The Platform Design Toolkit

@meedabyte #pdcanvas

…In the making

To be used:

• Design with platforms in mind • Identify value creation contexts

• Identify peer segments and actors • Identify opportunities (emerging transact.)

• Create new channels • Identify community support services

• Identify exchange currencies

@meedabyte #pdcanvas

A bit of context

@meedabyte #pdcanvas

Rel. in June 2013 as an iteration of the Business Model Canvas Key community Feedbacks: - doesn’t show logical value flows - BM Canvas structure not good for non linear business - doesn’t model platform lifecycle - doesn’t help to hack growth

@meedabyte #pdcanvas

Few months later:

- Two Workshops held

(Barcelona Design Thinking Week, Frontiers of Interaction 13)

- Applied in some business contexts

- Community feedbacks gathered and incorporated

in Platform Design Canvas 0.2

- A new tool: The Platform Motivations Matrix

@meedabyte #pdcanvas

Now working on a “Platform Design Toolkit”

(more than a single canvas)

@meedabyte #pdcanvas

Newly Born:

The Platform Motivations Matrix

(v 0.1)

@meedabyte #pdcanvas

A derivation and specialization, of a rather classical and well known design thinking tool, i.e. the stakeholder motivations matrix. Motivation matrixes are often used by Service Designer all over the world to identify and investigate the motivations behind each single entity that interacts within a service context.

@meedabyte #pdcanvas

In any context where it has to do with a number of internal and external actors, it’s crucial to understand the role their motivations play while they participate in value co-creation. The analysis of the value creation process is a critical step for understanding the platform: motivations are inextricably linked with that process and, therefore, are essential to understand.

@meedabyte #pdcanvas

Updated:

The Platform Design Canvas (v 0.2)

@meedabyte #pdcanvas

Mostly Social /

Community dynamics (shared value)

Mostly p2p dynamics (exhanged value)

What’s the intrinsic motivation to participate? (problem solved for peer segments)

What are the key stakeholders contributing to the platform operation and mission?

What peer segments are present in the ecosystem? They could be producers, consumers or prosumers playing both the roles

What are the recurring transactions between the peer segments composing the ecosystem?

Through which channels do the peer segments get in contact and execute transactions?

How is the value exchanged and in what forms?

What are the key components of the platform? (resources, formats, infrastructures)

What services are available for the community to support value creation?

How is the value extracted and in what forms?

Examples (new ones coming soon)

iOS

App store

Developers

Indie studios

Dev houses

App purchase

App review

App recommen.

App store

IDE

App checking

Promotions

Apple

AD network

Payment GW

New Use Cases

Cash flows for

devs

Brand visibility

Ad interaction

Users

Tech Firms

SMBs

WWDC

30% fee on transactions

IDE access fee

Apps purchase / Money Reviews / Cred

Wordpress

Developers

Bloggers

Agencies

Wp.org

Wordpress SW

Wordcamp

Runnnig Wp.org

Wordpress

New Use Cases

Brand visibility

Starting a blog

WP.com upgrades / Money Reviews / Cred

Tech Firms

Premium Theme

purchhase

wp.com

Purchases on

Third party shops

Upgrading a blog

Wp.com

Third Party

marketplaces

Personalized L&F Third party

stores/ecosystem

Browser

providers

Developers

WP backends

LAMP Stack

WP.com Theme upgrades / Money Free Code

Fees for services

Complete Presentation and Step By Step Guide:

http://bit.ly/PDToolkitGuide

Links to the templates bundle: https://bitly.com/bundles/o_2

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@meedabyte #pdcanvas

THANKS get in touch!

@meedabyte workshops & consulting