the power of a call monitoring solution
DESCRIPTION
• What is Call Monitoring • Why is Call Monitoring Important • What to Monitor • CRM Integration • What to Track • How to Monitor and ManageTRANSCRIPT
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The Power of a
Call Monitoring Solution
Stan Sher
President
Dealer eTraining
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Today’s Agenda
• What is Call Monitoring
• Why is Call Monitoring Important
• What to Monitor
• CRM Integration
• What to Track
• How to Monitor and Manage
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What is call monitoring?
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What is Call Monitoring?
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Why Call Monitoring is Important
• Training Purpose
• Quality Assurance
• Security
• Success Tracking
* The Phone is the most misused opportunity in
the dealership!
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Bad Internet Lead
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What to monitor
• All Digital Marketing
• Traditional Marketing
• Social Media
• Website (sales/service)
• Pay Per Clicks
• Third Party Lead Sources
• Inventory Listings
• Reputation Sites
• OEM Sites
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CRM Integration
• Find a solution to track outbound and inbound
phone calls
• Get a copy of outgoing phone list in CRM
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How to Monitor and Manage
- Create a daily routine
- Review random calls (10 per day)
- Train your team weekly (3x)
- Training 30 minutes per session
- Be prepared to TO phone calls live
- Use TO as training opportunity
- Create Accountability Report
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Improve Lead Quality – More Phone Calls
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What’s in it for you?
1. More accountability
2. Increased sales performance
3. Work Smart…Not Hard
4. Handle more leads and opportunities
5. Bigger Pay Check!!!