the pulse of aviation electronics€¦ · 5 solutions by goal avionics international digital/online...
TRANSCRIPT
THE PULSE OF AVIATIONELECTRONICS
INTERNAT IONAL
2019MEDIA KIT
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The Access Intelligence Network ........................................................................ 3
Solutions by Goal ................................................................................................ 4
Audience Breakdown .......................................................................................... 5
Editorial Calendar .............................................................................................. 6
Digital Magazine Ad Space .................................................................................. 7
Content Syndication ............................................................................................ 8
Website & Native Advertising ............................................................................. 9
Trade Show Marketing ...................................................................................... 10
E-Letters .......................................................................................................... 11
Sole Sponsor Newsletter .................................................................................. 12
Webinars/Interactive Features ......................................................................... 13
Insight Video Program ...................................................................................... 14
Ad Specifications .............................................................................................. 15
Contact Information .......................................................................................... 16
Table of Contents
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Table of Contents The Access Intelligence Network
AVIONICS INTERNATIONAL IS PART OF ACCESS INTELLIGENCE. UNDER THIS UMBRELLA, AVIONICS INTERNATIONAL HAS ACCESS TO THE DATABASE
FOR ALL THESE UNIQUE BRANDS!
• WritingServices• Design• Video
• CustomEvents• Research&Surveys
LET US CREATE A CUSTOM SOLUTION FOR YOUWe understand our audiences’ pain points, information needs and industry challenges.
Therefore, we know how to build content that will engage and inform.
CUSTOM SERVICES:
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Solutions by Goal
CREATING CUSTOMIZED SOLUTIONS TAILORED TO YOUR INDIVIDUAL GOALS:Delivermeasureableaudiencestobuildbrandawareness,generatesalesleads,and
establishthoughtleadershipbothonlineandatin-personevents.
LOOK FOR THESE ICONS THROUGHOUT THE MEDIA KIT TO SHOW YOU WHICH TOOLS OFFER THESE SOLUTIONS!
BRAND AWARENESS: • Native Advertising
• Podcast Sponsorships
• Digital Display and High Impact Advertising
• Social Media Campaigns
• Sponsored Videos
• Trade Show Video Interview Sponsorships
• Trade Show Print Advertising
• E-Letter Advertising
LEAD GENERATION: • Content Syndication
• Content Creation
• Industry Reports
• Behavioral Targeting by Audience or Content Topic
• Lead Nurture Campaigns
• Partner Content Programs
• Turn-Key Lead Generating Webinars
• Dedicated Emails
THOUGHT LEADERSHIP: • Content Creation Programs
• Industry Reports
• Executive Summaries
• Trade Show Video Interview Sponsorships
• Video Insights Program
• Turn-Key Lead Generating Webinars
• Virtual Round Table Events
• In-Person Events
LIVE EVENTS: • Global Connected Aircraft Summit
• Trade Show Round Table Events
• Trade Show Educational Seminars
• In-Person
BUSINESS & INDUSTRY
Audience Breakdown
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Solutions by Goal
Avionics International Digital/Online Subscriber Profile
Avionics International is The Pulse of the Aviation Electronics with 792,939 Unique Visitors Online from January 1, 2018 through September 30, 2018. Averaging 88,104 Unique Visitors per month over ten months.
Corporate Management & Operations - 32%
United States - 60% Brazil - 2%
Avionics Directing/Engineering - 24%
Canada - 3%
Avionics Project/Maintenance Management - 16%
Avionics Technical/Mechanical - 6%
Pilots/Chief Pilots - 8%
Government/Military - 6%
Consultant/Other - 8%
Other International - 21%
OEM - 33% includes Airframe Manufacturers, Systems Integra-tors, Avionics Manufacturers
Military/Government - 18%
Air Traffic Control - 3%
Consultants - 6%Commercial Airline Operators - 11% includes major, regional, commuter Airlines
Business/Corporate - 17% includes charter, time share, lease
Aftermarket/Distribution - 7% Mod ctrs, Maintenance Facilities, Dealers, Distributors, FBO’s share, Lease
BUSINESS & INDUSTRY
Other - 5%
India - 7%
United Kingdom - 3%
Italy - 2%
France - 2%
Audience Breakdown
CLASSIFICATION BY TITLE
GEOGRAPHY
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FEBRUARY – THE EMBEDDED EDITION MARCH - AEA EDITION
TOPICS •AvionicsSupercomputersPt.2•MulticoreAvionics:WhatCanTheyEnable?•HowEmbeddedSystemsExpandUnmannedCapability•TheLatestVITAAvionicsStandards•R&D:EmbeddedAvionics
•ADS-B:What’sActuallyGoingtoHappenin2020?•TestingforMandatedDataLinkEquipment•AutomatedDistressTrackingforGADSS•China’sProgressonHUDs•R&D:WhatMandatesareintheWorks?
