We are going to launch

new Cosmetics company

know as

Hybrid Cosmetics

PRODUCT: SHE EYELINER PENCILS

• “She” is a Eye Liner Product under a

hypothetical start-up – Hybrid Cosmatics Pvt.

Ltd.

• Partnership basis- 4 Partners

• Initial investment is 25 Lac

We are four partners in this business

1. Bilal Shah – Investor – Sleeping Partner

2. Muhammad Kashif – Finance Manager

3. Ahmed Waleed – Research & Development

4. Waseeful Hasssan – Marketing Manager

SEGMENTATION

TARGETING

POSITIONING

Geographic

Punjab

Urban

people

Demographic

Middle

aged

Bridles

Middle to high

income group

Party Functions

Professional Girls

She Eyeliner Pencils takes the attractive face, empowering women to make

a Eye statement, explore new looks, and flaunt their own creativity and

individuality. Inspired by confident, accomplished women, She EyeLiner

Pencils gives you scientifically-advanced formulas, revolutionary textures and

up-to-the-minute, trendsetting shades effortlessly, affordably, beautifully.

Product

Price

PlacePromotion

Packaging

Dual Head

Waterproof

Creamy eye pencil, smooth to apply

Metallic, Shimmer and Matte finishes

Our product would be offered in 110cm

It will be available in 24 Multi colors

The design of the product would be attractive.

The U.S.P of our product “eyeliner pencil” would be that, it will be offered

as a dual head

The She eyeliner pencil would be introduced in the market at a price of Rs

360.

A margin of 10% would be kept for the wholesalers and a margin of 20%

would be kept for the retailers.

Our product “She eyeliner Pencils” would be launched in the Punjab

Market.

It will be available in every major & minor city of Punjab.

We sale our product

Retailer outlets

Departmental stores

Shopping Malls

Magazine

Social networking sites

Radio

Internet ( Blogs, PPC)

Our packaging would be attractive and the Pencil

would be made of Wodden.

we would be printing a health tips for keeping skin

healthy on each pack that we will be produced.

We will also be providing sample eyeliner pencil for

trial purpose but that would be done only in selected

stores.

We would also use traditional channel i.e. unorganised

stores. Our distribution channel length would two level

distribution that will include wholesaler, retailer.

MANUFACTURER WHOLESALER RETAILER CUSTOMER

To get adequate shelf space in the stores we would provide some discounts to channel

members. Initially we would keep our margins low and allow more margins to the channel

members

Budget Calculation

Market Price Rs. 360.00

Manufacturers Cost 60% Rs. 216.00

Retailers Margin 20% Rs. 72.00

Wholesaler Margin 10% Rs. 36.00

Admin & Marketing Exp 10% Rs. 54.00

Profit 10% Rs. 36.00

Total Investment = Rs. 25,00,000

Total Production in One Year = 10,000 Units

Single

Segmen

t

Targeting

Other

Segment

Diversifyin

g

Worldwide

World’s

Market

Leader

In case the product fails in the market , then we would come up with new

product that will target youths. We will reposition our product and some

alteration will be made in its composition. we will use the fixed facilities that

we already have.

Thank you!