the product market

7/25/2019 The Product market

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THE PRODUCT


2/23

What is product?

Product is anything ofered or sale by ar! to buyers to satisy their "ants andneeds# Products !ay ta$e any o theollo"ing or!s%

Physical ob'ect li$e a toy or a $ilo o por$(

)#* ser+ice li$e a erris "heel ride or a

dental chec$ up(


3/23

,#* P-*CE -./E -O0DO0 OR 1OR*C*2

3#*0 OR4*0.5*T.O0 -./E THE/0.4HT6 *0D CO-U71U6 OR THEPH.-.PP.0E 7*R/ET.04*66OC.*T.O0(

8#*0 .DE* -./E 9PRO:-.;E< OR 9THEPRE6ER=*T.O0 O; THE O5O0E-*2ER< ( *0D

>#* PER6O0*-.T2 -./E E=.T* PERO0OR E;RE0 91*T*< RE2E6


4/23

TO 7*.0T*.0 THE .0TERE6T O; 1U2ER6THE PH26.C*- PRODUCT6 *0D 7O6T O;TE0

PRO=.DED W.TH 1E0E;.T6 -./E%

@U*-.T2

)#REPUT*T.O0 O; THE 7*0U;*CTURER

,#P*C/*4.04

3#CRED.T

8#.0;OR7*T.O0 *1OUT THE PRODUCT

>#W*RR*0T2

A#*;TER 6*-E 6ER=.CE

B#DE-.=ER2


5/23

C-*66.;.C*T.O0 O;PRODUCT6

PRODUCT6 7*2 1E C-*66.;.ED .0TO TWOC*TE4OR.E6% CO06U7ER 4OOD6 *0D.0DU6T.R*- 4OOD6#

CO06U7ER 4OOD6

CO06U7ER 4OOD6 *RE THO6E .0TE0DED ;OR;.0*- CO06U7PT.O0 12 CU6TO7ER6# THE2

7*2 1E C-*66.;.ED *CCORD.04 TO% THER*TE O; CO06U7PT.O0 *0D T*04.1.-.T2 *0D)# THE CO06U7ER6 6HOPP.04 H*1.T6


6/23

RATE OF CONSUMPTION AND

TANGIBILITY# 1*6ED O0 THE R*TEO; CO06U7PT.O0 *0D T*04.1.-.T2

CO06U7ER 4OOD6 *RE ;URTHERC-*66.;.ED *6%

DUR*1-E6

)#0O0 DUR*1-E6

,#6ER=.CE6


7/23

DURABLE GOODS*RE T*04.1-E 4OOD6WH.CH 0OR7*--2 6UR=.=E 7*02 U6E6#

NON DURABLES GOODS*RE T*04.1-EPRODUCT6 WH.CH *RE CO06U7ED .0 O0EOR * ;EW U6E6

SERVICES*RE .0T*04.1-E 4OOD6 -./E*CT.=.T.E6 1E0E;.T6 OR 6*T.6;*CT.O0

WH.CH *RE O;;ERED ;OR 6*-E#


8/23

CO06U7ER6 6HOPP.04 H*1.T6

1*6ED O0 COn6U7ER6 6HOPP.04

H*1.T6 CO06U7ER 4OOD6 7*2 1E;URTHER C-*66.;.ED *6%

CO0=E0.E0CE 4OOD6)#6HOPP.04 4OOD6

,#6PEC.*-T2 4OOD6

3#U06OU4HT 4OOD6


9/23

CONVENIENCE GOODS*RE THO6EWH.CH *RE PURCH*6ED W.TH *

7.0.7U7 O; E;;ORT# 7*02 O; THE7*RE RE*D.-2 *=*.-*1-E .0 7*02RET*.- OUT-ET6#

SHOPPING GOODS*RE THO6ETH*T *RE 1OU4HT O0-2 *;TER *0E;;ORT TO CO7P*RE W.TH OTHER4OOD6 .6 7*DE#

SPECIALTY GOODS*RE THO6ETH*T THE CO06U7ER6 6EE/ TO 1U2*0D THE2 *RE 0OT W.--.04 OR

THE2 *RE 0OT *1-E TO *CCEPT


10/23

UNSOUGHT GOODS *RE THO6ETH*T *RE 0OT RE*D2 2ET W*0TED

12 OR *RE 6T.-- U0/0OW0 TO THECO06U7ER# 1EC*U6E O; THE 6*.DRE*6O06 CO06U7ER6 U6E 0O

E;;ORT TO 6EE/ THE7# THERE *RETWO T2PE6 O; U06OU4HT 4OOD6%

THE 0EW U06OU4HT 4OOD6)#THE RE4U-*R-2 U06OU4HT 4OOD6#


11/23

THE NEW UNSOUGHT GOODS*RERE*--2 0EW .DE*6 OR PRODUCT6

TH*T THE CO06U7ER 6T.-- H*=E TO/0OW TO 1E 7OT.=*TED TO 1U2# *0E*7P-E .6 THE P*P*2* 6O*P WHE0

.T W*6 ;.R6T .0TRODUCED#CO06U7ER6 D.D 0OT /0OW 7UCH*1OUT .T 6O .T W*6 0OT 6OU4HT#

REGULAR UNSOUGHT*RE THO6ETH*T 6T*2 U06OU4HT 1UT 0OTU01OU4HT ;ORE=ERER# E*7P-E6*RE E0C2C-OPED.*6 EDUC*T.O0*-P-*06 *0D 7E7OR.*- P-*06