EVENTS AerospaceTechWeekEurope,March12-13,Munich,GermanyWorldATM,March12-14,Madrid,Spain
AEA,March25-28,PalmSprings,CAAircraftInteriors,April2-4,Hamburg,Germany
AD CLOSE 1/18/2019 2/19/2019
MATERIALS DUE 1/28/2019 2/26/2019
APRIL - THE AMC/AEEC ISSUE, EFB USERS FORUM EDITION MAY - (EBACE) THE EUROPEAN BUSINESS AVIATION
EDITION
TOPICS •ARINCStandardsinOperation•AvionicsMaintenanceChallengesResolved?(2017AMCList)•NavigationSystems•CoolingSolutionsforAvionicsOverheating•R&D:WhatAvionicsStandardsareinDevelopment?
•Europe’sBusiness&GAAvionicsAftermarket•Business&GAMandatesinEurope:TheLatest•ConnectedCockpitEnablement•Business&GAAvionicsMRO•HaveEASAChangesSimplifiedCertificationChallenges?
EVENTS QuadA,April14-16,Nashville,TNABACE,April16-18,Shanghai,ChinaAMC,April29-May02,Prague,CzechRepublicSeaAirSpace,May6-8,NationalHarbor,MDEFBUsersForum
EBACE,May21-23,Geneva,Switzerland
AD CLOSE 3/11/2019 4/15/2019
MATERIALS DUE 3/19/2019 4/23/2019
JUNE - THE PARIS AIR SHOW, GLOBAL CONNECTED EDITION AUGUST - THE CYBER SECURITY EDITION
TOPICS •CommercialAvionicsatParisAirShow•Business&GAAvionicsatParisAirShow•MilitaryAvionicsattheParisAirShow•AIandMachineLearninginAvionics?•EVTOLAvionics
•AircraftInterfaceDevices:UpgradeCentral?•ACARSOverIP•Cybersecurity•AvionicsDesign:DesigningaConnectedCockpit•R&D:WhatWilltheNextGenerationEFBLookLike?
EVENTS GCAS,June10-13,SanDiego,CAParisAirShow,June17-23,Paris,France
AD CLOSE 5/3/2019 7/11/2019
MATERIALS DUE 5/14/2019 7/17/2019
SEPTEMBER - THE SATELLITE COMMUNICATIONS ISSUE OCTOBER - (NBAA) US BUSINESS AVAITION EDITION
TOPICS •WillSatvoiceReplaceHFRadios?•KuvsKaBandforAviation:TheLatest•SatelliteCommunicationsAntennaUpgrades•Space-basedADS-B:WhatisitEnabling?•MultimodeReceiversforGNSS
•BusinessJetOEMRoundup•ADS-BInforBusinessAviation•DesigningaSupersonicBusinessJet•Business&GAMROTesting•Business&GANavigationSystems
EVENTS APEX,September9-12,LosAngeles,CAAviationISAC,Barcelona,SpainAirSpaceCyber(AFAO),September16-18,NationalHarbor,MD
EFBUsersForumAUSA(Army),October14-16,WashingtonDCNBAA,October22-24,LasVegas,NV
AD CLOSE 8/2/2019 9/9/2019
MATERIALS DUE 8/12/2019 9/17/2019
NOVEMBER – DUBAI AIR SHOW DECEMBER - THE CERTIFICATION ISSUE
TOPICS •ATMModernizationandMandatesinMiddleEast•EtihadAirways:AGlobalAvionicsStrategy•BoeingMiddleEast•MilitaryUpgradePrograms•SignalProcessinginChallengingEnvironments
•CertificationforEVTOLAvionics•CockpitDisplayCertificationandUpgrading•COTSAvionics:DemandGrowsforEngineeringServices•ChangingLandscapeforAvionicsGraphicsProcessing
Certification•DigitalAvionicsDesignforDALA
EVENTS CyberSat,Nov6-8,Reston,VA
AD CLOSE 10/21/2019 11/27/2019
MATERIALS DUE 10/28/2019 12/4/2019
Editorial Calendar 2019
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Digital Magazine Ad Space
DIGITAL EDITION AD SIZES: Emailedto21,000inboxes12timesperyear
