the power of social media
TRANSCRIPT
Zürich | +41 44 254 6400
The Power of Social Media
Alexandra Fulford
@Pharmaguapa
− 3 −© 2015 ZS Associates | CONFIDENTIAL SMI_The power of social media
Social media saves lives
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Let us follow a patient through her journey …
Patient has
symptoms
GP examines
patient
GP
misdiagnoses
patient
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She will search for information …
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…And she may proactively ask her network for help
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Better informed she returns to the doctors
GP examines
patient
Patient
diagnosed
Refer to
specialist
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Armed with her diagnosis she continues to look for
information …
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But her doctor may only have informed her of the
key bits of treatment information
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Once diagnosed she may receive treatment …
Patient receives treatment
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... And explore what her treatment options are
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But what if there is no real treatment?
Patient receives treatment
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Then she may turn to social media to find trials …
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Or fundraise or lobby to improve her options
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So what does this mean for pharma?
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Increase sales by increasing the patient pool
Patient has
symptoms
Drive patient
awareness
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Get patients on your products faster …
GP examines
patient
Provide diagnostic
support
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… and in the process improve relationships with
HCPs
GP examines
patient
Refer to
specialist
Support HCP networking and use of
social media
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Improve patient outcomes and adherence
Patient
diagnosed
Provide HCPs and patients with disease
information and support
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Speed up research and development …
Patient receives
treatment
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… and improve approval and access
Patient receives
treatment
Help empower patients to take action
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Enhance your corporate reputation
Be present
and provide
reputable and
valuable
information
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Social media is a truly powerful channel for all of us
Be part of
− 25 −© 2015 ZS Associates | CONFIDENTIAL SMI_The power of social media
Thank you!
For further questions or more information
please contact me:
@Pharmaguapa