the real truth behind your breakfast cereal 2
DESCRIPTION
Stacy Genelow Ryan Fina Amanda Kemmerer Josh PstrakTRANSCRIPT
THE REAL TRUTH BEHIND YOUR
BREAKFAST CEREAL
Amanda Kemmerer, Josh Pstrak, Ryan Fina, and Stacy Genelow
NEED TO KNOWS… A = American Home Food Products G = General Mills K = Kellogg's N = Nabisco P = Post Q = Quaker Oats R = Ralston Purina
TOTAL CALORIES AMONG ALL BRANDS
Total0
500
1000
1500
2000
2500
3000
GKNPQR
TOTAL PROTEINS AMONG ALL BRANDS
Total
GKNPQR
TOTAL FAT CONTENT AMONG ALL BRANDS
Total0
5
10
15
20
25
30
35
GKNPQR
BRANDS AS A WHOLE What is the most
frequently occurring measurement for each of the variables?
What does this mean in today’s society?
COMPARING LIKE CEREALS
100%
_Bra
n
100%
_Nat
ural
_Bra
n
All-Bra
n
Almon
d_Del
ight
Apple
_Cin
nam
on_C
heer
ios
Frui
t_&_F
ibre
_Dat
es,_W
alnu
ts,_an
d_Oat
s0
50
100
150
200
250
300
Sum of sodiumSum of fiberSum of carbo
COMPARING LIKE CEREALS
Cap'n
'Cru
nch
Count
_Cho
cula
Doubl
e_Che
x
Froo
t_Lo
ops
Frui
ty_P
ebbl
es
Stra
wberry
_Fru
it_W
heat
s0
50
100
150
200
250
Sum of sodiumSum of carboSum of fiber
TWO POPULAR CEREALS
Cheerios Frosted_Flakes0
50
100
150
200
250
300
350
Sum of proteinSum of caloriesSum of fatSum of sodiumSum of fiberSum of carboSum of sugarsSum of potass
CONCLUSIONS No “Real-Healthy” Cereal
Have Sugars = Have Calories
Fiber is hard to find
People will always like cereal
CREATED EQUAL?
All-Bran Cheerios Frosted_Flakes0
20
40
60
80
100
120
Sum of caloriesSum of sugarsSum of carbo
MISSING COMPONENTS? Hot versus cold cereal?
Do consumers prefer one over the other?
Cereals that include other ingredients Do consumers what something other than
cereal? Fruit Granola Yogurt
WHAT NICHE WOULD YOU ENTER? Cereal with fruit in it
Consumer perceives that it is healthier for them
More likely to purchase Continue to purchase