TABLE OF CONTENTS
SPACE
PREMIUM BANNER
Equivalent to Cover 2 in Mag
MEDIUM
LARGE
SMALL JUMBO
DIGITAL EDITION *Allratesarenet
Width x Depth in Pixels Print issue Equivalent 1x 4x 8x 12x
970x600 Fullpagead $6,625 $6,250 $5,770 $4,780
600x300 1/2pagead $4,635 $4,375 $4,040 $3,345
300x250 1/3pagead $2,985 $2,815 $2,595 $2,150
180x150 1/4pagead $2,520 $2,375 $2,190 $1,820
Premium postions
AboveTOC600x160 Cover4 $7,555 $7,125 $6,575 $5,455
UnderTOC600x160 Cover2 $7,085 $6,565 $6,055 $5,025
WithinTOC300x250 $7,300 $6,770 $6,245 $5,180
FILE FORMATS•SWF,GIForJPGfileunder1MBinsize•SupplyURLtheadwilllinkto• Donotembedtheclick-throughURLintheSWFfile.
SendtheURLseparately.
600 x 160 600 x 300
300 x 250
180 x 150
Width x Depth in Pixels
Print issue Equivalent
Mobile Ad Sizes
970x600px fullpagead 320x600px
600x300px 1/2pagead 320x480px
300x250px 1/3pagead
180x150px 1/4pagead
AboveTOC600x160px cover4 320x160px
UnderTOC600x160px cover2 320x160px
WithinTOC300x250px
Mechanical RequirementsQuestions regarding specs? ATTN: Tony Campana, Avionics, Phone: +1-301-354-1689 Email: [email protected] Access Intelligence, LLC, 9211 Corporate Boulevard, 4th Floor Rockville, MD 20850
*Submitcompanylogoforadindexadjpgoreps.jpgmustbeatleast500pxwideforlogo
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Content Creation Services
Content Syndication for Lead Generation
INTEGRATED MARKETING PLAN INCLUDED IN ALL PROGRAMS
YOUR CONTENT IN FRONT OF QUALIFIED AND ENGAGED AUDIENCE OF AVIATION/AEROSPACE INDUSTRY PROFESSIONALS.
LEAD DELIVERY
DEDICATED REGISTRATION PAGE
Firstandlastname
Titleandcompany
Address,city,state,zip
PhoneandEmail
Titleandworksitedemographics
Leadsincludefulldetailsfromdedicatedregistrationpage
Additionalfilteringwillincurfees.Contactyourareasalesmanagerforfilterfees.
Standardprogramsrunfor90days.
AvionicsInternationalreservestherighttorejectcontentafteracontractissigned.Contentmustbeeducationalinnature.
Oureditorialteamwillcreateyourcustomcontentbasedonthemessageyouwanttodeliver,topicofcontentandchallengesyouwanttoaddress.
Productionteamwillincludecovers,graphics,images,chartsbasedoncustomizedprogram.
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WHAT IS NATIVE ADVERTISING?
Nativeadvertisingisaformofpaidmediawheretheadexperiencefollowsthenaturalformandfunctionoftheuserexperienceinwhichitisplaced.
DriveThoughtLeadershipandAwarenessviaHomePageorTopicPage
NATIVE AD HOME PAGE EXPOSURE
NATIVE AD ARTICLE PAGE EXPOSURE
Lower Rail: 728x90 130 CPM
Billboard: 970x250150 CPM
Half Banner: 300x600150 CPM
88,104 AVERAGE MONTHLY UNIQUE VISITORS* *Google Analytics Jan. 1 - Sept. 30, 2018
Website And Native Advertising
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Trade Show Marketing
VIDEO INTERVIEW SPONSORSHIP• One-on-onesponsoredvideointerviewsateventalongwithaprofessionalintervieweetoconducttheinterviews.
