The Power of

Babble

Dick Carlson www.DickCarlson.com

Columbia Information Technology Council

Dick Carlson www.DickCarlson.com

Columbia Information Technology Council

Developing kick-ass learning is not for the faint of heart. Giving a Generation X learner a talking head with a “next”

button is a recipe for destruction. They’ll tune out and start reading mail (or IM-ing their friends, or playing Doom, or

listening to tunes on their i-Pod).

You’ve got to move up to the next level of interactive customer-driven learning using techniques like blogs,

podcasting, networked communities, wikis, viral videos and other cutting edge tools where the inmates build the asylum.

The Power of Babble

Who is this guy?

Who are these people?

The Power of

Babble

Employee knowledge is one of your key assets

Gen-Next learners have entirely new ways of learning

1.0 vs 2.0

Social Media Playbook – Free!dick@DickCarlson.com

Podcasts, Wikis, Blogs – Oh My!

A podcast is a collection of digital media files which is distributed over the Internet, often using syndication feeds, for playback on portable media players and personal computers.

A wiki is software that allows users to easily create, edit, and link pages together. Wikis are often used to create collaborative websites and to power community websites.

A blog (short for “web log”) is a website where entries are commonly displayed in reverse chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog.

School Daze – Kettering University

Integrate these new tools with your existing infrastructure

Experimenting with new models is easy and inexpensive

Engage your community in building content and resources

Begin to develop new content resources

Low-hanging fruit satisfies immediate needs of learners

Compare potential business impact of choices

Success metrics must be mapped to business goals

Set measurable goals

Don’t be evil

1 2 3

Supply an infrastructure for your learners to use

Seesmic – How To Use It

So what happens when you

let the inmates run the

asylum?

☻☻

Locate external support to make it happen

Adopt and

adapt existing content sources

Slick isn't necessarily better

A good taxonomy will guide the discussion and learning

Animals Cats

Dogs Large

SmallUgly

CuteAll others

Pugs

Describe the

model, don't

limit the scope

Allow users to tag content in ways that make sense to them

Microsoft Technical Learning Centers

You point the discussion and add value

User-built

content isn't free,

just a different model

You can use

moderation, if it's in

moderation

Copy other pioneers, don't rebuild the wheel

Reward and

support bell-cows as they

drive the content

You already have resources in your community

Collect and re-publish, index, chunk the best

Rich content

resources will add value

A public/private model usually won't increase benefits

First provide the value, then build the audience

Focus on their pain to

build community

Guide, don't push

growth and

direction

Fresh content smells better

Content is never done -- you just keep planting and pruning

Focus the

story, don't gate-keep

Thank goodness,

we’re almost done

The traditional model of content management is dead

Integrate new models with your existing services

New models of content creation provide opportunities for growth

Manage your knowledge assets wisely

The Power of

Babble

Dick Carlson www.DickCarlson.com

Columbia Information Technology Council

DickCarlson.com/ColumbiaITC

Dick Carlson www.DickCarlson.com

Columbia Information Technology Council

Appendix

Digital Audio Recorder

Marantz PMD660 Handheld Digital Voice Recorder

Digital Audio Editing Software

Audacity

Podcasting tutorial

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