THE POWER OF LINKEDIN FOR FURNITURE BRANDS, RETAILERS - SALES REPRESENTATIVES & SMALL BUSINESS

Click the link to read the entire article

http://www.social4retail.com/the-power-of-linkedin-for-brands-sales-

representatives-and-small-businesses

Just because I write about the Home Furnishing Industry, don't exclude yourself from the ideas

and concepts I'm presenting

I've been "Ranting" a lot about technology lately, specifically because I believe adopting new

and innovative technology breakthroughs, that help consumers find your brand or shop your

stores, is imperative in stopping the erosion of sales at local brick and mortar stores to the large

"on-line" giants.

So with that said.....Marketing is about digital relationships, and this platform is the best for B2B

This RANT is about Why Is It Furniture Brands & Furniture Sales Representatives Ignore The

Awesome Engagement Power of LinkedIn? Many think LinkedIn is only for job seekers and

recruiters….WRONG….I will tell you since I have invested in this platform, 80% of my

new clients found me on LinkedIn!

LinkedIn is the most profound business-to-business platform ever created and I’ll bet you are

NOT doing it, or doing it wrong. Not everyone can afford to advertise in the Industry Trade

Magazines and their marketing platforms...PLUS they are SO LIMITED as to what you can

do...so integrate this digital platform, with your social and traditional marketing platforms

Now, this social network is NOT to connect with consumers like Twitter, Facebook, etc., It is

built to connect professionals and businesses with professionals and businesses involved in

the same or similar categories.

For furniture designers and manufacturers, this is a goldmine. Think about it:

1. You can connect with buyers (Existing and new prospects)

2. You can connect with retailers (Existing people at the retailer and/or new prospects)

3. You can connect with suppliers (Existing and new prospects)

AND it helps immensely with search engines...see how it works for me.

So, how do you use this awesome platform to promote your business to people that

“want” to connect to you? First I’ll tell you how to get on LinkedIn, and then I’ll explain

how you can use it.

Create/Update Your Profile - Individual (Be sure to have your ability to be connected

open so people can find and connect with you. Individuals who want to keep their

information private or unattainable/unconnectable...should just stay off the platform...it's

useless to be there and people can't connect with you so"why is it you're even on the

platform if you don't want to use it as intended"? If you don't want to connect with people

who want to connect with you, just say NO/REJECT to the request...pretty simple, huh?

GETTING STARTED

So, how do you use this awesome platform to promote your business to people that

“want” to connect to you? First I’ll tell you how to get on LinkedIn, and then I’ll explain

how you can use it.

Click the link to read the entire article

http://www.social4retail.com/the-power-of-linkedin-for-brands-sales-

representatives-and-small-businesses

GETTING STARTED