• Youprovide4-5questionsfortheprofessionalintervieweethatwillhelpyouconveyyourmessagetoourqualifiedaudience.
• Videointerviewswillbepromotedviapost-eventnewsletter.
Youwillreceive:
• Editedvideofiletore-useforyourothersales/marketinginitiatives.
• HostedonAvionicsandRotor&Wingfor1year Only6InterviewSponsorshipsAvailable.FirstComeFirstServe
E-VITE DEDICATED EMAIL• Inviteattendeestostopbyyourboothandhelpdriveappointmentswithatargetedemailpre-show,
orfollowuponbigannouncementswithpost-showe-blasts
PODCAST SPONSORSHIP• Willtakeplaceatevent.Q&Aformatorcustomizationavailable
• Promotedposteventviadedicatedemails
• HostedonAvionicsfor1year
• Sponsorwillreceiveaudiofile
EXPONENTIALLY EXPAND YOUR MARKET PRESENCE PRE-SHOW, DURING SHOW AND POST-SHOW SURROUNDING TRADE SHOWS/EVENTS
SOLUTIONS
Wehavecreatedcustomtechnologysolutionstohelpmaximizeyourpresenceatyourindustryeventspre-show,duringtheshow,andpost-show
IF THESE ARE YOUR GOALS FOR TRADE SHOWS, WE CAN HELP!-Moreface-to-facetimewith
attendees-Promotenew&innovativeproducts-Generatemorequalifiedleads
PROMOTE YOUR COMPANY AT:
ABACEAEAAircraftInteriorsAMC/AEECAPEXATCA
CyberSat-SecurityEBACEGlobalConnectedAircraftSummitNBAA
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Theindustry’smosttrusteddailysourceforthelatestinglobalaviationelectronicsnews.TheAvionicseditorialteamcompilesthemostimportantstoriesouraudienceneedstobeawareofinthise-letteranddeploysfirstthinginthemorning.Positionyourmessageinthise-lettertoreachouraudienceof33,500aerospaceprofessionalsastheycatchuponthelatestnews!
CIRCULATION: 33,500DELIVERED: 3X PER WEEK (MWF)
CUSTOM EMAIL BLASTWe’vemadeiteasytogetyourmessageandbrandinfrontofAvionics’sopt-inandqualifiedreadership.Simplycreateyourmessage,putitinanHTMLtemplateandsendittoourproductionteam.YouremaildeploymentwillcomedirectlyfromAvionics,tyingyourorganization’smessagewithacredible,independentandrespectedinformationsourceintheindustry.Weoffercustomemailblastopportunitiestofityourneedsandbudget.
E-letters
AVIONICS PRODUCT SPOTLIGHT E-LETTER:Solelydedicatedtoyourproductannouncements.Thislead-generatingtoolisdeliveredto21,000+qualifiedAvionicsreadersandgivesyoutheperfectopportunitytohighlightyourcompany’slatestproductsandtechnologies.
Upondelivery,youwillbeprovidedwithafullreportdetailingtheaudienceengagementwithe-letter,includingfullcontactinformation.
Trade Show Marketing
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YOU SELECT TOPIC!
Sole Sponsor Newsletter
ALL EDITORIAL ALIGNED WITH TOPIC
100% SOV(SHARE OF VOICE)
2- 300 X 250 DISPLAY ADS2- TEXT ADS
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SHOWCASE YOUR END-TO-END SOLUTION WITH A ONE-HOUR WEBINAR!
Turn-Key Lead Webinar
ESTABLISH THOUGHT LEADERSHIP:AvionicsInternationalwillcreatea4weekintegratedmarktingcampaignpromotingyourwebinartoouraudi-enceofover55,000aerospaceprofessionals.Campaignwillincludeprintads,bannersonwebsite/e-letters,andweeklyemailefforts,alongwithpost-webinareditorialcoverage.Sponsorscanprovidemarketingmediatothefollowingissueaswell.
