The Ring Trailer Analysis

Period of Equilibrium Period of DisequilibriumMoment of

disequilibrium@ 30”

Preview card/age warning at 0”

Narrative starts at 6” about video. Quiet music in the

background to suggest peacefulness, however in a

cabin in the woods. Scenes fade in and out from black, slow

cuts.

Video plays at 14”. Scene transition turns into jump cuts within a second. Crackling old video player noise to create

tension. When the scene turns to a well, plays for 2 seconds

instead of 1. Scene jump cuts to diegetic phone ringing. Still voiceover in background to

accompany the visual.

“You will die inseven days”

Production company logo at 31”

Scene cuts to black at 39” and non-diegetic music changes and gets louder. Scene then fades in to a funeral of girl in previous scenes. Non-diegetic music he’s back to previous to create peacefulness.

Scenes last for 4 seconds on average and fade to black. Sound bridge carries on.

Scene becomes slow motion at 1’05” to emphasize tape being

put in her back. Music also becomes slightly slower.

Woman watches tape, diegetic sound of a phone ringing. As she picks up the phone, the music becomes quicker and

louder. The music then stops when the voice says “Seven

Days”. Scene then cuts to black at 1’24”.

Sound bridge changes to quicker, upbeat music to accompany the scenes

becoming shorter, on average 2 seconds.

Killer revealed at 1’50”

Scene fades to black at 1’55” after woman

screams to create fear and danger.

Visual back at 1’58”, sound bridge has changed again to

high pitched piano music. Scenes last for a second before jump cuts. Killer is shown again

at 2’06”

Killer shown again at 2’12”, 2’14”, 2’18”

and 2’21”

Scenes become quicker and music becomes faster. Until the visual shows a

little girl climbing out of a TV set. The scene then cuts to a black screen and

the music becomes quieter.

Scene then fades to a child on the floor. Diegetic

sound of phone crackling and someone saying

“Seven Days” to the child. Music them stops

completely.

Tone card of film title at

2’31” – The Ring

VCR end screen

End at 2’36”