the power of a strong online presence
TRANSCRIPT
The Power of a Strong Online Presence
Search Engine Optimization
of daily searches are brand new!
15%-Google
The Landscape is Shifting
What Really Matters Today?
2015 Local Search Ranking Factors
Source: Moz 2015 Ranking Factors
20.30%
9.50%
8.50%
20.00%
5.00%
14.70%
13.60%
8.40%
On-Page Signal
Behavioral/Mobile Signals
Personalization
Link Signals
Social Signals
My Business Signals
External Location Signals
Review Signals
Core Optimization
Content Marketing
Local Listings
ReputationManagement
Reputation 92% of users will use a local business if it has at least a 4 star rating
Site optimization 79% of search engine users say they always/frequently click on the natural search results.
Content 82% of consumers feel more positive about a company after reading custom content
Business listings 73% of consumers lose trust or confidence in a brand when online listings are incorrect
Keywords are much less important than they once were.
RankBrain & Content
• Review generations
Prominence & Reviews
The quantity of reviews received on a regular basis, coupled with their average star ranking impact the
SERP a great deal.
Proximity
With the increase in Mobile, proximity plays an increasing role in the results from a search.
Links & Social Media
Quality links are playing a stronger role in your website rankings along with Social Media engagement.
Relevance & Listings
Business Information should always be detailed an accurate. Your listing also needs to match what someone
is searching.
Get Them Thinking….• Do you post content like videos, slide
decks, and infographics on a regular basis?
• Do you know your average star rating? Do you get reviews on a regular basis? Do you respond to the reviews?
• Do you know which of your listings are accurate and which are not?
• Do you know how much traffic is being sent to your content on the web?
Integrating Campaigns
93% of online experiences begin with Search Engines. • Search engines algorithms
change.• Bright Oak concluded their
test results yielded a 25% increase in clicks and a 27% increase in profits when they integrated PPC with organic
Beyond SEO
• Social media sites, like FB and Instagram constantly implement change.
• Having a solid plan that combines multiple digital tactics, helps you stay relevant and competitive
• Mobile and Video are the top categories for opportunities and growth.
Diversify
Questions???