DRIVE LEAD GENERATION:Eachwebinarregistrant’sfullcontactinformationisthenaddedtoalistandprovidedtothesponsoringcompany–afreshgroupofsalesprospectsinterestedinyoursolution!
UTILIZE A LEAD NURTURE PROGRAM TO MAXIMIZE YOUR LEADSThisonemonthprogramwillestablishyouasthoughtleadersonyourspecificend-to-endsolutionwhiledrivingqualifiedleads.
Interactive Features
AvionicsInternationalInteractiveDigitalFeaturesofferanenhancedreadingexperience,completewithstrikingimagesandaninnovativenew‘endlessscroll’format.
EstablishyourcompanyasathoughtleaderonaparticularsubjectwithourMarqueeproduct,adazzlingpieceofcontentcreatedbyoureditorialstaffwithyourcompanylogo,imageandbannerwithinthearticle.
YourarticlewillbefeaturedontheAvionicswebsiteviahomepageandpromotedforamonthviaemailandsocialmediachannels.
TherearetwoplatformstochoosefromwhereyoucansponsoranupcomingAvionicsarticle,orwecantakeyourcontentandropitintoourInteractiveFeatureformat.
Marqueeisourstandardinteractivefeaturewhichincludescompanylogo,imageandbannerwithinthearticle.
Cascadeisamorecustomizedversionallowingflexibilityandinputfordesignimages,video,etc.
TalkingaboutitdoesnotdotheAvionicsInteractiveFeaturejustice,clickthelinkbelowtoseeforyourself–
HTTP://INTERACTIVE.AVIONICSTODAY.COM/SYNTHETIC-VISION-NEW-FINDINGS-STANDARDS-AND-RESEARCH/
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SILVER PACKAGE VideohostedonhomepageofoursiteinAvionicsInsightVideosectionforonemonth
VideohostedonAvionicsInsightVideolandingpageonoursiteforoneyear
SEObenefitsofvideobeingfeaturedonAvionicstoday.com
Dedicatedexclusivelandingpageforvideo
Promotionofsocialmediachannels–Facebook,TwitterandLinkedInfortwoweeks
GOLD PACKAGE VideohostedonhomepageinAvionicsInsightVideosectionforonemonth
VideohostedonAvionicsInsightVideolandingpageforoneyear
SEObenefitsofvideobeingfeaturedonAvionicstoday.com
Dedicatedexclusivelandingpageforvideo
Promotionofsocialmediachannels–Facebook,TwitterandLinkedInforthreeweeks
PLATINUM PACKAGE Targetedexclusivee-mailblastto5,000emailspromotingvideo
Dedicatedexclusivelandingpageforvideo
VideohostedonhomepageofoursiteinAvionicsInsightVideosectionforonemonth
VideohostedonAvionicsInsightVideolandingpageonoursiteforoneyear
PromotiononAvionicssocialmediachannels—Facebook,TwitterandLinkedIn
SEObenefitsofvideobeingfeaturedonAvionicstoday.com
Promotionofsocialmediachannels–Facebook,TwitterandLinkedInforfourweeks
• How-to Videos• Product Demonstrations
• Training• New Product Launch
• Company Profiles
Recommended video length: 2-3 minutes
Doyouhaveagreatvideothatisamust-seeforpotentialandcurrentcustomers?Areyoulookingforaneffectivedistributionoutletforthatvideothatyouworkedsohardon?Well,wehavejusttheprogramforyou!TheAvionicsInsightVideoProgramtakesyourcontentandleveragesourreachintheindustrytogiveyouapositivereturnonyourvideoinvestment.
TheAvionicsInsightVideoProgramplacesyourvideoinfrontoftheglobalAvionicsmarketthroughavarietyofmethodsincludingweeklyandmonthlypromotioninAvionics’se-newsletters.
