the (r)evolution of the keyboard – the rise of shortcuts on the web
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This presentation focuses on the trend (in product design and development) of utilisation of keyboard shortcuts in websites. The first part consists of an introduction of keyboard shortcuts that are available in sites like Tumblr, Soundcloud, Feed.ly and YouTube. Although sites can already be navigated by the use of the keyboard (the ones the browser already supports, e.g using 'space' to scroll down). Web applications take on a new approach in supporting main tasks via keyboard shortcuts. This enhances the user experience by making it more fluid and faster. However, there are 2 problems with keyboard mappings of many powerful web apps. on the one hand that there's a shortcuts overload (mappings are complex therefore hard to get into) The challenge for designers lies in making the user aware of the existence, and train the users (progressively) in adopting these shortcuts. The presentation explores the ways users can be trained in 5 steps: 1) Introduce gradually & gracefully 2) Place tips carefully 3) Follow common patterns 4) Repetition & practice 5) Keep it simple and small (KISS) -- Photography sources -- "Desire path and desire cycle path" by Kake Pugh under Creative Commons (2007) http://www.flickr.com/photos/kake_pugh/1307255998 "Underwood" by higginskurt under Creative Commons (2009) http://www.flickr.com/photos/higginskurt/3203504243 "Guided tour in Capitole" by Åsmund Bø under Creative Commons (2007) http://www.flickr.com/photos/aasmundbo/2814050387 "Marina Abu Dhabi UAE Traffic Sign" by Swissrock under Creative Commons (2010) http://www.flickr.com/photos/swissrunner/4956818726 "Rucker Bat Cave Entrance" by Chris Vreeland under Creative Commons (2005) http://www.flickr.com/photos/cvreeland/3453891090 "Autobahn 2" by Ralf Müller under Creative Commons (2013) http://www.flickr.com/photos/dmc59/9511839630 "Productivity Future Vision" by officevideos on YouTube (2011) http://www.youtube.com/watch?v=a6cNdhOKwi0TRANSCRIPT

the keyboardThe rise of shortcuts on the web
The (r)evolution of

what are keyboard commands?

are accessible via key combinations
shortcuts for o!en used functions which
From a user’s perspective, they’re

Because we, as designers, don’t want all functions to be visible at all times,
we hide a lot ..
http://www.uxbooth.com/articles/a-simple-usable-book-review/

“Hiding is [a] great method of making the
complex appear simple. For example,
when using the Swiss Army Knife you will
only really open one knife or tool at a time
— the rest remain concealed inside.”
http://www.usabilitypost.com/2010/02/07/the-laws-of-simplicity/

Therefore
they’re shortcuts for functions that might be
hidden on a deeper level in the interface

shortcuts are ubiquitous in so!ware..

web apps as well
but they’re gaining popularity in

“A [web app] is any application that uses a
web browser as a client. The application
can be as simple as [a guestbook] or as
complex as a word processor”
About.com

For example...
...

1On Tumblr the user can switch between
blogs by pressing +
Convenient because: the command is also used in Windows and OSX

On Soundcloud the user can jump to
a part of a track by pressing to
Convenient because: the number keys are an analogy for the waveform
https://soundcloud.com/saux/only-for-today
2

.. Which also works on YouTube2http://www.youtube.com/watch?v=pNafai5HB1E
Convenient because: the number keys are an analogy for the timeline

With Feed.ly the user can jump to
the next item by pressing
Convenient because: the ‘J’ key is easy to find due to a bevel
3

With Dropbox the user can copy-paste
by pressing + and +
Convenient because: this command is also used in Windows and OSX
4

Thus
Keyboard shortcuts can make the user
experience fluid & fast for regular visitors

Problems with shortcuts

Shortcut overload
The way in which they’re presented
is overwhelming and complex

different ‘key mappings’ of each application
Therefore users have to adept to the
Lack of standards

Simplifying shortcuts
in four steps

1. Introduce gradually & gracefully.

1. Introduce gradually & gracefully.
(Guided) tours

Introduce shortcuts (or gestures)at the first-time start-up
1. Introduce gradually & gracefully.
WeatherCube for iPhone

“Most people (sometimes over 90%) skip
over intro tours as quickly as possible and
those that don’t rarely remember what
they were supposed to learn.”
... So, keep it small, introduce only the
necessary steps to get started
1. Introduce gradually & gracefully.
Luke Wroblewski (2013), http://www.lukew.com/ff/entry.asp?1786

Or introduce them in certain situations ...
1. Introduce gradually & gracefully.
Dismissing a playing YouTube-video in the iPhone app

... when they’re relevant.
1. Introduce gradually & gracefully.
Exiting the full-screen mode on YouTube.com

‘Just in time education’:
“teach in the moment when specific
information is actually useful.”
1. Introduce gradually & gracefully.
Luke Wroblewski (2013), http://www.lukew.com/ff/entry.asp?1786

Let the user perform the command to make them feel confident
1. Introduce gradually & gracefully.
Guided tour in Mailbox for iPhone

2. Place tips carefully.

Easy trick in so!ware: display the command next to the corresponding button
2. Place tips carefully.

2. Place tips carefully.
Emphasize the main commands to the point that they’re being utilized.
Browsing through articles with TheNextWeb.com

3. Follow common patterns. Standardize.

3. Follow common patterns
Apply them in their contexte.g the spacebar starts/pauses audio or video
http://www.youtube.com/watch?v=YLhB8G1IXPI

3. Follow common patterns
Others can be applied more generallye.g Escape closes full-screen overlays or pop-ups

3. Follow common patterns
Typeform supports a variety of shortcuts.The arrow keys, Tab, Enter & custom keys* can all be
used to navigate and fill out a form.
* e.g ‘1’ to ‘5’, or ‘y’ and ‘n’ , https://www.typeform.com/

4. Repetition &practice

“Although the average was 66 days, there
was marked variation in how long habits
took to form, anywhere from 18 days up to
254 days in the habits examined in this
study”
4. Repetition & practice
PsyBlog (2009)

Repeat the most important available shortcuts on every page
4. Repetition & practice
Dribbble.com

Progressive reduction:Show tips for beginners, hide for experts.
Keep training them.
With LayerVault, 1 variant of the same button is shown based on the user’s performance
4. Repetition & practice
http://layervault.tumblr.com/post/42361566927/progressive-reduction

5. Keep It Simple & Small.KISS.
BONUS

Keep organized, only support shortcutsfor main tasks
5. Keep it simple & small
On Twitter.com nearly every action or screen is available as shortcut. Are they overdoing it?

Multiple buttons per command are much harder to memorize and increases room for failure
5. Keep it simple & small
Using combinations effectively in a game like Street Fighter takes years of practice.The same applies for so!ware, or web apps

So...
...

Let’s make shortcuts easier to learn & use
and enhance your web app
questions? e-mail me at [email protected]