12/23

INDUSTRIAL GOODS

.0DU6TR.*- 4OOD6 *RE THO6E

U6ED .0 THE PRODUCT.O0 O;OTHER 4OOD6# THE2 *REC*TE4OR.5ED *6 ;O--OW6%

.06T*--*T.O06)#*CCE66OR2 [email protected]

,#R*W 7*TER.*-6

3#CO7PO0E0T P*RT6 *0D 7*TER.*-68#6UPP-.E6

>#6ER=.CE6


13/23

INSTALLATIONS# TH.6 TER7

RE;ER6 TO .0DU6TR.*- PRODUCT6W.TH -O04 -.;E *RE 4E0ER*--2EPE06.=E *0D THE2 ;OR7 P*RT O;

THE 7*OR C*P.T*- [email protected] O;*0 .0DU6TR.*- ;.R7#

ACCESSORY EQUIPMENT# THE6E

*RE .0DU6TR.*- 4OOD6 TH*T *REU6ED *6 *.D6 .0 THE PRODUCT.O0PROCE66# THE2 H*=E * 6HORTERU6*1-E -.;E TH*0 .06T*--*T.O06#


14/23

RAW MATERIALS# THE6E *RE

U0PROCE66ED 4OOD6 TH*T W.--1ECO7E P*RT O; *0OTHERPRODUCT# R*W 7*TER.*-6 *RE O;

TWO T2PE6% ;*R7 PRODUCT6 *0D

0*TUR*- PRODUCT6# ;*R7PRODUCT6 *RE THO6E 4ROW0 12;*R7ER6 WH.-E 0*TUR*-

PRODUCT6 *RE THO6E WH.CHOCCUR 12 0*TURE#


15/23

COMPONENT PARTS MATERIALS#THE6E *RE PROCE66ED .0DU6TR.*-

4OOD6 TH*T W.-- 6T.-- 1E U6ED *0D1ECO7E *0 *CTU*- P*RT O; THE;.0.6HED PRODUCT# CO7PO0E0T

7*TER.*-6 *E EE7P-.;.ED 12 P*PER ;OR;URTHER PROCE66.04 .0TO PR.0TED7*4*5.0E TET.-E6 .0TO DRE66E6 *0D;-OUR TO 1RE*D# CO7PO0E0T P*RT6

*RE EE7P-.;.ED 12 T.RE6 7OU0TED .07OTOR C*R6 6TR.046 .0 * =.O-.0 *0D/0O16 O0 TE-E=.6.O0#


16/23

SUPPLIES.THE6E *RE .TE76 TH*T *REU6ED *6 *.D6 .0 THE OPER*T.04

PROCE66 1UT DO 0OT 1ECO7E P*RT O;THE ;.0.6HED PRODUCT# *7O04 THEE*7P-E6 *RE PE0C.-6 .0/ P*PER

C-.P6 *0D OTHER6# SERVICES.THE6E *RE EPE06E .TE76TH*T *66.6T .0 THE OPER*T.O06#*7O04 THE E*7P-E6 *RE

7*.0TE0*0CE 6ER=.CE6 ;OR 4E0ER*-HOU6E/EEP.04 6ECUR.T2 6ER=.CE6*0D CO06U-T*0C2 6ER=.CE6#


17/23

THE PRODUCT AS A MORE USEFUL

VARIABLES

THE PRODUCT .6 O0E O; THE =*R.*1-E6.0 THE 7*R/ET.04 7. *0D .T C*0 1EU0.@UE 6O .T W.-- 1E 7ORE *TTR*CT.=ETO 1U2ER6# WHE0 THE 7*R/ETER DOE6 .T

HE .6 7*/.04 H.6 PRODUCT D.;;ERE0T;OR7 THE OTHER6#

THE PURPO6E O; PRODUCTD.;;ERE0T*T.O0 .6 0OT O0-2 TO 6*T.6;2CU6TO7ER6 *0D 7*/E 7ORE PRO;.T6 1UTTO 1E*T THE CO7PET.T.O0#


18/23

.0 PRODUCT D.;;ERE0T*T.O0 THE;O--OW.04 TOO-6 *RE CO06.DERED

R*0D.04

)#@U*-.T2

,#.7*4E

3#PRODUCT ;E*TURE6

8#P*C/*4.04

>#-OC*T.O0

A#PRO7OT.O0

B#.00O=*T.O0

F#D.;;ERE0T 6ER=.CE -E=E-6


19/23

.06T*--*T.O06


20/23

*CCE66OR2 [email protected]


21/23

R*W 7*TER.*-6


22/23

6UPP-.E6


23/23

6ER=.CE6

the product market

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