Insight Video Program
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Address For Sending Ad MaterialsATTN: Tony Campana Avionics Magazine Access Intelligence, LLC 9211 Corporate Boulevard, 4th Floor Rockville, MD 20850 Phone: +1-301-354-1689 | Fax: +1-301-576-5945 Email: [email protected]
Ad Specifications
ADVERTISING SPECIFICATIONS
FILE FORMATS• PDFhighresolution/PressorPrintOptimized
(300dpiminimum)
• TIFFhighresolution(300dpiminimum)
GUIDELINES• Setupdocumentstofinalsizeforoutput(Forbleed
ads,filesshouldbesetupforthebleedsizeofthemagazinewithcropmarkssetatthetrimsize.Fornon-bleedads,setthefileandcropmarkstotheactualadsize)
• IfusingAdobeIllustratortocreatad,saveasaPostScriptfilethenrunthroughAcrobatDistiller5.0/1.4tocreatePDFthatensuresproperconversionoftransparenciesorlayeredgraphics
• DonotcompresslinkedgraphicsfileswhenpreparingfinalPDForTIFF
• AllfilesmustbeconvertedtoCMYK(notRGBorincludeanySpotColors)
• Allphotosandartmustbeaminimum300dpiresolution–—don’tincludelowresimagesinhi-resPDFsorTIFFs
• Trappingmustbecompletedpriortocreatingfinalfiles:0.20pt.valueandoverprintblack
• SendmaterialsthruemailorFTPupload—contactProductionManagerforinstructions
PRINT MAGAZINE AD SIZESWidth x Depth
InchesWidth x Depth
Metric
MagazineTrimSize 7.875”x10.750” 200mmx273mm
FullPagew/bleed
(LiveArea)
8.125”x11.000”
7.000”x10.000”
206mmx279mm
178mmx254mm
2/3-Page(Vertical) 4.500”x9.500” 114mmx241mm
1/2Page(Island)
(Horizontal)
4.500”x7.500”
7.000”x4.750”
114mmx191mm
178mmx121mm
1/3Page(Vertical)
(Square)
2.125”x9.500”
4.500”x4.750”
54mmx241mm
114mmx121mm
1/4Page(Vertical)
1/4Page(Horizontal)
3.375”x4.750”
7.000”x2.250”
86mmx121mm
178mmx57mm
2PageSpread
w/bleed
(LiveArea)
15.750”x10.750”
16.000”x11.000”
15.000”x10.000”
400mmx273mm
406mmx279mm
381mmx254mm
Live Area—keep all text and important graphics within this area
DIGITAL EDITION AD SIZESWidth x Depth
in PixelsPrint issue Equivalent
Mobile Ad Sizes
970x600px fullpagead 320x600px
600x300px 1/2pagead 320x480px
300x250px 1/3pagead
180x150px 1/4pagead
AboveTOC600x160px cover4 320x160px
UnderTOC600x160px cover2 320x160px
WithinTOC300x250px
SCHEMATICS
1/2 Page Horizontal
1/4 Page Vertical1/2
Page Island
1/3 Page Vertical
1/3 Page Square
2/3 Page Vertical
FILE FORMATS•SWF,GIForJPGfileunder1MBinsize•SupplyURLtheadwilllinkto• Donotembedtheclick-throughURLintheSWFfile.
SendtheURLseparately.
600 x 160 600 x 300
300 x 250
180 x 150
Visit www.accessintel.com/termsandconditions to review Avionics' print and digital general terms and conditions.
TERMS & CONDITIONS
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EDITORIALTISH DRAKE
Vice President & Group Publisher +1 303-520-0040
WOODROW BELLAMY III Editor-in-Chief
+1 301-354-1819 [email protected]
AMY KLUBER Senior Managing Editor
+1 301-354-1704 [email protected]
SUBMITTING MATERIALSE-MAIL MATERIALS:E-mail ads less than 12MB to [email protected]
E-mail print ad materials to Tony Campana. E-mail e-letter ad materials to Chris Intili. See contact information above. If more than 12MB contact Tony or Chris for upload instructions.
ADVERTISINGMIKE COON
National Sales Manager +1 240-447-9472
AD MATERIALSTONY CAMPANA
Production Manager +1 301-354-1689
CHRIS INTILI Web Production Associate
+1 301-354-1461 [email protected]
ADDRESS FOR SENDING MATERIALS:Avionics International Magazine
Access Intelligence, LLC
Attn: Tony Campana
9211 Corporate Blvd., 4th Floor
Rockville, MD 20850
Contact Information