The Power of CollaborationSteve Luczkiw

VP Strategic Partners EMEA

Collaborate to Accelerate

Welcome

9:15 AM 9:25AM PANDUIT Introduction

9:25AM 9:45 AM The Power of Collaboration

9:45 AM10:45

AMDesigning the Building of the Future

10:45 AM

11:10 AM

Coffee Break

11:10 AM

11:40 AM

Optimising Datacentres with UPI-based Solutions

11:40 AM

12:10 PM

The Journey to the Cloud-Delivering IT Infrastructure as a Service

12:10 PM

12:40 PM 

Ways to Improve Virtualisation Strategies

12:40 PM

13:00 PM

Panel Discussion

13:00 Lunch and Networking

Collaborate to Accelerate

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PANDUIT Confidential Information

• Privately held ,established in 1955• US, Headquartered in Chicago• >4,000 Employees• Turnover $1Bn• >10% of revenue into R&D• Solutions Focus

Overview of PANDUIT

PANDUIT is a world-class developer and provider of leading-edge solutions that help customers optimize the physical infrastructure and mitigate risk through simplification, increased agility and operational efficiency

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PANDUIT Confidential Information

Overview of PANDUIT

PANDUIT EMEA• Since 1971 , HQ London• Manufacturing in NL and RO• Warehouse in NL• 250 employees• Turnover $ 200m• 120 Account Managers• UK Dedicated team• Customer Briefing Centre

Investments in 2009, 2010….

New facility in RomaniaQuick Net TM, Patch cords

Customer Briefing Centres worldwide

EMEA: London, Frankfurt, Paris, Spain

Continued recruitment

Panduit Green

Global deployment principles reduce energy consumption (power

and cooling issues in DC)minimize ecological footprint (RoHS,

WEEE, and ISO 14001)New Panduit headquarter in Chicago

LEED NC 2.2 Gold certificationPanduit green philosophy:

Manufacturing, process, training and education, products

UAE

China

Mexico

Singapore

Japan

India

AustraliaChile

Brazil

Costa Rica

Georgia

Global presence and commitment

Global Operations & Logistics

Romania

Netherlands

USA 6

= Manufacturing Facilities = Warehouse Facilities= Primary Offices

• Offices in 33 countries

• Serve 112 countries

• Manufacturing >3 million square feet

• Warehouses >1 million square feet

• Global network of strategic partners

• Largest Global Sales and Supportb

Technical collaboration and Physical Layer Advisor to computing business units

Networking, Switch and Server Infrastructure

Technology Partner Ecosystem

Physical Layer Advisor for SANs integration of management with Smarts

Collaborating on data center cooling solutions

Engaged with leadership on joint integration for intelligent physical management

Testing partner for communication network products and services

Industrial networking solutions that combine power, control and networking

Str

ateg

ic

Glo

bal

All

ian

ces

Worldwide Alliances

Panduit Technology Partner Ecosystem

Connected BuildingsIndustrial AutomationData Center &Enterprise Networking

Copper Transport

Grounding &Bonding

Cable Management

ManagedNetwork Systems

Fastening & Protecting

Identification & Safety Solutions

Zone Cabling

Fiber RoutingSystems

Fiber Transport

Enclosures

Physical Infrastructure Elements

Physical Infrastructure Management

Connect.

Manage.

Automate.

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Why Partner with Panduit

• Mitigate infrastructure risk

• Innovative technology solutions to solve customer problems

• Commitment to cultivating long-term customer partnerships

• Most comprehensive product line in industry; inc Services & Software

• Guaranteed Performance with 25 Year System Warranty

Overview of PANDUIT

Sampling of Panduit Customers

THE POWER OF COLLABORATIONUnified Physical Infrastructure

Strategy and Vision

Physical Infrastructure Spans the Business

Managing mission critical applications across the network

Policy-based management of building

systems over the network

Data Centers Connected Buildings Industrial Automation

Operations increasingly managed by applications through the data center

communication securitycomputing control power

U n i t e d P h y s i c a lI n f r a s t r u c t u r e

S M

Systems Infrastructure Needs to Converge to Enable Business Benefits

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Making the Unified Physical Infrastructure (UPI) Approach Critical …….

