the product system
TRANSCRIPT
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www.locusresearch.comwww.locusresearch.com
The Product SystemA framework for insight driven product development.
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Researchopens opportunities & reduces risks
Structureguides your project & ensures results
Culture & Creativityunlocks your potential
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ResearchOPENS OPPORTUNITIES & REDUCES
RISKS
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We help you develop world class products &
take them to market
85% of all products to market in our 10 years;
Research underpins this performance.
We research, create, develop, test, and deliver products to market.
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Circadian Sleep System
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Evolution Sleep System
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Cortex Exterior Cladding System
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Delloch Hip Protection
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GetSorted Home Storage System
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Encircle Compression Therapy
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Prolan Lanolin Lubricants & Protectants
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Drybase Tiled Shower System
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Forester Chainsaw Protection
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Cubro Rehab Walkers
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Thermowood & DesignEX
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Littl’ Juey Weed Cutter
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Taapa Display Wall by Hold
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Coast Furniture & The Outdoor Room
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Clearboard Finished Panels
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Six Lenses for Innovation
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Altitude Aerospace Interiors
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Mokum Textiles NPD Review
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Dewatered Wood
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Life Cycle Thinking Series
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Successful Product Development Seminars
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Guardian Research Project
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Compass Research Project
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Transform Initiative
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The Role of Life Cycle Inventory
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Building Blocks for Sustainable Design
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Product Development Process
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Observation is Free
Observation is a skill that can be improved and
honed over time.
Everyone can do it.
It is, however, difficult to do from your office chair.
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Get into place
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Use a broad
depth of field
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Research Summary Leave the office and get into place
Use a range of methods, both qualitative &
quantitative
Get a mix of perspective, internal & external
Document in usable form to build a rich
resource
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StructureGUIDES YOUR PROJECT & ENSURES RESULTS
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Our framework
not a prescriptive process for development;
a descriptive framework to deliver consistently.
Our work has evolved from a series of frameworks covering
individual disciplines to a unified development structure.
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Structure Summary Work within a framework to guide
deliverables and maintain momentum
Products don’t exist in isolation – understand
the product service system
Scope your project relative to the results you
want to (and can) achieve
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Culture & CreativityUNLOCKS YOUR POTENTIAL
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Groups, Teams &
Culture
Customers & Markets Management &
Process
Group Modes
Cross Pollination
Culture
Learning
Environment
Customers
Problem or Need
Market Research
Brand & Marketing
Process &
Approach
Gates &
Milestones
Programme
Management
Testing, Validation
& Compliance
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Case Studies &
Constraints
Commercialisation Creativity & Vision
Expectations
Barriers
Success & Failure
Business Case
Handover &
Transition
Market Entry
Intellectual
Property
Partnerships &
Alliances
Idea Sources
Creativity
Vision
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Be Original
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No.8 WireIs about being resourceful, doing more
with less, and thinking differently
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My idea is better than yours
Ideas are like possessions.
They’re a battleground for egos, where objectivity has
no place, and yet...
Objective decision making is central to our ability to
develop products successfully.
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Unity starts with your team
Developing products is not the core business for most
companies. If it was, it would be everyone’s concern,
not just R&D teams.
Bringing disciplines together enables you to deliver a
cohesive, unified product to market at pace.
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Feeling it on the inside
If you don’t believe it, how can you expect someone
else to?
Make sure your project is built to succeed and your
team has confidence in it.
Look to create internal momentum & motivation.
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Company Culture
Monday Meet-up
Daily Stand-ups
What-If Wednesday
Inspiration Sessions
Off-site Staff Day
Learning Culture
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Building Team Culture
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Culture & Creativity Summary
Take stock and look for ways you can work better
Learn from local heroes
Embrace the wider team – unity makes you faster
Pay attention to getting your team working well
together and feeling confident
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Thanks
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thoughts on innovation & product development