Organizations

Italian and Foreign

University

Public and Private

institutions

National Institutions

Partners Supporters

Worldwide known ICT companies and their representatives have been involved as partners since the first edition of The Pink Cloud.

Partners & supporters


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