ARCH

ITEC

TURE

SYST

EMS

& S

OFT

WAR

E

POLI

CY M

ANAG

EMEN

T

Foundation for the Network and Systems

FeaturesOpen

Integrated

Standardized

Real-time Information

Managed

The Unified Physical Infrastructure (UPI) is the

Benefits

Scalability

Costs

Agility

Sustainability

Risks

is the

UPI Approach Drives Simplification, Standardization and Risk Reduction

P2P - Unification

Current

Offering

Disparate Compone

nts

Physical Infrastructure Management

Green Data Cabinets & Racks

Cable Management

Routing

Grounding

Zone Cabling

Identification & Accessories

Copper Cabling

Fiber Cabling

Man

age

Aut

omat

eCo

nnec

t

Physical Infrastructure IntegrationSystems Infrastructure

Physical Infrastructure

P2P

POWER CONTROL COMPUTECOMMUNICATESECURITY

Physical to Logical Integration

UPI in the Data CenterENTERPRISE APPLICATIONSENTERPRISE APPLICATIONS

IT SYSTEMSIT SYSTEMS

CCTVCCTVServersServers Access ControlAccess Control

Lighting ControlLighting Control

UPS Monitoring

UPS Monitoring

StorageStorage NetworkNetwork

ELECTRICAL & MECHANICALELECTRICAL & MECHANICAL

CRACCRAC

SECURITY SYSTEMSSECURITY SYSTEMS

communication

security

computing

control

power

Physical Infrastructure Relevance

http://www.panduit.com/solutions/datacentrehttp://www.panduit.com/upi

IT Investment% of Budget Life Cycle Years

60%

23%

10%

7%

2 – 5 years

2 years

Software

IT

Operations

Cabling

3 – 5 years

10 – 15 years

Data Centre Considerations

What priority is given to Deployment?

Power and Cooling ?Location?Cabinet and Cables ?Deploy for OPEX ?

Weight

Front View - Cut Through Centre of 6509 Switches

Approximately 15% temperature increase switch to switch going right to left

Panduit built for Reduced OPEX

No extra CRAC’s correct airflow and Cool Boot recovering lost air

Panduit built for Reduced OPEX

Solution seal leaks and correct air flow

Ashrea state 60-70% of air bypasses the equipmentPanduit sealed the leaks and doubled the air flow Ducting corrected the Switch air

flow preventing recirculation of the air.

Example Thinking of OPEXBuilt from Parts Built for Reduced OPEX

Cost of Maintenance

Changing Demands on the Physical Infrastructure

Power & Cooling

High Speed Transport

SFP+ Cu

SFP+ to SFP+

June 2009 28June 2009 28PANDUIT - Proprietary Information

Consolidation, Virtualization,Automation

ManagementCloud Computing

Clouds

OS+App

Hypervisor

OS+App

OS+App

OS+App

Collaborate to Accelerate

DynamicInfrastructure

Unified ComputingUnified Fabric

Integrated Architecture

Cloud Burst Industrial Automation

VBlock10GbaseT

Tried Tested Approved and supported solutions

Ready Deployment to Best Practices

Collaboration Example – Nexus 5000 Kit

Mapping the Logical to Physical Infrastructure

Server Rack

Network Rack

Zone

DC

Pod

Storage Rack

Access Layer

Aggregation Layer

Core Layer

COLD AISLE

HOT AISLE

Pod

Pod

UPI Reference Architecture PANDUIT Reference Architectures intelligently align physical infrastructure systems to logical architectures, enabling consistent deployment of sustainable infrastructures

Standardize the deployment of core infrastructure systems

Organize plans to achieve energy efficiency, reduce waste, and lower operating costs

Reproduce measurable benefits across all industries and applications

Top of Rack (ToR) design

high density version• more than 48 ports necessary per

cabinet -> dual switch

lower density version• single switch per cabinet and redundancy

over two cabinets

server cabinet – rear view server cabinet – rear view

Best Practice deployment of Cisco Nexus Range

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• Cooling• Power• Space

Physical Infrastructure Considerations

Panduit solutions provide the foundation to scale up to high density deployments for future application needs

What We Focus on:

• Optimized Cabinets• Energy Efficient Deployments• Passive Thermal Management

How We FulfillRequirements:

• 10% more useable space• 15% reduction in power• 38% reduction in cooling costs

Results:

• Performance• Operational efficiencies

Data Center Advisory Services

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• Health Check (Visually-based)

• Assess (Measurement-based)‑ Individual services for:

Cabling/Pathways/Racks, Telecoms G & B, Power and Cooling

‑ Packaged services for Virtualization, Consolidation & Automation

‑ Thermal Analysis featuring Computational Fluid Dynamics

• Design‑ Data Center Physical Infrastructure

Design

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Connect. Manage. Automate.

building a smarter, unified foundation